Beyond Sport
Beyond Sport is a global nonprofit foundation that funds sport-for-development initiatives, having regranted $21M+ to 641 projects across 82 countries and 58 sports since 2008, anchored by the IOC Olympism365 Innovation Hub and an Under Armour retail donation partnership.
- Company typePrivate
- Founded2008
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Beyond Sport does
Beyond Sport is a UK- and US-registered nonprofit foundation founded in 2008 that operates as a global platform for sport-for-development. It funds and supports organizations using sport to address social issues, with cumulative regrants of $21M+ to 641 initiatives across 82 countries and 58 sports. Its flagship program is the Olympism365 Innovation Hub, co-developed with the International Olympic Committee and Women Win, which supports 77 innovators across 42 countries reaching approximately 79,000 people.
The foundation's technology stack is modest: a Community Portal connecting grantees, funders, and program data, and NOVA, an AI-powered text companion within the Olympism365 Hub that provides knowledge retrieval and grantee support. There is no evidence of a deeper proprietary platform or research-grade AI capability.
Beyond Sport's revenue model is charitable, not commercial. Income is sourced from corporate partnerships (most prominently Under Armour, which operates a retail point-of-sale donation channel that expanded from the US into Europe in 2023), institutional donors (notably the IOC), and event-driven campaigns such as the Kick Out Polio initiative with GPEI, WHO, UNICEF, and Rotary International. Funds are distributed through application-based grant rounds and innovation cohort programs. The foundation is dual-registered as a UK charity (1130439) and US 501(c)(3) (EIN 81-0776983), with cumulative fundraising of $30M since 2008 and a team of 11-50 employees.
Beyond Sport firmographics
Firmographics- Name
- Beyond Sport
- Legal name
- Beyond Sport Foundation
- Website
- https://beyondsport.org
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Beyond Sport is a global nonprofit foundation that funds sport-for-development initiatives, having regranted $21M+ to 641 projects across 82 countries and 58 sports since 2008, anchored by the IOC Olympism365 Innovation Hub and an Under Armour retail donation partnership.
- Ownership category
- akta.pro rank
Beyond Sport industry classification
Industry- Product category
- Sport for Development / Nonprofit Foundation Services
- NAICS
- Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)
- akta.pro secondary industries
- Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs) (MPAKALAJ), Olympic & Multi-Sport Governing Bodies (IOC/IPC, Continental Games Federations) (MPAKAFAA)
Keywords
Where Beyond Sport is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Beyond Sport business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Foundation Grants & Donations: Beyond Sport Foundation operates as a registered UK charity (1130439) and US 501(c)(3) nonprofit (EIN 81-0776983). It raises funds through donations, corporate partnerships, and retail point-of-sale campaigns (e.g., Under Armour in-store donations). Since 2008, the foundation has raised $30 million to advance sport's role in social change. All funds are distributed as grants and capacity-building support to partner organizations.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Beyond Sport product offering
Product offeringCore offering
Beyond Sport Foundation is a UK-registered charity (1130439) and US 501(c)(3) nonprofit (EIN 81-0776983) that raises funds through donations and corporate partnerships and distributes grants, capacity-building support, and strategic convening to sport-for-development organizations across 82 countries. It operates the Olympism365 Innovation Hub with the IOC and Women Win and the Under Armour retail donation campaign, and runs the Community Portal as a digital hub for grantees and partners.
Product overview
Beyond Sport is a global foundation (not a technology company) that operates programs focused on sport for social change. Its core offerings include grant and capacity-building programs for organizations using sport to address social issues, the Beyond Sport Community Portal providing tools and resources, safeguarding policy support, and newsletter services. The organization also manages the Olympism365 Innovation Hub in partnership with the IOC and Women Win, and runs the Beyond Sport X Under Armour retail donation campaign. These are programmatic services rather than a unified software product platform.
Differentiator
Problem solved
Functional benefit
Brands
- Olympism365 Innovation Hub: A global collaboration between Beyond Sport, the International Olympic Committee (IOC), and Women Win that supports cutting-edge innovations in sport for sustainable development through funding, expert resources, and cross-sector collaboration. A multi-year, multi-million dollar initiative supporting innovators worldwide.
- Beyond Sport X Under Armour
Products and services
- Grant and Capacity-Building Programs
- Olympism365 Innovation Hub
- Beyond Sport Community Portal
- Beyond Sport X Under Armour Retail Donation Campaign
Quantifiable outcome
- $30 million raised and $21 million+ granted to 641 initiatives across 82 countries and 58 sports since 2008
- +3 more outcomes
Companies that use Beyond Sport
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
Beyond Sport technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature1 record
Beyond Sport partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core and minor.
- Global Polio Eradication Initiative (GPEI)coreThe Kick Out Polio campaign is part of the Global Polio Eradication Initiative, bringing together WHO, UNICEF, Rotary International, U.S. CDC, Gates Foundation, Gavi, and national governments to eradicate polio using football's reach to amplify public health messaging.
- DovecoreDove partnered with Gotham FC in the largest back-of-jersey sponsorship in NWSL history, and became the presenting sponsor of the Keep Her in the Game initiative, addressing the alarming rate of adolescent girls dropping out of sports. This is Dove's first significant investment in a women's sports team.
- Under ArmourcoreUnder Armour and Beyond Sport partnered on a #SportForSocialChange retail donation campaign. Launched in June 2023 in UK Under Armour retail stores and expanded across Europe. Customers donate at point-of-sale, Under Armour provides seed funding in each market, and Beyond Sport grants funds to local community organizations using sport for youth development.
- International Olympic Committee (IOC)coreThe IOC is a core strategic partner in the Olympism365 Innovation Hub, a multi-year initiative co-developed with Beyond Sport and Women Win to advance new and impactful approaches to sport for sustainable development. The IOC provides seed funding and strategic oversight for the initiative.
- Women WincoreWomen Win is a core strategic partner in the Olympism365 Innovation Hub, collaborating with the IOC and Beyond Sport to support cutting-edge initiatives using sport to address social challenges, with a focus on advancing gender equality.
- Think BeyondminorThink Beyond is an expert provider engaged by the Olympism365 Innovation Hub to help reach organizations and individuals around the world creating new approaches to sport for development.
- READY Sport GlobalminorREADY Sport Global is an expert provider engaged by the Olympism365 Innovation Hub to help reach organizations and individuals globally, supporting the Hub's mission to foster innovation in sport for sustainable development.
- U.S. SoccercoreU.S. Soccer partnered with Kansas City Current and Kansas City Parks and Recreation on the 9th & Van Brunt Soccer League, providing funding, equipment, facilities and technical support as part of U.S. Soccer's Innovate to Grow initiative.
- Kansas City Parks and RecreationminorPartnered with Kansas City Current, U.S. Soccer and Kansas State Youth Soccer Association to launch the 9th & Van Brunt Soccer League, a free recreational soccer league for local children.
- Kansas State Youth Soccer AssociationminorPartnered with Kansas City Current, U.S. Soccer and Kansas City Parks and Recreation on the 9th & Van Brunt Soccer League, supporting youth soccer development in Kansas City.
- Travis Manion FoundationminorConnected by Under Armour, the Travis Manion Foundation led character, resilience and service activities for HYPE Merseyside youth during their New York coaching exchange trip during FIFA World Cup 2026.
- Flag NationminorLocal sports club in New York that connected with HYPE Merseyside through The Bridge initiative, hosting coaching exchanges during the FIFA World Cup 2026 period.
- Harrison FCminorLocal New York sports club that partnered with HYPE Merseyside through The Bridge initiative for coaching exchanges during FIFA World Cup 2026.
- Englewood EaglesminorLocal New York sports club that partnered with HYPE Merseyside through The Bridge initiative for coaching exchanges during FIFA World Cup 2026.
- Monroe UniversityminorNew York institution that partnered with HYPE Merseyside through The Bridge initiative for coaching exchanges during FIFA World Cup 2026.
- European Broadcasting Union (EBU)minorThe EBU collaborated with European Athletics to develop 'Raising the Bar: Guidelines for Respectful Media Coverage in Women's Athletics,' providing guidance to sports broadcasters on filming female athletes with greater care and focus on performance.
- European AthleticsminorPartnered with the European Broadcasting Union to develop guidelines for respectful media coverage of women's athletics, addressing concerns about intrusive filming of female athletes.
- Rick Hansen FoundationcoreA long-term partnership (running through 2032) between the British Columbia-based Rick Hansen Foundation and the Canadian Paralympic Committee to support accessibility education, research, advocacy and logistics work around major sporting events and facilities, building on the legacy of Paralympic wheelchair racer Rick Hansen.
- Canadian Paralympic CommitteecorePartnered with the Rick Hansen Foundation in a long-term agreement through 2032 to advance accessibility in Canadian sport, including advocacy, education, and event accessibility support around Paralympic Games and major sporting events.
- Angel City FCminorNWSL club providing low- and no-cost soccer through 104 public recreation sites in Los Angeles, with a goal of reaching 14,000 young people annually. Its Coach Network offers mentorship and funded U.S. Soccer licensing with a focus on women, nonbinary people and coaches from communities of color.
- Gotham FCminorNWSL club based in the New York City metropolitan area, using coach education to keep girls in sport through its Keep Her in the Game initiative with Dove. In its first year, the program reached 1,783 girls, trained 97 coaches and held workshops with 226 parents and caregivers.
- World Health Organization (WHO)coreWHO is a member of the Global Polio Eradication Initiative, supporting the Kick Out Polio campaign in which Beyond Sport featured footballer Chiamaka Nnadozie using women's football to rally support for polio eradication.
- UNICEFcoreUNICEF, through Deputy Regional Director Ramou Ndure, supported the Kick Out Polio campaign, which leverages women's football tournaments including WAFCON 2026 to call on governments and communities to help eradicate polio.
- Rotary InternationalcoreRotary International is a core partner in the Global Polio Eradication Initiative, supporting the Kick Out Polio campaign featured by Beyond Sport that uses women's football to promote vaccination.
- International Working Group (IWG) on Women & SportcoreBeyond Sport participated in the 2026 IWG Global Summit on Women & Sport in Birmingham, UK, hosting a workshop on community innovation with Olympism365 Hub innovators and engaging over 900 global delegates.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Beyond Sport competitors and assessment
Company assessmentDirect peers
- Women Win: Global nonprofit that funds and supports sport-for-development programs advancing gender equity. Direct peer to Beyond Sport — co-manages the Olympism365 Innovation Hub and shares the same target beneficiary ecosystem of sport-based social change NGOs.
- Laureus Sport for Good Foundation: Global foundation using sport to tackle social issues including education, health and inclusion. Closely comparable to Beyond Sport in mission, grantmaking structure, and global NGO network, but with a larger celebrity/ambassador-driven brand footprint.
- Right To Play: International nonprofit that uses sport and play to educate and empower children and youth in disadvantaged communities. Comparable to Beyond Sport in target beneficiaries, country footprint, and sport-for-development programmatic model.
- streetfootballworld: Global network organization supporting community-based football-for-development initiatives worldwide. Direct peer with overlap in mission, NGO network model, and emphasis on capacity-building alongside grantmaking.
- Common Goal: Nonprofit collective leveraging the football industry to drive social impact, including athlete pledge-based funding of community organizations. Comparable in sport-for-development focus, NGO funding model, and use of the professional sports ecosystem.
Broad incumbents
- Comic Relief: Large UK-based charitable foundation funding social-change programs including sport-based initiatives. Comparable grantmaking and CSR-partner model, but with a much broader mission scope spanning health, poverty, and social justice.
- UNICEF Sport for Development: UN agency that runs sport-based programs for children's rights and well-being globally. Overlaps with Beyond Sport on Kick Out Polio and child/youth sport programming, but operates at vastly greater scale and with government-level mandate.
Emerging players
- Women Deliver: Global advocacy organization advancing gender equality, including through sport partnerships. Beyond Sport participates in its conferences; comparable in gender-equity focus but operates primarily as a convener/advocate rather than grantmaker.
Others
- International Working Group (IWG) on Women & Sport: Global network governing body advancing women and sport. Beyond Sport is an active participant and convener at the IWG Global Summit; comparable in convening role within the sport-for-equity ecosystem, but distinct as a governance/advocacy body rather than grantmaker.
- Laureus World Sports Academy: Sibling organization of Laureus Sport for Good Foundation that convenes elite athletes for sport's social impact. Adjacent to Beyond Sport through shared sport-for-development goals and partnership potential.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Beyond Sport social profiles
Digital presenceBeyond Sport compliance and trust
Trust signalCompliance1 record
Beyond Sport financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beyond Sport leadership team
Management profileNumber of profiles
Profiles1 record
Beyond Sport funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beyond Sport M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beyond Sport
What does Beyond Sport do?
Beyond Sport Foundation is a UK-registered charity (1130439) and US 501(c)(3) nonprofit (EIN 81-0776983) that raises funds through donations and corporate partnerships and distributes grants, capacity-building support, and strategic convening to sport-for-development organizations across 82 countries. It operates the Olympism365 Innovation Hub with the IOC and Women Win and the Under Armour retail donation campaign, and runs the Community Portal as a digital hub for grantees and partners.
Is Beyond Sport a public or private company?
Beyond Sport is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Beyond Sport founded?
Beyond Sport was founded in 2008. It employs 11 to 50 people.
Where is Beyond Sport based?
Beyond Sport is headquartered in London, United Kingdom, in the Europe region.
How does Beyond Sport make money?
One revenue line is on record: foundation Grants & Donations.
Who are Beyond Sport's main competitors?
Direct peers on record are Women Win, Laureus Sport for Good Foundation, Right To Play, streetfootballworld and Common Goal. Broad incumbents are Comic Relief and UNICEF Sport for Development. Women Deliver is listed as an emerging player. Others are International Working Group (IWG) on Women & Sport and Laureus World Sports Academy.
Does Beyond Sport have an API?
No public API is recorded for Beyond Sport.
What industry is Beyond Sport in?
Beyond Sport's product category is Sport for Development / Nonprofit Foundation Services. Its primary akta.pro industry code is MPAKAKAK, Sports Fundraising & Development Services (Foundations, NIL Collectives Support), with a secondary code of MPAKALAJ, Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs). Its NAICS code is 813 and its SIC code is 7990.