What Royal Palms Shuffleboard Club does

Royal Palms Shuffleboard Club operates a vintage-Florida-inspired shuffleboard bar and club concept, anchored by a Brooklyn, NY location at 514 Union St and a second location in Chicago. The Brooklyn venue features 10 professional-grade 52-foot shuffleboard courts and 8 private cabana booths, with 128 quarterly league teams participating in seasonal competition. The company serves three primary customer segments: walk-in social groups, corporate/private event bookers (groups of 10+), and recurring league players, with a supplementary Family Sundays offering for under-21 guests.

The core product is shuffleboard court play, monetized through four revenue streams: walk-in court rentals at $60 per court per hour, reserved cabana parties bundled with mandatory beverage packages priced $15–$30 per person per hour across four tiers, seasonal league memberships at $650 per team for 8-week seasons, and on-premises food and beverage sales. Food is supplied through rotating third-party food truck partners (Chef Samir Truck, Doughboyz Pizza Truck, Amazigh Food Truck), and the venue maintains a rotating DJ calendar to drive repeat visits. There is no proprietary software, no mobile app, and no technology platform; the operation runs on physical infrastructure and on-premises hospitality.

Royal Palms is a private, for-profit company founded in 2013 (per firmographics) / 2017 (per company history), with a leadership team including co-founders Ashley Albert and Jonathan Schnapp and League Director "Captain Scott." The company raised $1.8 million in a 2013 seed funding round from Blue Collective and Gotham Gal Ventures. GTM motion is direct-to-consumer and exclusively on-premises; all services are consumed at the physical venue with no e-commerce or online product sales. The business competes within the broader eatertainment category, where industry benchmarks indicate per-square-foot revenue of $450–$800 annually and average guest spend of $45–$85 per visit with 90–120 minute dwell times.

Name

Royal Palms Shuffleboard Club

Legal name

Royal Palms Shuffleboard Club

Website

https://royalpalmsbrooklyn.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Royal Palms Shuffleboard Club operates walk-in shuffleboard bars and clubs in Brooklyn and Chicago, serving social groups, corporate event bookers, and 128 quarterly league teams with court rentals, cabana parties, league play, and on-site food and beverage.

Ownership category

akta.pro rank

Product category

Eatertainment / Social Entertainment Venues

NAICS

Drinking Places (Alcoholic Beverages) (722410), Fitness and Recreational Sports Centers (71394)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Neighborhood & Sports Bars (THAFAEAA)

akta.pro secondary industry

Nightlife Events & Club Tickets (THAJAFAK)

Keywords

• Shuffleboard entertainment venue
• Walk-in court rentals
• Private cabana parties
• Seasonal league play
• Beverage package catering

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Walk-in Court Rentals: Courts rented on a first-come, first-served basis at $60 per court per hour. Revenue generated from individual and small-group shuffleboard sessions. Wait times vary; one-hour limits enforced when there's a wait.
2. Cabana Party Bookings: Reserved shuffleboard courts combined with private cabana seating and required beverage packages for groups of 10+ players. Pricing scales by guest count, duration, and drink package tier. Additional revenue from tabs, food orders, and extended time beyond contracted period.
3. Food & Beverage Sales: Full bar with signature cocktails, beer, wine, premium liquor, and zero-proof options. Food provided through rotating food trucks (Chef Samir Truck, Doughboyz Pizza Truck) serving a la carte or catering packages. All cabana party guests must purchase beverage packages; walk-in guests order individually.
4. League Memberships: Seasonal league participation at $650 per team for an 8-week season including playoffs and end-of-season banquet. Teams of 4-10 players receive free shuffleboard throughout the season and access to league-only events with DJs and food trucks.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Royal Palms Shuffleboard Club operates a physical entertainment and hospitality venue in Brooklyn (514 Union St) plus a Chicago location, combining 10 professional 52-foot shuffleboard courts, 8 group cabana booths, a full tropical-cocktail bar, and a custom Food Truck Bay hosting rotating vendors. Customers consume on-premises shuffleboard play, food, beverages, league competition, and private events; court rental is $60/hour walk-in and parties require beverage packages priced $15-$30 per person per hour across four tiers.

Product overview

Royal Palms Shuffleboard Club is primarily a walk-in shuffleboard bar offering an entertainment and hospitality experience. The core product is shuffleboard court play, available via walk-in rental ($60/hour) or reserved cabana parties (requiring beverage packages). Additional offerings include quarterly league play ($650/team), and venue buyouts for large private events (50-500+ guests). Food and beverage are integral add-on services, with food trucks providing catering and four-tier beverage packages required for cabana parties. The venue features 10 shuffleboard courts and 8 group cabana booths, accommodating groups from 2 to 500+ guests.

Differentiator

Problem solved

Functional benefit

Products and services

• Walk-In Shuffleboard Courts First-come, first-served shuffleboard court rental at $60 per court per hour on 10 professional 52-foot floor courts. Each game typically accommodates 2-4 or 4-8 players and lasts approximately 15-20 minutes. One-hour play limit is enforced when there is a wait. Walk-in play requires no reservation.
• Cabana Parties Reserved shuffleboard courts with private cabana booth seating, included shuffleboard lessons, and required beverage packages for groups of 10 or more guests. Pricing scales by guest count, duration, and beverage tier (Beer & Wine, Well, Signature, Premium). Bookable up to 75 days in advance via website request.
• League Play Quarterly seasonal shuffleboard league competition for teams of 4-10 players at $650 per team. Includes 8 Monday nights of play, playoffs, end-of-season banquet, and free shuffleboard throughout the season and from registration until season begins. League nights feature DJs and food trucks.
• Venue Buyouts Half-space or full-space venue buyouts for large private events accommodating 50 to 500+ guests. Includes exclusive venue access and customizable catering options (food trucks and beverage packages).
• Beverage Packages Required beverage add-on for cabana parties across four tiers: Beer & Wine ($15/person/hour), Well ($20/person/hour), Signature cocktails ($25/person/hour, most popular), and Premium liquor ($30/person/hour). All tiers include spirit-free beverage options.
• Food Truck Catering Rotating selection of New York food trucks (including Chef Samir Truck, Doughboyz Pizza Truck, and Amazigh Food Truck) serving customers in a custom-built Food Truck Bay. Food is available a la carte to walk-in guests or as custom catering packages for private events and cabana parties.

Quantifiable outcome

• Guests spend $45–$85 per visit and stay 90–120 minutes at eatertainment venues (industry benchmark)
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Chef Samir TruckcoreOthersRotating food truck partner serving a la carte and catering at the venue's custom-built Food Truck Bay. Available multiple days per week with regular calendar presence. Can create custom catering packages for events and cabana parties.
• Doughboyz Pizza TruckcoreOthersRotating pizza food truck partner appearing on the venue calendar. Serves a la carte pizza to walk-in guests and can provide catering for private events and cabana parties.
• Amazigh Food TruckcoreOthersFood truck featured at corporate events (e.g., Primera Engineers welcome event). Highlighted as providing 'incredible food' for group events. Can create custom catering packages for cabana parties.
• DJ Nina ViciousminorOthersDJ performing at the venue on select evenings (e.g., June 26, 2026). Part of the entertainment calendar driving repeat visits and creating atmosphere for league nights and events.
• DJ Rob ChampionminorOthersDJ performing at the venue on select days. Part of rotating DJ calendar for league nights and events, contributing to the entertainment experience.
• DJ OP!minorOthersDJ performing at the venue on select evenings. One of several rotating DJ partners featured in the event calendar.
• MPG Parking (Royal Palms Attraction)minorOthersNearest parking garage recommended for venue guests. Linked from FAQs as official parking partner for the Brooklyn location. Allows guests to reserve parking spots in advance via MPG Parking website.
• Clearwater Shuffleboard ClubminorOthersAcknowledged as the source for shuffleboard glossary terminology on the Royal Palms website. Attribution given for game rules and lingo definitions used on the shuffleboard slang page.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Puttshack: Tech-enabled mini-golf and bar concept; comparable as a category-leading eatertainment operator pairing an interactive game with full F&B, multi-city footprint, and a heavy corporate/private-event revenue mix.
• Punch Bowl Social: Multi-concept eatertainment venue combining bowling, ping pong, darts, and a scratch kitchen with full bar service; comparable as a multi-attraction social venue that monetizes both walk-in play and large-scale private events.
• Pins Mechanical: Multi-attraction social venue combining duckpin bowling, ping pong, bocce, and a full bar with food and private events; directly comparable as a multi-court eatertainment operator with group-booking and event revenue.
• Freehold Brooklyn: Brooklyn-based hospitality venue combining a coffee bar, restaurant, and event space; comparable as a multi-purpose Brooklyn social venue that monetizes food, beverage, and group bookings across distinct dayparts.
• Swingers (Crazy Golf Club): London- and US-based indoor crazy-golf venue combined with street-food vendors and cocktails; highly comparable as an eatertainment operator using a sport/court, rotating food partners, beverage packages, and group bookings.
• Spin (Ping Pong Social Club): Upscale ping-pong social club with full bar, food, private event bookings, and league programming; structurally analogous to Royal Palms in combining a casual sport with cocktails, cabanas, and a corporate-event sales motion.
• Tipsy Putt: Indoor mini-golf and bar venue in the Bay Area; comparable as a regional eatertainment operator that pairs a sport-based activity with food, beverage, and private events in a single venue.
• Bounce (Ping Pong Bar): Ping-pong themed bar combining table rentals, cocktails, food, DJs, and private events; directly comparable as a sport-bar eatertainment concept using a casual game plus nightlife programming.
• Flight Club (Social Darts): Social darts bars combining tech-enabled dart games with full food and beverage service in upscale venues; directly comparable as an eatertainment concept pairing a traditional pub game with cocktails, private event bookings, and league-style play in NYC and other metros.

Broad incumbents

• Lucky Strike (Bowl Social): National bowling-and-bar chain with full food and beverage programs and large-scale private event capacity; comparable as a scaled eatertainment incumbent operating the same sport + F&B + private events formula, though specializing in bowling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/RoyalPalmsClub

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royal Palms Shuffleboard Club