Cash Converters

What Cash Converters does

Cash Converters is a Spain-based, 30-year-old (founded 1995) specialty retailer and pawn broker operating under the global Cash Converters brand. The company runs 75+ physical stores across mainland Spain and the Canary Islands, complemented by an e-commerce storefront at cashconverters.es and a separate cashconverters.pt site for Portugal. It serves individual consumers in three principal roles: as a buyer of used goods, as a seller of tested second-hand inventory, and as a provider of short-term liquidity through pawn-style recoverable-sale contracts. Core products include the Venta direct-sale channel, the Venta Recuperable pawn service (a 30-day recoverable collateral product), Compro Oro gold and jewelry buying, an online store with categories spanning phones, computing, jewelry, gaming consoles, photography, audio, TVs, and home goods, plus recently launched financial products under the Cashies Loan and Dineo Crédito brands.

Underlying technology is purpose-built rather than AI-led: the company operates proprietary testing software that evaluates electronics across 25+ verification points, is integrated with the Guardia Civil legal database for product provenance verification, and provides an online valuation system that feeds into in-store final transactions. Channel architecture combines direct-to-consumer retail, a franchise model enabling third-party store operators under shared brand and standards, and digital storefronts with discovery, checkout, and post-sale flows including 14-day trial, free ship-to-store, and 3-year warranty on second-hand goods.

Cash Converters makes money through the spread between acquisition cost and resale price on second-hand merchandise (one-time sale), fees on Venta Recuperable pawn contracts (transaction/hold fees), margins on gold and jewelry buying, referral or commission income from financing partners (Dineo Crédito, Sequra, Klarna), and now interest/fee income on the newly launched Cashies Loan product. Pricing is per-unit with discounting layers (Special Price = 10% extra discount; Outlet = up to 80% off). Customer acquisition relies on physical-store presence, SEO, content marketing, multi-platform social media, and word-of-mouth; the customer base exceeds 1.1 million cumulative visitors, with +700,000 customers in the pawn/recuperable vertical specifically.

Name

Cash Converters

Legal name

Cash Converters

Website

https://cashconverters.es

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Cash Converters is a Spain-based (founded 1995) second-hand goods retailer and pawn broker with 75+ stores plus e-commerce, serving individual consumers through buying, selling, and recoverable-sale (30-day pawn) services across electronics, jewelry, and consumer goods.

Ownership category

akta.pro rank

Product category

Second-hand Retail and Pawn Services

SIC

Retail-Jewelry Stores (5944), Personal Credit Institutions (6141)

akta.pro primary industry

Trade-in, Buyback & Instant Cashout Recommerce (CRAFAGAL)

akta.pro secondary industry

E-commerce & Digital Checkout Installment Financing (FSAKAFAC)

Keywords

• Second-hand retail
• Pawn services
• Pre-owned electronics
• Recommerce platform
• Gold buying

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices32 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Second-hand Product Sales: The company purchases used items from customers and resells them in stores and online, capturing the margin between acquisition cost and resale price. Products include electronics, jewelry, watches, consoles, cameras, and more.
2. Pawn/Collateral Loans (Venta Recuperable): Customers receive immediate cash in exchange for their items as collateral. The customer retains the right to recover the item within a set period (typically 30 days) by paying a fee. If not recovered, the item becomes company inventory for resale.
3. Gold and Jewelry Purchasing: The company purchases gold, jewelry, and watches from customers, typically by weight and purity, then resells or refines these items.
4. Commission on Customer Sales: Customers can sell their items to Cash Converters for immediate payment, with the company taking ownership to resell at a markup.
5. Financing Services (Dineo Partnership): Partnership with Dineo Crédito provides micro-loans and financing options to customers, generating referral or commission revenue for Cash Converters.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Cash Converters operates a hybrid retail and e-commerce business that buys, verifies, and resells second-hand products including electronics, jewelry, watches, gaming consoles, cameras, and precious metals. The company also provides pawn-style "Venta Recuperable" services where customers receive immediate cash while retaining the right to recover their items, plus gold buying (Compro Oro) and consumer financing through Dineo Crédito.

Product overview

Cash Converters operates a multi-service ecosystem for second-hand goods commerce, combining physical retail stores with digital channels. The core offering includes the Venta (Direct Sale) service for selling used items for immediate cash, the Venta Recuperable (Recoverable Sale/Pawn) service that provides immediate cash while allowing customers to reclaim their items within a specified period, and the Tienda Online (Online Store) for purchasing verified second-hand products. Supporting services include Compro Oro (Gold Buying) for precious metals valuation and purchase, Special Price and Outlet sections offering discounted products, and the Cashies Loan financial product for flexible credit. The company also offers Dineo Crédito personal loans and online contract management through the Renueva Online portal. All products undergo 3-year warranty, verification of provenance (police database checks), and functionality testing.

Differentiator

Problem solved

Functional benefit

Brands

• Dineo: Microcredit and personal loan services offered through Cash Converters stores and the Dineo website.

Products and services

• Venta (Direct Sale)
• Venta Recuperable (Pawn/Recoverable Sale)
• Compro Oro (Gold Buying)
• Tienda Online (Online Store)
• Cashies Loan
• Dineo Crédito
• Renueva Online (Online Contract Renewal)

Quantifiable outcome

• Products tested and verified across more than 25 quality checkpoints before being offered for sale.
• +3 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Dineo CréditocoreGTM or Marketing PartnerDineo Crédito is a financing partner that provides micro-loans and credit services to Cash Converters customers. The partnership enables customers with limited access to traditional banking to obtain flexible credit options. Cash Converters promotes Dineo services on its platform and in physical stores, earning referral revenue.
• SequraminorGTM or Marketing PartnerSequra provides installment financing options (0% TAE) for Cash Converters online and in-store purchases, enabling customers to pay for products in installments.
• KlarnaminorGTM or Marketing PartnerKlarna provides payment financing options for Cash Converters customers, allowing flexible payment plans for purchases.
• Guardia CivilcoreStrategic or Co-development PartnerCash Converters is connected to the Guardia Civil's legal database for verifying product provenance. All acquired items are reported to police for verification of legitimate origin, ensuring compliance with anti-theft regulations.
• eKomiminorOtherseKomi provides independent customer review and rating services. Cash Converters displays eKomi ratings (4.4/5 from 2,174 reviews) to build customer trust and credibility.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wallapop: Spanish-headquartered peer-to-peer recommerce marketplace with a strong presence in Spain; competes directly with Cash Converters in second-hand electronics and lifestyle goods by offering consumers an online C2C selling alternative.
• Milanuncios: Spanish classifieds platform owned by Adevinta that competes with Cash Converters for second-hand electronics, jewelry, and lifestyle goods listings in the Spanish market.
• Back Market: European refurbished electronics marketplace operating in Spain; competes with Cash Converters' electronics resale business through certified-refurbished smartphones, laptops, and consoles with warranty.
• CEX (Complete Entertainment Exchange): UK-based buy/sell/trade retailer for second-hand electronics, gaming, and computing products with both physical stores and online channels; directly comparable operating model to Cash Converters.
• H&T Pawnbrokers: UK-listed pawnbroking and second-hand retail chain with high-street stores and online channels; directly comparable in pawn loan services and second-hand goods resale.

Broad incumbents

• FirstCash Holdings: Large publicly-listed pawn and retail second-hand operator in the Americas; comparable business model through pawn loans and resale of used merchandise at scale.
• EZCORP: US-listed pawnbroking and second-hand retail operator with a similar pawn loan plus resale flywheel, serving as a comparable for Cash Converters' Venta Recuperable and resale economics.
• Game (UK): UK gaming and electronics retailer with a significant pre-owned console and games trade-in/resale business; comparable to Cash Converters' Videojuegos y Consolas category.

Emerging players

• Vinted: European C2C recommerce platform with growing Spanish presence in fashion and lifestyle; adjacent peer sharing the second-hand consumer mindshare with Cash Converters.
• Swappie: European refurbished iPhone specialist; competes for the same price-sensitive smartphone buyer that Cash Converters targets through its phones category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cashconvertersE
• YouTubeyoutube.com/channel/UCsUSNjgNNgfm8maBT5cSq_g
• Facebookfacebook.com/cashconvertersespana
• Instagraminstagram.com/cashconverterses
• TikToktiktok.com/@cashconverterses
• LinkedInlinkedin.com/company/cash-converters-espana

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cash Converters