ORAMA
ORAMA is a Brazilian investment platform founded in 2011 that offers multiple types of securities to its clients and partners, headquartered in Rio de Janeiro with 501-1000 employees.
- Company typePrivate
- Founded2011
- HeadquartersRio De Janeiro, Brazil
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What ORAMA does
ORAMA is a Brazilian securities investment platform that offers a broad range of investment products to its clients and partners. Headquartered in Rio de Janeiro and founded in 2011, the company operates as a private, for-profit entity with a workforce of 501-1000 employees. The platform is positioned to serve both end-clients and partner channels across multiple security types, consistent with a multi-channel Brazilian broker-dealer or distribution platform.
The company has pursued inorganic growth to expand its platform capabilities, most notably through the acquisition of InvestFlex in August 2021 for an undisclosed consideration. ORAMA is led by founder Selmo Nissenbaum (Managing Partner and Chairman) alongside CEO and managing partner Habib Nascif, with Roberto Campos Rocha serving as Product Director. This founding-led, product-focused leadership structure suggests continuity in strategic direction.
The business model is anchored in securities distribution across multiple product categories, generating revenue through commissions, fees, and partner economics typical of Brazilian investment platforms. No pricing models, revenue figures, customer counts, or specific product-level economics are disclosed in the source data, representing a material information gap for any detailed valuation or thesis work.
ORAMA firmographics
Firmographics- Name
- ORAMA
- Website
- https://orama.com.br
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- ORAMA is a Brazilian investment platform founded in 2011 that offers multiple types of securities to its clients and partners, headquartered in Rio de Janeiro with 501-1000 employees.
- Ownership category
- akta.pro rank
Where ORAMA is headquartered
LocationHeadquarters
- HQ city
- Rio De Janeiro
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
ORAMA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
ORAMA product offering
Product offeringCore offering
ORAMA is a Brazilian investment platform that offers a broad range of securities to its clients and partners, operating from Rio de Janeiro with 501-1,000 employees. The firm combines an in-house investment platform with partner distribution and has expanded via acquisitions such as InvestFlex (acquired August 2021).
Product overview
ORAMA is a single unified computer vision platform designed for healthcare and fitness applications. The core product ORAMA provides markerless 3D body tracking for remote exercise supervision, functional movement assessment, and patient monitoring. The platform features real-time feedback capabilities, persistent session handling, and structured output generation for guided exercise and functional testing protocols.
Differentiator
Problem solved
Functional benefit
Products and services
- ORAMA Investment Platform
- InvestFlex
Companies that use ORAMA
Customer profileIdeal customer profiles2 records
ORAMA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature6 records
ORAMA partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights2 records
ORAMA competitors and assessment
Company assessmentBroad incumbents
- XP Inc. Brazil's largest independent investment platform, offering securities distribution, wealth management, and advisory services to retail and institutional clients — directly comparable in product breadth and target customer to ORAMA.
- BTG Pactual: Brazilian investment bank and brokerage with a large retail digital platform, offering securities, funds, and advisory — comparable multi-product investment platform serving similar Brazilian retail clients.
- Itaú Corretora: Brokerage arm of Itaú Unibanco, Brazil's largest bank, offering a full suite of securities and investment products to mass-affluent and retail clients — comparable product set but with a bank-distribution moat.
Direct peers
- Rico Investimentos: Brazilian digital investment platform distributing stocks, fixed income, funds, and other securities to retail clients; competes head-to-head with ORAMA in the same segment and product mix.
- Genial Investimentos: Brazilian broker and investment platform offering securities, funds, and advisory products to retail investors; closely mirrors ORAMA's product set and target audience.
- Guide Investimentos: Brazilian investment platform offering brokerage, funds, fixed income, and research — directly comparable to ORAMA in securities distribution and retail wealth offerings.
- Warren Investimentos: Brazilian digital wealth management and investment platform offering funds, fixed income, and securities to retail clients; comparable business model and customer segment.
- Modal Mais: Brazilian digital broker offering stocks, fixed income, funds, and other securities — competes directly with ORAMA in the Brazilian retail investment market.
- Nova Futura Investimentos: Brazilian broker and investment platform offering securities and advisory services to retail clients — comparable product breadth and target segment.
- Vitreo (former Easynvest): Brazilian digital investment platform offering stocks, fixed income, and funds to retail investors — competes with ORAMA in the Brazilian online brokerage segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
ORAMA social profiles
Digital presenceORAMA financial estimates
Financial estimateRevenue estimate
Valuation estimate
ORAMA leadership team
Management profileNumber of profiles
Profiles3 records
ORAMA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ORAMA M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ORAMA
What does ORAMA do?
ORAMA is a Brazilian investment platform that offers a broad range of securities to its clients and partners, operating from Rio de Janeiro with 501-1,000 employees. The firm combines an in-house investment platform with partner distribution and has expanded via acquisitions such as InvestFlex (acquired August 2021).
Is ORAMA a public or private company?
ORAMA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ORAMA founded?
ORAMA was founded in 2011. It employs 501 to 1,000 people.
Where is ORAMA based?
ORAMA is headquartered in Rio De Janeiro, Brazil, in the Latin America region.
Who are ORAMA's main competitors?
Broad incumbents on record are XP Inc., BTG Pactual and Itaú Corretora. Direct peers are Rico Investimentos, Genial Investimentos, Guide Investimentos, Warren Investimentos, Modal Mais, Nova Futura Investimentos and Vitreo (former Easynvest).
Does ORAMA have an API?
No public API is recorded for ORAMA.