What Itaú Corretora does

Itaú Corretora de Valores S.A. is a Brazilian retail brokerage and wholly-owned subsidiary of Grupo Itaú Unibanco Holding S.A., one of the largest financial conglomerates in Latin America. The firm operates as a direct-to-consumer online brokerage, enabling self-service account opening (free of charge) for both Itaú bank account holders and non-account holders. Its core product is a proprietary Home Broker platform complemented by iOS/Android mobile applications, through which customers trade stocks, ETFs, Treasury Direct (Tesouro Direto), fixed income securities, real estate funds (FIIs), real estate receivables (CRIs), agricultural receivables (CRAs), COEs, and FIPs. It is the only Brazilian brokerage disclosed to hold all four BM&FBovespa PQO seals (Retail Broker, Carrying Broker, Execution Broker, Agro Broker), and it extends execution to professional traders via third-party integrations with Nelogica's Profit and Series 2 platforms connected to its OMS.

The brokerage's technology stack centers on a proprietary Order Management System linked to B3, with SLA-bound platforms (Itaú Corretora Pro, e-Broker) for active traders and a suite of automation and education tools (Carteira Automatizada, Compra Programada, Assessoria, Evolução, Recomendações, and a profitability tracking tool). Revenue is generated through transaction commissions on securities trading, custody and account fees, and fixed income distribution; the firm promotes a "Taxa Zero" (Zero Fee) initiative for certain investments and offers discounts on Itaú checking account fees and credit card annual fees to investment customers. Distribution is omnichannel within Brazil: web, mobile, Itaú Unibanco branch network, digital banking (Itaú Uniclass, Personnalité), and cross-selling through the parent bank's existing retail base. The platform is positioned for three retail segments — self-directed investors (primary), active traders, and novice investors — with a horizontal segmentation approach emphasizing breadth of product across the entire Brazilian capital markets ecosystem.

Name

Itaú Corretora

Legal name

Itaú Corretora de Valores S.A.

Website

https://itaucorretora.com.br

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Itaú Corretora is a Brazilian online brokerage and wholly-owned subsidiary of Itaú Unibanco offering self-directed trading in stocks, ETFs, Treasury Direct, and fixed income via Home Broker, mobile apps, and third-party platforms, serving retail investors, active traders, and novice investors across Brazil.

Ownership category

akta.pro rank

Product category

Online Retail Brokerage

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Commodity Contracts Intermediation (523160)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Commodity Contracts Brokers & Dealers (6221)

akta.pro primary industry

Discount & Online Retail Brokerage (FSAEACAB)

akta.pro secondary industries

Introducing Broker (IB) (FSAEACAE), Algorithmic Trading & Execution Platforms (FSAFANAN)

Keywords

• Online brokerage services
• Securities trading platform
• Investment advisory
• Fixed income brokerage
• Treasury direct investing

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Securities Trading Commissions: Revenue generated from commission fees on buy and sell orders executed through the platform for stocks, ETFs, and other listed securities. The platform offers a 'Taxa Zero' (Zero Fee) initiative for certain investments.
2. Custody and Account Fees: Revenue from custody services for securities and account maintenance, with potential discounts on checking account fees and credit card annual fees for investment customers.
3. Treasury Direct and Fixed Income: Revenue from facilitating purchases of government bonds, debentures, and other fixed income products with competitive pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Itaú Corretora operates an online retail brokerage platform enabling individual investors to buy and sell stocks, ETFs, Treasury Direct bonds, fixed income securities, and other listed products through a Home Broker interface and companion mobile applications. As a wholly-owned subsidiary of Grupo Itaú Unibanco, the brokerage integrates trading with Itaú bank accounts for seamless transfers and offers complementary services including automated portfolios, recurring investments, professional-grade platforms, analyst recommendations, and financial education content.

Product overview

Itaú Corretora is a Brazilian brokerage firm offering a comprehensive investment platform under the Itaú Unibanco group. The core product is the Home Broker platform for online securities trading, supplemented by professional trading tools including Cockpit, Itaú Corretora Pro, and e-Broker. The service portfolio includes advisory services (Assessoria), investment education (Evolução and Educação Financeira), automated investing (Carteira Automatizada), and recurring investments (Compra Programada). Additional tools include profitability tracking, investment recommendations, and Taxa Zero for fee-free trading. The platform supports trading in stocks (Ações), ETFs, Treasury Direct bonds (Tesouro Direto), and other fixed income securities, with integration to third-party platforms including Nelogica Profit and Series 2.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Broker
• Tesouro Direto
• ETFs (Fundos de Índices)
• RLP - Retail Liquidity Provider
• Carteira Automatizada
• Compra Programada
• Itaú Corretora Pro
• e-Broker
• Assessoria (Investment Advisory)
• Aplicativos para Celular e Tablet

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

One partnership is on record.

• Nelogica (Profit Platform)supportingTechnology or IntegrationNelogica's Profit professional trading platform is connected to Itaú Corretora's OMS (Order Management System), enabling advanced traders to execute orders through this third-party platform. This integration provides professional-grade charting and analysis capabilities to Itaú Corretora's more sophisticated clients.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Modal Mais: Digital brokerage offering commission-free stock and ETF trading alongside fixed income and funds, with integration to Modal's broader financial ecosystem. Direct competitor in the online retail brokerage space.
• Rico Investimentos: Brazilian retail-focused brokerage offering stocks, ETFs, fixed income, and advisory services, known for aggressive zero-commission promotions and digital onboarding. Directly competes for self-directed retail investors in Brazil.
• Genial Investimentos: Brazilian multi-product brokerage providing equities, fixed income, funds, and structured products, with strong institutional and retail reach. Competes with Itaú Corretora on product breadth and professional trading services.
• Clear Corretora: Brazilian retail brokerage offering commission-free stock and ETF trading with proprietary trading platforms. Directly competes on price and platform quality for self-directed retail investors.
• XP Inc. One of Brazil's largest independent retail brokerages, offering a multi-asset platform (stocks, fixed income, funds, derivatives) with proprietary technology and a large affiliated advisor network. Directly competes with Itaú Corretora for retail and high-net-worth Brazilian investors.
• BTG Pactual Digital: Digital brokerage arm of BTG Pactual offering commission-free trading, ETFs, fixed income, and funds to Brazilian retail investors. Competes head-to-head with Itaú Corretora across retail trading, custody, and investment product breadth.

Others

• B3: Brazilian stock and commodities exchange operator where Itaú Corretora routes its orders. Functions as critical infrastructure/partner rather than direct competitor, but shapes the trading economics and product availability for the brokerage.

Emerging players

• Toro Investimentos: Brazilian digital brokerage focused on active retail traders, offering commission-free equity trading and educational content. Targets similar beginner-to-active trader segments as Itaú Corretora.
• Warren Investimentos: Brazilian digital brokerage and wealth manager offering stocks, fixed income, and advisor-led portfolios. Competes for retail and affluent Brazilian investors seeking diversified investment products.
• NuInvest (Nubank): Investment platform from Nubank, the largest digital bank in Latin America. Competes via deep integration with Nubank's checking account base and aggressive fee-free product offering, similar to Itaú Corretora's bank-anchored model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks4 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/itaucorretora
• Xx.com/itaucorretora

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Itaú Corretora