Sunrise Soya Foods

What Sunrise Soya Foods does

Sunrise Soya Foods is a Vancouver-based, family-owned Canadian manufacturer of tofu, soy beverages, and tofu-based desserts founded in 1956 by Leslie and Susan Joe. The company operates two primary brands — Sunrise (mainstream) and Soyganic (premium organic, Non-GMO Project Verified) — and is self-described as Canada's largest tofu manufacturer. Its product portfolio spans approximately 18 SKUs across raw ingredient tofu (extra firm, firm, soft, silken, medium firm, pressed, traditional fresh pack), specialty and ready-to-eat tofu (smoked, marinated, fried, dried flavored, baked, seasoned, Chinese-style puffs, Mandarin Egg tube), and adjacent categories (tofu desserts, soy beverages). All products are produced with certified non-GMO soybeans; the Soyganic line additionally uses certified organic soybeans.

Production runs out of two manufacturing facilities: a state-of-the-art plant in Delta, British Columbia opened in 2019 (the company's largest), and an Eastern Canada facility opened in 2002, with a regional sales office in Toronto. The go-to-market is a traditional consumer packaged goods motion through retail grocery distribution, with no indication of direct-to-consumer or foodservice channels at scale. Products are listed across every major Canadian grocery banner — Walmart Canada, Costco, Loblaws (including Real Canadian Superstore, Loblaws City Market, No Frills), Sobeys, Safeway, FreshCo, Metro, Provigo, Maxi — as well as ethnic Asian retailers (T&T Supermarket, H-Mart, Lucky Supermarket, Kim Phat, TAU), and natural/organic outlets (Whole Foods, Choices Markets, Healthy Planet). Quebec, Western Canada, Ontario, and Atlantic provinces are documented markets; broader North American reach is claimed but not substantiated by named retail accounts. Certifications include Kosher, Non-GMO Project Verified, and organic certification for the Soyganic line.

The company remains family-controlled under CEO Peter Joe, with no disclosed external investors, parent company, subsidiaries, funding rounds, or M&A activity. Pricing is at standard CPG shelf price points and not publicly disclosed. Supporting the brand is a multilingual digital presence (English, French, Chinese via Xiaohongshu and a separate Chinese-language site), an extensive recipe library of 50+ recipes, and an active social media footprint on Facebook, Instagram, Pinterest, and YouTube. Two new ready-to-eat specialty SKUs (Baked Tofu and Seasoned Tofu) are currently listed as "coming soon," indicating continued product line development into the higher-margin value-added tofu category.

Name

Sunrise Soya Foods

Legal name

Sunrise Soya Foods

Website

https://sunrise-soya.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

101–250 employees

Short description

Sunrise Soya Foods is a family-owned, Vancouver-based manufacturer founded in 1956 that produces tofu, soy beverages, and tofu desserts for the Canadian retail market under the Sunrise and Soyganic (organic) brands. It is self-described as Canada's largest tofu manufacturer, distributing nationwide through major grocery, ethnic Asian, and natural/organic retail channels.

Ownership category

akta.pro rank

Product category

Tofu and Soy Product Manufacturing

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Tofu, Tempeh & Traditional Soy Foods Manufacturing (AFAKAGAD)

akta.pro secondary industry

Plant-Based Frozen Desserts Processing (Non-Dairy Ice Cream, Gelato, Novelties) (AFAHAJAE)

Keywords

• Tofu manufacturing
• Soy beverages
• Plant-based protein
• Organic tofu products
• Asian grocery distribution

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Tofu Products: Sale of packaged tofu products including extra firm, firm, medium firm, soft, silken, smoked, marinated, pressed, specialty, and organic (Soyganic) varieties through retail grocery distribution.
2. Tofu Desserts: Sale of flavored tofu desserts including coconut and almond flavors through retail grocery channels.
3. Soy Beverages: Sale of soy milk and soy-based beverages through retail distribution.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Sunrise Soya Foods manufactures and sells a comprehensive range of tofu and soy-based food products under two brands: Sunrise (mainstream) and Soyganic (premium organic). The Sunrise brand offers tofu varieties including extra firm, firm, medium firm, soft, silken, smoked, marinated, fried, dried, flavoured, baked, Chinese-style tofu puffs, and Mandarin egg tube tofu, plus tofu desserts and soy beverages. The Soyganic sub-brand offers premium organic tofu (extra firm, ultra firm) made with certified organic, Non-GMO Project Verified soybeans. All products are made in Canada using non-GMO soybeans.

Product overview

Sunrise Soya Foods is a Canadian tofu and soy product manufacturer operating two main brands: Sunrise (mainstream) and Soyganic (premium organic). The Sunrise brand offers a diverse range of tofu products including Extra Firm, Firm, Soft, and Silken varieties, specialty tofu products (Smoked, Marinated, Fried, Dried, Flavoured, Baked, Chinese Style Tofu Puffs, and Mandarin Egg), tofu desserts, and soy beverages. The Soyganic sub-brand provides premium organic tofu options including Extra Firm and Ultra Firm varieties, all made with certified organic soybeans and Non-GMO Project Verified. Founded in 1956 and headquartered in Vancouver, BC, the company operates manufacturing facilities in Delta, BC and Eastern Canada, distributing products throughout North America.

Differentiator

Problem solved

Functional benefit

Brands

• Soyganic: Premium tofu products line made with certified organic soybeans and Non-GMO Project verified.
• Sunrise

Products and services

• Sunrise Extra Firm Tofu Dense, solid tofu with meaty texture containing 14g of plant-based protein per serving. Ideal for stir-fries, soups, grilling, or crumbling into dishes like lasagna, chili, and burgers. Packaged and pasteurized.
• Sunrise Firm Tofu Firm tofu with dense, meaty texture that is easy to cube and crumble. Maintains shape in pan-fried, braised, or stewed recipes. Interchangeable with Extra Firm and Medium Firm varieties.
• Sunrise Soft Tofu Very smooth consistency and delicate texture. Ideal for blending into cream soups, sauces, smoothies, and salad dressings. Also serves as a dairy substitute in baking.
• Sunrise Silken Tube Tofu Smooth and silky tofu in a tube format, perfect for blending or adding into soups.
• Sunrise Pressed Tofu The firmest variety of Sunrise tofu with a meaty texture, containing 14g of plant-based protein. Ideal for slicing and shredding, perfect for stir-fries or stews.
• Sunrise 4 Piece Freshpack Medium Firm Tofu Four blocks of lightly pasteurized medium firm tofu preserving traditional freshly-made tofu qualities. Used in soups, stews, and hot pots, or as an appetizer when deep-fried with chili sauce.
• Sunrise Traditional Freshpack Tofu Two blocks of lightly pasteurized tofu with medium firm texture preserving traditional freshly-made qualities. Used in soups, stews, hot pots, or as an appetizer when deep-fried with chili sauce.
• Sunrise Smoked Tofu Original Firm, meaty smoked tofu with unique smoky flavor. Vegan alternative to sandwich meat, bacon, or cheese. 15g plant-based protein per serving, non-GMO, gluten-free.
• Sunrise Smoked Tofu Sriracha Smoked tofu flavored with extra kick of spice from sriracha. Perfect for fajitas, sandwiches, and salads. 15g plant-based protein per serving.
• Sunrise Marinated Tofu Pressed tofu marinated in lightly sweetened soy sauce. Ready-to-eat on its own or in stir-fries. 16g plant-based protein per serving.
• Sunrise Fried Tofu Flash-fried small blocks of fresh tofu. Multi-purpose ingredient for stir-fries or served as-is. Each package contains 6 pieces. 10g plant-based protein per serving.
• Sunrise Flavoured Dried Tofu Pressed tofu marinated in five spices, soy sauce, and sugar. Ready-to-eat on its own or in stir-fries with vegetables. Contains gluten from soy sauce.
• Sunrise Original Chinese Style Tofu Puffs Chewy, meaty tofu puffs perfect for stewing and stuffing. Holds shape well during cooking. 18g plant-based protein per serving, cholesterol-free.
• Mandarin Egg Tube Tofu (Tube de Tofu Mou aux Oeufs Mandarin) Tofu made from eggs and soy extract with rich flavor and smooth texture. The only non-vegan product in the Sunrise lineup. Non-GMO, gluten-free, no preservatives.
• Sunrise Coconut Flavour Tofu Dessert Soft tofu-like dessert with subtly sweet coconut flavor. Eaten straight from the pack or blended into smoothies.
• Soyganic Extra Firm Tofu Dense, solid tofu with meaty texture made from certified organic soybeans. Non-GMO Project Verified. 13g plant-based protein per serving. Ideal for cubing and grilling.
• Soyganic Ultra Firm Tofu Dense, solid tofu with the least water content of all varieties. Made from organic soybeans. Holds shape when baked, sliced, cubed, grilled, or shredded. 16g plant-based protein per serving.

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• SobeyscoreChannel Partner/ Reseller/ DistributorMajor Canadian grocery retailer chain distributing Sunrise Soya Foods tofu products through Sobeys banner stores across Western Canada and Atlantic provinces.
• LoblawscoreChannel Partner/ Reseller/ DistributorLeading Canadian grocery retailer distributing Sunrise products through Loblaws, Real Canadian Superstore, and Loblaws City Market banner stores nationwide.
• Walmart CanadacoreChannel Partner/ Reseller/ DistributorMass-market retail distribution partnership providing wide consumer access through Walmart supercenters across Canada.
• Costco CanadacoreChannel Partner/ Reseller/ DistributorWarehouse club distribution partnership offering Sunrise products in bulk quantities for value-conscious consumers.
• T&T SupermarketcoreChannel Partner/ Reseller/ DistributorPremium Asian grocery chain partnership serving Chinese-Canadian communities with authentic tofu products in major metropolitan areas.
• Whole Foods MarketminorChannel Partner/ Reseller/ DistributorNatural and organic grocery distribution for Soyganic certified organic tofu line targeting health-conscious consumers.
• H-MartcoreChannel Partner/ Reseller/ DistributorKorean-Canadian focused ethnic grocery chain distribution reaching Asian consumer communities for tofu products.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• House Foods: Major Japanese tofu and Asian foods manufacturer with global operations including North America. Comparable to Sunrise in tofu category leadership and diversified soy-based product portfolio (tofu, beverages, sauces).
• Mori-Nu (Morinaga): Japanese-origin shelf-stable tofu brand sold globally through retail and foodservice. Highly comparable as a packaged tofu brand emphasizing convenience, long shelf life, and consistent quality.
• Pulmuone: Korean-origin tofu and plant-based foods producer with established North American operations under Wildwood and other brands. Competes directly with Sunrise in packaged tofu, tofu-based entrees, and Asian-inspired plant-based categories.
• Vitasoy: Hong Kong-headquartered manufacturer of soy milk and plant-based beverages with significant North American and Asian retail presence. Comparable for Sunrise's soy beverage line and Asian-heritage brand positioning.
• Hodo Foods: California-based artisan tofu and plant-based protein maker offering firm tofu, baked tofu, yuba, and other soy-based products to U.S. retailers. Highly comparable to Sunrise as a specialty tofu brand built around traditional methods and premium positioning.

Broad incumbents

• Beyond Meat: U.S. plant-based meat leader selling burgers, sausages, and ground products through major Canadian grocery and foodservice. Competes for the same plant-protein consumer occasions as Sunrise within Canadian retail.
• Lightlife (Maple Leaf Foods): Canadian-owned (via Maple Leaf Foods) plant-based protein brand offering burgers, sausages, and deli slices across North American grocery. Competes with Sunrise on plant-based shelf space and protein-substitute occasions.
• Daiya Foods: Canadian plant-based foods brand (cheeses, desserts, pizzas) sold across North American grocery and foodservice. Comparable for Sunrise's tofu dessert line and broader Canadian plant-based retail footprint.
• Silk (Danone): North American plant-based beverage leader owned by Danone, offering soy, almond, oat, and other dairy alternatives. Comparable for Sunrise's soy beverage line as the dominant shelf competitor in plant-based dairy.

Regional players

• Yves Veggie Cuisine: Canadian plant-based protein brand (originally Vancouver-based) selling tofu-based deli slices, burgers, and ground through major Canadian grocery chains. Direct competitor in Canadian retail plant-based sets alongside Sunrise.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/sunrisesoyafoods
• Facebookfacebook.com/SunriseSoyaFoods
• Instagraminstagram.com/sunrisesoyafoods
• Pinterestpinterest.ca/sunrisesoyafoods
• LinkedInlinkedin.com/company/sunrise-soya-foods

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunrise Soya Foods