What IntraFish Media does

IntraFish Media is a B2B subscription-based digital media platform providing news, analysis, and trade intelligence to professionals across the global seafood value chain — from producers and processors to traders, retailers, and industry analysts. Founded in 1995 and operating as a subsidiary of the Norwegian conglomerate DN Media Group, IntraFish covers six primary editorial verticals: salmon, whitefish, shrimp, aquaculture, fisheries, and markets, with additional reporting on tariffs, trade policy, finance, and people moves. Coverage spans Europe, North America, South America, and Asia, with a dedicated Norwegian-language edition (IntraFish.no) serving its home Nordic market.

The core product is full digital access to IntraFish's breaking news and expert analysis, delivered via the website (intrafish.com), email newsletters, a searchable news archive, and the IntraFish News mobile application for iOS and Android. Underlying technology comprises a digital news platform with subscription management, customized topic and keyword alerts, and cookie-consent infrastructure integrated with 45+ advertising partners. The platform is led by Editor-in-Chief Øystein Hage and operates with 51-100 employees.

The business model is dual-revenue: recurring digital subscriptions (individual weekly/monthly at ~$114/month with introductory pricing, and annual at $1,152 with 15% savings) plus programmatic and direct advertising sold to industry suppliers, service providers, and recruiters. Go-to-market is content-driven acquisition through continuous news publishing, organic search, social channels (Facebook, X, LinkedIn), and direct subscription CTAs on the website. No external funding rounds, group/enterprise contract structures, or revenue figures are publicly disclosed.

Name

IntraFish Media

Legal name

IntraFish Media

Website

https://intrafish.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

IntraFish Media is a B2B subscription digital media platform providing news, analysis, and trade intelligence on the global seafood industry — covering salmon, whitefish, shrimp, aquaculture, fisheries, and markets — to professionals across the value chain via website, app, and newsletters.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Digital Subscriptions: Subscription-based revenue model with individual and group subscription tiers. Weekly rate billed monthly, with introductory pricing that converts to standard monthly rate after initial period. Annual subscription option offering 15% savings.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

IntraFish Media operates a digital-first, subscription-based news and intelligence platform delivering breaking news, market analysis, and expert journalism to seafood industry professionals globally. Core offering is a recurring subscription product (with weekly/monthly and annual tiers providing 15% savings) granting full digital access to coverage spanning salmon, whitefish, shrimp, aquaculture, fisheries, and seafood markets, complemented by the IntraFish News mobile application, email newsletters, and customized topic alerts.

Product overview

IntraFish Media operates as a seafood industry news and intelligence platform offering a single unified subscription product with tiered access levels. The core offering is full digital access to breaking news and analysis across multiple seafood sectors including Salmon, Whitefish, Shrimp, Aquaculture, Fisheries, and Markets. Additional features include a mobile News App, newsletters, customized alerts, and a searchable news archive. The platform provides unrivalled intelligence to help industry professionals thrive within a rapidly changing global seafood industry.

Differentiator

Problem solved

Functional benefit

Products and services

• IntraFish Digital Subscription Recurring subscription product (with weekly introductory pricing at $7/week billed as $28/6 months and annual tier at $1,152/year offering 15% savings) granting full digital access to breaking seafood industry news, expert analysis, and news archive across salmon, whitefish, shrimp, aquaculture, fisheries, and markets segments; available as individual and group subscriptions.
• IntraFish News App Standalone mobile application for iOS and Android providing subscribers with full digital access to IntraFish's seafood industry news, breaking news alerts, customized notifications, and content consumption on mobile devices.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• Fish Farming Expert: Fish Farming Expert is a niche digital publication focused on aquaculture news and technical content. While narrower in scope than IntraFish, it addresses a subset of IntraFish's aquaculture coverage and competes for a portion of the same professional reader base.
• Fish Focus: Fish Focus is a UK-based seafood industry news site covering fishing, aquaculture, processing, and retail. It competes with IntraFish for a portion of European professional readership and offers free digital content supported by advertising.

Broad incumbents

• FIS - Fish Information & Services: FIS is an established seafood industry intelligence provider offering news, price reporting, and market data. It serves a similar seafood professional audience as IntraFish and overlaps particularly in market/pricing intelligence — a potential high-end adjacent product line.
• S&P Global Commodity Insights (Platts): Platts/Commodity Insights provides pricing and market data across agricultural and protein commodities including seafood. It competes for a portion of the institutional buyer audience that IntraFish targets, particularly on quantitative market intelligence rather than news.
• Bloomberg Agriculture / Commodities: Bloomberg's commodities and agriculture coverage includes seafood-adjacent markets (fishmeal, fish oil, salmon) and reaches many of the same institutional subscribers as IntraFish. While not a vertical specialist, it represents the generalist financial news alternative for portions of the audience.

Direct peers

• Undercurrent News: Undercurrent News is a subscription-based B2B news outlet covering the global seafood trade with emphasis on pricing, deals, and supply chain intelligence. It directly competes with IntraFish for paying seafood industry subscribers and shares the subscription-driven, expert-journalism business model.
• SeafoodSource: SeafoodSource (Diversified Communications) is a leading B2B seafood industry news and intelligence platform covering suppliers, buyers, and market trends. It is the closest direct competitor to IntraFish in terms of vertical focus, audience (seafood professionals), and digital news distribution model.
• Aquaculture Magazine: Aquaculture Magazine is a long-running trade publication covering the global aquaculture industry. It targets overlapping professional audiences (producers, suppliers, researchers) and competes with IntraFish's aquaculture vertical for both subscribers and advertising dollars.
• The Fish Site: The Fish Site is a digital publication covering aquaculture and fisheries news, analysis, and industry resources. It targets a similar professional audience as IntraFish, with overlapping coverage of aquaculture, fisheries, and seafood markets, though its core focus skews more toward aquaculture production.
• World Fishing & Aquaculture: World Fishing & Aquaculture is an established B2B trade magazine covering commercial fishing and aquaculture globally. It overlaps with IntraFish in audience (commercial fishermen, processors, aquaculture operators) and editorial scope (fisheries, aquaculture, gear and technology).

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/IntraFish
• Facebookfacebook.com/intrafishmedia
• LinkedInlinkedin.com/company/intrafish-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IntraFish Media