What iMedicare does

iMedicare is a web-based pharmaceutical platform founded in 2012 that enables pharmacies to help Medicare-eligible patients compare Medicare Part D plans against their medication regimens and pharmacy network. iMedicare was acquired by Omnicell, Inc. (NASDAQ: OMCL) in 2021 as part of the FDS Amplicare acquisition and now operates inside Omnicell's EnlivenHealth division, alongside the EnlivenHealth leadership, branding, and product set. EnlivenHealth as a whole serves more than 44,000 U.S. pharmacies spanning independent community pharmacies, retail and grocery pharmacy chains, specialty pharmacies, health system outpatient pharmacies, long-term care pharmacies, and Medicare-focused health plans.

The technology stack is organized around the e360 (now Enliven360) platform, which is described as an integrated architecture connecting patient engagement, clinical, and financial workflows. Core product modules include Medicare Match, a CMS-approved Medicare Part D plan finder with associated Win-Win targeted analysis, win-win messaging, and the patient-facing NavigateMyCare.com portal; AdhereIQ for medication synchronization; the Connect intelligent voice response system; Reach for personalized omnichannel communications; Inform for paperless digital drug monographs; Treat and Schedule for clinical operations; Reconcile and Bill for financial management and medical billing; and Empower and Clarity (formerly MyDataMart) for analytics. Capability provenance spans multiple acquired entities: medication synchronization and clinical patient care from Ateb, Inc. (Omnicell, 2016); financial, engagement, and analytics including iMedicare from FDS Amplicare (Omnicell, 2021); and patient communications from MarkeTouch Media (Omnicell, 2022). EnlivenHealth is HIPAA-compliant and has pursued pharmacy-EHR interoperability through a partnership with the University of Tennessee using the Pharmacist eCare Plan standard.

Revenue is generated through SaaS subscriptions priced on a quote basis and not publicly disclosed. Go-to-market is an enterprise-focused direct sales motion combining field sales for large retail and grocery pharmacy chains and health systems, and inside sales plus customer success for independent pharmacies; channel distribution runs through Cardinal Health (Reconciliation Plus is powered by EnlivenHealth) and Good Neighbor Pharmacy. Marketing relies on content (blog, resource center, eBooks such as The Great Medicare Migration), webinars, case studies, and a Request-a-Demo conversion path. Vendor-disclosed outcomes include a 30% lift in patient retention when pharmacies perform Medicare plan comparisons, an 88% reduction in claims reconciliation time, 2,665% ROI on the business intelligence solution, and a National Grocery Pharmacy Chain case study where 1 million patients were reached in 30 days with a 10.4% increase in flu vaccinations and $3.6M revenue lift. As a private division of Omnicell, EnlivenHealth segment financials are not separately disclosed.

Name

iMedicare

Legal name

EnlivenHealth® Inc.

Website

https://imedicare.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

iMedicare is a Medicare Part D plan comparison platform for pharmacies; founded in 2012, it was acquired by Omnicell in 2021 and now operates within the EnlivenHealth division alongside patient engagement, clinical, and financial software used by 44,000+ US pharmacies.

Ownership category

akta.pro rank

Product category

Pharmacy Management Software

NAICS

Ambulatory Health Care Services (621), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372), Services-Health Services (8000)

akta.pro primary industry

Medication Adherence & Therapy Management Platforms (refills, reminders, MTM) (HLALAIAG)

akta.pro secondary industries

Adherence, Reminders & Engagement Automation (Medication/Follow-up) (HLACAEAJ), Pharmacy Interoperability, Standards & Integration (FHIR/NCPDP) (HLACAKAO)

Keywords

• Pharmacy management software
• Medicare plan comparison
• Patient engagement platform
• Medication adherence solutions
• Pharmacy claims reconciliation

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Software Subscriptions: Subscription-based software providing pharmacies with access to Medicare plan comparison tools, patient engagement solutions, clinical workflow automation, and financial management tools.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

iMedicare (now part of EnlivenHealth, a division of Omnicell, Inc.) provides a cloud-based SaaS platform that enables pharmacies and health plans to perform Medicare Part D plan comparisons, automate patient engagement and medication adherence programs, manage clinical workflows such as medication synchronization and immunization scheduling, and handle pharmacy claims reconciliation, medical billing, and business intelligence analytics. The integrated e360 platform is used by more than 44,000 pharmacies across the United States.

Product overview

iMedicare, now part of EnlivenHealth (a division of Omnicell, Inc.), operates as a platform-plus-modules architecture. The core e360 Platform connects patient engagement, clinical, and financial workflows across retail pharmacies and health plans. The product portfolio includes Medicare Match as the flagship Medicare Part D plan comparison tool, alongside acquired brands including Ateb's Medication Synchronization and CareScheduler, FDS Amplicare's financial and analytics solutions (MedBill, Econcile, MyDataMart, Amplicare Clinical), and MarkeTouch Media's patient communication tools (Outbound Communications, Touchpoint Management, Personalized IVR). Core modules organized under Patient Experience (Connect, Reach, Inform, Network, Mobile), Clinical Experience (Treat, Schedule, AdhereIQ), Financial Experience (Reconcile, Bill, Match, Navigate My Care), and Insights & Outcomes (Empower, Clarity) work together within the e360 platform to deliver integrated pharmacy transformation.

Differentiator

Problem solved

Functional benefit

Brands

• Medicare Match: Industry-leading Medicare Part D plan finder solution that empowers pharmacies to help Medicare-eligible patients compare and choose the best Medicare plans.
• e360 Platform
• Amplicare
• FDSRX
• NavigateMyCare.com
• AdhereIQ
• Clarity
• Connect
• Reach
• Reconcile
• Bill
• Treat
• Schedule
• Inform

Products and services

• e360 Platform Integrated cloud-based platform that connects patient engagement, clinical, and financial workflows across retail pharmacies and health plans, supporting the full product portfolio including Medicare Match, AdhereIQ, Reconcile, Clarity, and other modules.
• Medicare Match

Quantifiable outcome

• 30% increase in patient retention when pharmacies perform plan comparisons
• +8 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Omnicell - MarkeTouch MediacoreStrategic or Co-development Partner · 1 January 2022Omnicell acquired MarkeTouch Media in 2022, expanding EnlivenHealth's patient engagement and communication capabilities for pharmacies.
• Omnicell, Inc.coreStrategic or Co-development Partner · 1 January 2021Omnicell acquired FDS Amplicare (which included iMedicare/Amplicare) in 2021, forming what would become EnlivenHealth. This acquisition expanded Omnicell's medication management and adherence capabilities into the retail pharmacy market.
• Omnicell - Ateb, Inc.coreStrategic or Co-development Partner · 1 January 2016Omnicell acquired Ateb, Inc. in 2016, which provided pharmacy-based patient care solutions and medication synchronization programs. This was foundational to what became EnlivenHealth.
• University of TennesseeminorStrategic or Co-development PartnerEnlivenHealth and University of Tennessee achieved healthcare interoperability breakthrough with first-ever direct pharmacy-medical software integration, enabling bidirectional communication between previously isolated systems through the Pharmacist eCare Plan (PeCP) and EHR integration.
• Cardinal HealthcoreChannel Partner/ Reseller/ DistributorCardinal Health Reconciliation Plus is powered by EnlivenHealth, reselling EnlivenHealth's reconciliation solution to pharmacy customers through Cardinal Health's distribution network.
• Good Neighbor PharmacyminorChannel Partner/ Reseller/ DistributorGood Neighbor Pharmacy network utilizes EnlivenHealth solutions for patient engagement and pharmacy intelligence as part of their network offering.

Scale indicators2 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Tabula Rasa HealthCare (now ExactCare): Provides medication management, MTM, and pharmacy SaaS for at-risk populations including Medicare beneficiaries. Directly comparable in pharmacy medication adherence and MTM software offerings.
• DrFirst: Provides ePrescribing, medication history, and clinical interoperability solutions for pharmacies and providers. Directly competes in pharmacy medication management IT and adherence workflows.
• Surescripts: Operates the dominant ePrescribing network connecting pharmacies, prescribers, and payers. Directly comparable to EnlivenHealth in serving pharmacy ePrescribing and medication management workflows, with similar enterprise-pharmacy customer base.
• PioneerRx: Pharmacy management system vendor serving independent and small-chain pharmacies with clinical and dispensing workflows. Direct competitor for the independent pharmacy software customer segment.
• OutcomesMTM (part of Cardinal Health): Medication therapy management (MTM) platform connecting pharmacists with health plans for adherence and MTM services. Directly comparable for pharmacy-based adherence and MTM service enablement.

Broad incumbents

• Cardinal Health: Pharmaceutical wholesaler that operates Reconciliation Plus powered by EnlivenHealth and provides broader pharmacy services. Comparable as both a channel partner and a broad pharmacy technology/services incumbent.
• QS/1 (part of RedSail Technologies): Pharmacy management system vendor for independent and chain pharmacies under RedSail Technologies. Comparable as a broad pharmacy software incumbent competing for the same customer base.
• McKesson Corporation: Pharmaceutical distributor and major pharmacy technology provider through its McKesson Pharmacy Systems and EnterpriseRx platforms. Competes broadly for retail pharmacy software budgets and is a market incumbent.
• Walgreens Boots Alliance (VillageMD/CareCentrix): Major retail pharmacy chain with proprietary pharmacy technology stack and patient engagement solutions. Comparable as a vertically integrated retail pharmacy technology operator.

Emerging players

• RxAnte: Medication adherence analytics platform serving health plans and PBMs. Comparable to EnlivenHealth's Clarity and health-plan adherence offerings but with a narrower analytics-focused scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/imedicare
• LinkedInlinkedin.com/company/2981124
• Xx.com/iMedicare

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iMedicare