colormass
colormass is a Berlin-based cloud 3D infrastructure platform serving furniture and textile manufacturers with a browser-based 3D CMS, PBR Scanner hardware, and an AI model that converts photos into PBR materials; customers include Herman Miller, Designtex, Maharam, Kvadrat, and VADO.
- Company typePrivate
- Founded2016
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What colormass does
colormass GmbH, founded in 2016 in Berlin by Tas Sóti and Balint Barlai as a Humboldt University of Berlin spin-off, builds cloud-based 3D infrastructure for product manufacturers, with primary traction in the furniture and textile/materials verticals. The platform runs entirely in the browser and combines a 3D Content Management System with three SaaS modules — Rendering Platform, Configurator (including CPQ for dynamic pricing), and Data Exporter — that derive multiple outputs (images, configurators, AR models in .usdz/.gltf) from a single master asset, supported by a proprietary Generation v4 PBR Scanner and a Material AI model trained on 16,000+ svBRDF scans that converts ordinary photographs into PBR texture maps. Named enterprise customers include Herman Miller, Designtex (Steelcase), Maharam (MillerKnoll), Kvadrat, VADO, Darran, OFS, Carolina, Storkcraft, and Poly Haven; integrations include Shopify, BigCommerce, WooCommerce, Epicor ERP, and CET planning software. The company monetizes via per-module subscription base fees plus usage-based overages, with annual or monthly billing in EUR, and supplements direct enterprise sales with a self-service motion, a certified 3D service partner network (Greypixel, Visuals by Nor), and strategic technology partnerships with NVIDIA, Browzwear, Z-emotion, and Twinbru. colormass is privately held, has reported 30–50% annual revenue growth since inception, and has been funded to date via German government EXIST and ProFIT programs rather than institutional venture capital.
colormass firmographics
Firmographics- Name
- colormass
- Legal name
- colormass GmbH
- Website
- https://colormass.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- colormass is a Berlin-based cloud 3D infrastructure platform serving furniture and textile manufacturers with a browser-based 3D CMS, PBR Scanner hardware, and an AI model that converts photos into PBR materials; customers include Herman Miller, Designtex, Maharam, Kvadrat, and VADO.
- Ownership category
- akta.pro rank
colormass industry classification
Industry- Product category
- 3D Content Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Graphic Design Services (54143)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Photographic Equipment & Supplies (3861)
- akta.pro primary industry
- Asset Creation, Pipeline, DCC Integration & Content Management Tools (MPAFAFAL)
- akta.pro secondary industries
- Virtual Production Pipeline, Color & Calibration (Genlock, OCIO/ACES) (MPAHADAF), Color Grading & Color Management (MPAHAAAB)
Keywords
Where colormass is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
colormass business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription with Base Fees: colormass charges a base fee for each product module used (Rendering Platform, Configurator, Data Exporter). Base fees are paid in advance. Additional usage-based charges apply for exceeding included resource allocations.
- Usage-based Usage Fees: Usage fees incurred for exceeding included quotas of view counts, data transfer, or other metered resources. Billed at end of each billing period based on actual consumption.
- Professional Services: Individual Services for adapting software to customer-specific needs are provided under separate service agreements. Includes custom development, integration, and implementation services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Base Fee Model with Usage Overage |
| Subscription | Annual | Annual Subscription Option |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels6 records
colormass product offering
Product offeringCore offering
colormass provides a cloud-based 3D Content Management System (3D CMS) and ecosystem for enterprise manufacturers, enabling storage, management, rendering, configuration, and distribution of 3D assets and digitized materials entirely from the browser. The platform combines a 3D Asset Management core with a Rendering Platform, Configurator, Data Exporter, and a Digitization suite (PBR Scanner, Tiling Editor, Material AI) to support ecommerce imagery, product configurators, and AR experiences.
Product overview
Colormass is a cloud-based 3D infrastructure platform for the internet, providing a unified ecosystem of interconnected products for 3D content management, visualization, and digitization. The platform consists of two main categories: 3D CMS products (Rendering Platform, Configurator, Data Exporter) and Digitization products (PBR Scanner, Tiling Editor, Material AI). The core 3D Asset Management system stores assets in dynamic LODs and serves as the foundation enabling all other products to share a single asset definition. The Configurator includes a CPQ feature for dynamic pricing, and the platform offers app-less AR generation. All products operate entirely from the browser without requiring software installation, and integrate via API with eCommerce platforms (Shopify, BigCommerce, WooCommerce) and ERP systems (Epicor).
Differentiator
Problem solved
Functional benefit
Products and services
- Rendering Platform Cloud-based platform for fully browser-based editing and rendering of 3D scenes, enabling production of photorealistic marketing images at scale and quality matching team expertise. For enterprise manufacturers and brands needing consistent ecommerce and marketing imagery.
- Configurator Interactive 3D viewer and configuration tool that manages and displays 3D products with complex variations. Seamlessly integrates with web and ecommerce systems through the colormass API. For enterprise manufacturers with configurable product catalogs.
- Data Exporter Scalable 3D data export and conversion module that extracts 3D geometry and material details from master files. Dynamically generates various outputs (PBR maps, tileable assets, thumbnails, .usdz, .gltf) from a single master definition without manual file preparation. For manufacturers distributing 3D data across multiple channels.
- PBR Scanner Physical material scanning device (Generation v4) that captures real-world surface properties by conducting approximately 1,000 measurements per material sample, deriving optical characteristics including reflectance, texture, anisotropy, and transmission for accurate PBR material digitization. For textile, material, and surface manufacturers.
- Tiling Editor Automated tool for editing PBR maps to create seamlessly tileable material textures. Processes scanned materials to ensure they can be repeated without visible seams for use in 3D visualization. For users of PBR-scanned materials.
- Material AI AI-powered technology that generates PBR materials from ordinary top-down images, producing complete Physically Based Rendering texture maps (albedo, normal, roughness, and other material properties). The only AI model on the market trained on 16,000+ svBRDF scans. For enterprises converting existing photography libraries into 3D material definitions.
- 3D Asset Management Cloud-based 3D Content Management System (3D CMS) for storing 3D assets in dynamic Levels of Detail (LOD). The core infrastructure platform that enables all other colormass products, allowing centralized management of 3D assets that can be reused across rendering, configurators, and exports. For enterprises with large 3D asset libraries.
Quantifiable outcome
- 30-50% annual growth maintained since founding
- +3 more outcomes
Companies that use colormass
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
colormass technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature8 records
colormass partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered selected partner, core and development.
- Greypixelselected partnerGreypixel, founded in 2011 by architect Ákos Mátételki and 3D Artist József Lipka, focuses on crafting visualizations for industry professionals. Partnership enables offering greater value to customers through colormass technology and 3D CMS features.
- BrowzwearcoreStrategic partnership for integrating 3D visualization technology into Browzwear offerings for fashion and apparel industry.
- Z-emotioncoreStrategic partnership integrating colormass technology into Z-emotion platform solutions.
- NVIDIAcoreStrategic partnership with NVIDIA for technology integration, likely involving GPU rendering and visualization capabilities.
- TwinbrucoreStrategic partnership integrating colormass technology with Twinbru's twin-textile solutions.
- Visuals by NordevelopmentDevelopment partner providing custom implementation services beyond standard colormass solutions, including website modifications and enhancements.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
colormass competitors and assessment
Company assessmentDirect peers
- Configura: Configura's CET platform powers space planning and product configuration for commercial furniture, and is already integrated with colormass via OFS/Carolina — making it both a partner-adjacent and overlapping competitor.
- Threekit: Threekit provides a 3D product visualization, configuration, and AR platform for ecommerce — the closest direct competitor to colormass in cloud-based 3D commerce infrastructure, especially for enterprise manufacturers.
- Emersya: Emersya provides a 3D/AR product configurator and visualization platform for ecommerce, serving manufacturers with online product configuration — directly comparable functionality to colormass's Configurator module.
- Cylindo: Cylindo (now part of Chaos) provides 3D product visualization and imagery specifically for furniture and home goods retailers — a direct competitor in colormass's strongest vertical.
- Browzwear: Browzwear provides 3D digital apparel and fabric simulation platforms; colormass has a strategic partnership with Browzwear, but Browzwear operates overlapping 3D apparel workflows that compete at the fashion/textile boundary.
- VNTANA: VNTANA offers a 3D/AR ecommerce platform with optimization, CDN delivery, and configurators — competing with colormass's data export, configurator, and AR viewer offerings for enterprise manufacturers.
- Marxent Labs: Marxent offers VisualCommerce, a 3D/AR product visualization platform heavily focused on furniture and home improvement — directly competing with colormass in colormass's primary vertical.
Emerging players
- Sayduck: Sayduck provides 3D/AR product visualization for ecommerce with strong focus on Nordic furniture brands — overlapping with colormass in product visualization/AR for furniture, though at smaller scale and narrower geographic focus.
Broad incumbents
- Autodesk (VRED / 3ds Max ecosystem): Autodesk offers VRED and 3ds Max for high-end 3D visualization, rendering, and configuration — overlapping with colormass at the rendering and configurator layer but serving a broader set of industries and customer segments.
- Sketchfab (Epic Games): Sketchfab is a major 3D model sharing and embedding platform owned by Epic Games; it's a broader incumbent for 3D asset distribution and viewing, though less specialized than colormass in manufacturing-grade product visualization.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
colormass social profiles
Digital presencecolormass financial estimates
Financial estimateRevenue estimate
Valuation estimate
colormass leadership team
Management profileNumber of profiles
Profiles2 records
colormass subsidiaries and ownership
Company hierarchySubsidiaries1 record
colormass funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
colormass M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about colormass
What does colormass do?
colormass provides a cloud-based 3D Content Management System (3D CMS) and ecosystem for enterprise manufacturers, enabling storage, management, rendering, configuration, and distribution of 3D assets and digitized materials entirely from the browser. The platform combines a 3D Asset Management core with a Rendering Platform, Configurator, Data Exporter, and a Digitization suite (PBR Scanner, Tiling Editor, Material AI) to support ecommerce imagery, product configurators, and AR experiences.
Is colormass a public or private company?
colormass is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was colormass founded?
colormass was founded in 2016. It employs 11 to 50 people.
Where is colormass based?
colormass is headquartered in Berlin, Germany, in the Europe region.
How does colormass make money?
Three revenue lines are on record. Subscription with Base Fees are the primary driver. The others are usage-based Usage Fees and professional Services.
Who are colormass's main competitors?
Direct peers on record are Configura, Threekit, Emersya, Cylindo, Browzwear, VNTANA and Marxent Labs. Sayduck is listed as an emerging player. Broad incumbents are Autodesk (VRED / 3ds Max ecosystem) and Sketchfab (Epic Games).
Does colormass have an API?
Yes. The colormass API enables developers to integrate configurators, data exporter, and 3D viewing capabilities into external applications. It supports web components for embedding configurators, iframe integration options, and API access for generating exports and managing 3D content. The API allows custom workflows, automation, and tailored solutions including complete UI customization while communicating with the 3D viewer through the API. It also enables integration with eCommerce platforms and ERP systems for dynamic pricing calculations. Developer documentation is at docs.colormass.com.
What industry is colormass in?
colormass's product category is 3D Content Management Software. Its primary akta.pro industry code is MPAFAFAL, Asset Creation, Pipeline, DCC Integration & Content Management Tools, with a secondary code of MPAHADAF, Virtual Production Pipeline, Color & Calibration (Genlock, OCIO/ACES). Its NAICS code is 518210 and its SIC code is 7330.