Jardín Botánico de Bogotá
Jardín Botánico de Bogotá is a district-level government research institute, founded in 1955, that conserves Andean and tropical biodiversity, manages Bogotá's urban forest, and delivers botanical research, environmental education, and community urban agriculture programs serving the city's residents, schools, researchers, and visitors.
- Company typePrivate
- Founded1955
- HeadquartersBogotá, Colombia
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Jardín Botánico de Bogotá does
Jardín Botánico de Bogotá José Celestino Mutis is a district-level autonomous public research institute (Instituto de Investigación) operating under the Alcaldía Mayor de Bogotá D.C. since its founding in 1955. The institution's mandate spans plant conservation, botanical research, urban forestry management, urban agriculture, and environmental education for the capital city of Colombia, with operational presence across all 20 of Bogotá's localities.
The organization's core operations combine physical visitor infrastructure with a digital technology stack. The Tropicario greenhouse circuit, guided tours, and annual exhibitions (orchids, cacti and succulents, bromeliads, carnivorous plants, the Polinizando light festival) serve general public and tourist audiences, while the 'Bogotá es mi Huerta' urban agriculture program, seed banks, and farmer networks anchor community engagement. Underlying these programs is a proprietary digital platform comprising the SIGAU urban tree management information system, the Arborímetro real-time tree planting tracker, the Geo Portal de Bosques Urbanos with 3D viewer, the digital Herbario JBB, Nombres Comunes, Conexión Bio, the Red de Interacciones Bióticas, and the recently renewed ArbolApp Bogotá mobile application. These systems collectively manage Bogotá's urban forest inventory and the institution's botanical specimen collections.
Revenue is generated through a hybrid model dominated by annual public budget allocations from the Bogotá district government, supplemented by ticket sales (COP $6,600 nationals / COP $8,800 foreigners for general garden; COP $12,200-$30,000 for Tropicario combinations), educational programs and guided tours for schools and institutions, event venue rentals, and event-driven cultural programming. The institution holds international accreditations from BGCI and Tree Cities of the World (FAO), and operates strategic partnerships with Smithsonian Institution, Naturalis Biodiversity Center, ETH Zurich, Conservation International, Fondo Acción, and other botanical gardens including Shenzhen and Madrid. Leadership transitioned in 2025 with Germán Darío Alvarez assuming the role of acting director following the departure of Martha Liliana Perdomo Ramírez.
Jardín Botánico de Bogotá firmographics
Firmographics- Name
- Jardín Botánico de Bogotá
- Legal name
- Jardín Botánico de Bogotá José Celestino Mutis
- Website
- https://jbb.gov.co
- Company type
- Private
- Founded year
- 1955
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Jardín Botánico de Bogotá is a district-level government research institute, founded in 1955, that conserves Andean and tropical biodiversity, manages Bogotá's urban forest, and delivers botanical research, environmental education, and community urban agriculture programs serving the city's residents, schools, researchers, and visitors.
- Ownership category
- akta.pro rank
Jardín Botánico de Bogotá industry classification
Industry- Product category
- Public Botanical Garden & Conservation Services
- NAICS
- Zoos and Botanical Gardens (71213), Greenhouse, Nursery, and Floriculture Production (1114), Nature Parks and Other Similar Institutions (712190), Forest Nurseries and Gathering of Forest Products (113210)
- SIC
- Forestry (800)
- akta.pro primary industry
- Tree Care & Arborist Services (BPABADAD)
- akta.pro secondary industries
- Forestry & Public Lands Administration (State/National Forests) (BPAIAMAF), Forest Health Management (Pest, Disease & Invasive Species Control) (AFAMAAAE)
Keywords
Where Jardín Botánico de Bogotá is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices2 records
Markets served
Jardín Botánico de Bogotá business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Entrance Fees and Admission: Revenue from paid admissions to the botanical garden and Tropicario greenhouse circuit for general public visitors and tourists
- Government Budget Allocation: District-level government entity receiving annual public budget allocation for operational expenses, conservation activities, and community programs
- Educational Programs and Services: Revenue from guided tours, educational workshops, scientific programs, and academic services for schools and institutions
- Event Venue Rental: Revenue from renting spaces for events, exhibitions, cultural activities, and corporate functions within the botanical garden facilities
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | General Garden Entry |
| One time/ perpetual license | Pay-as-you-go | Tropicario Greenhouse Circuit Entry |
| One time/ perpetual license | Pay-as-you-go | Combined General + Tropicario Entry |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
Jardín Botánico de Bogotá product offering
Product offeringCore offering
The Jardín Botánico de Bogotá operates a public botanical garden and research institute that conserves Andean and tropical plant biodiversity, manages Bogotá's urban forest, and delivers environmental education and urban agriculture programs. It generates revenue primarily through paid visitor admissions to its Tropicario greenhouse circuit and gardens, educational programs for schools, cultural events, and venue rentals, supplemented by district-level government budget allocations.
Product overview
The Jardín Botánico de Bogotá (José Celestino Mutis) operates as a public botanical garden and environmental institution offering a unified portfolio of visitor services and digital tools. The core visitor experience includes the Tropicario (greenhouse circuit), guided tours with audio guides, and seasonal exhibitions (orchids, cacti, bromeliads, carnivorous plants). The institution runs urban greening programs including 'Bogotá es mi Huerta' (urban agriculture with markets and seed banks) and urban tree management. Digital offerings include web tools for species information (Herbario, Nombres Comunes, Conexión Bio, Red de Interacciones Bióticas), an urban tree management system (SIGAU), real-time tree planting tracker (Arborímetro), and a mobile app (ArbolApp). Cultural programming includes 'Jardín de Noche' evening events and scientific vacation programs for youth.
Differentiator
Problem solved
Functional benefit
Brands
- Bogotá es mi Huerta: Urban agriculture program featuring farmers markets and community garden support
- Tropicario
- Jardín de Noche
- SIGAU
- Vacaciones Científicas
Products and services
- Tropicario (Circuito de Invernaderos) Paid visitor experience offering guided and self-guided tours through a greenhouse circuit featuring themed sections such as Bosque Húmedo Tropical (Chocó and Amazon), Bosque Seco Tropical, Superpáramo, Useful Plants, and CEPAC. Targeted at general public visitors, families, and tourists.
- Recorridos Guiados (Guided Tours) Guided tours through the botanical garden, including audio guides for self-guided exploration across themed stops. Available to general visitors and institutional clients including schools and universities.
- Jardín de Noche (Evening Cultural Events) Evening cultural and educational events featuring music, dance, theater, and educational activities held at the botanical garden at night. Targeted at general public and cultural event attendees.
- Vacaciones Científicas (Scientific Vacations) Scientific vacation program for children and youth during school breaks, offering educational activities at the botanical garden. Targeted at families and school groups.
- Bogotá es mi Huerta Urban agriculture program featuring agroecological peasant markets, community seed banks, urban farmer networks across localities, and agroecological routes for community tourism. Targeted at urban farmers, community gardeners, and local residents across all 20 localities of Bogotá.
- Picos y Alas (Bird Observation Program) Bird observation and nature appreciation program held within the botanical garden grounds. Targeted at general public, families, and amateur naturalists.
- SIGAU (Sistema de Información para la Gestión del Arbolado Urbano) Urban tree management information system that monitors and manages Bogotá's urban tree population using geographic and alphanumeric data. Provided to district government entities and the public for transparency.
Quantifiable outcome
- ~300,000 visitors attended the Polinizando light festival
- +3 more outcomes
Companies that use Jardín Botánico de Bogotá
Customer profileSegments5 records
Ideal customer profiles5 records
Jardín Botánico de Bogotá technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Jardín Botánico de Bogotá partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- Smithsonian InstitutionminorInternational herbarium data partnership contributing to the PteridoPortal database for fern and lycophyte research and biodiversity monitoring.
- Naturalis Biodiversity Center (Netherlands)minorInternational botanical research partnership contributing specimen data to the PteridoPortal for global fern and lycophyte conservation.
- ETH ZurichminorInternational academic partnership contributing botanical research data to the PteridoPortal database.
- Tree Cities of the WorldcoreInternational urban forestry recognition program affiliated with FAO, recognizing Bogotá's urban forest management practices and tree planting initiatives.
- Botanic Gardens Conservation International (BGCI)coreInternational partnership for botanical garden accreditation and conservation best practices. BGCI provides international recognition and standards for botanical garden operations and biodiversity conservation efforts.
- Fondo AccióncoreMemorandum of understanding for biodiversity conservation collaboration in Colombia, supporting environmental projects and conservation initiatives.
- Conservation InternationalcoreMemorandum for ecosystem protection in Bogotá and the surrounding region, supporting global conservation efforts.
- Shenzhen Botanical Garden (SZBG) & Academia China de CienciascoreMemorandum of understanding reaffirming commitment to conservation collaboration, including scientific research exchange and plant conservation programs.
- UNODC - United Nations Office on Drugs and CrimeminorPartnership for training environmental authorities to combat wildlife trafficking, leveraging botanical expertise for law enforcement support.
- Jardín Botánico de MadridminorScientific and cultural cooperation between botanical gardens in Madrid and Bogotá, supporting exchange of knowledge and conservation best practices.
- Colombian National Army - Brigada 13minorPartnership for frailejón conservation and environmental training for military personnel, supporting biodiversity preservation in strategic regions.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Jardín Botánico de Bogotá competitors and assessment
Company assessmentDirect peers
- Jardín Botánico de Madrid: Public botanical garden and research center under the Spanish National Research Council, with formal cooperation partnership with JBB for conservation and scientific exchange. Same core offering of urban biodiversity research, herbarium collections, and public education.
- Jardim Botânico do Rio de Janeiro: Latin American public botanical garden with herbarium collections, urban forestry programs, and visitor-facing greenhouse circuits, comparable in mandate and scale. Directly relevant peer for tropical biodiversity research and community conservation programming.
- Shenzhen Botanical Garden: Public botanical garden with active MOU partnership with JBB and the Chinese Academy of Sciences for conservation collaboration. Comparable operating model as a public-sector botanical garden in a major city.
- Brooklyn Botanic Garden: Urban botanical garden focused on plant conservation, community education, and visitor programming in a dense city context. Comparable scale, audience mix, and mix of paid admissions plus educational programming.
Broad incumbents
- Royal Botanic Gardens, Kew: One of the world's leading public botanical gardens and research institutions with global conservation programs, herbarium and seed bank operations, and accreditation work with BGCI. Sets standards that BGCI-accredited peers like JBB align to.
- New York Botanical Garden: Major public botanical garden with research institute, urban forestry programs, large-scale visitor admissions, exhibitions, and education programming. Comparable operating model around diversified earned revenue plus institutional funding.
- Missouri Botanical Garden: Large public botanical garden with international tropical biodiversity research, herbarium collections, and community urban greening programs. Compares on the science + urban conservation + public engagement triad.
- Singapore Botanic Gardens: UNESCO-recognized national botanical garden with visitor programming, tropical ecosystem exhibits, and urban greening mandate. Comparable in tropical collection focus and public-sector operating structure.
- Chicago Botanic Garden: Public garden with research programs, urban forestry leadership, and major exhibition programming. Comparable to JBB on the science, education, and urban conservation pillars.
Others
- BGCI - Botanic Gardens Conservation International: International accreditation body and conservation network for botanical gardens; an ecosystem enabler and standards-setter rather than a direct competitor. JBB holds BGCI accreditation and partners with the organization on conservation work.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Jardín Botánico de Bogotá social profiles
Digital presenceJardín Botánico de Bogotá compliance and trust
Trust signalCompliance2 records
Jardín Botánico de Bogotá financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jardín Botánico de Bogotá leadership team
Management profileNumber of profiles
Profiles1 record
Jardín Botánico de Bogotá funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jardín Botánico de Bogotá M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jardín Botánico de Bogotá
What does Jardín Botánico de Bogotá do?
The Jardín Botánico de Bogotá operates a public botanical garden and research institute that conserves Andean and tropical plant biodiversity, manages Bogotá's urban forest, and delivers environmental education and urban agriculture programs. It generates revenue primarily through paid visitor admissions to its Tropicario greenhouse circuit and gardens, educational programs for schools, cultural events, and venue rentals, supplemented by district-level government budget allocations.
Is Jardín Botánico de Bogotá a public or private company?
Jardín Botánico de Bogotá is a private company. It is classified as state government owned and is currently operating.
When was Jardín Botánico de Bogotá founded?
Jardín Botánico de Bogotá was founded in 1955. It employs 501 to 1,000 people.
Where is Jardín Botánico de Bogotá based?
Jardín Botánico de Bogotá is headquartered in Bogotá, Colombia, in the Latin America region.
How does Jardín Botánico de Bogotá make money?
Four revenue lines are on record. Entrance Fees and Admission is the primary driver. The others are government Budget Allocation, educational Programs and Services and event Venue Rental.
Who are Jardín Botánico de Bogotá's main competitors?
Direct peers on record are Jardín Botánico de Madrid, Jardim Botânico do Rio de Janeiro, Shenzhen Botanical Garden and Brooklyn Botanic Garden. Broad incumbents are Royal Botanic Gardens, Kew, New York Botanical Garden, Missouri Botanical Garden, Singapore Botanic Gardens and Chicago Botanic Garden. BGCI - Botanic Gardens Conservation International is listed as an others.
Does Jardín Botánico de Bogotá have an API?
No public API is recorded for Jardín Botánico de Bogotá.
What industry is Jardín Botánico de Bogotá in?
Jardín Botánico de Bogotá's product category is Public Botanical Garden & Conservation Services. Its primary akta.pro industry code is BPABADAD, Tree Care & Arborist Services, with a secondary code of BPAIAMAF, Forestry & Public Lands Administration (State/National Forests). Its NAICS code is 71213 and its SIC code is 800.