Associacao De Amigos Do Jardim Botanico Do Rio De Janeiro

Botanical Garden Support and Environmental Education Servicesamigosjb.org.br

Associação de Amigos do Jardim Botânico do Rio de Janeiro is a Brazilian civil non-profit that funds, programs, and publicizes the 218-year-old Rio de Janeiro Botanical Garden through memberships, retail, events, donations, and corporate sponsorships.

Company typePrivate
Founded-
HeadquartersRio de Janeiro, Brazil
Headcount1–10
GTM typeB2C
OfferingServices

What Associacao De Amigos Do Jardim Botanico Do Rio De Janeiro does

The Associação de Amigos do Jardim Botânico do Rio de Janeiro (AAJB) is a Brazilian civil non-profit association (associação civil sem fins lucrativos) that supports the Instituto de Pesquisas Jardim Botânico do Rio de Janeiro (JBRJ), one of the world's oldest botanical institutions, which celebrated its 218th anniversary in June 2026. Founded by landscape designer Cecília Beatriz da Veiga Soares, who serves as counselor and leads the monthly Caminhada da Floração, AAJB's core function is to mobilize members, corporate sponsors, and volunteers to fund, program, and publicize the garden's conservation, education, and cultural activities. The association offers no proprietary technology platforms; its offerings are experiential, editorial, and physical, including a membership program with free arboretum access and store discounts, the on-site Loja AAJB retail store selling botanical merchandise and publications, courses and cultural events in spaces such as Espaço Tom Jobim, volunteer and environmental education programs reaching over 20,000 students and 9,000 teachers annually, and social-impact projects such as Pró-Florescer (vocational training for at-risk youth) and Projeto Fauna.

AAJB monetizes through five streams: recurring membership subscriptions, retail merchandise and publication sales (e.g., the R$134 Flores do Jardim Botânico book), event tickets (R$50–R$100 cultural shows), individual donations, and project-specific corporate sponsorships from partners including BNDES, Stihl, Brasil Kirin, Instituto Coca-Cola, Globosat, and Itaú Cultural. Its go-to-market is direct-to-consumer via the physical garden location in Rio de Janeiro's Jardim Botânico neighborhood, supplemented by event-driven engagement (photography contests, bird-watching tours, courses) and content marketing through its website (amigosjb.org.br), Facebook, Instagram, and the periodic Folha do Jardim newsletter. Customer segments include individual members (Associados), school groups, volunteers (20 active), general visitors and tourists, and at-risk youth in socio-environmental programs. The association operates exclusively in Southeast Brazil with a single international partnership (Jardim Botânico de Lisboa) for Environment Week content exchange.

Associacao De Amigos Do Jardim Botanico Do Rio De Janeiro firmographics

Firmographics

Name: Associacao De Amigos Do Jardim Botanico Do Rio De Janeiro
Legal name: Associação de Amigos do Jardim Botânico
Website: https://amigosjb.org.br
Company type: Private
Operating status: Operating
Headcount range: 1–10 employees
Short description: Associação de Amigos do Jardim Botânico do Rio de Janeiro is a Brazilian civil non-profit that funds, programs, and publicizes the 218-year-old Rio de Janeiro Botanical Garden through memberships, retail, events, donations, and corporate sponsorships.
Ownership category
akta.pro rank

Associacao De Amigos Do Jardim Botanico Do Rio De Janeiro industry classification

Industry

Product category: Botanical Garden Support and Environmental Education Services
NAICS: Zoos and Botanical Gardens (71213), Nature Parks and Other Similar Institutions (712190), Business, Professional, Labor, Political, and Similar Organizations (8139), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
SIC: Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)
akta.pro primary industry: Education & Community Programs (Junior Ranger, Citizen Science, School Programs) (THAAAGAK)
akta.pro secondary industries: Parks, Recreation & Protected Areas Administration (BPAIAMAH), Ecosystem Services & Natural Capital Programs (Water, Biodiversity Credits, PES) (IMAMAJAK)

Keywords

Botanical garden support
Environmental education programs
Conservation volunteer programs
Membership association services
Cultural event programming

Where Associacao De Amigos Do Jardim Botanico Do Rio De Janeiro is headquartered

Location

Headquarters

HQ city: Rio de Janeiro
HQ country: Brazil
HQ region: Latin America

Offices2 records

Markets served

Associacao De Amigos Do Jardim Botanico Do Rio De Janeiro business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

Membership Fees: Annual and monthly membership fees from associates (members) who receive benefits including free access to the arboretum, store discounts, and participation in exclusive activities.
Retail Store (Loja AAJB): Sale of botanical-themed merchandise, books, crafts, and souvenirs at the physical store located at the Visitor Center. Products include balata rubber crafts, publications, and fair trade items.
Sponsorships and Donations: Financial support from corporate sponsors and individual benefactors for specific projects and initiatives.
Event Revenue: Revenue from cultural events, concerts, workshops, and special activities held at the garden venues such as Espaço Tom Jobim.
Publications Sales: Sale of publications including the Flores do Jardim Botânico book (R$134), flower guides, and educational materials.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Membership (Associado)
Unit Pricing	Pay-as-you-go	Garden Entry Fee
Unit Pricing	Pay-as-you-go	Publications
Unit Pricing	Pay-as-you-go	Event Tickets

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Associacao De Amigos Do Jardim Botanico Do Rio De Janeiro product offering

Product offering

Core offering

AAJB is a civil non-profit association that supports the Rio de Janeiro Botanical Garden (JBRJ) by funding preservation, running environmental education and conservation programs, and engaging the public through membership subscriptions, courses, cultural events, publications, volunteer initiatives, social projects (such as Pró-Florescer), and a physical gift shop (Loja AAJB). Its portfolio combines recurring membership access, paid educational and cultural activities, sponsored socio-environmental projects, and merchandise/retail sales at the garden's Visitor Center.

Product overview

The Associação de Amigos do Jardim Botânico (AAJB) is a non-profit association that supports the Instituto de Pesquisas Jardim Botânico do Rio de Janeiro (JBRJ). Rather than a unified software product, AAJB offers a portfolio of programs and services including membership/sponsorship programs, educational courses, cultural activities, publications, environmental projects, a gift shop, and special initiatives. The organization focuses on environmental preservation, biodiversity conservation, environmental education, and supporting the botanical garden's mission through member engagement and public programs.

Differentiator

Problem solved

Functional benefit

Products and services

Membership Program (Seja Amigo) Recurring membership program that lets individuals become supporters ('Amigos') of the botanical garden, with benefits including free or discounted arboretum access, priority entry at dedicated gates, 10% discount at Loja AAJB, and invitations to exclusive events and activities.

Quantifiable outcome

Over 20,000 students and 9,000 teachers educated annually through environmental programs
+2 more outcomes

Companies that use Associacao De Amigos Do Jardim Botanico Do Rio De Janeiro

Customer profile

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Associacao De Amigos Do Jardim Botanico Do Rio De Janeiro technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Associacao De Amigos Do Jardim Botanico Do Rio De Janeiro partnerships and signals

Strategic signal

Partnerships

Eight partnerships are on record, tiered supporting and major.

Livraria da TravessasupportingGTM or Marketing Partner · 1 June 2020Joint celebration of Environment Week with content exchange featuring authors, researchers, artists, and specialists discussing books, projects, and environmental relationships.
Jardim Botânico de LisboasupportingStrategic or Co-development Partner · 1 June 2020International partnership for joint Environment Week celebrations with content exchange between the two botanical gardens.
Instituto MasansupportingStrategic or Co-development Partner · 1 August 2016Partnership for the Rio 2016 Paralympic Games programming, specifically for the 'Jardim Sensorial para Todos' activity with approximately 40 Brazilian paralympic athletes.
Fundação FlorasupportingGTM or Marketing Partner · 1 June 2016Provided support for the Biodiversity Week programming and related environmental education initiatives at the botanical garden.
Casa Geração (Moda Fusion)supportingImplementation/ SI/ Consulting Partner · 1 June 2016Community partner providing models from Vidigal community for the Recicla Biju fashion show, created by Nadine Gonzalez and Andrea Fasanello.
OrquidaRio (Orquidófilos Associados)supportingGTM or Marketing Partner · 1 June 2016Promoted the 'Orquídeas no Jardim' exhibition featuring nearly 500 orchids, with sales, workshops, and cultivation courses.
ANA (Agência Nacional de Águas)majorStrategic or Co-development Partner · 1 April 2016Partnership for revitalization of the Amazon Region including lake works, reconstruction of the cabin, and restoration of the fisherman statue, with plans for decks and accessible walkways.
Rede AbrolhosmajorStrategic or Co-development Partner · 1 January 2016JBRJ researchers participated in the Abrolhos Network project coordinated by Marcus Nadruz, which produced the documentary 'Banco dos Abrolhos' and conducted research on the coral reef complex.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Associacao De Amigos Do Jardim Botanico Do Rio De Janeiro competitors and assessment

Company assessment

Broad incumbents

New York Botanical Garden: One of the world's largest botanical gardens with an extensive membership program, education programs reaching tens of thousands of students, retail operations, and a Friends-style supporter base — directly comparable in operating model at much larger scale.
Missouri Botanical Garden: Major US botanical garden with strong membership base, education programs, retail, and Amazon biodiversity research programs. Comparable in combining botanical research, visitor engagement, and conservation publishing.
Singapore Botanic Gardens: UNESCO World Heritage tropical botanical garden with high visitor volumes, education programs, retail, and member-style supporter activities. Comparable as a destination botanical institution in a major tourist economy.
Royal Botanic Gardens, Kew: Globally renowned botanical garden operating under UK government grant with member-funded programs, retail, education, and international research partnerships. Comparable in mission, conservation, and educational programming but at vastly greater scale.

Direct peers

Brooklyn Botanic Garden: Urban botanical garden with active membership program, environmental education for school groups, retail shop, and volunteer programs. Closely comparable to AAJB in member-driven model and educational mission scale.
Royal Botanic Garden Edinburgh: Mid-sized botanical garden with membership programs, education for school groups, retail, and international research partnerships. Closely comparable to AAJB in scale and program breadth.
Fundação Zoobotânica do Rio Grande do Sul: Brazilian state foundation operating a botanical garden (Jardim Botânico de Porto Alegre) and zoo. Comparable in combining Brazilian botanical garden operations, conservation, and public education.
Jardim Botânico de São Paulo: Brazil's other major municipal botanical garden with a Friends association supporting conservation, education, and visitor programs. Highly comparable in mission, scale, and member-funded model within Brazil.
Jardim Botânico de Lisboa: Portuguese botanical garden that is already an active AAJB partner for joint Environment Week programming. Directly comparable as a European botanical garden with educational programming and membership model.

Regional players

Fundación Xochitla: Latin American nonprofit operating a botanical garden and environmental education center in Mexico. Comparable as a Latin American nonprofit friends-style organization supporting botanical and environmental education, though in a different country.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Associacao De Amigos Do Jardim Botanico Do Rio De Janeiro financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Associacao De Amigos Do Jardim Botanico Do Rio De Janeiro leadership team

Management profile

Number of profiles

Profiles1 record

Associacao De Amigos Do Jardim Botanico Do Rio De Janeiro funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Associacao De Amigos Do Jardim Botanico Do Rio De Janeiro M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Associacao De Amigos Do Jardim Botanico Do Rio De Janeiro

What does Associacao De Amigos Do Jardim Botanico Do Rio De Janeiro do?

Is Associacao De Amigos Do Jardim Botanico Do Rio De Janeiro a public or private company?

Associacao De Amigos Do Jardim Botanico Do Rio De Janeiro is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Associacao De Amigos Do Jardim Botanico Do Rio De Janeiro founded?

Associacao De Amigos Do Jardim Botanico Do Rio De Janeiro was founded in -1. It employs 1 to 10 people.

Where is Associacao De Amigos Do Jardim Botanico Do Rio De Janeiro based?

Associacao De Amigos Do Jardim Botanico Do Rio De Janeiro is headquartered in Rio de Janeiro, Brazil, in the Latin America region.

How does Associacao De Amigos Do Jardim Botanico Do Rio De Janeiro make money?

Five revenue lines are on record. Membership Fees are the primary driver. The others are retail Store (Loja AAJB), sponsorships and Donations, event Revenue and publications Sales.

Who are Associacao De Amigos Do Jardim Botanico Do Rio De Janeiro's main competitors?

Broad incumbents on record are New York Botanical Garden, Missouri Botanical Garden, Singapore Botanic Gardens and Royal Botanic Gardens, Kew. Direct peers are Brooklyn Botanic Garden, Royal Botanic Garden Edinburgh, Fundação Zoobotânica do Rio Grande do Sul, Jardim Botânico de São Paulo and Jardim Botânico de Lisboa. Fundación Xochitla is listed as a regional player.

Does Associacao De Amigos Do Jardim Botanico Do Rio De Janeiro have an API?

No public API is recorded for Associacao De Amigos Do Jardim Botanico Do Rio De Janeiro.

What industry is Associacao De Amigos Do Jardim Botanico Do Rio De Janeiro in?

Associacao De Amigos Do Jardim Botanico Do Rio De Janeiro's product category is Botanical Garden Support and Environmental Education Services. Its primary akta.pro industry code is THAAAGAK, Education & Community Programs (Junior Ranger, Citizen Science, School Programs), with a secondary code of BPAIAMAH, Parks, Recreation & Protected Areas Administration. Its NAICS code is 71213 and its SIC code is 8600.