What STARTECH does

STARTECH is a luxury vehicle refinement company headquartered at the STARTECH Manufactory in Bottrop, Germany, operating as a brand subsidiary of BRABUS Group under the legal entity CRD Car Research & Development GmbH & Co. KG. Founded in 1999, the company designs, engineers and manufactures bespoke aerodynamic components, forged Monostar wheels (sizes 21–23"), suspension-lowering modules, electronic sound generators (Sound XTRA), and BRABUS-powered engine tuning upgrades (SP 600, SP 610, SP 710) for premium European and American marques — currently Aston Martin, Bentley, Jaguar, Land Rover, Range Rover, Maserati and (since 2020) Tesla. Manufacturing relies on carbon-fiber composites and PUR-R-RIM plastics produced to OEM quality standards, with TÜV-certified components for EU markets; in-house capabilities include CAD design, wind-tunnel validation, prototyping and a dedicated upholstery shop for bespoke leather, Alcantara, wood and carbon interiors.

STARTECH's commercial model is a quote-based, dealer-distributed one-time sale of parts and bespoke custom-made programs (Pick Up, Elegance, Modernity, Sport, Dominance, Low Tide, Sixty8 design themes). Pricing is ex-works (ab Werk) and conducted via an authorized dealer network of more than 100 partners across 60+ countries, segmented by brand specialization and geography, supported by a B2B dealer portal and demand generation through major automotive events (Geneva Motor Show, IAA, Top Marques Monaco, Monaco Yacht Show). Customers are high-net-worth individuals seeking differentiation from factory specifications, with secondary demand from authorized dealers seeking exclusive product lines and from corporate fleet operators of luxury SUVs and sedans. No public revenue, funding or headcount figures are disclosed beyond the consolidated group context.

Name

STARTECH

Legal name

CRD Car Research & Development GmbH & Co. KG

Website

https://startech.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

STARTECH is a Bottrop, Germany-based luxury vehicle refinement company and BRABUS Group subsidiary that designs and manufactures bespoke aerodynamic parts, forged wheels, performance tuning, and custom interiors for Aston Martin, Bentley, Jaguar, Land Rover, Range Rover, Maserati and Tesla vehicles, sold via a 60+ country authorized dealer network.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Refinement

NAICS

Motor Vehicle Parts Manufacturing (3363), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633), Motor Vehicle Seating and Interior Trim Manufacturing (33636)

SIC

Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN)

akta.pro secondary industries

Automotive Exterior Trim & Appearance Components Manufacturing (Moldings/Badges/Grilles/Chrome/Cladding) (IMACAKAE), Aftermarket Exhaust & Emissions Components Manufacturing (Mufflers/Catalysts/DPF/EGR) (IMACANAE), Steering Systems & Components (Columns/Racks/EPS Pumps & Motors) (IMACAIAB)

Keywords

• Luxury vehicle tuning
• Automotive refinement services
• Custom alloy wheels
• Performance engine upgrades
• Vehicle body customization

Headquarters

HQ city

Rhine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Vehicle Refinement Parts: One-time sale of exterior bodywork components (carbon fiber bumpers, spoilers, diffusers), interior appointments (leather upholstery, wood/carbon trim), wheels, and performance upgrades. Components are sold to dealers who install them or directly to end customers.
2. Custom-Made Services: Bespoke customization services including individualized interior designs, custom color matching, personalized exterior modifications, and tailored wheel designs. Pricing based on complexity and materials used.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

STARTECH designs, manufactures, and sells aftermarket refinement components and bespoke customization services for premium vehicles, including performance tuning modules (SP series), forged Monostar wheels, carbon fiber bodywork, custom leather/Alcantara interiors, and suspension lowering systems. Products are tailored for Aston Martin, Bentley, Jaguar, Land Rover, Range Rover, Maserati, and Tesla vehicles, and are sold worldwide through a network of authorized dealers.

Product overview

STARTECH is a luxury vehicle refinement company and subsidiary of BRABUS Group, offering high-end customization and tuning services for premium automobile brands. The product portfolio includes performance upgrades (SP series powered by BRABUS technology), aerodynamic bodywork components, tailor-made Monostar wheels, and bespoke interior customization. STARTECH serves seven core vehicle brands: Aston Martin, Bentley, Jaguar, Land Rover, Range Rover, Maserati, and Tesla. The company operates as a platform of refinement services including Custom Made programs, special Editions, suspension lowering systems, and technology accessories like Sound XTRA. All products are developed in-house using state-of-the-art technology with TÜV certification and EU compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• STARTECH Performance Upgrades (SP Series) Engine tuning and performance enhancement packages including SP 600 (Aston Martin Vantage), SP 610 (Aston Martin DB11 V8), and SP 710 (Bentley Bentayga) upgrades, increasing horsepower and torque output beyond factory specifications. Powered by BRABUS technology.
• STARTECH Monostar Wheels Tailor-made forged and cast wheels in sizes from 21 to 23 inches, including Monostar M and Monostar E series with center-lock look designs and customizable hub cover colors.
• STARTECH Bodywork Components Aerodynamic enhancement components including front/rear fascias, side skirts, spoilers, and diffuser inserts made from PUR-R-RIM or carbon fiber composites.
• STARTECH Interior Customization Complete interior refinement including fine leather and Alcantara upholstery in custom colors, wood inlays, carbon fiber trim, decorative stitching, and carbon components manufactured in-house.
• STARTECH Custom Made
• STARTECH Editions
• STARTECH Suspension Lowering System
• STARTECH WIDEBODY Kit Wide-body conversion kit adding 60 millimeters to overall vehicle width for extra-wide wheel and tire fitment, originally designed for Range Rover Velar.
• STARTECH Sound XTRA
• Brand-Specific Vehicle Refinement Programs Comprehensive refinement and tuning services tailored to specific vehicle brands including Aston Martin (Vantage, DB11), Bentley (Continental GT, Bentayga, Flying Spur), Jaguar (XJ, XK, F-Type), Land Rover (Discovery, Defender), Range Rover (Evoque, Sport), Maserati (Levante), and Tesla (Model 3, Model Y).
• Valve Sports Exhaust System Sport exhaust system with controllable valve for Bentley Continental GT and GTC models, enhancing sound and performance characteristics.

Quantifiable outcome

• Aston Martin Vantage: 0-100 km/h in 3.4 seconds with SP 600 upgrade (vs. stock), top speed 320 km/h
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• BRABUS GroupcoreStrategic or Co-development PartnerSTARTECH is a brand within the BRABUS Group. The company draws upon BRABUS's 40+ years of automotive refinement expertise and technology. Performance upgrades are branded as 'powered by BRABUS' and utilize proven technology transfers from Mercedes platforms to Aston Martin and other supported brands.
• Shirtful GmbHminorGTM or Marketing PartnerLicensed partner operating the STARTECH Individual Shirtful Shop for branded merchandise. Customers are redirected from STARTECH website to startech.smake.com.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Unplugged Performance: US-based aftermarket specialist for Tesla vehicles offering body kits, wheels, suspension, and performance upgrades - the closest emerging EV-specialist tuner comparable to STARTECH's Tesla Model 3/Y product line.
• Carlex Design: Polish luxury tuner focused primarily on bespoke leather/Alcantara interior upgrades and wheels for Range Rover, Bentley, and Mercedes - emerging competitor in the interior refinement niche where STARTECH also competes.

Direct peers

• Mansory: Mansory is a German luxury vehicle refinement specialist offering bespoke exterior bodykits, forged wheels, interior customization, and performance upgrades for Bentley, Rolls-Royce, Ferrari, Lamborghini, and Aston Martin - directly overlapping STARTECH's product mix and customer base.
• Prior Design: German widebody and aerodynamic specialist producing bodykit conversions for Mercedes, BMW, Audi, Range Rover, and Bentley - directly competing with STARTECH's bodywork and WIDEBODY kit products.
• Lumma Design: German luxury tuning specialist focused on Range Rover, BMW X-series, Mercedes G-Class, and Porsche SUVs/Cayenne with wide-body kits and forged wheels - directly overlapping STARTECH's Range Rover and SUV customization programs.
• Novitec Group: Italian luxury tuning group with brands (Novitec Rosso for Ferrari, Novitec Torado for Lamborghini, Novitec Esteso for Maserati) offering performance upgrades, body kits, forged wheels, and exhaust systems - directly comparable to STARTECH's Maserati Levante and luxury ICE performance offerings.
• Kahn Design: UK-based luxury vehicle refinement house focused on Land Rover, Range Rover, Bentley, and Rolls-Royce with bespoke wheels, body styling, and interiors - overlapping STARTECH's Land Rover/JLR product lines.
• BRABUS: STARTECH's parent company and the most recognized German luxury tuner; BRABUS offers the same refinement services (tuning, bodykits, wheels, interiors) but is concentrated on Mercedes-Benz platforms, providing the closest direct comparison for STARTECH's technology and business model.
• Hamann Motorsport: German tuning house specializing in BMW, Ferrari, Lamborghini, and Range Rover refinement with bodykits, performance upgrades, forged wheels, and exhaust systems - a direct competitor across multiple of STARTECH's supported brands.
• Topcar Design: Russian/German luxury tuner specializing in Porsche, Mercedes G-Class, and Range Rover with carbon-fiber widebody kits, forged wheels, and bespoke interiors - a direct competitor in the high-end SUV and exotic car refinement space.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/startech
• Instagraminstagram.com/startech_tuning

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STARTECH