Women of Faith

What Women of Faith does

Women of Faith is a private, faith-based ministry organization that serves Christian women seeking spiritual growth, life leadership development, mentorship, and community connection. Founded in 1996 and headquartered in Lincoln, Nebraska, the company is led by Alita Reynolds (President) and GJ Reynolds (CEO) and operates under a three-pillar philosophy of Spiritual Strength, Life Leadership, and Real Relationships. The organization reports 101–250 employees and maintains a stated mission to impact one billion lives globally under its "March 2 a Billion" movement.

The core product portfolio includes The Alita Reynolds Show (a weekly podcast and video series distributed via YouTube, Apple Podcasts, and Spotify), a weekly online Bible study meeting across Americas/Europe/Africa/Asia-Pacific time zones, Alita Mentoring, the Women in Media Ministry (WIMM) community, a Collection of Classes (Keys for Living) covering topics such as anxiety, forgiveness, boundaries, and identity, certified life coach training in partnership with the International Christian Coaching Institute (ICCI), faith-based film promotions, and Morning Mindset affirmations. The entire digital product stack is delivered through the Kajabi platform, with Tithe.ly handling donation processing.

Revenue is generated through a diversified mix of streams: voluntary charitable donations processed via Tithe.ly, one-time individual purchases of classes on Kajabi, subscription/recurring group coaching and mentor programs, advertising and strategic brand sponsorship opportunities, and event-based income (virtual events, speaking engagements). Go-to-market is community-led, leveraging the Alita Reynolds brand, content marketing (podcast, blog, social media with 5+ million combined followers), film promotion partnerships, and weekly community programming to drive organic acquisition and retention of individual women consumers; partnerships with enterprise brands add a separate advertising channel.

Name

Women of Faith

Legal name

Women of Faith, Inc.

Website

https://womenoffaith.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Women of Faith is a faith-based ministry serving Christian women through podcasts, online Bible study, classes, mentoring, and coaching. Built on Kajabi and Tithe.ly, it monetizes via donations, class sales, coaching subscriptions, and brand sponsorships across a global audience of 5M+ followers.

Ownership category

akta.pro rank

Product category

Faith-based ministry services

NAICS

Religious Organizations (8131)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Faith-Based Media, Publishing & Broadcasting (Radio, TV, Digital, Press) (BPAGAJAI)

akta.pro secondary industries

Sermon, Homiletics & Ministry Resource Publishing (Preaching Aids, Pastoral Resources) (MPAJAHAD), Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG)

Keywords

• Christian ministry services
• Faith-based content
• Online bible study
• Women life coaching
• Spiritual development resources

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Donations and Giving: Women of Faith accepts charitable donations to support their global ministry mission to impact one billion lives. They utilize Tithe.ly for donation processing.
2. Online Classes and Courses: They offer a Collection of Classes covering topics like Anger, Anxiety, Boundaries, Conflict Resolution, Fear, Forgiveness, Identity, Stress Management, Trials, and Worry. Classes are sold individually through Kajabi.
3. Coaching Services: They provide group coaching programs and certified life coach training through ICCI partnership. Includes mentoring sessions by Zoom with personalized guidance.
4. Strategic Partnerships and Sponsorships: They offer full-circle partnership and sponsorship opportunities for brands seeking to reach their global faith-based audience through their 360-degree marketing approach.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Women of Faith is a Christian ministry that produces and distributes faith-based content and community programs for women, including a flagship podcast/video show (The Alita Reynolds Show), a weekly online Bible study, personal and group mentoring, a video class library covering topics such as anxiety, forgiveness, and identity, and certified life-coach training delivered in partnership with ICCI. It also runs the Women in Media Ministry (WIMM) community, curates faith-based film promotions, and accepts donations through Tithe.ly to fund its global ministry mission.

Product overview

Women of Faith is a faith-based ministry organization offering a multi-platform content ecosystem centered on spiritual growth and life leadership for women. The core offerings include The Alita Reynolds Show (podcast/video series), the Women of Faith Bible Study (weekly online gatherings), and Alita Mentoring (personalized mentorship). These are complemented by a Collection of Classes covering topics like anxiety, forgiveness, boundaries, and identity; coaching services through ICCI certification; the Women in Media Ministry (WIMM) community; film promotions; Morning Mindset affirmations; prayer support; and giving programs. The portfolio spans video content, audio podcasts, written resources (eBooks, blogs), community groups, and one-on-one coaching—unified around three pillars: Spiritual Strength, Life Leadership, and Real Relationships. The platform uses Kajabi as its underlying technology infrastructure and distributes content through YouTube, Apple Podcasts, and Spotify.

Differentiator

Problem solved

Functional benefit

Brands

• WIMM (Women in Media Ministry): A Christ-centered community for women called to share Jesus through media, providing monthly gatherings, prayer covering, and relationship building for media ministry leaders.

Products and services

• The Alita Reynolds Show (Women of Faith Show) Weekly podcast and video show hosted by Alita Reynolds featuring faith-based teaching episodes on spiritual growth, life leadership, forgiveness, and freedom from offense, with guest interviews; for Christian women seeking discipleship content.
• Women of Faith Bible Study Online Bible study community meeting weekly on Tuesdays at 6:00 PM Central Time with global participation across Americas, Africa/Europe, and Asia/Pacific time zones; for Christian women seeking guided communal Bible study.
• Alita Mentoring Personal and ministry mentorship program led by Alita Reynolds with group coaching, spiritual guidance, prayer covering, and accountability; includes mentoring sessions via Zoom with personalized guidance for women's faith growth.
• Women in Media Ministry (WIMM) Christ-centered monthly community for women called to share Jesus through media, offering authentic relationships, prayer support, monthly gatherings with optional workshops and retreats, and leadership growth for media ministry leaders.
• Collection of Classes (Keys for Living) Comprehensive video library and e-books covering topics including Anger, Anxiety, Boundaries, Conflict Resolution, Fear, Forgiveness, Identity, Stress Management, Trials, and Worry, for practical faith-based living; classes sold individually through Kajabi.
• Coaching Services Christian life coaching services including group coaching programs and certified life coach training through the International Christian Coaching Institute (ICCI) partnership, plus a network for certified Christian coaches.
• Alita Speaking Speaking service where Alita Reynolds is booked for events (in-person/virtual) on topics including spiritual strength and life leadership; for event organizers and faith-based conferences.
• Strategic Business Solutions (Advertising/Partnerships) Full-circle partnership and sponsorship opportunities for brands seeking to reach Women of Faith's global faith-based audience through multimedia channels (podcast, video, newsletter, community, social); for brand marketers and agencies.
• Women of Faith Films Faith-based film promotions and recommendations featuring movies and series including The Chosen, I Can Only Imagine, Still Hope, He Calls Me Daughter, The Case for Miracles, Merry & Bright, Soul on Fire, Ordinary Angels, The Blind, and Journey to Bethlehem, including show episodes featuring cast and filmmakers.
• Morning Mindset Positive affirmations and mindset content organized by topic including Finances, Women, Men, Parents, Friendship, Shame, Temptation, Discouragement, Business, Fear/Anxiety, and more; for daily faith-based encouragement.
• Getting Started with Jesus eBook Free downloadable guide for new believers outlining next steps for starting a relationship with Jesus; serves as a free top-of-funnel resource.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and flagship.

• International Christian Coaching Institute (ICCI)coreStrategic or Co-development PartnerAlita Reynolds serves ICCI by leading the Women's Life Coaching model, where she trains and mentors women's life coaches. The partnership enables Women of Faith to offer certified Christian life coach training and credentialing programs.
• The ChosenflagshipStrategic or Co-development PartnerWomen of Faith promotes The Chosen TV series and Season 6 (Fall 2026). Episodes feature Dallas Jenkins and cast members. Joint content creation around faith-based film storytelling.
• Various Faith-Based Film StudiosflagshipGTM or Marketing PartnerPromotes films including I Can Only Imagine, Still Hope, He Calls Me Daughter, The Case for Miracles, Merry & Bright, Soul on Fire, Ordinary Angels, The Blind, Journey to Bethlehem, and others. Women of Faith serves as promotional partner for faith-based film releases.
• KajabicoreTechnology or IntegrationWomen of Faith uses Kajabi platform for website, course delivery, content management, and community hosting. All their digital products and classes are delivered through Kajabi.
• Tithe.lycoreTechnology or IntegrationWomen of Faith uses Tithe.ly for donation processing and giving management. All donation buttons on the website link to Tithe.ly.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Proverbs 31 Ministries: Founded by Lysa TerKeurst, Proverbs 31 Ministries is one of the largest Christian women's ministry brands, offering online Bible studies, devotionals, books, conferences, and a daily devotional email. Most direct comparable to Women of Faith in mission, audience (Christian women), and product mix (content, classes, community).
• She Reads Truth: Online Bible study platform focused on women, offering reading plans, community groups, and an app. Directly comparable to Women of Faith's weekly online Bible study and faith-based content library for the same persona.
• IF:Gathering: Christian women's ministry and events organization offering online Bible studies, conferences, and content. Comparable to Women of Faith in audience, ministry positioning, and content/community model.
• (in)courage by DaySpring: DaySpring-owned online community for Christian women offering daily devotionals, podcasts, and community content. Operates in the same Christian women content-and-community space as Women of Faith.

Broad incumbents

• Life.Church: One of the largest evangelical churches in the US, operator of the YouVersion Bible app (with 100M+ installs) and extensive online Bible study content. Broad incumbent in faith-based digital content with overlapping Bible study and online community capabilities.
• Crosswalk.com: Long-running Christian content portal offering articles, devotionals, Bible study tools, and faith-based media. Broad incumbent in Christian publishing and content marketing with overlapping audience.
• Christianity Today: Major evangelical media organization publishing news, magazines, and digital content for the Christian audience. Overlaps with Women of Faith in faith-based publishing, content marketing, and audience.
• Hillsong Church: Global megachurch with media arm producing worship music broadcasts, podcasts, conferences, and online content. Overlaps with Women of Faith in faith-based broadcasting, content production, and global ministry reach.
• Focus on the Family: Large Christian media and counseling organization producing podcasts, articles, broadcasts, and resources. Comparable in faith-based content production, donation-funded model, and broad family/relationship programming.

Others

• The Chosen (Angel Studios): Flagship faith-based media property and Women of Faith's primary strategic partner for content collaboration. Not a direct competitor but a key ecosystem partner and a proxy for the kind of premium faith-based content brands Women of Faith co-promotes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/WomenofFaithtv/featured
• Xx.com/womenoffaith
• Facebookfacebook.com/womenoffaith
• LinkedInlinkedin.com/company/women-of-faith

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women of Faith