Taiba Investments

What Taiba Investments does

Taiba Investments Company (Tadawul: 4090) is a publicly-listed Saudi hospitality and real estate company operating since 1976, headquartered in Riyadh's Diplomatic Quarter with operational presence across 7 Saudi cities. The company develops, owns, and operates 40+ properties encompassing more than 8,000 keys, including hotels, resorts, residential communities, retail centers, and specialized Hajj/Umrah services. Its brand architecture combines proprietary labels — Makarem, Nur by Makarem, Aqeeq Hotels, Dur Communities, and Dur Hajj & Umrah — with management and franchise partnerships across the global hospitality spectrum: Hilton (including Waldorf Astoria), Marriott, IHG, Accor, and Millennium. The technology and operating stack includes smart hotel features, a digital transformation partnership with Trax Group, the Dur Hajj & Umrah integrated pilgrim-journey platform, and a purpose-built 55,677 sqm Madinah logistics campus supporting central kitchens, laundry, warehousing, and staff accommodation.

Revenue is generated through four primary streams: hotel operations and management fees (room bookings, F&B, property management across the 40+ property portfolio), real estate development (own-portfolio and JV arrangements including the SAR 2.4 billion Osool joint venture), Hajj and Umrah services delivered via the Dur platform, and equity participation in development joint ventures. The customer base spans religious travelers (pilgrims performing Hajj and Umrah), business and corporate travelers, leisure and family guests, and residential community occupants. The company is led by CEO Sultan Bin Bader Al-Otaibi with Chairman Badr bin Abdullah Alissa overseeing the board, and recently appointed Tareq Derbas (3+ decades at FAENA, Ritz-Carlton, St. Regis, Four Seasons) as VP of Hospitality Operations to operationalize an integrated platform strategy aligned with Saudi Vision 2030.

The business operates under a hybrid GTM combining direct property operations, global brand distribution (loyalty programs, booking platforms), event-driven business development (Future Hospitality Summit, Umrah & Ziyarah Forum, Real Estate Future Forum), and partnership-driven development (Osool JV, Ministry of Hajj and Umrah, Al Khozama). The development pipeline of 8 projects — including flagship ultra-luxury (Waldorf Astoria Madinah), premium global-brand (Sheraton Madinah, Marriott stc Square Riyadh), and upscale (Novotel Madinah, Crowne Plaza Takhassusi) assets — combined with the 2023 Dur Hospitality acquisition has positioned Taiba as one of the largest integrated hospitality platforms in Saudi Arabia, serving over 2.5 million guests annually with a 91% employee engagement index and 89% guest satisfaction rate.

Name

Taiba Investments

Legal name

Taiba Investments Company

Website

https://taiba.com.sa

Company type

Public

Founded year

1976

Operating status

Operating

Headcount range

251–500 employees

Short description

Taiba Investments is a publicly-listed Saudi hospitality and real estate company operating 40+ hotels, residential communities, and Hajj/Umrah services across 7 Saudi cities through proprietary brands and global partnerships with Hilton, Marriott, IHG, Accor, and Millennium.

Ownership category

akta.pro rank

Product category

Hospitality and Real Estate Services

NAICS

Real Estate and Rental and Leasing (53)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Luxury & Estate Rentals (THAGANAF)

akta.pro secondary industries

Hajj & Umrah Travel Agencies (THAKAHAA), Luxury Beachfront & Waterfront Villas (THAMAEAE)

Keywords

• Hospitality services
• Hotel operations
• Real estate development
• Residential communities
• Hajj umrah services

Headquarters

HQ city

Al Madinah

HQ country

Saudi Arabia

HQ region

Middle East

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel Operations & Management: Operating and managing a portfolio of 40+ properties including hotels, resorts, residential communities, and retail centers across 7 Saudi cities. Revenue generated through room bookings, F&B services, and property management fees.
2. Real Estate Development: Developing hotels, residential communities, and commercial properties for own portfolio and potential sale or joint venture arrangements. Includes 8 projects under development.
3. Hajj & Umrah Services: Specialized services for pilgrims through Dur Hajj & Umrah brand, including accommodation, transportation, and spiritual guidance services
4. Joint Venture Investments: Strategic joint ventures with partners for hotel development projects, generating returns through equity participation and development fees

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

TAIBA develops, operates, and manages a diversified portfolio of hospitality and real estate assets across Saudi Arabia. The portfolio includes 40+ properties with 8,000+ keys spanning hotels (under proprietary brands such as Makarem, Nur by Makarem, and Aqeeq, as well as franchises with Hilton, Marriott, IHG, Accor, and Millennium), residential communities under the Dur brand, commercial centers, and specialized Hajj & Umrah pilgrim services. The company operates across 7 Saudi cities and is actively developing 8 new projects aligned with Saudi Vision 2030.

Product overview

TAIBA is a hospitality and real estate company operating a diversified portfolio across three core segments: Hotels (40+ properties with 8,000+ keys under proprietary brands Makarem, Nur by Makarem, and Aqeeq Hotels, plus international partnerships with Hilton, Marriott, IHG, Accor, and Millennium), Communities (Dur Communities residential properties across Riyadh and Jeddah), and Hajj & Umrah services (Dur brand). The company also develops new hospitality projects including Waldorf Astoria Madinah, Sheraton Madinah, and Marriott STC Square Riyadh. TAIBA positions itself as a fully integrated hospitality platform aligned with Saudi Vision 2030, operating across 7 cities in Saudi Arabia.

Differentiator

Problem solved

Functional benefit

Brands

• Makarem: Signature hotel brand designed to serve the unique needs of religious travelers in the Holy Cities of Makkah and Madinah, offering thoughtfully designed spaces and culturally attuned services.
• Nur by Makarem
• Dur Communities
• Dur Hajj & Umrah
• Aqeeq Hotels

Products and services

• Hotels TAIBA develops, operates, and manages a portfolio of hotels across Saudi Arabia under both proprietary brands (Makarem, Nur by Makarem, Aqeeq Hotels) and international brand partnerships (Hilton, Marriott, IHG, Accor, Millennium). The portfolio includes luxury hotels, resorts, and extended-stay properties serving pilgrims, families, and business travelers across 7 Saudi cities.
• Dur Communities (Residential Communities) Integrated residential communities operated under the Dur Communities brand, including Dur Al-Safarat, Dur Al-Hada, Dur Al-Andalus, Dur Al-Rawdah, Dur Al-Wadi, Dur Al-Sharq, and Dur Al-Yasmeen. These provide premium villas and apartments across Riyadh and Jeddah with modern amenities for families, individuals, and expatriates.
• Hajj & Umrah Services (Dur) Specialized integrated services for Muslim pilgrims through the Dur Hajj & Umrah brand, providing end-to-end pilgrim journey management including accommodation, transportation, spiritual guidance, and culturally attuned hospitality experiences for Hajj and Umrah visitors to the Holy Mosques in Makkah and Madinah.
• Hospitality Development Projects Development of new hospitality and mixed-use projects including Waldorf Astoria Hotel Al Madinah (~300 rooms under Hilton management), Sheraton Hotel Al Madinah (~435 rooms), Marriott stc Square Hotel Riyadh (159 rooms), Novotel Madinah, Crowne Plaza Takhassusi Riyadh, and the Madinah Logistics Campus. Currently 8 projects are under development.
• Makarem Hotels Signature proprietary hotel brand designed to serve the unique needs of religious travelers in the Holy Cities of Makkah and Madinah, offering thoughtfully designed spaces, seamless check-in experiences, and culturally attuned services for pilgrims and Umrah visitors.
• Nur by Makarem Proprietary hotel brand under the Makarem portfolio offering spiritually-centered accommodations and services for Umrah and Ziyarah visitors to the Holy Mosques.
• Aqeeq Hotels Local proprietary hospitality brand operated by TAIBA alongside Makarem Hotels and other proprietary brands in the Saudi market.
• Dur Hajj & Umrah Services Platform Specialized proprietary arm providing an integrated system of services for Hajj and Umrah pilgrims, combining TAIBA's hospitality heritage with modern digital technologies to ease every step of the pilgrim's journey.
• Commercial Centers Retail and commercial centers offering contemporary destinations that bring together shopping, entertainment, and discovery as vibrant spaces for connection and renewed experiences, operated as part of TAIBA's diversified portfolio.

Quantifiable outcome

• 89% guest satisfaction rate with +1.6% YoY improvement
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core, strategic and major.

• Osool Integrated Real Estate Co.coreStrategic or Co-development Partner · 20 May 2026Joint venture partnership for SAR 2.4 billion (US$633.4 million) development of three hotels in Madinah, Saudi Arabia. The project aims to add 1,500 hotel rooms, supported by growing tourism under Saudi Arabia's Vision 2030.
• Al Khozama Investment CompanystrategicGTM or Marketing Partner · 6 May 2026Hosted welcome reception at Future Hospitality Summit Saudi Arabia 2026, demonstrating collaborative approach to industry events and hospitality sector development.
• Hilton WorldwidecoreStrategic or Co-development Partner · 23 February 2026Management contract for Waldorf Astoria Hotel Al Madinah, the first Waldorf Astoria property in Madinah. The luxury hotel will feature approximately 300 rooms overlooking the Prophet's Mosque.
• Ministry of Hajj and UmrahstrategicStrategic or Co-development Partner · 15 February 2026Strategic partnership as strategic partner in Umrah & Ziyarah Forum 2026, organized under the patronage of Prince Salman bin Sultan bin Abdulaziz, Governor of Madinah.
• Marriott InternationalcoreChannel Partner/ Reseller/ DistributorLong-standing partnership operating multiple Marriott branded properties including Marriott Hotel Diplomatic Quarter Riyadh, Riyadh Airport Marriott, Marriott Courtyard, Marriott Executive Apartments, and Riyadh Marriott Hotel.
• IHG (InterContinental Hotels Group)coreChannel Partner/ Reseller/ DistributorPartnership for Crowne Plaza properties including Crowne Plaza Riyadh Al Takhassusi and Crowne Plaza Riyadh Palace Hotel, operating under IHG brand standards.
• AccormajorChannel Partner/ Reseller/ DistributorPartnership with Accor operating properties under their brand portfolio in Saudi Arabia.
• Millennium Hotels and ResortsmajorChannel Partner/ Reseller/ DistributorPartnership with Millennium for operating hospitality properties in Saudi Arabia.

Scale indicators14 records

Recent moves7 records

Expansion highlights7 records

Regional players

• Aldar Properties: UAE-based real estate developer with hospitality and residential assets; comparable business model and product mix but primarily serving the UAE market rather than competing head-to-head in Saudi.

Broad incumbents

• Accor SA: Global hotel operator and one of Taiba's core brand partners; significant overlap in operating model, global distribution, and Saudi expansion footprint.
• Kingdom Holding Company: Major Saudi diversified holding company with significant hospitality and real estate investments (including Four Seasons, Fairmont, Riyadh Season); competes in luxury hospitality investment.
• Dar Al Arkan Real Estate Development: Larger Saudi-listed real estate developer with diversified residential and commercial exposure; overlapping end-markets with Taiba's communities and development segments but broader scope.
• Emaar Properties: UAE-based global real estate developer with significant hotel and residential operations; comparable scale and brand-driven hospitality model, though broader geographic reach.

Direct peers

• Jabal Omar Development: Saudi-listed real estate developer focused on hospitality and commercial projects in Makkah, directly competing with Taiba for prime religious-tourism sites and pilgrim accommodation demand.
• Saudi Hotels and Resorts Company (SHARCO): Saudi-listed hotel owner and operator with properties across the Kingdom, directly competing with Taiba in the domestic hospitality segment.
• Saudi Real Estate Company (SRECO): Saudi-listed real estate developer with hospitality and mixed-use assets, comparable domestic positioning and similar Vision 2030 exposure as Taiba.
• Knowledge Economic City (KEC): Saudi-listed developer of integrated cities with hospitality and residential components, overlapping with Taiba's diversified real estate and hospitality portfolio in Saudi Arabia.

Others

• Millennium & Copthorne Hotels: Global hotel operator and Taiba partner in Saudi Arabia; relevant as a key brand and distribution partner rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/taibainvest
• LinkedInlinkedin.com/company/taibacorp
• Instagraminstagram.com/taibacorp

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taiba Investments