Bodum
Bodum is a third-generation family-owned Swiss consumer goods company designing, manufacturing, and selling French press coffee makers, double-wall glass drinkware, electric kitchen appliances, and in-house roasted coffee beans to consumers worldwide through DTC, retail, marketplace, and B2B channels.
- Company typePrivate
- Founded1944
- HeadquartersTriengen, Switzerland
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bodum does
Bodum is a 100% family-owned Swiss-headquartered consumer goods company founded in 1944 in Copenhagen by Peter Bodum and now led by his grandson Peter Bodum as CEO (since January 2024). The company designs, manufactures, and sells coffee brewing equipment (anchored by the iconic CHAMBORD French press), double-wall glass drinkware (PAVINA, SKÅL, NAVALIA), electric kitchen appliances under the e-BODUM line, and an in-house roasted coffee bean line. Core technology centers on borosilicate glass carafes with stainless steel plunger filters and proprietary double-wall glass insulation.
Bodum operates a multi-channel go-to-market combining direct e-commerce (bodum.com), owned retail showrooms and flagship stores (Baar, Paris, London, Telford, Copenhagen), the JD.com Joybuy marketplace across six European countries, a B2B portal for hospitality and commercial buyers, and the ORDNING&REDA franchise network spanning 14 countries. Manufacturing is vertically integrated through Bodum Portuguesa (Portugal, solar-powered since 2022) and Bodum Plásticos, with product design handled in-house by Pi-Design AG.
The company monetizes primarily through one-time hardware sales, with pricing tiers ranging from entry-level BRAZIL French presses (~$15) to premium espresso machines ($500) and specialty roasted coffee at $15.99/12oz. Customer segments span coffee enthusiasts, tea lovers, home-and-kitchen buyers, outdoor/travel users, gift purchasers, and B2B hospitality accounts, with no concentration in any single vertical. The business has remained family-owned across three generations and is funded entirely by internal cash flow.
Bodum firmographics
Firmographics- Name
- Bodum
- Legal name
- Bodum USA, Inc.
- Website
- https://bodum.com
- Company type
- Private
- Founded year
- 1944
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bodum is a third-generation family-owned Swiss consumer goods company designing, manufacturing, and selling French press coffee makers, double-wall glass drinkware, electric kitchen appliances, and in-house roasted coffee beans to consumers worldwide through DTC, retail, marketplace, and B2B channels.
- Ownership category
- akta.pro rank
Bodum industry classification
Industry- Product category
- Coffee and Tea Brewing Equipment / Kitchenware
- NAICS
- Coffee and Tea Manufacturing (31192), Other Pressed and Blown Glass and Glassware Manufacturing (327212)
- SIC
- Beverages (2080), Glass Containers (3221)
- akta.pro primary industry
- Coffee, Espresso & Tea Appliances Retail (CRACADAC)
- akta.pro secondary industries
- Espresso Bars & Coffee Bars (THAFADAD), Specialty Coffee Adjacent Beverage Bars (Chai, Cacao, Alternative Lattes) (THAFAKAH)
Keywords
Where Bodum is headquartered
LocationHeadquarters
- HQ city
- Triengen
- HQ country
- Switzerland
- HQ region
- Europe
Offices9 records
Markets served
Bodum business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Physical Product Sales: Bodum generates revenue primarily through direct sales of coffee makers, tea brewers, drinkware, kitchen accessories, and outdoor products. Products range from budget-friendly options like the BRAZIL line ($15-30) to premium items like espresso machines ($500) and vacuum coffee makers ($150).
- Coffee Beans and Roasting: Bodum sells its own line of roasted coffee beans sourced from regions including Guatemala, Ethiopia, Brazil, Costa Rica, and more. Beans are priced at $15.99 per 12oz (340g) and are roasted in-house at company roasteries.
- B2B and Commercial Sales: Bodum operates a dedicated B2B sales portal (b2b.bodum.com) for commercial buyers and bulk orders, as well as business-to-business partnerships including restaurant and hospitality sector supply.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level coffee makers (BRAZIL, JAVA lines) |
| One time/ perpetual license | Pay-as-you-go | Premium coffee makers (CHAMBORD, CAFFETTIERA lines) |
| One time/ perpetual license | Pay-as-you-go | Electric appliances (e-BODUM line) |
| One time/ perpetual license | Pay-as-you-go | Drinkware and accessories |
| Unit Pricing | Pay-as-you-go | Coffee beans |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Bodum product offering
Product offeringCore offering
Bodum designs, manufactures, and sells French press coffee makers, tea presses, double-wall drinkware, electric kitchen appliances, and in-house roasted coffee beans through direct e-commerce, retail showrooms, B2B commercial channels, and third-party marketplaces. Its proprietary borosilicate glass carafes with stainless steel plunger filters and double-wall glass insulation define its core product engineering, with pricing spanning entry-level plastic French presses (~$15) to premium electric espresso machines (~$500).
Product overview
Bodum is a Swiss-based family-owned company (founded 1944 in Copenhagen) offering a diverse portfolio of coffee and tea brewing products, drinkware, and kitchen accessories. The core product lines include the iconic CHAMBORD® French Press coffee makers (inspired by the 1950s original), the affordable BRAZIL and JAVA French Press lines, and the CAFFETTIERA and BISTRO collections. The e-BODUM® line (launched 2010) extends into electric kitchen appliances including coffee grinders, programmable coffee makers, milk frothers, kettles, toasters, and the ePEBO vacuum coffee maker. Drinkware offerings include the award-winning PAVINA® double wall glasses, SKÅL tumbler collection, OKTETT durable glass line, and travel accessories under the TRAVEL MUG and MELIOR brands. Bodum has expanded into in-house coffee roasting (BODUM COFFEE) at roasteries in Denmark and UK, and acquired complementary brands including ORDNING&REDA® (stationery, 2003). The company operates manufacturing in Portugal (BODUM Portuguesa) and Switzerland, with design handled by internal Pi-Design AG studio.
Differentiator
Problem solved
Functional benefit
Brands
- PAVINA®: Award-winning double wall glasses with thermal quality that maintains temperature of hot drinks and keeps cold drinks chilled. Features innovative double wall design with floating effect on beverages.
- CHAMBORD®
- BISTRO
- e-Bodum®
- BODUM COFFEE
- BRAZIL
- JAVA
- CAFFETTIERA
- ASSAM
- Melior
- Nissen
- ORDNING&REDA®
- OKTETT
- TRAVEL MUG
- MELIOR
- BISTRO NOUVEAU
- ePEBO
- ETTORE
- BARISTA
- OTTONI
- Tribute Press
- KVADRANT
- SKÅL
- NAVALIA
- POUR OVER
- Siphon
- SCHIUMA
- TWIN
- TASTEA
Products and services
- CHAMBORD French Press Bodum's signature French press coffee maker inspired by the elegance of the original 1950s design, combining classic curves with modern craftsmanship using borosilicate glass carafe and chrome-plated stainless steel frame. Synonymous with the Bodum brand globally.
- BRAZIL French Press Entry-level French press coffee maker with lightweight BPA-free plastic body and handle, premium borosilicate glass carafe, and reusable stainless steel filter; designed as an affordable option.
- JAVA French Press French press coffee maker with iconic retro-style design featuring borosilicate glass carafe framed with durable and lightweight plastic for protection.
- CAFFETTIERA French Press French press coffee maker combining simplicity of brewing with purity of taste, featuring reusable stainless steel filter and chrome-plated stainless steel frame.
- PAVINA Double Wall Glasses Industry-award-winning double wall glasses featuring thermal quality that maintains the temperature of hot drinks and keeps cold drinks chilled; the innovative double wall design creates a floating effect on beverages.
Quantifiable outcome
- 80 years of business with 100% family ownership
- +2 more outcomes
Companies that use Bodum
Customer profileSegments5 records
Ideal customer profiles5 records
Bodum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Bodum partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, flagship and minor.
- JD.com / JoybuycoreJD.com launched its Joybuy marketplace across UK, Germany, France, Netherlands, Belgium, and Luxembourg featuring Bodum brand stores, reaching over 15 million households with same-day and next-day delivery via 60 warehouses across Europe.
- Illum CopenhagenflagshipBodum operates a shop-in-shop on the top floor of Illum department store in Copenhagen, featuring curated Bodum designs and the brand's own roasted coffee beans. Part of 3daysofdesign events.
- Museum of Modern Art (MoMA)flagshipBodum X MoMA exclusive anniversary collection celebrating 80 years of Bodum, with design classics reimagined for daily use. Represents prestigious design collaboration.
- Pi-Design AGcoreIn-house design unit established in 1978 that develops all Bodum products, focusing on functionality, quality, and innovation. Includes designers, engineers, graphic designers, and architects.
- ORDNING&REDAcoreSwedish stationer company acquired in 2003, now part of Bodum Group. Franchise shops offer stylish notebooks, diaries, and accessories in 14 countries.
- British Tea CouncilminorThe ASSAM teapot was originally developed for the British Tea Council in 1991, applying French press principles to tea brewing.
- Melior-MartincoreFrench company acquired in 1991 that produced the dome-shaped French press. This acquisition led to the development of the classic CHAMBORD design.
Scale indicators6 records
Recent moves15 records
Expansion highlights5 records
Bodum competitors and assessment
Company assessmentDirect peers
- Le Creuset: Iconic French heritage cookware and kitchenware brand with a similar premium design-led positioning across French/Belgian/European markets. Both Le Creuset and Bodum sell design-anchored kitchen products (cookware vs. coffee/tea brewers and glassware) at premium price points through owned retail and DTC channels.
- SMEG: Italian design-led small appliance and kitchenware maker with flagship stores in Paris and other European cities. SMEG and Bodum share a strategy of fusing iconic industrial design with everyday kitchen products, partnering with designers and operating premium DTC and flagship retail channels.
- Chemex: Iconic American pour-over coffee brewing equipment maker using proprietary borosilicate glass carafes — directly comparable to Bodum's French press and pour-over lines. Both compete for premium home-brewing enthusiasts with similar materials and price points.
- Hario: Japanese manufacturer of glass coffee and tea brewing equipment, including the V60 dripper. Hario and Bodum compete head-to-head in the premium manual coffee brewing category among enthusiasts and gift buyers, with similar borosilicate glass product positioning.
- Alessi: Italian design house for high-end kitchen and homeware products with strong museum and design-world credentials (MoMA, etc.). Alessi and Bodum share a designer-collaboration strategy, premium positioning, and gifting-driven revenue model across European and global retail.
- Melitta: German coffee and coffee equipment company with deep category heritage in paper filters and home brewers. Melitta and Bodum share a coffee-equipment-and-beverage-adjacent model with European manufacturing roots and similar mid-premium price positioning across manual brewers and accessories.
Broad incumbents
- Breville Group: Public Australian kitchen appliance group competing across coffee machines, kettles, toasters, and grinders — categories where Bodum's e-BODUM line increasingly competes. Breville is a much larger, listed incumbent with deeper marketing budgets and broader global retail penetration.
- De'Longhi Group: Italian home appliance group that owns the De'Longhi and Braun brands. Directly competes with Bodum's e-BODUM espresso machines and kettles; larger and public, with significantly greater scale in coffee machine manufacturing and retail distribution.
- KitchenAid (Whirlpool): Owned by Whirlpool, KitchenAid is a global premium kitchen appliance brand with stand mixers, coffee makers, kettles, and small appliances — categories overlapping Bodum's e-BODUM line. Scale, distribution, and global retail relationships materially exceed Bodum's.
Emerging players
- Fellow: Modern premium coffee equipment brand (kettles, grinders, French press, pour-over) targeting design-conscious home brewers. Fellow is a younger, digitally native entrant that competes most directly with Bodum's premium electric (e-BODUM) and manual lines for the specialty coffee enthusiast segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Bodum social profiles
Digital presenceBodum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bodum leadership team
Management profileNumber of profiles
Profiles1 record
Bodum subsidiaries and ownership
Company hierarchySubsidiaries4 records
Bodum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bodum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bodum
What does Bodum do?
Bodum designs, manufactures, and sells French press coffee makers, tea presses, double-wall drinkware, electric kitchen appliances, and in-house roasted coffee beans through direct e-commerce, retail showrooms, B2B commercial channels, and third-party marketplaces. Its proprietary borosilicate glass carafes with stainless steel plunger filters and double-wall glass insulation define its core product engineering, with pricing spanning entry-level plastic French presses (~$15) to premium electric espresso machines (~$500).
Is Bodum a public or private company?
Bodum is a private company. It is classified as family owned and is currently operating.
When was Bodum founded?
Bodum was founded in 1944. It employs 11 to 50 people.
Where is Bodum based?
Bodum is headquartered in Triengen, Switzerland, in the Europe region.
How does Bodum make money?
Three revenue lines are on record. Physical Product Sales are the primary driver. The others are coffee Beans and Roasting and B2B and Commercial Sales.
Who are Bodum's main competitors?
Direct peers on record are Le Creuset, SMEG, Chemex, Hario, Alessi and Melitta. Broad incumbents are Breville Group, De'Longhi Group and KitchenAid (Whirlpool). Fellow is listed as an emerging player.
Does Bodum have an API?
No public API is recorded for Bodum.
What industry is Bodum in?
Bodum's product category is Coffee and Tea Brewing Equipment / Kitchenware. Its primary akta.pro industry code is CRACADAC, Coffee, Espresso & Tea Appliances Retail, with a secondary code of THAFADAD, Espresso Bars & Coffee Bars. Its NAICS code is 31192 and its SIC code is 2080.