What Fellow does

Fellow Industries, Inc. is a San Francisco-based specialty coffee equipment company founded in 2013 by Jake Miller through a Kickstarter campaign for a dual-purpose coffee steeper. The company designs and sells premium home brewing hardware — espresso machines, drip coffee makers, conical burr and flat burr grinders, variable-temperature electric kettles, precision scales, drinkware, and accessories — engineered with proprietary technology such as the Boosted Boiler™ architecture (three independent heating elements enabling two-minute warm-up and simultaneous brewing/steaming), to-the-degree temperature control (104–212°F in 0.5°F increments), assisted milk steaming with temperature-sensing steam wand, anti-static grinding, and app-connected firmware with customizable pressure and brew profiles. Notable launches include the Aiden Precision Coffee Maker (October 2024), the Espresso Series 1 semi-automatic espresso machine (April 2025, $1,499.95), and the Opus 2 Conical Burr Grinder (2026), with limited-edition co-branded drops such as the BIGFACE x Fellow Espresso Series 1 with Jimmy Butler.

Fellow operates a direct-to-consumer e-commerce storefront at fellowproducts.com supplemented by four flagship retail stores (San Francisco Mission District, Venice LA, Abbot Kinney LA, and Bangkok, Thailand), an Amazon marketplace presence, and wholesale distribution through Williams Sonoma, Crate & Barrel, Best Buy, Target, Costco, and independent coffee shops. The company generates the bulk of revenue from one-time hardware sales with bundled product pricing (up to 20% off), extended warranties via Mulberry, a digital gift card program ($50–$2,000 denominations), a Fellow Rebrew certified refurbished program (20–25% discounts, 1-year warranty), and a recurring Fellow Drops text-to-order specialty coffee service curated by Q Arabica/Q Graders and shipped directly from partner roasters. Primary customer segments are home baristas, pour-over and drip coffee enthusiasts, gift buyers, and tea/matcha drinkers, with a horizontal segmentation approach targeting design-conscious specialty coffee consumers rather than commercial or enterprise buyers. The company employs 100+ people as of January 2026 and has raised $40.3M+ across disclosed rounds, including a $30M Series B led by NextWorld Evergreen in June 2022.

Name

Fellow

Legal name

Fellow Industries, Inc.

Website

https://fellowproducts.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Fellow is a San Francisco-based specialty coffee equipment company designing and selling premium home brewing hardware — espresso machines, drip coffee makers, grinders, kettles, and drinkware — direct to consumers and through wholesale, serving design-conscious home baristas and specialty coffee enthusiasts.

Ownership category

akta.pro rank

Product category

Specialty Coffee Brewing Equipment

NAICS

Small Electrical Appliance Manufacturing (335210)

SIC

Electric Housewares & Fans (3634)

akta.pro primary industry

Coffee, Espresso & Tea Appliances Retail (CRACADAC)

akta.pro secondary industry

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee equipment
• Home espresso machines
• Coffee grinders
• Electric pour-over kettles
• Coffee accessories

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: One-time purchase of specialty coffee equipment including espresso machines, coffee makers, grinders, kettles, drinkware, and accessories. Primary revenue stream with bundled products and kits offered at discounts.
2. Fellow Drops Coffee Subscription: Text-to-order specialty coffee service. Customers receive weekly texts about curated coffees and reply to order. Not a subscription — customers only pay for what they order. Each coffee ships directly from the roaster. Generates recurring transaction revenue from repeat customers.
3. Fellow Rebrew Refurbished Program: Refurbished version of popular products (Aiden, Stagg EKG, Corvo EKG, Ode, Espresso Series 1) sold at 20-25% discounts. Products undergo rigorous pass/fail testing with 1-year warranty. Circular economy sustainability angle.
4. Digital Gift Cards: Digital gift cards sold in denominations from $50 to $2,000. Provides gifting option and drives additional purchases.
5. Extended Warranty Plans: Extended warranty and protection plans offered through Mulberry as part of product registration. Standard 2-year warranty extended by 1 year for registered products.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels9 records

Core offering

Fellow designs, manufactures, and sells premium specialty coffee brewing equipment for home and light-prosumer use, including semi-automatic espresso machines (Espresso Series 1), precision drip coffee makers (Aiden), conical-burr and flat-burr grinders (Opus 2, Ode Gen 2), variable-temperature electric kettles (Stagg EKG, Corvo EKG, Clyde), drinkware (Carter mugs, Pirch espresso glasses), and accessories such as the Tally scale and Atmos vacuum canister. The line is sold direct-to-consumer and through Amazon and major retailers, complemented by a curated text-to-order specialty coffee service (Fellow Drops) and a certified refurbished program (Fellow Rebrew).

Product overview

Fellow offers a premium portfolio of specialty coffee gear designed in San Francisco, featuring both core products and complementary accessories. The product line centers on precision brewing equipment including the Espresso Series 1 (first espresso machine), the Aiden Precision Coffee Maker, and various grinders (Opus 2 Conical Burr Grinder, Ode Brew Grinder Gen 2). The kettle line includes Stagg EKG, Corvo EKG, and Clyde Electric Kettles with variable temperature control. Drinkware products include Carter travel mugs, Pirch espresso glasses, and the Matcha Set. Supporting accessories include the Atmos vacuum canister, Tally precision scale, and espresso maintenance products. The ecosystem is complemented by Fellow Drops (text-to-order coffee service) and Fellow Rebrew (refurbished program). Products are available individually, in bundles, or through the Rebrew refurbished program.

Differentiator

Problem solved

Functional benefit

Brands

• Fellow Drops: A text-to-order coffee subscription service offering curated specialty coffees delivered weekly.

Products and services

• Espresso Series 1 Espresso Machine Fellow's flagship semi-automatic home espresso machine featuring Boosted Boiler™ architecture with three independent heating elements, precise pressure profiling, programmable shot profiles, temperature-sensing steam wand with assisted milk steaming, intelligent shot feedback, and app connectivity for firmware updates and custom profile sharing. Launch price $1,499.95, promotional price $1,299.95.
• Opus 2 Conical Burr Grinder Precision electric coffee grinder with 48mm conical burrs, stepless adjustment dial, anti-static integrated ionizer, near-zero grind retention, and magnetic catch cups. Designed for full grind range from espresso to cold brew. Priced at $249.95.
• Ode Brew Grinder Gen 2 Flat-burr grinder designed for filter coffee methods (pour-over, drip, French press) with 64mm flat burrs, anti-static integrated ionizer, and mess-free grind delivery. Red Dot Design Award 2023. Priced at $599.95.
• Aiden Precision Coffee Maker Automatic drip coffee maker delivering pour-over-quality results by controlling temperature, timing, and water flow with built-in brewing guidance, AI-assisted recipe generation, and companion app connectivity. Supports single-cup to full-carafe brewing and cold brew. Priced at $399.95.
• Stagg EKG Electric Kettle Variable temperature control electric pour-over kettle with 0.5°F increment precision (104°F–212°F), precision gooseneck spout, scheduling, brew stopwatch, altitude adjustment, and adjustable hold mode up to 60 minutes. Pro model priced at $179.95.
• Corvo EKG Electric Kettle All-purpose electric kettle with variable temperature control, wider spout for quick pouring, 1.5L capacity, and to-the-degree temperature control across the same 104°F–212°F range as Stagg EKG.
• Clyde Electric Kettle XL capacity electric kettle with 1.5L (50 oz) volume, quick heating, and a minimalist angular handle design suited for daily use beyond pour-over.
• Matcha Set Complete matcha preparation set including ceramic bowl with spout, bamboo whisk with ergonomic handle, whisk stand, stainless steel spoon, stainless steel sifter, and ceramic tea tray with silicone feet. Priced at $129.95.
• Carter Move Mug Vacuum insulated travel mug for coffee on the go, featuring triple-axis lid geometry for easy drinking at any angle. Priced at $29.95.
• Pirch Espresso Glasses Specialty espresso glasses with thick base designed for a flavor-enhancing drinking experience, available in multiple sizes including espresso, cortado, cappuccino, and latte. Priced from $44.95.
• Atmos Vacuum Canister Automatic vacuum coffee bean storage canister with an integrated twist-activated vacuum pump that preserves coffee freshness by removing air. Priced at $79.95.
• Tally Pro Precision Scale Precision coffee scale with 0.1g accuracy, auto-start brewing mode, built-in timer, and USB rechargeable battery for repeatable brew measurements.
• Fellow Rebrew Refurbished Gear Program Certified refurbished program offering returned Fellow products (Aiden, Stagg EKG, Corvo EKG, Ode, Espresso Series 1) at 20–25% discounts after a 10-point restoration process, backed by a 1-year warranty.
• Fellow Drops Specialty Coffee Service Curated text-to-order specialty coffee service. Customers receive weekly text recommendations from a tasting panel of Q-graded coffee professionals, with custom brew profiles optimized for Fellow equipment. No subscription fee; customers only pay for what they order and each bag ships directly from vetted specialty roasters.
• BIGFACE x Fellow Espresso Series 1 (Limited Edition) Limited edition (100 units) collaboration between Fellow and Jimmy Butler's BIGFACE coffee brand, built on the Espresso Series 1 platform. Each unit is engraved with its series number and includes a stainless steel badge signed by Butler.
• Fellow Digital Gift Card Digital gift card available in denominations from $50 to $2,000, delivered via email and applicable across the Fellow product line and bundles for personal and corporate gifting.

Quantifiable outcome

• Two-minute or less warm-up time for Espresso Series 1
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• BIGFACE (Jimmy Butler)flagshipStrategic or Co-development PartnerLimited edition collaboration on the BIGFACE x Fellow Espresso Series 1. Only 100 units produced, each engraved with its series number and a stainless steel badge signed by Jimmy Butler. Born from Butler's obsession with the espresso ritual. NBA star's coffee brand began in the 2020 NBA bubble, serving $20 specialty coffee drinks to fellow players.
• Specialty Coffee Roasters (Fellow Drops)coreOthersFellow Drops partners with specialty coffee roasters nationwide. Each bag ships directly from the roaster. Tasting panel (Hailie - Q Arabica Grader, Nick - Director of Mechanical Engineering & VP of R&D & Q Grader, Pamela - 13+ years specialty coffee experience) curates weekly coffee selections from hundreds of roasters.
• EventbriteminorChannel Partner/ Reseller/ DistributorEventbrite hosts Fellow's Espresso 101 class (Fundamentals Series 1 tickets). Virtual and in-person educational event platform for product education.
• Mizuba Tea Co.minorStrategic or Co-development PartnerYama Matcha sold on Fellow's website, sourced from Mizuba Tea Co. Inspired by Shizuoka, Japan's tea tradition. Co-branded matcha offering alongside Fellow's own Matcha Set.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rocket Espresso: Italian prosumer espresso machine maker (R58, Appartamento, Cronometro) competing in the same premium home espresso segment Fellow entered with Series 1. Comparable on craft positioning, design-led marketing, and DTC-forward distribution.
• Breville: Australian premium small appliance maker with deep espresso machine (Barista line), grinder, and kettle overlap. Breville is Fellow's most direct competitor in the home barista category and dominates the same Williams Sonoma, Best Buy, and Target shelves Fellow distributes through.
• Gaggia: Heritage Italian espresso machine maker with strong prosumer home line (Classic Pro, Classic Evo). Directly competes with Fellow Espresso Series 1 in the sub-$2,000 prosumer segment and shares the same Italian-engineering brand cues Fellow leans into.
• Baratza: US-based specialty coffee grinder specialist behind the Encore, Vario, and Forte lines. Directly comparable to Fellow's Ode Brew Grinder Gen 2 and Opus 2 conical burr grinder in target customer (specialty home baristas) and category (premium electric grinders).
• Profitec: German prosumer espresso machine maker (Pro 600, Pro 700) targeting the same design-conscious home barista buyer as Fellow. Strong overlap on minimalist design language, premium pricing, and small-batch enthusiast positioning.
• La Marzocco: Italian espresso machine maker that successfully bridged from commercial cafés into the home segment (Linea Mini, GS3). Highly relevant aspirational comp for Fellow's Espresso Series 1 in design, heritage, and price point.

Broad incumbents

• De'Longhi: Italian home appliance incumbent with a large espresso machine portfolio (including the La Specialista line targeting the same home barista segment as Fellow's Series 1). Operates at much broader scale across kitchen and home comfort categories.
• Jura: Swiss super-automatic espresso machine incumbent (E8, ENA, Z line). Competes for the same premium home coffee buyer but with one-touch automation rather than Fellow's prosumer, manual-control approach.

Emerging players

• Bodum: Danish design-led coffee accessories and brewer brand (Pour Over, French Press, Bistro electric kettles). Comparable to Fellow on aesthetic, price-accessible entry point, and global retail presence, though with less hardware depth.
• Ratio Coffee: Portland-based DTC-first specialty coffee equipment brand (Ratio Eight drip brewer, Six grinder). Comparable to Fellow on design-led positioning, premium pricing, and direct-to-consumer go-to-market strategy in the home specialty coffee segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCrtS-B4xQtbNVnyqC4lSSHg
• Facebookfacebook.com/590446397669133
• Instagraminstagram.com/fellowproducts
• TikToktiktok.com/@fellowproducts
• Xx.com/fellowproducts

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fellow