SPC

Student Discount Platformspccard.ca

Company typePrivate
Founded1992
HeadquartersVaughan, Canada
Headcount11–50
GTM typeB2C
OfferingDigital Commerce or Content

SPC firmographics

Firmographics

Name: SPC
Website: https://spccard.ca
Company type: Private
Founded year: 1992
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

SPC industry classification

Industry

Product category: Student Discount Platform
NAICS: All Other Miscellaneous Retailers (45999)
akta.pro primary industry: Mobile Ordering, POS & Campus Dining Technology (EDALADAN)

Keywords

Student discount platform
Promo code aggregator
Student benefits program
Retail discount codes
Affiliate coupon service

Where SPC is headquartered

Location

Headquarters

HQ city: Vaughan
HQ country: Canada
HQ region: North America

Markets served

SPC business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

Student Discount Platform: SPC operates as a discount and promo code platform for Canadian students, likely generating revenue through partnerships with retailers and merchants who offer student discounts through the platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

SPC product offering

Product offering

Core offering

SPC (Student Price Card) operates a consumer-facing web platform at spccard.ca that aggregates and delivers a wide range of discounts, promo codes, and promotional benefits to Canadian students. The platform connects students with offers from participating merchants across categories including accessories, beauty, tech, fitness, and food, enabling savings on retail purchases.

Differentiator

Problem solved

Functional benefit

Products and services

SPC Student Discount Card

Companies that use SPC

Customer profile

Segments1 record

Ideal customer profiles1 record

SPC technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

SPC competitors and assessment

Company assessment

Emerging players

SheerID: Identity verification platform that powers student (and other community) verification for brand-offered discounts. Comparable because it sits in the same student-discount infrastructure stack, though positioned as a verification SaaS rather than a consumer discount marketplace.
Headspace: While primarily a wellness brand, Headspace offers a deeply discounted student plan that exemplifies the vertical-specific student pricing model SPC aggregates. Comparable as a participant in — not operator of — the student discount ecosystem.

Broad incumbents

Honey: Browser-based coupon and cashback tool owned by PayPal. Operates a similar discount-code aggregation model but for general consumers; competes for the same merchant affiliate dollars as SPC.
RetailMeNot: General-vertical coupon and cashback platform. Comparable because it offers discount codes similar to SPC's, but serves the mass market rather than specializing in the Canadian student vertical.
Rakuten (formerly Ebates): Cashback and affiliate platform with a wide merchant network. Comparable to SPC's affiliate/referral revenue model, though it serves a broad consumer audience rather than the student niche.
Chegg: Public education technology company serving students with textbooks, tutoring, and student-focused services. Comparable because it monetizes the same Canadian/international student persona, though via subscriptions rather than affiliate discounts.
ID.me: Digital identity network that verifies students, teachers, and other groups to unlock exclusive offers and discounts. Operates as a broader incumbent in the verification-for-offers space that SPC and its peers rely on.

Regional players

Spotted by Locals: Curated local city guide brand that runs student-relevant offers in select markets. Indirectly comparable as a small, founder-led, regionally focused discount/content platform — though operating outside Canada and not student-specialized.

Direct peers

Student Beans: UK-headquartered student discount and verification platform with growing North American footprint. Competes directly with SPC for student eyeballs and merchant affiliate relationships in Canada.
UNiDAYS: Global student discount and verification platform offering exclusive offers to verified students. Direct competitor to SPC's core offering of student-targeted discounts, though operating at significantly larger scale and across multiple geographies including Canada.

Market position

Customer concentration

SPC financial estimates

Financial estimate

Revenue estimate

Valuation estimate

SPC leadership team

Management profile

Number of profiles

Profiles1 record

SPC funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

SPC M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPC

What does SPC do?

When was SPC founded?

SPC was founded in 1992. It employs 11 to 50 people.

Where is SPC based?

SPC is headquartered in Vaughan, Canada, in the North America region.

How does SPC make money?

One revenue line is on record: student Discount Platform.

Who are SPC's main competitors?

Emerging players on record are SheerID and Headspace. Broad incumbents are Honey, RetailMeNot, Rakuten (formerly Ebates), Chegg and ID.me. Spotted by Locals is listed as a regional player. Direct peers are Student Beans and UNiDAYS.

Does SPC have an API?

No public API is recorded for SPC.

What industry is SPC in?

SPC's product category is Student Discount Platform. Its primary akta.pro industry code is EDALADAN, Mobile Ordering, POS & Campus Dining Technology. Its NAICS code is 45999.