SheerID
- Company typePrivate
- Founded2011
- HeadquartersEugene, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
SheerID firmographics
Firmographics- Name
- SheerID
- Legal name
- SheerID
- Website
- https://sheerid.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
SheerID industry classification
Industry- Product category
- Identity Verification Software
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Decentralized Identity (DID) & Verifiable Credentials (BPAMAEAJ)
- akta.pro secondary industries
- Privacy-Preserving Data (De-identification, Anonymization, PII Redaction) (HDAAALAG), Privacy-Preserving ML & Data Protection (e.g., federated learning, differential privacy) (HDAAAMAD)
Keywords
Where SheerID is headquartered
LocationHeadquarters
- HQ city
- Eugene
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SheerID business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Enterprise SaaS Subscription: Recurring annual or multi-year platform subscriptions paid by enterprise brands to access SheerID's verification engine, Audience Network, and analytics. Pricing is quote-based and tied to verification volume and feature tier.
- Usage-Based Verification Fees: Consumption-based charges per successful verification or per active verified consumer on the platform, scaling with customer engagement volume.
- Audience Monetization / Data Activation: Revenue from brands activating the 300M+ permissioned verified consumers across the Audience Network for targeted marketing and retargeting.
- Professional Services: Implementation, integration, and campaign optimization services for enterprise customers deploying SheerID-powered offers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Annual | Quote-based enterprise pricing tied to verification volume and feature tier. |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
SheerID product offering
Product offeringCore offering
SheerID provides an enterprise identity marketing platform that instantly verifies consumer eligibility for exclusive offers (student, military, teacher, healthcare worker, senior, government assistance) against 200,000+ authoritative data sources across 190+ countries. The platform routes permissioned first-party verified data into 400+ martech and adtech platforms via three purpose-built networks (Audience, Affinity, Alliance) and CRM Sync integrations with Salesforce and Klaviyo. AI-powered fraud defenses including Autonomous Data Discovery, Real-Time Anomaly Detection, and Advanced Document Forgery Detection protect offers against AI-generated abuse.
Product overview
SheerID offers a single unified identity-marketing platform — the Audience Data Platform (ADP) — built around an AI-powered Individual Verification Engine (IVE) that instantly verifies consumers against 200K+ authoritative data sources and routes permissioned first-party data into 400+ martech/adtech platforms. On top of this core verification layer, the ADP is delivered as a platform-plus-modules architecture comprising three purpose-built networks: the Audience Network (targeted offers to verified individuals based on demographic/professional traits), the Affinity Network (cross-promotion with complementary brands), and the Alliance Network (strategic partnerships, employee perks, and loyalty linking). A new CRM Sync add-on extends the platform by streaming verified attributes directly into marketing systems such as Salesforce and Klaviyo for personalized campaigns.
Differentiator
Problem solved
Functional benefit
Brands
- Audience Data Platform (ADP): Industry-first marketing technology platform that helps brands verify, enrich, and engage high-value audiences through three purpose-built networks.
- Individual Verification Engine (IVE)
Products and services
- Audience Data Platform (ADP) SheerID's flagship identity-marketing platform that instantly verifies consumer identities worldwide using 200K+ authoritative data sources and built-in AI, collects permissioned first-party data, and routes it to 400+ martech platforms to enable targeted, personalized offers and offer protection. Sold to enterprise consumer brands and used across retail, media, travel, telecom, AI, and consumer software verticals.
- Individual Verification Engine (IVE) AI-powered verification engine at the core of the Audience Data Platform that instantly confirms a consumer's eligibility for exclusive offers using 200K+ authoritative global data sources, with multi-layered adaptive verification and AI-driven offer protection against fraud. Sold as the core verification capability to enterprise brands across categories.
- Audience Network Network module that enables brands to deliver exclusive offers to verified individuals based on demographics, profession, and psychographic traits and stream permissioned customer data to marketing platforms for personalized re-engagement. Sold as a module of the Audience Data Platform to enterprise brands.
- Affinity Network Cross-promotion network module that matches complementary, non-competitive brands so each can expose its exclusive offers to the other brand's verified customers, enabling low-cost customer acquisition through co-marketing and cross-brand partnerships. Sold to enterprise brands as a module of the Audience Data Platform.
- Alliance Network Strategic-partnership network module that enables brands to deliver exclusive, verified offers to members and employees of partner organizations and to link loyalty programs via a single-login experience, using standardized data matching and privacy-safe data sharing. Sold to enterprise brands as a module of the Audience Data Platform.
- CRM Sync AI-powered feature within the Audience Data Platform that streams verified customer verification data into marketing platforms such as Salesforce and Klaviyo to fuel personalized campaigns; Codecademy reported a 55% higher email open rate after integrating student verification data via CRM Sync. Sold to enterprise brands as an add-on to the Audience Data Platform.
- SheerID Verification API Public/partner-facing API that enables developers to integrate real-time identity and eligibility verification into their own platforms. The API allows brands to programmatically verify consumer attributes (student, educator, military, healthcare, first responder) and retrieve verified, permissioned customer data, supported by the SheerID Developer Center with documentation and SDKs.
Quantifiable outcome
- 337% three-year ROI per the Forrester Total Economic Impact study of SheerID.
- +19 more outcomes
Companies that use SheerID
Customer profileNamed customers34 records
Segments11 records
Ideal customer profiles3 records
SheerID technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability8 records
Feature9 records
SheerID partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered flagship retail partnership, core brand partnership, flagship ai partnership, core ai partnership, core travel partnership, flagship technology integration, core retail partnership, flagship telecom partnership and flagship media partnership.
- Krogerflagship retail partnershipKroger runs the Verified Savings Program with SheerID, verifying SNAP and other government-assistance eligibility so shoppers can unlock exclusive grocery discounts. Demonstrates SheerID's low-income / government-assistance verification capability at scale inside one of the largest U.S. grocery chains.
- Albertsons Companiesflagship retail partnershipAlbertsons uses SheerID to verify SNAP recipient status so customers can claim exclusive grocery discounts. Highlights the same government-assistance verification vertical as the Kroger program.
- Walmartflagship retail partnershipWalmart powers its Walmart+ Assist program for government-assistance recipients using SheerID for eligibility verification. Demonstrates verification of low-income consumers at the largest U.S. retailer.
- Nikecore brand partnershipNike participates in SheerID's annual Veterans Day activation, offering military-verified discounts on apparel and footwear. Reinforces SheerID's military-verification capability with a flagship consumer brand.
- The North Facecore brand partnershipThe North Face offers Veterans Day discounts verified through SheerID to active-duty military and veterans. Part of the 140+ brand Veterans Day activation.
- OpenAIflagship ai partnershipOpenAI partners with SheerID to verify servicemembers for ChatGPT access, demonstrating SheerID's military verification extended into the AI consumer category.
- Perplexitycore ai partnershipPerplexity uses SheerID to verify student status and offer free AI-powered research access, extending SheerID into the AI consumer-software category.
- Flylacore travel partnershipFlyla integrates SheerID's student verification into its airline booking flow to deliver student-only flight discounts, extending SheerID into the European airline category.
- Salesforceflagship technology integrationSheerID's CRM Sync integration with Salesforce pushes verified consumer identity attributes into Salesforce Marketing Cloud and CRM workflows, enabling activation of permissioned first-party data.
- Klaviyoflagship technology integrationSheerID's Klaviyo integration syncs verified consumer attributes (student, military, etc.) into Klaviyo for personalized email/SMS marketing and audience segmentation.
- Back Marketcore retail partnershipBack Market uses SheerID to power verified exclusive offers that drove 5x more orders and 30% higher CLV in the refurbished consumer electronics category.
- Princess Cruisescore travel partnershipPrincess Cruises uses SheerID to verify military, student, teacher, senior, nurse and first-responder status for exclusive cruise discounts, achieving 30x conversion lift and 18x ROI.
- Comcast (Xfinity)flagship telecom partnershipComcast's Xfinity service uses SheerID to verify student and other status for subscriber acquisition offers, achieving a 91% increase in new subscribers and 6x conversions.
- Peacock (NBCUniversal)flagship media partnershipPeacock uses SheerID to verify student status for streaming subscription offers, reaching 760,000 student verifications with a 73% conversion rate.
Scale indicators35 records
Recent moves7 records
Expansion highlights6 records
SheerID competitors and assessment
Company assessmentDirect peers
- ID.me: ID.me is the dominant U.S. identity-verification platform for military, veterans, students, teachers, and government-assistance recipients — directly competing with SheerID's core persona-verification use cases for consumer brands and federal programs.
- Persona: Persona provides a configurable identity-verification platform with KYC, document, and database verification for consumer and business use cases, competing with SheerID's API-first verification engine for the same enterprise buyer.
- Jumio: Jumio is an enterprise identity-verification provider offering AI-powered ID, document, and biometric verification, overlapping with SheerID's IVE for global enterprise brands needing consumer onboarding and KYC.
- Stripe Identity: Stripe Identity offers developers an embedded identity-verification product tightly coupled with Stripe payments, providing a credible alternative to SheerID for merchants who already run on Stripe and want verification and payments from one provider.
- Veriff: Veriff provides AI-driven identity and document verification with global coverage, competing with SheerID's IVE for brands needing instant consumer eligibility checks across markets.
- Socure: Socure specializes in identity verification and fraud prediction using AI and consortium data, overlapping with SheerID's fraud/anomaly-detection capabilities and serving similar enterprise risk-and-trust buyers.
- Onfido: Onfido (now part of Entrust) delivers AI-based document and biometric identity verification for global enterprises, directly comparable to SheerID's document-forgery-detection and global verification flows.
- Trulioo: Trulioo offers a global identity-verification and business-verification platform with broad data-source coverage, comparable to SheerID's 200K+-source IVE for cross-border consumer eligibility verification.
Broad incumbents
- Okta: Okta is a broad identity-and-access-management incumbent that handles authentication and identity at scale; while it operates at the workforce/customer IAM layer rather than eligibility verification, it is a credible alternative for brands consolidating identity spend.
Emerging players
- Forter: Forter provides real-time identity and fraud-prevention decisions for digital commerce, overlapping with SheerID's offer-protection and anomaly-detection value proposition for retail and e-commerce customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
SheerID social profiles
Digital presenceSheerID financial estimates
Financial estimateRevenue estimate
Valuation estimate
SheerID leadership team
Management profileNumber of profiles
Profiles14 records
SheerID funding detail
Funding detailFunding overview
Funding rounds9 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SheerID M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SheerID
What does SheerID do?
SheerID provides an enterprise identity marketing platform that instantly verifies consumer eligibility for exclusive offers (student, military, teacher, healthcare worker, senior, government assistance) against 200,000+ authoritative data sources across 190+ countries. The platform routes permissioned first-party verified data into 400+ martech and adtech platforms via three purpose-built networks (Audience, Affinity, Alliance) and CRM Sync integrations with Salesforce and Klaviyo. AI-powered fraud defenses including Autonomous Data Discovery, Real-Time Anomaly Detection, and Advanced Document Forgery Detection protect offers against AI-generated abuse.
Is SheerID a public or private company?
SheerID is a private company. It is classified as venture growth investor backed and is currently operating.
When was SheerID founded?
SheerID was founded in 2011. It employs 101 to 250 people.
Where is SheerID based?
SheerID is headquartered in Eugene, United States, in the North America region.
How does SheerID make money?
Four revenue lines are on record. Enterprise SaaS Subscription is the primary driver. The others are usage-Based Verification Fees, audience Monetization / Data Activation and professional Services.
Who are SheerID's main competitors?
Direct peers on record are ID.me, Persona, Jumio, Stripe Identity, Veriff, Socure, Onfido and Trulioo. Okta is listed as a broad incumbent. Forter is listed as an emerging player.
Does SheerID have an API?
Yes. SheerID provides a public/partner-facing API that enables developers to integrate real-time identity and eligibility verification into their own platforms. The API allows brands to programmatically verify consumer attributes (such as student, educator, military, healthcare, or first responder status) and retrieve verified, permissioned customer data that can be routed into their marketing technology stacks. A Developer Center is available, and a third-party open-source tool (ThanhNguyxn/SheerID-Verification-Tool) demonstrates the API surface for simplifying API requests, handling responses, and supporting eligibility checks. Developer documentation is at developer.sheerid.com.
What industry is SheerID in?
SheerID's product category is Identity Verification Software. Its primary akta.pro industry code is BPAMAEAJ, Decentralized Identity (DID) & Verifiable Credentials, with a secondary code of HDAAALAG, Privacy-Preserving Data (De-identification, Anonymization, PII Redaction). Its NAICS code is 5132 and its SIC code is 7370.