Tura Scandinavia AB

What Tura Scandinavia AB does

Tura Scandinavia AB (publ) is a Nordic B2B distributor founded in 1976 and headquartered in Kungsbacka, Sweden, operating as the principal distribution subsidiary of parent holding company Tura Group AB. The company sells consumer electronics accessories, professional photo and video equipment, mobile accessories, gaming products, smart home devices, toys, books, and health/personal care products to retailers across Sweden, Denmark, Finland, and Norway. Its portfolio spans 14+ product categories and includes distribution rights for brands such as Polaroid, Manfrotto, Teradek, Tilta, Nextivity (CEL-FI), Hasbro, Nintendo, Play-Doh, and My Little Pony.

The business is fundamentally a logistics-and-distribution platform rather than a technology developer. Core operational assets include an 18,000 sqm logistics center in Nässjö, Sweden, with 20,000+ pallet spaces, processing more than 1.3 million order lines and shipping 500,000+ packages and 20,000+ pallets annually across the Nordic region. The product mix ranges from low-priced accessories (under 100 SEK) through books and toys (69-729 SEK) to high-value professional and enterprise equipment such as CEL-FI QUATRA 4000e Active DAS Hybrid systems (~110,000 SEK) and Teradek wireless lens-control kits (~39,000 SEK). Go-to-market is exclusively B2B via a formal dealer application, with local sales offices in Stockholm, Copenhagen, Helsinki, and Oslo supporting regional retail relationships.

Revenue is generated through wholesale purchase-and-resale margins on distributed products, with pricing varying substantially by category. The company maintains an active acquisition program (most recently Inspirera & Co, December 2024) and is investing in its professional/enterprise categories (Nextivity CEL-FI 3G/4G/5G coverage, cinema-grade photo/video gear) alongside its traditional consumer accessories base. Tura Scandinavia is celebrating its 50th anniversary in 2026.

Name

Tura Scandinavia AB

Legal name

Tura Scandinavia AB

Website

https://www.turascandinavia.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

Tura Scandinavia AB is a Nordic B2B distributor founded in 1976, selling consumer electronics accessories, professional photo/video gear, toys, books, and smart-home products to retailers across Sweden, Denmark, Finland, and Norway from its 18,000 sqm logistics center in Nässjö, Sweden.

Ownership category

akta.pro rank

Headquarters

HQ city

Kungsbacka

HQ country

Sweden

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Distribution and Resale: Tura Scandinavia generates revenue primarily through distributing consumer electronics, accessories, and complementary product categories to retailers across the Nordic region. The company purchases products from brand owners/manufacturers and resells them to retail partners, earning margins on the spread between wholesale purchase prices and resale prices to retailers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Tura Scandinavia AB is a Nordic distributor of consumer electronics, mobile accessories, audio/video products, and related goods, supplying retailers across Sweden, Denmark, Finland, and Norway. The company operates a logistics center and provides brand representation, marketing support, and supply chain services to its retail partners.

Product overview

Tura Scandinavia AB (publ) is a leading Nordic distributor of consumer electronics and accessories, founded in 1976 in Onsala, Sweden. The company operates a multi-category product distribution business serving retailers across Denmark, Finland, Norway, and Sweden. Their portfolio is organized into two main business segments: (1) core consumer electronics accessories covering Audio & Video (including professional Photo & Video with follow-focus systems and cinema filters from brands like Manfrotto, Tilta, Teradek, Vaxis, and Tiffen), Headphones & Speakers, Mobile Accessories, Gaming, Smart Home, and Coverage Equipment featuring the Nextivity CEL-FI brand of smart signal boosters (GO, QUATRA, CONNECT, PRO, ROAM, SOLO) for 3G/4G/5G; and (2) complementary product categories including Children & Baby, Toys & Games (with licensed brands like My Little Pony, Play-Doh, Nintendo, Minecraft, Roblox), Books (from publishers like Rabén & Sjögren, Bonnier, Tukan Förlag), Home & Household, Health & Personal Care, Sports & Leisure, Office Supplies, Storage Media, and Graphic Products. Tura also maintains a strong position in professional Photo & Video and the graphic industry. The company operates logistics from a 18,000 sqm facility in Nässjö, Sweden, delivering over 500,000 packages and 20,000 pallets annually, with offices in Sweden, Denmark, Finland, and Norway.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Deliver over 500,000 packages and 20,000 pallets annually to Nordic customers
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Brand Manufacturers and LicensorscoreOthers · 1 January 1976Tura Scandinavia serves as the Nordic distributor for numerous international brand manufacturers and licensors including Polaroid, Hama, Audio Pro, Manfrotto, Teradek, Tilta, Nextivity, Hasbro Gaming, Nintendo, Play-Doh, My Little Pony, Melissa & Doug, and many others. These relationships involve distribution rights and product sourcing arrangements for the Nordic market.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Komplett AS: Komplett is a Nordic consumer-electronics retailer and B2B player operating across Norway, Sweden, and Denmark — overlapping with Tura in CE accessories and photo/video distribution to Nordic retailers and end customers.
• EET Group: EET Group is a Nordic and European value-added distributor of consumer electronics, IT, and accessories — directly comparable to Tura's broad-line, multi-brand B2B distribution model across the Nordics and broader Europe.
• Dustin Group: Dustin is a Nordic-based B2B reseller and distributor of IT, AV, and accessories headquartered in Sweden/Norway with operations across the Nordics, Benelux, and DACH — overlapping with Tura on retailer/CE distribution in the same Nordic geography.

Broad incumbents

• RS Components: RS Components (RS Group) is a global high-service distributor of industrial and electronic components, including test, measurement, and pro AV. Comparable to Tura in its professional photo/video and CEL-FI coverage equipment distribution to B2B customers in Europe.
• TD SYNNEX: TD SYNNEX is a global IT and consumer-electronics distributor serving resellers and retailers worldwide. It is comparable to Tura as a broadline, multi-vendor distributor with overlapping product categories (CE accessories, peripherals, networking) and similar reseller-channel GTM.
• Ingram Micro: Ingram Micro is a global IT and CE distributor with extensive Nordic presence via acquired operations. It is comparable to Tura as a multi-category, multi-brand distributor serving retailers and resellers, though at vastly larger scale.
• Also Group: Also Group is a large European broadline distributor of IT, CE, and consumer electronics serving resellers and retailers across 30+ European countries. It is comparable to Tura as a much larger incumbent operating in the same wholesale-distribution category across overlapping geographies.

Regional players

• Beijer Ref AB: Beijer Ref is a Swedish-listed Nordic and European wholesale distributor (of HVAC/refrigeration) with comparable multi-country Nordic operating footprint and distribution scale to Tura, though in a different product vertical — useful as a regional distribution comparable.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@turascandinavia229
• Facebookfacebook.com/TuraScandinaviaAB/?locale=sv_SE
• LinkedInlinkedin.com/company/tura-scandinavia-ab
• Instagraminstagram.com/turascandinavia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tura Scandinavia AB