Mind & Idea Fly Co., Ltd.

What Mind & Idea Fly Co., Ltd. does

Mind & Idea Fly Co., Ltd. (MIFLY) is a Taiwan-based privately held software company founded in 2014 and headquartered in Taipei. It develops extended reality (XR) applications spanning augmented reality, virtual reality, mixed reality, and WebXR, serving customers across education (K-12 schools and universities), healthcare and medical education, government and public-sector agencies, retailers and consumer brands, manufacturers, and exhibition organizers. The reported headcount band is 11-50 employees, and the company operates a single Taiwan-based office serving both domestic and select international medical collaborations.

MIFLY's core technology asset is the MAKAR XR Platform, a no-code/low-code authoring environment that allows non-programmers (teachers, students, marketers, clinicians) to assemble AR, VR, and MR experiences with image recognition, spatial recognition, 3D model integration, 360-degree scenes, and real-time analytics. The platform is delivered as a WebXR-compatible stack accessible via QR code or link without native app installation. Specialized MAKAR editions (Education, Teacher, Lightweight, 5G XR live co-learning, VR helmet livestream, 3D reconstruction, and AR campus guide) are listed in Taiwan's Ministry of Education Digital Content procurement catalog with publicly disclosed annual subscription price points ranging from approximately NT$22,500 to NT$50,000 per year. A proprietary CT Scan Visualization 3D AR/MR technology, co-developed with National Yang Ming Chiao Tung University medical school across hundreds of clinical cases, underpins a medical XR sub-vertical that won the 20th National Innovation Award (Smart Healthcare & Health Technology) in 2023.

The business model combines (1) recurring SaaS-style subscriptions to MAKAR sold primarily through the MOE procurement channel, (2) per-project professional services fees for bespoke AR/VR/MR builds for enterprise, government, healthcare, and event clients, and (3) training and workshop services billed per session. Go-to-market is dual: product-led via the MOE catalog and a co-hosted XR education creative awards program, and sales-led via direct enterprise engagement through the company website, email, and phone. Marquee customers include NAN YA Plastics, Yamaha Taiwan, Breeze Plaza, Cathay Century Insurance, ITRI, Taipei City Government, Kaohsiung Tourism Bureau, Samsung (logo reference), Soochow University, National Yang Ming Chiao Tung University, and Chung Shan Medical University. The company is founder-led (CEO Lu Jun-yan), with no disclosed institutional investors or parent company.

Name

Mind & Idea Fly Co., Ltd.

Legal name

Mind & Idea Fly Co., Ltd. (米菲多媒體股份有限公司)

Website

https://miflydesign.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Mind & Idea Fly Co., Ltd. (MIFLY) is a Taipei-based XR software company that develops AR/VR/MR applications and operates the MAKAR no-code authoring platform, serving education, healthcare, government, retail, and manufacturing clients in Taiwan. Revenue combines MOE catalog SaaS subscriptions and bespoke XR project services.

Ownership category

akta.pro rank

Product category

Extended Reality (XR) Development Software

NAICS

Software Publishers (5132), Computer Systems Design Services (541512)

akta.pro primary industry

XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

akta.pro secondary industries

VR/AR/XR Game Studios (MPAFAAAE), AI/ML Engineering & Model Development Services (BPAEAHAF)

Keywords

• Extended reality software
• Augmented reality development
• Virtual reality platform
• No-code xr authoring
• Mixed reality applications

Headquarters

HQ city

Taipei

HQ country

Taiwan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom XR Project Development: Bespoke AR/VR/MR development services for enterprise, government, healthcare, and education clients. Projects range from marketing activations (e.g., AR holiday campaigns) to enterprise digital transformation (e.g., metaverse shopping malls, VR campus tours). Revenue is earned on a per-project basis.
2. MAKAR XR Platform Subscriptions: SaaS-style subscription tiers for the MAKAR XR Platform sold to educational institutions, schools, and individual teachers. Revenue recurring on an annual basis. Products listed in the Ministry of Education Digital Content procurement catalog.
3. XR Training and Workshop Services: Customized XR training courses and workshops delivered to schools, enterprises, and government units. Billed per session or as part of course packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Mind & Idea Fly Co., Ltd. (MIFLY) develops and sells the proprietary MAKAR XR Platform, a no-code/low-code authoring tool that enables users to create AR, VR, MR, and WebXR content without programming expertise. The company also provides custom XR project development services, medical metaverse solutions, and WebXR experiences for clients across healthcare, education, retail, government, and manufacturing sectors in Taiwan.

Product overview

Mind & Idea Fly Co., Ltd. (MIFLY) operates as an XR (Extended Reality) software company offering a platform-plus-modules architecture. The core offering is the MAKAR XR Platform, a no-code tool enabling users to create AR/VR/MR content without programming skills. The product suite extends through specialized versions including MAKAR 教育版 (Education Version), MAKAR 教师版 (Teacher Version), and MAKAR 轻量版 (Light Version), along with vertical solutions for 5G XR live streaming, VR helmet streaming, 3D reconstruction, and campus guide applications. Beyond the platform, MIFLY provides custom XR project services spanning medical metaverse, education, WebXR experiences, and enterprise solutions for diverse industry applications.

Differentiator

Problem solved

Functional benefit

Brands

• MAKAR XR Platform: A no-code AR/VR/MR authoring platform that allows users to create extended reality content without programming or design skills. Available as Education Edition, Teacher Edition, and Lite version for various educational and commercial applications.

Products and services

• MAKAR XR Platform A no-code/low-code authoring platform that allows users without programming or design backgrounds to create AR, VR, MR, and WebXR content. Supports 360-degree VR scenes, image recognition (AR markers), spatial recognition, 3D model integration, WebXR output, and real-time analytics. Available as Education, Teacher, and Lightweight versions and sold via the Taiwan Ministry of Education Digital Content procurement catalog.
• Custom XR Project Services
• Medical Metaverse Solutions XR-based medical solutions including CT/MRI scan-to-3D AR/MR visualization (developed with National Yang Ming Chiao Tung University), clinical teaching simulations, pre-surgical rehearsal tools, dental anesthesia education AR applications, and patient communication content for hospitals and medical schools.
• WebXR Experiences Browser-based XR experiences accessible via QR code or link without app downloads, supporting WebAR and WebVR applications including virtual tours, brand activations, and educational content with AI chatbot-guided interaction.

Quantifiable outcome

• AR stamp card campaign at Smart City Exhibition attracted 3,000+ attendees in 3 days
• +2 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• 教育部 (Ministry of Education, Taiwan)coreGTM or Marketing Partner · 10 January 2024Co-organization of the '112 Academic Year XR Reality Education Creative Awards' (112學年度XR實境教育創意大賞) with Taiwan's Ministry of Education. This partnership positions MIFLY as the de facto XR education platform partner for the national education authority and provides direct access to thousands of schools and teachers across Taiwan.
• 國立陽明交通大學 (National Yang Ming Chiao Tung University)coreStrategic or Co-development Partner · 1 January 2023MIFLY collaborates with National Yang Ming Chiao Tung University's medical school to develop medical XR applications. The partnership leverages the university's clinical expertise and hundreds of medical cases to develop the 'CT Scan Visualization 3D AR/MR Technology,' which is applied to case studies, pre-surgical rehearsal, doctor-patient communication, and medical education. This is a flagship strategic partnership underpinning MIFLY's medical XR vertical.
• 中山醫學大學 (Chung Shan Medical University)coreStrategic or Co-development Partner · 1 January 2023Collaboration with Chung Shan Medical University's College of Oral Medicine to develop AR teaching applications for dental anesthesia education. Faculty members Chen Yi-Zi and Chen Yan-Lin co-designed the digital curriculum using MIFLY's MAKAR XR Platform, demonstrating MIFLY's capability in medical education content co-creation.
• 喜日設計工作室 (Xiri Design Studio)supportingStrategic or Co-development PartnerPartner studio that uses 3D printing to produce physical models (e.g., oral anatomy models for dental anesthesia AR education). Works with MIFLY on integrated AR + physical product solutions.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zappar: AR content creation platform (Zapworks) offering no-code authoring for AR campaigns, packaging, and education — directly comparable to MAKAR's no-code subscription tiers and custom-project service model.
• FundamentalVR: VR-based medical training and surgical simulation platform with hospital and medical school partnerships; directly comparable to MIFLY's medical XR vertical (CT scan 3D AR/MR, dental anesthesia AR) and education-driven GTM.
• Merge EDU: Sells XR headsets and a no-code content platform (Merge Cube, Merge Explorer) for K-12 classrooms; directly comparable to MAKAR's education positioning and teacher-friendly authoring UX.
• zSpace: AR/VR-enabled educational laptops and content for K-12 STEM learning with school district deployments; directly comparable to MAKAR's Education/Teacher tier and Ministry-of-Education-driven distribution model.
• 8th Wall (Niantic): Cloud-based WebAR development platform with no-code tooling and image/spatial recognition, the closest global comparable to MAKAR's WebXR-first no-code authoring stack and its enterprise/marketing use cases.

Regional players

• ClassVR: UK-headquartered VR/AR classroom platform with structured curriculum content for K-12 schools; comparable in education vertical to MAKAR but focused on hardware + bundled content rather than no-code authoring.

Emerging players

• XRHealth: XR therapeutics platform delivering clinically validated VR/AR treatments and remote clinician tools; overlaps with MIFLY's healthcare XR positioning, especially in patient communication and medical education.

Broad incumbents

• PTC (Vuforia): Enterprise AR development platform (Vuforia Engine, Studio) widely used for industrial and product visualization; comparable to MIFLY's enterprise/metaverse commerce projects (e.g., NAN YA Plastics shopping mall).
• Unity Technologies: Dominant XR/3D engine used by professional studios to build AR/VR/MR experiences; competes with MAKAR at the high-end of custom XR development where customers may choose Unity over a no-code platform for more complex projects.
• Adobe Aero: Adobe's no-code AR authoring tool for designers and marketers; overlaps with MAKAR's marketing/retail activations and enterprise XR services but as part of Adobe's much larger Creative Cloud portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCHh2Ak_BkqZ97173wXgWptw
• Facebookfacebook.com/miflydesign
• Xx.com/MAKAR94156328
• LinkedInlinkedin.com/company/miflydesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mind & Idea Fly Co., Ltd.