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Digi-Star

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uuid000clnp

Namestring
Digi-Star
Legal namestring
Digi-Star (brand under Topcon Agriculture)
Websiteurl
digi-star.com
Company typeenum
Private
Founded yearint
1981
Descriptiontext

Digi-Star, founded in 1981 and headquartered in Fort Atkinson, Wisconsin, is an international provider of precision weighing solutions for the agricultural sector, operating today as a product brand under Topcon Agriculture. The company's core technology combines custom-manufactured load cells (Shear Beams up to 10,000 lbs at 99.9% accuracy, Compression Transducers up to 50,000 lbs, Weigh Beams, and Weigh Axles with temperature-compensated options) with electronic indicators, remote displays (RD 440, RD 2500, RD 4000), and the ScaleLink ECU — the last of which supports ISOBUS interoperability so OEMs can embed weight data directly into machine control programming. The portfolio spans both livestock (TMR mixers, animal scales) and crop production (harvest carts, seed tenders, planters, spreaders, combines, round balers) use cases, and pairs with Topcon's TAP cloud platform and a suite of complementary software including TAP FEED, Harvest Tracker, StockWeigh, and NutrientTracker.

Digi-Star monetizes primarily through hardware sales of indicators, load cells, remote displays, and ECUs to OEM equipment manufacturers and to end users via agricultural equipment dealer networks, with a smaller but growing software/subscription layer through TAP FEED and mobile applications. Its go-to-market is anchored on OEM embedding, meaning its weighing subsystems ship as integrated components inside third-party agricultural machinery, supplemented by retrofit and replacement sales through dealer channels and by enterprise distribution through the Topcon Agriculture platform. Customers include large-scale dairy and beef producers — where feeding costs represent an estimated 50-60% of operational expenses — as well as crop producers needing harvest yield measurement and animal husbandry operations requiring rugged weighing.

The company serves 11+ geographies through Topcon's localized distribution footprint spanning North America, South America, and Europe. Its principal recent strategic action was a formalized 2024 partnership with Topcon Agriculture, integrating Digi-Star scale systems with the TMR Flex Pro feeding system and the TAP cloud platform. The company does not have disclosed AI/ML capabilities, and revenue figures are not publicly reported.

Short descriptiontext

Digi-Star is a Topcon Agriculture brand that designs and manufactures precision load cells, indicators, remote displays, and ISOBUS electronic control units for OEM agricultural equipment makers and large-scale dairy, beef, and crop producers globally.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
501–1,000
akta.pro rankint
HeadquartersFort Atkinson, United States
HQ citystring
Fort Atkinson
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
agricultural weighing systems, precision load cells, livestock weighing equipment, feed management software, harvest cart scales
Industry2 codes
1Farm Material Handling & Attachments (Loaders/Implements)
CodeIMAHACAIPrimaryYes
2Feeding & Nutrition Systems (TMR Mixers, Feeders, Bunk Management)
CodeAFAAAIAEPrimaryNo
NAICS code2 codes
  • Farm Machinery and Equipment Manufacturing333111
  • Agricultural Implement Manufacturing33311
SIC code2 codes
  • Farm Machinery & Equipment3523
  • Industrial Instruments For Measurement, Display, And Control3823
Product category
Agricultural Weighing Equipment
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1Hardware Sales
TypeHardware Sales
Description

Sale of weighing equipment including indicators, load cells, remote displays, and electronic control units to agricultural equipment manufacturers and directly to livestock operations. Products are sold as both standalone units and integrated components for OEM equipment.

topconpositioning.com
2Software/Subscription Services
TypeSubscription Recurring
Description

Cloud platform services including TAP FEED for feed management data analysis, optimization, and reporting. Mobile applications including Harvest Tracker Lite, TAP FEED, and CabControl provide complementary functionality.

topconpositioning.com
Marketing channels2 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
GTM typeB2B
B2B
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

Digi-Star manufactures precision weighing hardware for agriculture, including load cells (Shear Beams, Compression Transducers, Weigh Beams, Weigh Axles), indicators, and remote displays (RD 440, RD 2500, RD 4000). These products are sold both as standalone units and as OEM components integrated into agricultural equipment such as TMR mixers, harvest carts, feed bins, seed tenders, planters, spreaders, combines, and round balers. The hardware connects to cloud-based software platforms including TAP FEED, Harvest Tracker, StockWeigh, and NutrientTracker for feed management, harvest data, animal weighing, and nutrient tracking applications.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • Feed costs reduced through precise measurement and waste reduction
+2 more records
Product overview1 text field

Digi-Star is a manufacturer of precision weighing solutions for agriculture, specializing in indicators, load cells, and remote displays. The product portfolio includes RD series remote displays (RD 440, RD 2500, RD 4000) with clear LCD/LED displays and alarm functions, and various load cell types including Shear Beams, Compression Transducers, Weigh Beams, Differential/Shear Weigh Beams and Axles, and Flow Sensors. These hardware products integrate with Topcon Agriculture Platform (TAP) software ecosystem including TAP FEED, Harvest Tracker, StockWeigh, and NutrientTracker for data management, analysis, and reporting. Digi-Star scale systems also connect with the ScaleLink ECU for ISOBUS integration, enabling manufacturers to incorporate weight information into system programming. The solutions target applications across crop production (harvest cart, seeding, planting, fertilizer spreading) and livestock production (feed mixing, animal weighing).

Product and service1 record
1Digi-Star RD 440 Remote Display
Scale indicator1 record

Each record includes

Type, Value, Description, Source

Partnership1 partner
Strategic tierCoreTypeTechnology or IntegrationAnnounced on2024-11-13
Description

Digi-Star scale systems integrate with Topcon Agriculture's TMR Flex Pro feeding system and TAP FEED cloud platform. This integration provides dairy and beef producers with real-time data insights on dry matter, refusals, and pen deliveries. The partnership enables Digi-Star's precision weighing technology to be combined with Topcon's feed management software for enhanced workflow efficiency and data collection.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Avery Weigh-Tronix manufactures industrial and agricultural weighing equipment, including load cells, indicators, and complete scale systems for feed mixers, grain carts, and livestock operations. Directly comparable product overlap with Digi-Star's load cell and indicator portfolio.

TypeDirect peer
Description

Italian-headquartered manufacturer of weighing and feed management systems integrated into TMR mixers, mixers, and agricultural equipment. Closely matches Digi-Star's OEM-embedded business model and TMR mixer application focus.

TypeDirect peer
Description

German manufacturer of industrial and agricultural weighing systems, including load cells and indicators sold to equipment OEMs and end users. Comparable to Digi-Star in offering integrated weighing hardware with software add-ons.

TypeDirect peer
Description

Tru-Test produces livestock weighing scales, EID systems, and milk metering equipment for dairy and beef operations. Overlaps with Digi-Star's livestock/animal weighing and herd management offering.

TypeDirect peer
Description

Manufacturer of weighing indicators, load cells, and process instrumentation used in industrial and agricultural weighing applications. Direct competitor for Digi-Star's indicator product lines.

TypeBroad incumbent
Description

Global leader in precision industrial weighing instruments, with significant presence in food, agricultural, and industrial segments. Overlaps with Digi-Star's load cell and indicator offering but operates across a much broader portfolio.

TypeBroad incumbent
Description

Provides precision agriculture hardware and software, including guidance, sensing, and connected-farming platforms that compete with Topcon Agriculture's broader portfolio into which Digi-Star is integrated.

TypeEmerging player
Description

Independent precision agriculture company offering displays, sensors, and software for planting, harvesting, and application control. Adjacent competitor where Digi-Star's load cells interface with planter/seeding/harvesting equipment.

TypeBroad incumbent
Description

Major global manufacturer of agricultural machinery, including TMR mixers and feed handling equipment — one of the categories of OEMs that Digi-Star's ScaleLink ECU and load cells are embedded into. Comparable as a downstream integration point.

TypeDirect peer
Description

Loadrite (part of Roper Technologies' industrial segment) provides onboard weighing systems for wheel loaders, excavators, and material handling equipment. Comparable OEM-embedded weighing business, with overlap in mobile industrial weighing channels adjacent to agriculture.

Market position
Strengths1 record

Each record includes

Headline, Details, Source

Weaknesses1 record

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers2 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

Integration9 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles5 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Digi-Star

Agricultural Weighing Equipmentdigi-star.com

Digi-Star is a Topcon Agriculture brand that designs and manufactures precision load cells, indicators, remote displays, and ISOBUS electronic control units for OEM agricultural equipment makers and large-scale dairy, beef, and crop producers globally.

What Digi-Star does

Digi-Star, founded in 1981 and headquartered in Fort Atkinson, Wisconsin, is an international provider of precision weighing solutions for the agricultural sector, operating today as a product brand under Topcon Agriculture. The company's core technology combines custom-manufactured load cells (Shear Beams up to 10,000 lbs at 99.9% accuracy, Compression Transducers up to 50,000 lbs, Weigh Beams, and Weigh Axles with temperature-compensated options) with electronic indicators, remote displays (RD 440, RD 2500, RD 4000), and the ScaleLink ECU — the last of which supports ISOBUS interoperability so OEMs can embed weight data directly into machine control programming. The portfolio spans both livestock (TMR mixers, animal scales) and crop production (harvest carts, seed tenders, planters, spreaders, combines, round balers) use cases, and pairs with Topcon's TAP cloud platform and a suite of complementary software including TAP FEED, Harvest Tracker, StockWeigh, and NutrientTracker.

Digi-Star monetizes primarily through hardware sales of indicators, load cells, remote displays, and ECUs to OEM equipment manufacturers and to end users via agricultural equipment dealer networks, with a smaller but growing software/subscription layer through TAP FEED and mobile applications. Its go-to-market is anchored on OEM embedding, meaning its weighing subsystems ship as integrated components inside third-party agricultural machinery, supplemented by retrofit and replacement sales through dealer channels and by enterprise distribution through the Topcon Agriculture platform. Customers include large-scale dairy and beef producers — where feeding costs represent an estimated 50-60% of operational expenses — as well as crop producers needing harvest yield measurement and animal husbandry operations requiring rugged weighing.

The company serves 11+ geographies through Topcon's localized distribution footprint spanning North America, South America, and Europe. Its principal recent strategic action was a formalized 2024 partnership with Topcon Agriculture, integrating Digi-Star scale systems with the TMR Flex Pro feeding system and the TAP cloud platform. The company does not have disclosed AI/ML capabilities, and revenue figures are not publicly reported.

Digi-Star firmographics

Firmographics
Name
Digi-Star
Legal name
Digi-Star (brand under Topcon Agriculture)
Website
https://digi-star.com
Company type
Private
Founded year
1981
Operating status
Operating
Headcount range
501–1,000 employees
Short description
Digi-Star is a Topcon Agriculture brand that designs and manufactures precision load cells, indicators, remote displays, and ISOBUS electronic control units for OEM agricultural equipment makers and large-scale dairy, beef, and crop producers globally.
Ownership category
akta.pro rank

Digi-Star industry classification

Industry
Product category
Agricultural Weighing Equipment
NAICS
Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)
SIC
Farm Machinery & Equipment (3523), Industrial Instruments For Measurement, Display, And Control (3823)
akta.pro primary industry
Farm Material Handling & Attachments (Loaders/Implements) (IMAHACAI)
akta.pro secondary industry
Feeding & Nutrition Systems (TMR Mixers, Feeders, Bunk Management) (AFAAAIAE)

Keywords

  • Agricultural weighing systems
  • Precision load cells
  • Livestock weighing equipment
  • Feed management software
  • Harvest cart scales

Where Digi-Star is headquartered

Location

Headquarters

HQ city
Fort Atkinson
HQ country
United States
HQ region
North America

Markets served

Digi-Star business model

Business model
GTM type
B2B
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

  1. Hardware Sales: Sale of weighing equipment including indicators, load cells, remote displays, and electronic control units to agricultural equipment manufacturers and directly to livestock operations. Products are sold as both standalone units and integrated components for OEM equipment.
  2. Software/Subscription Services: Cloud platform services including TAP FEED for feed management data analysis, optimization, and reporting. Mobile applications including Harvest Tracker Lite, TAP FEED, and CabControl provide complementary functionality.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Digi-Star product offering

Product offering

Core offering

Digi-Star manufactures precision weighing hardware for agriculture, including load cells (Shear Beams, Compression Transducers, Weigh Beams, Weigh Axles), indicators, and remote displays (RD 440, RD 2500, RD 4000). These products are sold both as standalone units and as OEM components integrated into agricultural equipment such as TMR mixers, harvest carts, feed bins, seed tenders, planters, spreaders, combines, and round balers. The hardware connects to cloud-based software platforms including TAP FEED, Harvest Tracker, StockWeigh, and NutrientTracker for feed management, harvest data, animal weighing, and nutrient tracking applications.

Product overview

Digi-Star is a manufacturer of precision weighing solutions for agriculture, specializing in indicators, load cells, and remote displays. The product portfolio includes RD series remote displays (RD 440, RD 2500, RD 4000) with clear LCD/LED displays and alarm functions, and various load cell types including Shear Beams, Compression Transducers, Weigh Beams, Differential/Shear Weigh Beams and Axles, and Flow Sensors. These hardware products integrate with Topcon Agriculture Platform (TAP) software ecosystem including TAP FEED, Harvest Tracker, StockWeigh, and NutrientTracker for data management, analysis, and reporting. Digi-Star scale systems also connect with the ScaleLink ECU for ISOBUS integration, enabling manufacturers to incorporate weight information into system programming. The solutions target applications across crop production (harvest cart, seeding, planting, fertilizer spreading) and livestock production (feed mixing, animal weighing).

Differentiator

Problem solved

Functional benefit

Products and services

  • Digi-Star RD 440 Remote Display

Quantifiable outcome

  • Feed costs reduced through precise measurement and waste reduction
  • +2 more outcomes

Companies that use Digi-Star

Customer profile

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Digi-Star technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Digi-Star partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Topcon AgriculturecoreTechnology or Integration · 13 November 2024Digi-Star scale systems integrate with Topcon Agriculture's TMR Flex Pro feeding system and TAP FEED cloud platform. This integration provides dairy and beef producers with real-time data insights on dry matter, refusals, and pen deliveries. The partnership enables Digi-Star's precision weighing technology to be combined with Topcon's feed management software for enhanced workflow efficiency and data collection.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Digi-Star competitors and assessment

Company assessment

Direct peers

  • Avery Weigh-Tronix: Avery Weigh-Tronix manufactures industrial and agricultural weighing equipment, including load cells, indicators, and complete scale systems for feed mixers, grain carts, and livestock operations. Directly comparable product overlap with Digi-Star's load cell and indicator portfolio.
  • Dinamica Generale: Italian-headquartered manufacturer of weighing and feed management systems integrated into TMR mixers, mixers, and agricultural equipment. Closely matches Digi-Star's OEM-embedded business model and TMR mixer application focus.
  • Pfreundt: German manufacturer of industrial and agricultural weighing systems, including load cells and indicators sold to equipment OEMs and end users. Comparable to Digi-Star in offering integrated weighing hardware with software add-ons.
  • Tru-Test Group (Datamars): Tru-Test produces livestock weighing scales, EID systems, and milk metering equipment for dairy and beef operations. Overlaps with Digi-Star's livestock/animal weighing and herd management offering.
  • Rinstrum: Manufacturer of weighing indicators, load cells, and process instrumentation used in industrial and agricultural weighing applications. Direct competitor for Digi-Star's indicator product lines.
  • Roper Loadrite: Loadrite (part of Roper Technologies' industrial segment) provides onboard weighing systems for wheel loaders, excavators, and material handling equipment. Comparable OEM-embedded weighing business, with overlap in mobile industrial weighing channels adjacent to agriculture.

Broad incumbents

  • Mettler-Toledo: Global leader in precision industrial weighing instruments, with significant presence in food, agricultural, and industrial segments. Overlaps with Digi-Star's load cell and indicator offering but operates across a much broader portfolio.
  • Trimble Agriculture: Provides precision agriculture hardware and software, including guidance, sensing, and connected-farming platforms that compete with Topcon Agriculture's broader portfolio into which Digi-Star is integrated.
  • Kuhn Group: Major global manufacturer of agricultural machinery, including TMR mixers and feed handling equipment — one of the categories of OEMs that Digi-Star's ScaleLink ECU and load cells are embedded into. Comparable as a downstream integration point.

Emerging players

  • Ag Leader Technology: Independent precision agriculture company offering displays, sensors, and software for planting, harvesting, and application control. Adjacent competitor where Digi-Star's load cells interface with planter/seeding/harvesting equipment.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Digi-Star social profiles

Digital presence

Digi-Star financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Digi-Star leadership team

Management profile

Number of profiles

Profiles5 records

Digi-Star funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Digi-Star M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digi-Star

What does Digi-Star do?

Digi-Star manufactures precision weighing hardware for agriculture, including load cells (Shear Beams, Compression Transducers, Weigh Beams, Weigh Axles), indicators, and remote displays (RD 440, RD 2500, RD 4000). These products are sold both as standalone units and as OEM components integrated into agricultural equipment such as TMR mixers, harvest carts, feed bins, seed tenders, planters, spreaders, combines, and round balers. The hardware connects to cloud-based software platforms including TAP FEED, Harvest Tracker, StockWeigh, and NutrientTracker for feed management, harvest data, animal weighing, and nutrient tracking applications.

Is Digi-Star a public or private company?

Digi-Star is a private company. It is classified as corporate owned and is currently operating.

When was Digi-Star founded?

Digi-Star was founded in 1981. It employs 501 to 1,000 people.

Where is Digi-Star based?

Digi-Star is headquartered in Fort Atkinson, United States, in the North America region.

How does Digi-Star make money?

Two revenue lines are on record. Hardware Sales are the primary driver. The others are software/Subscription Services.

Who are Digi-Star's main competitors?

Direct peers on record are Avery Weigh-Tronix, Dinamica Generale, Pfreundt, Tru-Test Group (Datamars), Rinstrum and Roper Loadrite. Broad incumbents are Mettler-Toledo, Trimble Agriculture and Kuhn Group. Ag Leader Technology is listed as an emerging player.

Does Digi-Star have an API?

No public API is recorded for Digi-Star.

What industry is Digi-Star in?

Digi-Star's product category is Agricultural Weighing Equipment. Its primary akta.pro industry code is IMAHACAI, Farm Material Handling & Attachments (Loaders/Implements), with a secondary code of AFAAAIAE, Feeding & Nutrition Systems (TMR Mixers, Feeders, Bunk Management). Its NAICS code is 333111 and its SIC code is 3523.

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