Framerica
Framerica Corporation is a family-owned moulding manufacturer founded in 1969, producing picture frame, transition, stair, cabinetry, and architectural mouldings for wholesalers, OEMs, distributors, and design professionals across hospitality, retail, flooring, and corporate sectors.
- Company typePrivate
- Founded1969
- HeadquartersYaphank, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Framerica does
Framerica Corporation is a privately-held, family-owned moulding manufacturer founded in 1969 on Long Island, New York and now headquartered in Yaphank, NY. The company produces profile-wrapped picture frame moulding, transition moldings, stair resurfacing products (BestTread), cabinet door components (Cabinetry Connection), and architectural moldings, self-describing as "America's Largest Moulding Manufacturer" with cumulative production exceeding 2 billion lineal feet across more than five decades. Core technology centers on profile-wrapping, invented by Framerica in 1979, combined with custom profile and finish capabilities, eco-friendly manufacturing practices, and state-of-the-art multi-site production facilities in the Yaphank area including Nicholas Mfg.
The company operates a B2B hardware sales model targeting wholesalers, OEMs, distributors, and professionals across hospitality design, retail, corporate design, flooring manufacturing, and cabinetry sectors. Pricing is not publicly disclosed and is accessed via login on the company e-commerce storefront, with products sold at length and in box quantities to accommodate both small projects and large commercial requirements. Distribution combines direct website sales, a direct sales team handling custom specifications and large accounts, and wholesale/distributor channels serving global markets, supplemented by standalone sub-brand websites for BestTread, Cabinetry Connection, Transition Molding, and Architectural Molding.
The firm is currently led by second-generation family members Jason Van Vechten (son of co-founder Gordon Van Vechten) and Josh Eichner (son of co-founder Gene Eichner), supported by a customer service and marketing team. Framerica has remained privately held since founding, with no private equity, venture capital, or external institutional investment indicated in the available data, and maintains an active social media presence across Facebook, Instagram, LinkedIn, and YouTube alongside its direct e-commerce and sub-brand digital properties.
Framerica firmographics
Firmographics- Name
- Framerica
- Legal name
- Framerica Corporation
- Website
- https://framerica.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Framerica Corporation is a family-owned moulding manufacturer founded in 1969, producing picture frame, transition, stair, cabinetry, and architectural mouldings for wholesalers, OEMs, distributors, and design professionals across hospitality, retail, flooring, and corporate sectors.
- Ownership category
- akta.pro rank
Framerica industry classification
Industry- Product category
- Moulding and Millwork Manufacturing
- NAICS
- Custom Architectural Woodwork and Millwork Manufacturing (337212), Other Millwork (including Flooring) (321918), Wood Kitchen Cabinet and Countertop Manufacturing (337110)
- SIC
- Millwood, Veneer, Plywood, & Structural Wood Members (2430), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)
- akta.pro primary industry
- Wood Mouldings, Millwork & Trim (IMADADAG)
Keywords
Where Framerica is headquartered
LocationHeadquarters
- HQ city
- Yaphank
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Framerica business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Picture Frame Moulding Sales: Sale of picture frame moulding products sold at length and in box quantities. Products are sold to wholesalers, OEMs, distributors, and professionals for large-scale projects in hospitality, retail, and corporate design sectors.
- Transition Molding Sales: Sale of transition moldings including T-moldings, reducer moldings, end caps, stair nose, and multi-purpose moldings for residential and commercial flooring applications.
- BestTread Stair Tread Sales: One-piece replacement treads, risers and stair nosings for stair resurfacing solutions sold for residential and commercial spaces.
- Cabinetry Connection Component Sales: Sale of 5-piece cabinet door and accessory moldings matched to HPL and TFL laminates for cabinet manufacturers and fabricators.
- Architectural Molding Sales: Sale of pre-finished architectural moldings including crown molding, baseboards, casing, wall planks, and accessory moldings for residential and commercial interior applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | B2B wholesale pricing for distributors and professionals |
| Unit Pricing | Pay-as-you-go | Box quantity pricing for picture frame moulding |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Framerica product offering
Product offeringCore offering
Framerica is a US-based manufacturer of mouldings and millwork products sold at length and in box quantities. Its five core product lines are Picture Frame Moulding (the flagship), Transition Molding for flooring transitions, BestTread stair resurfacing solutions, Cabinetry Connection cabinet door components, and Architectural Molding (crown, baseboard, casing, wall planks). Products are manufactured in Yaphank, NY using proprietary profile-wrapped moulding processes invented in 1979, and are sold to wholesalers, OEMs, distributors and design professionals through direct sales and an e-commerce storefront.
Product overview
Framerica is a manufacturer of mouldings and millwork products, operating as a single-product focus company with five interconnected product lines: Picture Frame Moulding (the flagship product), Transition Molding for flooring connections, BestTread™ for stair renovation, Cabinetry Connection™ for cabinet components, and Architectural Molding for interior finishing. The company was founded in 1969, is based in Yaphank, NY, and is recognized as America's largest picture frame moulding manufacturer, having produced over 2 billion lineal feet of moulding.
Differentiator
Problem solved
Functional benefit
Brands
- BestTread: Stair resurfacing solutions including one-piece replacement treads, risers and stair nosings for residential and commercial spaces
- Cabinetry Connection
- Transition Molding
- Architectural Molding
Products and services
- Picture Frame Moulding Flagship picture frame moulding product line featuring dozens of profiles and hundreds of finishes (wood tones, metallics, specialty coatings, Cathedral, Woven Gold, Stealth Black). Products are sold at length and in box quantities to wholesalers, OEMs, distributors and design professionals for hospitality, retail and corporate framing projects.
- Transition Molding Flooring transition moldings that bridge gaps between different flooring materials including laminate, vinyl, tile and carpet. Available in T-moldings, reducer moldings, end caps, stair nose and multi-purpose moldings for residential and commercial installations, with options for varying floor heights.
- BestTread Stair Resurfacing Solutions One-piece retrofit stair resurfacing solution including replacement treads, risers and stair nosings. Features 100% waterproof construction, 1,000 pound pressure rating, available in round nose and square nose profiles, and made with recycled content for residential and commercial spaces.
- Cabinetry Connection Cabinet Door Moldings 5-piece cabinet door and accessory moldings backed by Framerica's profile-wrapping expertise. Offers color matches to HPL and TFL laminates, supports low minimum orders and provides component solutions for cabinet manufacturers and fabricators.
- Architectural Molding Pre-finished architectural moldings including crown molding, baseboards, casing, wall planks, shiplap and accessory moldings for residential and commercial interior finishing applications. Eco-friendly, made in the USA, with consistent finishes for both traditional and modern designs.
Companies that use Framerica
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Framerica technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Framerica partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- HPL and TFL Laminate ManufacturerscoreStrong relationships with HPL (High Pressure Laminate) and TFL (Thermally Fused Laminate) laminate manufacturers enable Cabinetry Connection to offer perfect color matches to virtually every panel available on the market, establishing the company as the go-to source for cabinet components.
- Flooring ManufacturersminorFlooring manufacturers source transition moldings from Framerica to provide complete flooring solutions to their customers, offering seamless bridges between different flooring materials.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Framerica competitors and assessment
Company assessmentDirect peers
- Omega Moulding & Millwork: Omega Moulding & Millwork produces picture frame mouldings and custom decorative millwork serving the framing, hospitality, and interior design markets. It is one of the closest direct competitors to Framerica's flagship picture frame moulding business.
- Ornamental Mouldings: Ornamental Mouldings manufactures decorative and architectural mouldings for the interior finishing trade, supplying wholesalers, builders, and design professionals. The product mix and customer base substantially overlap with Framerica's architectural and decorative moulding lines.
- Metrie: Metrie is one of North America's largest manufacturers of interior millwork and mouldings, serving similar B2B channels (wholesalers, OEMs, distributors, retail home centers). The product overlap on crown moulding, baseboard, and picture frame stock makes it the most directly comparable peer to Framerica across mouldings and millwork categories.
- Larson-Juhl: Larson-Juhl is a major manufacturer of picture frame mouldings serving custom framers, retail framing chains, and OEM picture frame producers globally. Its product line is highly comparable to Framerica's picture frame moulding franchise.
- Woodgrain Millwork: Woodgrain Millwork is a leading millwork manufacturer offering mouldings, door frames, and custom millwork to wholesalers and OEMs. The company overlaps with Framerica on profile-wrapped moulding, architectural trim, and millwork sold through the same B2B channels.
- Focal Point Mouldings: Focal Point Mouldings produces decorative crown and architectural mouldings aimed at residential and commercial interior finish markets. Its B2B go-to-market and decorative-moulding focus directly parallels Framerica's Architectural Molding line.
Broad incumbents
- Weyerhaeuser: Weyerhaeuser is a major forest products and wood building products manufacturer whose portfolio includes mouldings, engineered lumber, and millwork. It competes with Framerica in the wholesale and OEM building products channels, albeit as a much broader incumbent.
- Boise Cascade: Boise Cascade is an integrated wood products manufacturer that produces engineered wood products and millwork for the building products industry. It overlaps with Framerica in the broader wood millwork and B2B building products channels, though as part of a much larger portfolio.
- Arauco: Arauco is a global wood products manufacturer operating panel, lumber, and moulding businesses serving North American B2B channels. Its moulding and millwork product lines are directly comparable to Framerica's core offerings.
Emerging players
- L.J. Smith Stair Systems: L.J. Smith Stair Systems manufactures stair parts, balusters, and stair components for builders and remodelers, addressing the residential stair renovation market Framerica's BestTread brand targets. It is a partial-overlap peer on the stair resurfacing side of Framerica's portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Framerica social profiles
Digital presenceFramerica financial estimates
Financial estimateRevenue estimate
Valuation estimate
Framerica leadership team
Management profileNumber of profiles
Profiles6 records
Framerica subsidiaries and ownership
Company hierarchySubsidiaries5 records
Framerica funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Framerica M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Framerica
What does Framerica do?
Framerica is a US-based manufacturer of mouldings and millwork products sold at length and in box quantities. Its five core product lines are Picture Frame Moulding (the flagship), Transition Molding for flooring transitions, BestTread stair resurfacing solutions, Cabinetry Connection cabinet door components, and Architectural Molding (crown, baseboard, casing, wall planks). Products are manufactured in Yaphank, NY using proprietary profile-wrapped moulding processes invented in 1979, and are sold to wholesalers, OEMs, distributors and design professionals through direct sales and an e-commerce storefront.
Is Framerica a public or private company?
Framerica is a private company. It is classified as family owned and is currently operating.
When was Framerica founded?
Framerica was founded in 1969. It employs 51 to 100 people.
Where is Framerica based?
Framerica is headquartered in Yaphank, United States, in the North America region.
How does Framerica make money?
Five revenue lines are on record. Picture Frame Moulding Sales are the primary driver. The others are transition Molding Sales, bestTread Stair Tread Sales, cabinetry Connection Component Sales and architectural Molding Sales.
Who are Framerica's main competitors?
Direct peers on record are Omega Moulding & Millwork, Ornamental Mouldings, Metrie, Larson-Juhl, Woodgrain Millwork and Focal Point Mouldings. Broad incumbents are Weyerhaeuser, Boise Cascade and Arauco. L.J. Smith Stair Systems is listed as an emerging player.
Does Framerica have an API?
No public API is recorded for Framerica.
What industry is Framerica in?
Framerica's product category is Moulding and Millwork Manufacturing. Its primary akta.pro industry code is IMADADAG, Wood Mouldings, Millwork & Trim. Its NAICS code is 337212 and its SIC code is 2430.