What Faslet does

Faslet is a Rotterdam-based B2B SaaS company that sells a retail intelligence platform to online fashion brands across Europe. The platform addresses the sizing-driven return crisis in e-commerce fashion — where up to 45% of online orders are returned, often due to incorrect sizing — by combining an AI sizing recommendation assistant (Size-Me), a computer-vision and generative-AI virtual try-on feature (Try-On), and a cart-nudge feature (Size Impact Reminder) into a single integration. Underlying these products is a machine-learning engine trained on more than 250 million recommendations and continuously refined using real order and return data, alongside a Technology, Data & Insights module that gives brands real-time analytics on fit performance, missed sales, and return patterns. The system processes shopper profile data including gender, weight, height, chest width, chest depth, hip width, and forearm length to generate brand-specific dynamic size charts auto-generated from product catalogues.

Faslet operates a subscription SaaS revenue model with quote-based annual contracts targeted at fashion brands with €10M+ annual revenue, complemented by a self-serve presence on the Shopify App Store for smaller merchants. Go-to-market blends direct enterprise sales (including a newly hired Sales Development Representative for the DACH region) with agency-led implementation partnerships — most notably KEGA, which deployed the platform at DAKA — and multi-platform native integrations spanning Shopify, Magento/Adobe Commerce, Centra, Shopware, Commercetools, Salesforce Commerce Cloud, and headless/custom stacks.

The company is privately held and reportedly bootstrapped or founder-funded, with no disclosed institutional investment. It serves a mix of enterprise brands (Nike, Adidas, Tommy Hilfiger, Levi's, Wehkamp, Intersport) and mid-market retailers (DAKA, The Sting, DIDI, Rino & Pelle, Smashed Lemon), reporting average outcomes of +15% conversion and -10% returns, with individual case-study outcomes ranging from 5.3% to 16.3% conversion uplift and 6% to 31% return reduction. The team remains small at 1-10 employees as of the latest data, and the company is led by three co-founders — Ard Kortenoeven, Robbert Hoogstraten, and David Goemans — supported by a Financial Controller and an advisory board that includes retail veteran Rien Jansen and entrepreneur Richard Bross.

Name

Faslet

Legal name

Faslet

Website

https://faslet.me

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Faslet is a Rotterdam-based SaaS company that sells an AI-powered retail intelligence platform to European online fashion brands, combining sizing recommendations, virtual try-on, and fit analytics to reduce returns and lift conversion. It serves enterprise and mid-market fashion retailers across Europe with a subscription model and native integrations into major commerce platforms.

Ownership category

akta.pro rank

Product category

Apparel E-commerce Software

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

akta.pro secondary industry

Peer-to-Peer (C2C) Resale Marketplaces (CRAFAGAM)

Keywords

• AI sizing recommendations
• Virtual try-on software
• Fashion retail analytics
• Size recommendation engine
• E-commerce returns reduction

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Faslet operates as a SaaS platform with subscription-based pricing for fashion brands. The platform charges brands for access to sizing intelligence, virtual try-on, and analytics capabilities. Setup takes 8-16 hours on the brand side with Faslet handling the heavy lifting.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Faslet sells a B2B SaaS retail intelligence platform for fashion brands that combines an AI-powered sizing recommendation assistant (Size-Me), a virtual try-on feature (Try-On), and an ML-driven analytics layer to reduce size-related returns, increase conversion, and surface missed-sales insights. The platform integrates into fashion retailers' e-commerce stores and is sold as an annual enterprise subscription with quote-based pricing.

Product overview

Faslet is a retail intelligence platform for fashion brands consisting of two core integrated products: Size-Me (AI-powered sizing recommendation assistant) and Try-On (virtual try-on technology), supported by an add-on feature called Size Impact Reminder (SIR) that reduces multi-size ordering behavior. All products are powered by a unified ML engine trained on 250M+ recommendations and integrated through a single 'infinity loop' that connects shoppers and brands through every interaction. The platform also includes a Technology, Data & Insights module that provides brands with real-time analytics on fit performance and missed sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Size-Me AI-powered sizing recommendation assistant embedded on fashion e-commerce product pages that uses a short questionnaire plus brand-specific size charts (trained on 250M+ recommendations and real order-return data) to recommend the right size in under 30 seconds, without requiring measurements. Available across menswear, womenswear, kids, shoes, and plus sizes, and intended for fashion brand customers (enterprise and mid-market retailers) to reduce size-related returns and increase conversion.
• Try-On (Virtual Try-On) Virtual try-on feature that uses computer vision and generative AI to process a customer's selfie or uploaded photo together with product imagery and visualize how a garment looks on a body similar to theirs before purchase. Available for apparel tops, bottoms, outerwear, and more; intended for fashion e-commerce brands seeking to reduce returns and lift conversion through a more confident purchase experience.

Quantifiable outcome

• Average reduction in returns: 10% (company claim)
• +8 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• KEGAcoreImplementation/ SI/ Consulting Partner · 1 January 2025Agency KEGA implemented Faslet's sizing solution for DAKA, helping the Dutch sports retailer achieve 5.70% conversion increase and 10.38% return reduction. KEGA serves as implementation partner handling deployment and configuration.
• ShopifycoreTechnology or IntegrationFaslet has a native integration with Shopify and is listed on the Shopify App Store (apps.shopify.com/faslet-size-me-up) enabling easy discovery and installation for Shopify merchants.
• International Agents (Rino & Pelle)coreChannel Partner/ Reseller/ DistributorRino & Pelle is represented through international agents across Europe. Faslet's technology supports this distribution model, with the Size Impact Reminder helping reduce multi-size orders globally.
• Rien Jansen (Advisory Board)coreStrategic or Co-development PartnerFormer Managing Director at Van Gils, O'Neill, and WE Europe, with 12.5 years at Bonprix (Otto Group) expanding to 30 countries with €2.0B annual turnover. Provides strategic guidance for international retail expansion.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fit Analytics: Fit Analytics provides AI-powered size recommendations and fit personalization for fashion retailers. Acquired by Snap in 2021 and later spun back out as an independent entity, it competes directly with Faslet on sizing accuracy, virtual try-on, and brand integrations across the same fashion e-commerce customer base.
• Kiwi Sizing: Kiwi Sizing provides AI-based size recommendations for apparel and footwear e-commerce. Both companies serve mid-market and enterprise fashion brands with sizing widgets that integrate into Shopify and other platforms, and compete for the same brand-side buyer.
• Dressipi: Dressipi provides personalization, size, and fit recommendations for fashion e-commerce. Both companies target online apparel retailers seeking to reduce returns and increase conversion, with overlapping product positioning around sizing intelligence and shopper profiling.
• Metail: Metail provides virtual try-on and 3D body modeling for fashion e-commerce. Both companies leverage computer vision and AI to give shoppers confidence on fit and appearance before purchase, and target the same enterprise fashion brand segment.
• True Fit: True Fit is the largest direct competitor in AI-driven footwear and apparel sizing and fit personalization. Both companies target fashion e-commerce brands with sizing recommendation engines and shopper profiling, and compete head-to-head for the same enterprise retail accounts.
• Sizebay: Sizebay offers size recommendation and virtual try-on solutions specifically built for fashion e-commerce. Both companies focus on apparel sizing intelligence for online retailers and overlap heavily in product positioning, integrations, and target customer profile.
• Bold Metrics: Bold Metrics uses AI and body data to deliver size and fit recommendations for apparel brands. Both companies combine shopper body profiling with brand-specific size charts to reduce returns, and target the same enterprise fashion customer.
• 3DLOOK: 3DLOOK provides AI body scanning and virtual try-on solutions for apparel retailers. Both companies use computer vision and shopper body data to address sizing uncertainty and returns, and compete in the same fashion e-commerce category with overlapping AI capabilities.
• Vue.ai: Vue.ai offers a suite of AI products for fashion retail including visual search, personalization, and styling recommendations. Both companies serve enterprise fashion brands with AI-driven retail intelligence, though Vue.ai is broader in scope beyond sizing.

Broad incumbents

• Snap (parent of Fit Analytics): Snap acquired Fit Analytics and has integrated sizing/try-on capabilities into its broader AR and commerce platform. While Snap is a much larger consumer-tech incumbent, its fashion commerce ambitions put it in indirect competition with Faslet for brand partnerships and AR try-on technology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/faslet

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Faslet