XR CREATORS

What XR CREATORS does

XR CREATORS is an Augmented Reality and Virtual Reality boutique consulting and development firm headquartered in Munich, Germany, founded in 2020 by Christian Herrmann (Founder) and Eliser Wiedemann (Co-Founder, XR Expert). The company delivers custom Extended Reality (XR) solutions spanning Augmented Reality, Virtual Reality, and Mixed Reality, alongside cloud-based software ecosystems, 3D content creation, and digital brand strategy services. The founders leverage over a decade of XR project experience accumulated through their predecessor firm Phaenom GmbH (2009-2019) and PropTech/XR startup ImmoPresenter 3D GmbH (2019-2020).

The company's core technology portfolio includes several proprietary components: WebAR (browser-based AR that runs natively in Safari and Chrome without requiring app installation), EMC Technology (Emotional Multi-User Controller) enabling simultaneous shared VR experiences controlled via tablet, OPC UA-based virtual machine control for remote operation of digital twin laboratory equipment, and a custom multilingual content management system used to manage the REHAU World AR showroom. Productized engagements on the website include REHAU World (multi-user AR showroom hosting ~40,000 products globally), Kardex Flight Controller (VR trade-show presentation with EMC control), Pick by HoloLens (Mixed Reality warehouse-picking application), Virtuelle Maschinensteuerung (VR remote lab machine operation), Virtuelle Kollaboration (VR vehicle design collaboration), and showcases spanning WebAR, a Breitling VR brand experience, a Porsche Taycan AR showcase, a virtual fashion show, and the Büro der Zukunft Mixed Reality workplace study.

Revenue is generated entirely through project-based professional services engagements — XR consulting, custom AR/VR/MR application development, software ecosystem development (cloud portals, mobile applications, business intelligence), creative 3D design, and digital brand management. No public pricing is disclosed; project investments are quote-based. Go-to-market is direct enterprise sales to German Mittelstand and large enterprises, supported by a partner network (SSI, uNaice, Das Markenbüro) and digital channels including a website with contact form and online appointment booking, LinkedIn, Instagram, Vimeo, and XR-industry thought-leadership content. Notable enterprise customers span multiple verticals: REHAU (advanced materials), Kardex Group AG (intralogistics), Sono Motors (electric vehicles), Porsche (luxury automotive), Breitling (horology), 2mag (laboratory equipment), Wenzel Group, HNU, and a referenced Audi ARTEMIS design collaboration.

Name

XR CREATORS

Legal name

XR CREATORS

Website

https://xr-creators.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

XR CREATORS is a Munich-based AR/VR boutique consulting and development firm founded in 2020 that delivers custom Extended Reality solutions, software ecosystems, and 3D design services to enterprise clients in automotive, industrial, luxury goods, and intralogistics.

Ownership category

akta.pro rank

Product category

Extended Reality Development Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

akta.pro secondary industries

3D Product/Explainer Animation (MPAHACAD), Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC)

Keywords

• Extended Reality consulting
• AR VR development
• Mixed Reality applications
• 3D visualization services
• Immersive brand experiences

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. XR Consulting: Project-based consulting engagements providing XR/Extended Reality technology advisory, use case identification, and requirements management for enterprise clients.
2. AR/VR/MR Application Development: Custom development of Extended Reality applications including Augmented Reality, Virtual Reality, and Mixed Reality solutions, developed in-house and with long-standing partner networks.
3. Software Ecosystem Development: On- and offshore software development of cloud-based portals, business intelligence platforms, data integration, IT security, and mobile applications, in combination with XR solutions.
4. Creative 3D Design: Conception, design, and execution of high-quality 3D spaces and objects, including optimized 3D data/models for AR/VR applications (low poly) and motion design.
5. Digital Brand Management: Advisory, concept, and execution of digital journeys and strategies, including digital brand strategies, eBranding, performance optimization, and digital brand identity.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

XR CREATORS is an Augmented Reality and Virtual Reality boutique that provides consulting, custom development, and rollout of Extended Reality (XR) applications including AR, VR, and MR solutions. The company delivers end-to-end XR projects covering use case identification, 3D content creation, application development, and software ecosystem integration (cloud portals, mobile apps), supported by a curated partner network.

Product overview

XR CREATORS is an AR/VR boutique consulting and development company offering Extended Reality (XR) solutions including Augmented Reality, Virtual Reality, and Mixed Reality applications. Their core offerings include custom XR application development, software ecosystems (cloud-based portals, mobile applications), and 3D design services. The product portfolio features named solutions such as REHAU World (AR showroom), Kardex Flight Controller (VR presentation system), Pick by HoloLens (MR warehouse picking), Virtuelle Maschinensteuerung (VR remote machine control), Virtuelle Kollaboration (VR vehicle development), WebAR (browser-based AR), and various showcases including Porsche Taycan AR, virtual fashion shows, and the Büro der Zukunft study. They also provide digital brand management, UI/UX design, and creative 3D design services.

Differentiator

Problem solved

Functional benefit

Products and services

• REHAU World Interactive Augmented Reality showroom application that displays REHAU's product portfolio through an AR experience using a table sculpture with an abstracted city model, showing products in their real-world context across four life worlds (Work and Living, Mobility, Energy, Water). Hosted approximately 40,000 products and is deployed globally at REHAU locations for customer presentations, executive briefings, HR onboarding, and sales field support.
• Kardex Flight Controller VR product presentation with wireless multi-media and multi-user control for trade show presentations, featuring proprietary EMC technology that enables shared VR experiences controlled via tablet with live display on video walls. Delivered for Kardex Group AG's Logimat trade show presence, achieving a 100% increase in leads compared to previous years.
• Pick by HoloLens Mixed Reality application for warehouse order picking using Microsoft HoloLens, providing hands-free operation with arrow navigation to next products, visual highlighting of bins, quantity display, and product imagery to reduce picking errors. Includes an interface for loading new picking scenarios and demonstrated significant reduction in picking error rates.
• Virtual Machine Control (Virtuelle Maschinensteuerung) Remote machine control solution using Virtual Reality over OPC UA industrial standard interface, enabling intuitive operation of virtual laboratory equipment without being physically present. Creates digital twins of machines with VR-optimized controls, enabling intuitive remote operation with direct user feedback.
• Virtual Collaboration and Vehicle Development (Virtuelle Kollaboration und Fahrzeugentwicklung) Virtual collaboration and vehicle development solution using VR for design reviews of digital CAD models, enabling iterative evaluation of designs and design studies. A 3D model of the car body was imported into a VR showroom from original CAD data, enabling interactive, life-size exploration with a car configurator that allowed body part movement and paint color changes, achieving design cycle shortening.
• WebAR Augmented Reality solution that runs directly in mobile web browsers (Safari on iOS, Chrome on Android) without requiring app installation, enabling realistic to-scale AR object placement for e-commerce and product presentation. Delivered for Porsche to showcase the Taycan Turbo S in life-size 3D.
• VR Product Presentation (Produktpräsentation in Virtual Reality) Virtual Reality product presentation showcase demonstrating brand experiences with products presented in virtual showrooms. The Breitling demo case featured watches in a space-center environment where users could freely walk through the VR environment and interactively try on the watch, simulating the sensation of wearing it.
• Virtual Fashion Show (Virtuelle Modenschau) Virtual fashion show solution enabling digital presentation of fashion collections on screen or in VR with digital models, physics-accurate fabric behavior, and customizable virtual showrooms. Enables pandemic-resilient, cost-effective global fashion presentations.
• Büro der Zukunft (Office of the Future) Study exploring future workplace scenarios using Mixed Reality, investigating how Microsoft HoloLens could enable mobile office work with cloud-based data management and Microsoft 365 integration for data access and collaboration tools.
• XR Consulting and Custom Development Services Boutique consulting and development services covering XR technology advisory, use case identification, requirements management, custom AR/VR/MR application development, cloud-based portal and mobile application development, 3D content creation and optimization, and digital brand strategy. Delivered project-by-project for enterprise and agency clients.

Quantifiable outcome

• 100% lead increase for Kardex at Logimat trade show using VR product presentation and EMC technology
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SSI Strategic Systems InternationalcoreTechnology or IntegrationSSI is described as an international software developer providing decisive portal solutions as part of the Extended Reality ecosystem. Bernhard Schimunek, Europachef SSI, states: 'Bei den XR.CREATORS! liefern wir als international agierender Softwareentwickler entscheidende Portallösungen und sind Teil des Zukunftsfelds von Extended Reality.'
• uNaicecoreTechnology or IntegrationuNaice is described as a company with high digital competence and expertise. Christian Meyer, Geschäftsführer, states: 'Wir haben XR.CREATORS! als Unternehmen mit einer hohen digitalen Kompetenz und Expertise kennengelernt. So machen gemeinsame Projekte auf Augenhöhe echt Spaß und liefern jede Menge Mehrwert!'
• Das MarkenbürocoreStrategic or Co-development PartnerDas Markenbüro is a strategic branding partner providing digital brand strategies, digital strategic management, eBranding, performance optimization, digital brand identity, digital culture, and digital brand storytelling. The partnership enables XR CREATORS to offer holistic digital transformation covering both the XR technology layer and the strategic brand layer. Thomas Einkammerer, Markenmacher, states that XR.CREATORS solutions open 'neue Potenziale zur Stärkung der digitalen Markenposition.'
• Phaenom GmbH (former)minorStrategic or Co-development PartnerPhaenom GmbH was the predecessor XR company (2009-2019, subsequently converted) co-owned and managed by XR CREATORS founders. Many reference projects including REHAU World and Pick by HoloLens were delivered through Phaenom GmbH and are shown as past work. The relationship is historical rather than active.
• ImmoPresenter 3D GmbH i.L. (former)minorStrategic or Co-development PartnerPropTech/XR startup (2019-2020) founded by XR CREATORS founders. Developed a highly innovative VR product for the global real estate market entry. The relationship is historical rather than active.

Scale indicators2 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• realiteer / 8ninths (XR studios): XR development and consulting studios delivering enterprise AR/VR applications; partial overlap in custom enterprise XR consulting services.
• SketchAR / Realicé: Emerging AR/AI companies focused on creator tools and AR visualization; partial overlap in AR content creation and consumer/professional visualization use cases.

Direct peers

• Re'flekt GmbH: Munich-based AR/VR agency and enterprise XR solutions provider serving industrial and marketing use cases; closely comparable boutique positioning, German DACH enterprise customer base, and custom XR application delivery model.
• Innoactive GmbH: Munich-headquartered XR enterprise solutions firm focused on industrial training, picking, and assembly using AR/MR; directly comparable in geography, customer profile (industrial Mittelstand), and MR application delivery.
• Holo-Light GmbH: German XR streaming and visualization company enabling high-fidelity AR/VR experiences via cloud rendering; closely comparable in proprietary XR technology stack and European enterprise customer focus.
• PIXOMONDO / Motus Nova (XR studios): XR/immersive content and technology studios serving automotive and entertainment brands with VR/MR design and collaboration tools; comparable in automotive design review use cases and German enterprise clientele.
• AR-EXPERTS (AR/VR Agency): German AR/VR agency focused on 3D web configurators, AR product visualization, and virtual showrooms for e-commerce; comparable in DACH-focused WebAR and product visualization delivery.

Broad incumbents

• Microsoft (Mixed Reality / HoloLens): Owner of the HoloLens platform that XR CREATORS builds on for Pick by HoloLens; provides Azure Digital Twins and Mesh; broadly overlapping capability but as part of a much larger platform portfolio.
• Unity Technologies: Provides the dominant 3D/XR development platform used for AR/VR application building; comparable as upstream infrastructure vendor for XR development boutiques.
• Apple (Vision Pro / RealityKit): Makers of the Vision Pro spatial computing platform and RealityKit/AR authoring tools; overlapping as an XR platform enabling 3D/AR applications for brands and consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/xrcreators
• LinkedInlinkedin.com/company/xr-creators
• Instagraminstagram.com/xrcreators

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XR CREATORS