Pi Pay
Pi Pay is Cambodia's cashless payment platform offering a consumer mobile app with social features and merchant POS/payment processing. It serves Cambodian consumers, merchants, banks, and channel partners via UnionPay, Bakong, and SmartLuy distribution, licensed by the National Bank of Cambodia.
- Company typePrivate
- Founded2016
- HeadquartersPhnom Penh, Cambodia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What Pi Pay does
Pi Pay is a Cambodia-based cashless payment platform combining a consumer-facing mobile app (iOS and Android) with merchant payment services and social/lifestyle features including chat, maps, and friend finder. The platform is built on third-party Core System infrastructure for secure transaction processing and serves four primary customer groups: Cambodian consumers (mobile payments, QR, money transfer, loyalty), merchants (POS systems, payment processing, analytics), financial institutions (payment gateways, MPOS, eWallet integration), and channel partners such as SmartLuy outlets (cash-in/out and wallet top-ups). Revenue is generated primarily from transaction fees on consumer and merchant payments, cash-in/out fees at agent outlets, merchant services, and in-app advertising for merchant promotions.
Pi Pay is licensed and regulated by the National Bank of Cambodia and integrates with the Bakong blockchain-based national payment infrastructure, giving it interoperability with banks, microfinance institutions, and cross-border QR corridors with Thailand, Malaysia, Vietnam, and China. It has built backend integrations with UnionPay (virtual card and QR), Alipay, WeChat Pay, and UPI for both domestic and overseas acceptance. The company is incorporated as Pi Pay Plc in the UK and is backed by a prominent Cambodian business conglomerate with diversified holdings in property, infrastructure, hospitality, power, and trading. Distribution runs through app stores, a direct merchant sales team deploying POS systems, and an agent network anchored by SmartLuy retail outlets in provinces including Kampong Chhnang and Siem Reap.
The business employs 51–100 staff and operates from a headquarters at Pi Pay Tower in Phnom Penh. Leadership includes co-founder and CEO Tomas Pokorny and co-founder and Chief Imagineer Tommy Lim. The platform is PCI-DSS and EMV compliant with 256-bit AES encryption and has scaled to an estimated 500,000+ users with 51 million+ projected financial transactions in its third year of operation, reflecting Cambodia's position as ASEAN's fastest growing e-commerce economy.
Pi Pay firmographics
Firmographics- Name
- Pi Pay
- Legal name
- Pi Pay Plc
- Website
- https://pipay.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pi Pay is Cambodia's cashless payment platform offering a consumer mobile app with social features and merchant POS/payment processing. It serves Cambodian consumers, merchants, banks, and channel partners via UnionPay, Bakong, and SmartLuy distribution, licensed by the National Bank of Cambodia.
- Ownership category
- akta.pro rank
Pi Pay industry classification
Industry- Product category
- Mobile Payment Platform
- akta.pro primary industry
- Alternative Payment Method (APM) Acquiring (e.g., BNPL, wallets, local methods) (FSAMABAL)
- akta.pro secondary industry
- A2A Payment Initiation Service Providers (PISPs) (FSAMAFAB)
Keywords
Where Pi Pay is headquartered
LocationHeadquarters
- HQ city
- Phnom Penh
- HQ country
- Cambodia
- HQ region
- Asia
Offices3 records
Markets served
Pi Pay business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Transaction Processing Fees: Pi Pay earns revenue from transaction fees on payments processed through its platform for merchants and customers.
- Cash In/Out Fees: Channel partners and agents generate revenue from user fees charged for cash in/out services and account upgrades.
- Merchant Services: Revenue generated from merchant payment services including POS systems and promotional channels.
- In-App Advertising: In-app advertising opportunities for merchants to send messages, announcements, and special promotions to users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Transaction Fee |
| Other | Pay-as-you-go | Cashback Promotion (May-Aug 2026) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels3 records
Pi Pay product offering
Product offeringCore offering
Pi Pay operates a mobile payment platform in Cambodia that enables consumers to make cashless payments, transfer money, pay bills, and access a UnionPay-branded debit card linked to their wallet. The platform also provides merchants with POS payment acceptance tools and operates the SmartLuy cash agent network for cash-in and cash-out services across Cambodia.
Product overview
Pi Pay is a comprehensive cashless payment platform for Cambodia consisting of a consumer-facing mobile app as the core product, paired with UnionPay-branded physical and virtual cards for in-person and online payments. The platform integrates social and lifestyle features (chat, maps, friend finder) with merchant payment services, money transfers, and loyalty programs. Merchant-facing offerings include POS systems, payment gateways, and agent network services (SmartLuy) for cash-in/out operations. The ecosystem connects to various payment networks including UnionPay, Alipay, WeChat Pay, UPI, and the National Bank of Cambodia's Bakong blockchain system for cross-border transactions.
Differentiator
Problem solved
Functional benefit
Products and services
- Pi Pay Mobile App Consumer mobile wallet application that enables Cambodian users to make cashless QR-code payments, transfer money, pay bills, and access in-app features such as chat, maps, and friend finder. Available via Apple App Store and Google Play.
- Pi Pay Physical Card (UnionPay-branded) UnionPay-branded physical debit card linked to a user's Pi Pay wallet, enabling card-based spending at domestic and international UnionPay-accepting merchants and ATMs.
- Pi Pay UnionPay Virtual Card Virtual UnionPay-branded card linked to a Pi Pay wallet, designed for online and in-app purchases without a physical card.
- Pi Pay Merchant POS Systems Point-of-sale hardware deployed to Cambodian merchants (dining, entertainment, retail) to accept Pi Pay wallet payments via QR codes and card acceptance, with settlement into merchant accounts.
- Pi Pay Merchant Services End-to-end merchant payment acceptance service from Pi Pay, covering onboarding, POS deployment or QR acceptance, transaction processing, and settlement for Cambodian merchants.
- SmartLuy Cash Agent Network Pi Pay's branded cash agent network (SmartLuy) that lets local Cambodian entrepreneurs and shop owners serve as neighborhood points for users to convert cash to Pi Pay wallet balance and vice versa.
Quantifiable outcome
- Estimated 500,000+ users with 51 million+ financial transactions projected in third year of operation
Companies that use Pi Pay
Customer profileSegments4 records
Ideal customer profiles4 records
Pi Pay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature9 records
Pi Pay partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and major.
- Core System (State-of-the-Art Vendor)coreCore System is described as a global leader in secure online and mobile transaction solutions. They provide the core system infrastructure that handles all client deposit and merchant payment monies with global standard reconciliation services.
- UnionPay InternationalcoreUnionPay International enables Pi Pay UnionPay Virtual Card functionality for domestic and overseas online transactions, as well as UnionPay QR Code scanning for payments at UnionPay accepted merchants in Cambodia and internationally.
- National Bank of CambodiacorePi Pay is licensed and regulated by the National Bank of Cambodia, bringing compliance and transparency to operations. The National Bank of Cambodia's Bakong System is a blockchain-based payment infrastructure connecting banks, microfinance institutions, and payment service providers.
- Bakong SystemcoreThe National Bank of Cambodia's Bakong System is a blockchain-based payment infrastructure that has become a cornerstone of Cambodia's fintech ecosystem, connecting banks, microfinance institutions, and payment service providers. It supports QR-based payments and cross-border integrations with Thailand, Malaysia, Vietnam, and China.
- SmartLuymajorSmartLuy is a telecommunications company in Cambodia operating a network of retail outlets used as agent points for Pi Pay services. Agent Network Executives recruit and train agents at SmartLuy outlets, providing cash-in/out services and wallet top-ups.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Pi Pay competitors and assessment
Company assessmentDirect peers
- Cellcard Money: Cellcard Money is the mobile wallet of Cambodian telco Cellcard (CamGSM), offering payments, transfers, and merchant services. As a telco-led wallet, it is a direct competitor in Cambodia with strong mobile distribution.
- Wing Bank (Wing): Wing is one of Cambodia's largest mobile wallet and digital payment operators, offering consumer wallets, merchant payments, and an extensive agent network. It is the most direct head-to-head competitor to Pi Pay in Cambodian consumer and merchant payments.
- PayGo Cambodia: PayGo operates a mobile wallet and bill payment service in Cambodia with a retail/agent network. It is a comparable domestic payment and wallet platform competing for the same Cambodian consumer and small-merchant base.
- TrueMoney Cambodia: TrueMoney is a regional Southeast Asian mobile wallet from Ascend Money (CP Group) operating in Cambodia with cash-in/out agents and merchant payments. It is a directly comparable consumer wallet in Pi Pay's home market.
- Ly Hour Pay (Ly Hour Group): Ly Hour Pay is a Cambodian mobile wallet and payment app from Ly Hour Group, offering QR payments, money transfers, and bill pay. It competes with Pi Pay in the same domestic consumer wallet category.
Broad incumbents
- WeChat Pay: WeChat Pay is a major global wallet from Tencent, already integrated with Pi Pay's backend and broadly accepted via Bakong cross-border QR. It is a broad incumbent that could limit Pi Pay's pricing power and consumer mindshare in Cambodia.
- UnionPay International: UnionPay is one of the world's largest card networks and a core partner of Pi Pay, providing physical/virtual card and QR acceptance. As a broad incumbent, it both enables and threatens Pi Pay by controlling the international acceptance layer Pi Pay relies on.
- ABA Pay (ABA Bank): ABA is Cambodia's largest bank and operates ABA Pay, a card and QR-based payment service with deep merchant acceptance. It is a bank-led incumbent in the same Cambodian payments space, offering overlapping wallet and POS capabilities at greater scale.
- Alipay: Alipay is a global wallet from Ant Group, integrated with Pi Pay's platform and accessible in Cambodia through Bakong. As a broad incumbent with deep Chinese tourist and cross-border flows, it constrains Pi Pay's ability to capture international and tourist spending.
- ACLEDA Bank (Mobile Banking): ACLEDA is one of Cambodia's largest commercial banks and MFIs, with a mobile banking and payment app used by consumers and merchants. As a bank-led incumbent, it competes with Pi Pay on payment accounts, transfers, and merchant acquiring.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Pi Pay social profiles
Digital presencePi Pay compliance and trust
Trust signalCompliance2 records
Pi Pay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pi Pay leadership team
Management profileNumber of profiles
Profiles2 records
Pi Pay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pi Pay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pi Pay
What does Pi Pay do?
Pi Pay operates a mobile payment platform in Cambodia that enables consumers to make cashless payments, transfer money, pay bills, and access a UnionPay-branded debit card linked to their wallet. The platform also provides merchants with POS payment acceptance tools and operates the SmartLuy cash agent network for cash-in and cash-out services across Cambodia.
Is Pi Pay a public or private company?
Pi Pay is a private company. It is classified as corporate owned and is currently operating.
When was Pi Pay founded?
Pi Pay was founded in 2016. It employs 51 to 100 people.
Where is Pi Pay based?
Pi Pay is headquartered in Phnom Penh, Cambodia, in the Asia region.
How does Pi Pay make money?
Four revenue lines are on record. Transaction Processing Fees are the primary driver. The others are cash In/Out Fees, merchant Services and in-App Advertising.
Who are Pi Pay's main competitors?
Direct peers on record are Cellcard Money, Wing Bank (Wing), PayGo Cambodia, TrueMoney Cambodia and Ly Hour Pay (Ly Hour Group). Broad incumbents are WeChat Pay, UnionPay International, ABA Pay (ABA Bank), Alipay and ACLEDA Bank (Mobile Banking).
Does Pi Pay have an API?
No public API is recorded for Pi Pay.
What industry is Pi Pay in?
Pi Pay's product category is Mobile Payment Platform. Its primary akta.pro industry code is FSAMABAL, Alternative Payment Method (APM) Acquiring (e.g., BNPL, wallets, local methods), with a secondary code of FSAMAFAB, A2A Payment Initiation Service Providers (PISPs).