Park Dental

What Park Dental does

Park Dental, operating through the professional association PDG, PA, is a doctor-owned, multi-location dental group practice founded in 1972 by Dr. Gregory Swenson and Dr. Brian 'Bud' Murn in Brooklyn Center, Minnesota. The company delivers comprehensive general and specialty dental services — preventive care, restorative procedures (crowns, fillings, bridges, dentures), cosmetic treatments (veneers, whitening, clear aligners, orthodontics), and advanced services (dental implants, root canals, extractions, periodontics, TMJ, sleep apnea, sedation dentistry, and emergency care) — through 54 locations across the Twin Cities metro, greater Minnesota, western Wisconsin, and Surprise, Arizona. Operationally, each clinic uses state-of-the-art dental technology including CEREC same-day crowns, digital X-rays, CT 3D imaging for implant planning, lasers, and the QDW Electronic Dental Records system; the broader group includes 140+ general dentists organized into doctor-led teams supported by hygienists, assistants, scheduling managers, and practice managers, with the majority of doctors also serving as shareholders.

Park Dental generates revenue primarily through fee-for-service payments from patients and direct insurance billing across a broad set of accepted dental plans; a secondary recurring revenue stream is the Park Dental Care Packages, annual subscription savings plans offered to uninsured patients as an alternative to traditional dental insurance. Go-to-market is predominantly direct-to-consumer, with online scheduling, live chat, a New Patient Concierge (651-464-5596), and a zip-code-based find-a-location tool, augmented by sports-team partnerships (Minnesota Vikings, Minnesota United FC), community programs, and a long-tenured brand presence recognized through six consecutive 'Minnesota's Best Dentist' Star Tribune reader awards (2021-2026) and 4.8/5 stars across 26,740+ Press Ganey-collected reviews. Specialty care is delivered through a longstanding collaborative arrangement with The Dental Specialists, a separately organized multi-specialty group (endodontics, oral maxillofacial surgery, orthodontics, pediatric dentistry, periodontics, prosthodontics) formed in 1999 by former Park Dental specialists, which provides in-network referrals without conventional corporate ownership.

Leadership currently sits with President Dr. Christopher E. Steele (appointed 2019, succeeding Dr. Gulon who served since 2005), under a 501-1,000 employee organization that emphasizes doctor ownership, peer credentialing, AAAHC accreditation (achieved January 2018), and the Vision 2030 long-range strategic plan launched in 2015. The practice reached 50 locations by 2019, celebrated its 50th anniversary in 2022, and in 2026 executed its first expansion outside the Upper Midwest with the opening of Park Dental Surprise in Arizona.

Name

Park Dental

Legal name

PDG, PA

Website

https://parkdental.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Park Dental is a doctor-owned, multi-location dental group practice founded in 1972, operating 54 clinics across Minnesota, Wisconsin, and Arizona with 140+ general dentists delivering comprehensive preventive, restorative, cosmetic, and advanced dental services to families, children, adults, and seniors.

Ownership category

akta.pro rank

Product category

Dental Care Services (Group Dental Practice)

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

General Dentistry Group Practices (HLABAKAB)

Keywords

• General dentistry services
• Preventive dental care
• Restorative dentistry
• Cosmetic dental procedures
• Multi-location dental group

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Patient Service Fees: Direct dental services provided to patients including preventive care (exams, cleanings, X-rays), restorative services (crowns, fillings, bridges), cosmetic procedures (veneers, whitening, aligners), and advanced services (implants, root canals, extractions). Revenue is generated through fee-for-service payments from patients and insurance billing.
2. Dental Insurance Billing: Park Dental accepts most major dental insurance plans as well as many plans from smaller providers. The practice bills insurance directly and handles payment processing for patients.
3. Park Dental Care Packages: Annual dental savings plans for patients without insurance coverage. These packages provide preventive care and discounts on treatments for a standard annual fee, offering an alternative to traditional insurance.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Park Dental is a doctor-owned multi-location dental group practice that provides comprehensive dental services — preventive (exams, cleanings, X-rays, sealants), restorative (crowns, fillings, bridges, full mouth restoration), cosmetic (veneers, whitening, dentures, braces, clear aligners), and advanced (implants, root canals, extractions, periodontics, sedation, sleep apnea, TMJ, emergency care) — to families and individuals through 54+ owned clinics in Minnesota, Wisconsin, and Arizona. The group bills insurance directly for covered patients and sells an annual Park Dental Care Package subscription to uninsured patients as an alternative to traditional dental insurance.

Differentiator

Problem solved

Functional benefit

Brands

• Park Dental Health Centers (PDHC): Former name used when Park Dental joined with three other group practices in 1980.

Products and services

• Dental Exams Routine preventive dental examinations for adult and pediatric patients, delivered as part of Park Dental's preventive care offering across its 50+ practice locations.

Quantifiable outcome

• Nearly 1,000 dental implants placed each year with access to state-of-the-art 3D imaging
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Minnesota United FCminorGTM or Marketing Partner · 1 January 2019Park Dental serves as the 'Trusted Dentist of Minnesota United FC,' the professional soccer team, providing dental care services with associated marketing and brand benefits.
• Minnesota VikingsminorGTM or Marketing Partner · 1 January 2017Park Dental serves as the 'Trusted Dentist for the Minnesota Vikings,' providing dental care services to the NFL team and benefiting from brand visibility through the partnership.
• The Dental SpecialistscoreStrategic or Co-development Partner · 1 January 1999Park Dental's partnership with The Dental Specialists allows seamless referrals for advanced dental care. The Dental Specialists now practice out of multiple locations and consist of 6 dental specialties: endodontics, oral maxillofacial surgery, orthodontics, pediatric dentistry, periodontics and prosthodontics. This collaboration provides educational opportunities and professional growth while ensuring consistent, high-quality care for patients requiring specialty services.
• Press GaneycoreOthersPress Ganey is a nationally recognized firm dedicated to improving patient experience. Park Dental partners with Press Ganey to collect and publish patient satisfaction ratings. Each year over 35,000 Park Dental patients voluntarily complete surveys, generating ratings based on 26,740+ reviews with a 4.8 out of 5 star average.
• The Dental Practice-Based Research Network (DPBRN)minorStrategic or Co-development PartnerPark Dental supports and participates in The Dental Practice-Based Research Network, a consortium committed to advancing knowledge of dental practice. DPBRN's major source of funding is the National Institute of Dental and Craniofacial Research (NIDCR), part of the U.S. National Institutes of Health (NIH). This partnership contributes to advancing practical science for real-world dental practice improvement.
• University of Minnesota Dental SchoolminorOthersSome Park Dental doctors teach at the University of Minnesota Dental School and other community and technical colleges, serving on dental advisory boards and participating in professional dental associations.

Scale indicators6 records

Recent moves17 records

Expansion highlights6 records

Broad incumbents

• Heartland Dental: Largest dental support organization (DSO) in the US, supporting over 2,000 dentists across 40+ states. Directly comparable to Park Dental as a multi-location general dentistry group practice model, though with a far larger national footprint and PE-backed capital structure.
• Aspen Dental: National DSO with 1,000+ locations across 45 states, owned by The Aspen Group (TAG). Comparable to Park Dental as a multi-site dental group practice serving families and offering general, restorative, and specialty services, though with corporate (PE-backed) ownership rather than doctor-owned.
• Pacific Dental Services: PE-backed DSO supporting 900+ dental practices across the US. Comparable to Park Dental as a multi-location dental group practice offering general and specialty services with strong operational infrastructure and technology adoption (CEREC, digital imaging).
• Smile Brands: PE-backed DSO with 600+ affiliated practices across the US under brands like Bright Now! Dental and Castle Dental. Comparable to Park Dental in operating a multi-location general dentistry group with insurance and uninsured patient offerings.
• Great Expressions Dental Centers: Multi-location dental group practice operating 300+ offices across 9 states with general, specialty, and orthodontic services. Comparable to Park Dental in scale, geographic reach across multiple US states, and breadth of services offered.
• Western Dental & Orthodontics: Large DSO with 350+ offices across the western US offering general dentistry, orthodontics, and specialty services. Comparable to Park Dental as a multi-location group dental practice with strong regional density and a family-focused service offering.

Direct peers

• Affordable Dentures & Implants: National dental group practice with 400+ locations focused on dentures, implants, and extractions. Comparable to Park Dental as a multi-site dental group but with a narrower service mix centered on restorative procedures.
• The Dental Specialists: Multi-specialty dental group practice formed in 1999 by Park Dental specialists, operating 6 specialty disciplines (endodontics, oral surgery, orthodontics, pediatrics, periodontics, prosthodontics). Closest partner entity to Park Dental, sharing co-located clinic sites and patient referral pipelines.

Regional players

• HealthPartners Dental Clinics: Multi-location dental group practice operated by HealthPartners in Minnesota and western Wisconsin. Direct regional peer to Park Dental, serving overlapping Twin Cities and western Wisconsin patient populations with comparable general and specialty dental services.
• Associated Dentists: Mid-size multi-location dental group practice based in the Twin Cities metro area. Comparable to Park Dental as a regional general dentistry group serving Twin Cities families, though smaller in scale (single-digit locations).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/parkdentalmn
• YouTubeyoutube.com/user/ParkDentalMinnesota
• Facebookfacebook.com/park-dental-230300427031999
• LinkedInlinkedin.com/company/park-dental
• Instagraminstagram.com/parkdentalpractices

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Park Dental