Myselfie

What Myselfie does

Myselfie ApS is a Danish privately held photo booth rental company (legal entity Myselfie ApS, CVR 37 85 39 09), founded in 2015 as a spin-out of founder Thomas Bennedsen's earlier mobile disco venture Thunder-Power. The company designs and manufactures its own plug-and-play digital photo booth hardware — a self-contained unit integrating a screen, camera, lamp, tripod, and proprietary software — and rents it to private consumers and businesses across six European countries (Denmark, Sweden, Germany, Norway, Finland, Iceland). The core platform (Myselfie 3.0) delivers photos via QR code to guests' phones and stores them in an online gallery hosted on Microsoft Azure Western European servers.

The product portfolio is modular and bundled: a standalone photo booth rental (from 1,499 DKK), a Photo Booth + Audio Guestbook bundle (Myselfie & Mygreetings, from 1,899 DKK), a Photo Booth + Printer bundle (Myselfie & Print, from 3,499 DKK), and an all-in-one premium tier (Myselfie Premium, from 3,899 DKK). Supporting add-ons include themed prop packages (wedding, birthday, student, Christmas, New Year, confirmation, summer party, gala), a QR-based guest photo aggregation service (MyGallery, 99 DKK), and extended gallery storage (149–299 DKK for 12 months to 5 years). Pricing is uniform in DKK, inclusive of VAT, with free GLS delivery and return, insurance, and standard props bundled in every rental.

Myselfie operates a direct-to-consumer e-commerce model through Shopify-powered country storefronts (myselfie.dk, myselfie.se, myselfie.de), supplemented by an enterprise direct-sales channel for corporate customers. The company has completed 50,000+ events, captures roughly 6 million photos per year, and runs photo booths at 100+ locations every weekend in Denmark. It holds a 4.9/5 Trustpilot rating across 5,800+ reviews and is self-described as Denmark's #1 photo booth provider. Key partners include GLS (logistics), Shopify, Microsoft, Klaviyo, QuickPay/Clearhaus, and a curated network of wedding/event industry referrers. The company is bootstrapped with no disclosed external funding.

Name

Myselfie

Legal name

Myselfie ApS

Website

https://myselfie.dk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Myselfie ApS is a Danish privately held photo booth rental company that designs, manufactures, and rents its own plug-and-play digital photo booths to private consumers and businesses across six European countries. It serves weddings, confirmations, birthdays, and corporate events with bundled hardware, software, and themed accessory packages.

Ownership category

akta.pro rank

Product category

Photo Booth Rental Services

NAICS

All Other Consumer Goods Rental (532289), Recreational Goods Rental (532284)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYHSACACAH

Party Photography & Videography Services

Home & Personal Services/Event & Personal Concierge Services/Party & Social Event Services

SECONDARYHSACAFAK

Decor Props & Themed Set Rentals

Home & Personal Services/Event & Personal Concierge Services/Event Rentals (Tents, Furniture, Decor)

SECONDARYHSACADAI

Corporate Event Rentals (Furniture, Staging, Tents)

Home & Personal Services/Event & Personal Concierge Services/Corporate Event & Meeting Services

Keywords

• Photo booth rental
• Event photography
• Party entertainment
• Digital photo booth
• Wedding photo booth

Headquarters

HQ city

Vejle

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure, Supply Chain

Revenue model

1. Photo Booth Rental: Core revenue from renting out self-developed photo booth units (Myselfie) to private consumers and businesses for events. Rental durations include single weekday, weekend, two weekdays, and one week. Revenue is one-time per rental period, with add-on services driving upsells.
2. Photo Printer Rental: Optional add-on to photo booth rental. Customers can add a photo printer to their booking for physical prints. Pricing varies by print format (polaroid vs. photostrip), number of prints (400, 800, 1200), and logo customization.
3. Mygreetings (Audio Guestbook) Rental: Optional add-on audio guestbook service. When booked together with Myselfie, offered at a discounted rate of 400 DKK instead of 999 DKK. Revenue from standalone bookings at 999 DKK.
4. Gallery Storage Extensions: Extended online gallery storage sold as add-on: 12 months for 149 DKK, 2 years for 199 DKK, 5 years for 299 DKK. Addresses customer need to preserve memories beyond the standard 30-day period.
5. Props, Accessories & Theme Packages: Sale of themed accessory packages (wedding, birthday, student, Christmas, New Year, summer party, gala), props, backgrounds, balloons, and frames. These are physical goods purchased alongside or separately from rental.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Myselfie designs, manufactures, and rents out self-developed Plug & Play digital photo booths to private consumers and corporate customers across six European countries for events such as weddings, confirmations, birthdays, and corporate parties. The core rental includes a self-contained unit with screen, camera, lamp, tripod, and integrated software that delivers unlimited HD photos, a digital online gallery, and QR-code instant photo delivery to guests' phones, with optional add-ons including a dye-sublimation printer (Myselfie Print) and an audio guestbook (Mygreetings).

Product overview

Myselfie is a Danish photo booth rental company offering a modular product portfolio centered on its core digital photo booth (Myselfie). The flagship product is a plug-and-play photo booth unit (camera, screen, lamp, tripod, and software) rented for events including weddings, confirmations, birthdays, corporate events, and Christmas parties. The product lineup is organized in tiers and bundles: the standalone photo booth (from 999 DKK), the photo booth paired with the Mygreetings audio guestbook, the photo booth paired with a physical photo printer (Myselfie & Print), and the all-in-one premium bundle combining all three (Myselfie Premium). Supporting the core hardware are digital and physical accessories — MyGallery for guest photo aggregation via QR code, gallery storage extensions (12 months to 5 years), 64-unit activity card sets, prop holders, and extra prop sets. Themed prop and decoration packages (Wedding, Birthday, Student, Christmas, New Year's, Confirmation, Summer Party, Gala) are sold as add-on bundles tailored to specific event types. All offerings include free shipping, insurance, and standard props with the core rental.

Differentiator

Problem solved

Functional benefit

Brands

• Mygreetings: A voice guestbook add-on for the Myselfie photo booth, allowing guests to record personal messages and stories for the host. Launched in 2024.
• Myselfie Print
• MyGallery

Products and services

• Myselfie (Photo Booth) A Danish-developed, plug-and-play digital photo booth rental for events. The rental includes a self-contained unit (screen, camera, lamp, tripod, integrated software) that allows guests to take unlimited HD photos at weddings, confirmations, birthdays, corporate events, and other celebrations. Photos are viewable in a personal online gallery with QR-code instant mobile delivery and optional slideshow feature. Free props, insurance, and shipping are included.
• Mygreetings (Lydgæstebog) A retro-styled digital audio guestbook rental accessory. Guests lift a vintage telephone handset to record personal voice messages and stories for the host. All recordings are uploaded to the customer's personal gallery as audio files after equipment return. Can be booked standalone or as a discounted bundle with the core photo booth.
• Myselfie & Mygreetings (Photo Booth + Audio Guestbook Bundle) A bundled rental pairing the core Myselfie photo booth with the Mygreetings audio guestbook, offering both photo and voice-capture capabilities at a discounted combined price versus booking each separately.
• Myselfie & Print (Photo Booth with Printer) A bundled rental combining the core Myselfie photo booth with an on-site dye-sublimation photo printer. Guests receive physical prints immediately after taking a photo in either polaroid (15x10 cm) or photostrip (15x5 cm) format. Print runs of 400, 800, or 1,200 prints available; custom logos on prints offered as paid add-on.
• Myselfie Premium The top-tier rental package combining the core photo booth, on-site photo printer (polaroid or photostrip), and Mygreetings audio guestbook into a single bundle. Positioned as the complete entertainment solution for events requiring all three components. Pricing varies by print quantity and logo customization.
• MyGallery Fest-Billeder (Guest Photo Aggregation) A QR-code-based service that aggregates photos and videos taken by event guests on their own phones into a single shared online gallery. Hosts display a personalized QR code at the venue; guests scan and upload directly from their mobile device. Includes up to 100 GB of storage (approximately 20,000 photos or 8-16 hours of video). No app, login, or software installation required.
• Forlæng Dit Online Galleri (Gallery Storage Extension) An optional paid extension that prolongs photo gallery access beyond the standard 30-day retention period. Available in 12-month, 2-year, and 5-year options. Photos stored on Microsoft West European servers.
• Themed Prop and Decoration Packages Curated themed prop and decoration bundles sold as add-ons for specific event types. Available packages include Wedding Package (499 DKK), Birthday Package (450 DKK), Student Package Red or Blue (350 DKK each), Christmas Package (299 DKK), Confirmation Package (350 DKK), New Year Package (350 DKK), Summer Party Package (420 DKK), and Gala Package (499 DKK). Each contains themed props, balloons, banners, backdrops, and accessories tailored to the event.

Quantifiable outcome

• 4.9/5 Trustpilot rating with over 5,800 reviews
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature8 records

Partnerships

14 partnerships are on record, tiered minor and core.

• Bryllup.dkminorGTM or Marketing PartnerDenmark's ultimate wedding portal. Bryllup.dk provides wedding planning resources, tips, tricks, fairs, and magazines. Listed as a recommended partner on Myselfie's collaboration partners page, likely driving referral traffic for wedding bookings.
• DiningSixminorGTM or Marketing PartnerCatering and food services for events of all kinds. Listed as a recommended partner on Myselfie's collaboration partners page, likely referring catering clients to the photo booth service.
• Morten ElsborgminorGTM or Marketing PartnerProfessional wedding photographer. Listed as a recommended partner on Myselfie's collaboration partners page. Likely refers wedding clients to Myselfie and vice versa.
• Makeup Your WeddingminorGTM or Marketing PartnerMakeup and hair services for brides and bridal parties. Listed as a recommended partner on Myselfie's collaboration partners page.
• PanayotisminorGTM or Marketing PartnerBridal gown boutique in Vejle serving weddings, confirmations, and parties. Listed as a recommended partner on Myselfie's collaboration partners page.
• Thunder-PowercoreStrategic or Co-development PartnerDJ, mobile discotheque, and sound & lighting service. Originally founded by Thomas Bennedsen (Myselfie founder) as a hobby project that spawned the PhotoBox/Myselfie concept. Thunder-Power plays at youth parties, corporate events, confirmations, and weddings across Denmark and internationally. Deep operational synergy as both serve the same event market.
• Nordic PlannersminorChannel Partner/ Reseller/ DistributorProfessional wedding planners with a passionate approach to creating unique, personal, and memorable weddings. Listed as a recommended partner on Myselfie's collaboration partners page.
• Luxit.dkminorGTM or Marketing PartnerParty articles and supplies provider. Their mission is to make parties extraordinary. Their large selection helps customers spice up events. Listed as a recommended partner.
• Book StudenterkørselminorGTM or Marketing PartnerDenmark's largest portal for student transportation providers across the country. Makes it easy to book, with proper conditions and the best student buses. Listed as a recommended partner for student celebration events.
• NuentominorGTM or Marketing PartnerVenue finding service that helps customers find the ideal location for their next event. Listed as a recommended partner on Myselfie's collaboration partners page.
• GLS DenmarkcoreOthersPrimary logistics partner for delivery and return of all photo booth equipment. All shipments go through GLS to PakkeShops and business addresses nationwide.
• MicrosoftcoreTechnology or IntegrationMicrosoft Azure/cloud infrastructure hosts the photo gallery (Galleri) system. Data processing agreement in place. Photos stored on Microsoft Western European servers.
• ShopifycoreTechnology or IntegrationE-commerce platform powering myselfie.dk website and online booking system. Shopify handles the storefront, shopping cart, and checkout functionality.
• QuickPay / ClearhauscoreTechnology or IntegrationPayment processing providers. QuickPay and Clearhaus handle credit card payments (VISA, Mastercard, etc.) for the online booking system.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• LumaBooth: Photo booth software for iPad-based photo booths, used by rental companies globally. Comparable to Myselfie's photo booth software for event rentals.
• Snappic: Photo booth software platform powering photo booth rentals globally with digital sharing, GIF/video, and gallery features. Comparable to Myselfie's proprietary software capabilities (QR code delivery, gallery).
• Darkroom Booth: Photo booth software solution for event rental companies. Comparable to Myselfie's proprietary software stack in feature scope (camera capture, gallery, sharing).

Direct peers

• Open Air Photo Booth: UK photo booth rental company offering modern digital photo booths for weddings and corporate events. Similar product positioning and target customer base.
• BoothBox: UK photo booth rental company offering digital and traditional booths for weddings and corporate events with similar accessories and props model.
• Selfiebox: German photo booth rental company offering portable photo booths for weddings, birthdays, and corporate events. Direct competitor in Germany (myselfie.de) with similar rental pricing model and event targeting.
• Magic Mirror Photo Booth: UK-based photo booth rental company offering mirror and traditional photo booths for events. Same target use cases (weddings, corporate events) and rental-as-a-service model.
• Fotobox mieten (BoothBox): German photo booth rental platform offering portable photo booths for events. Comparable product offering and GTM in the German-speaking market where Myselfie also operates.
• FotoBox UK: UK photo booth rental company with a similar direct-to-consumer online booking model and a portable digital photo booth product. Closest analogue in terms of business model (consumer-facing photobooth rental, packaged for events) and product.

Regional players

• Pixelbox: Danish photo booth rental company operating in the same domestic market as Myselfie. Direct competitor for Danish event and wedding bookings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCxx32auDJ5ZugmcBpkfHBxA
• Facebookfacebook.com/myselfiedk
• LinkedInlinkedin.com/company/myselfiedk
• Instagraminstagram.com/myselfie.dk

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Myselfie