Nuento

What Nuento does

Nuento Denmark ApS operates a two-sided online marketplace headquartered in Aalborg Øst that aggregates mobile catering vendors — including food trucks, mobile bars, coffee carts, hot dog carts, BBQ, pizza, burgers, ice cream, Mexican food, pancake carts, and whole-roast suckling pig services — plus party venues and event halls across Denmark. The platform enables customers to search by location and date, view real-time availability calendars, and book and pay online through a fully self-serve flow with live-chat support. Vendors manage their own availability, which syncs to Nuento's extranet, while Nuento charges vendors a service fee and never charges customers a booking fee, guaranteeing price parity with vendor-direct pricing.

The technology stack is built on AWS for hosting, Stripe for payment processing (including two-installment plans and corporate EAN invoicing), Auth0 for identity, Intercom for support chat, SafePay for bank transfers, and Anthropic for AI-assisted conversation analysis that surfaces aggregated insights to vendors. A small in-house team of approximately five named individuals across administration, design, development, marketing, and sales operates the platform. The company is privately held with no disclosed institutional funding, though it maintains DBA brands including Nuento UK (nuento.co.uk), Helstegt, Kaffevogn, and Lej en Pølsevogn.

Nuento serves two primary segments: private event organizers (birthdays, weddings, confirmations, anniversaries) and corporate event planners (Christmas parties, team events, client entertainment), with named corporate customers including Novo Nordisk, LEGO, Adidas, Salling Group, and Copenhagen Municipality. Revenue is generated through marketplace commissions on vendor service fees and venue booking fees, with pricing set by individual suppliers and typically ranging from 2,500 to 20,500 DKK per booking depending on category. Distribution is exclusively online via organic search, content marketing, and social media — no sales team is described.

Name

Nuento

Legal name

Nuento Denmark ApS

Website

https://nuento.dk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Nuento is a Danish online marketplace headquartered in Aalborg Øst that connects event organizers with 200+ mobile catering vendors and party venues across Denmark, also operating in the UK. It generates revenue via vendor service fees and venue booking commissions.

Ownership category

akta.pro rank

Product category

Online Event Catering Marketplace

NAICS

Mobile Food Services (72233)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAFAHAI

Festival, Fair & Event Mobile Concessions

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Food Trucks, Street Food & Mobile Vendors

SECONDARYTHAFAHAF

Mobile Beverage Vendors (Coffee/Juice/Tea Carts & Trucks)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Food Trucks, Street Food & Mobile Vendors

SECONDARYTHAFAHAH

Mobile Specialty Food Vendors (e.g., BBQ, Tacos, Seafood, Ethnic)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Food Trucks, Street Food & Mobile Vendors

SECONDARYHSACAAAE

Vendor Sourcing & Contract Management

Home & Personal Services/Event & Personal Concierge Services/Event Planning & Coordination

Keywords

• Online catering marketplace
• Food truck booking platform
• Mobile catering aggregation
• Event venue marketplace
• Street food booking

Headquarters

HQ city

Aalborg

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Service Fee from Vendors: Nuento charges a service fee to vendors/suppliers who list on the platform. This fee covers platform maintenance and customer support. The service fee is paid by the vendor, not the customer — Nuento explicitly states it never charges customers a service fee. Price guarantee ensures listed prices never exceed the vendor's own prices.
2. Venue Booking Service (Festlokaler): Nuento also facilitates online booking of party venues and event halls across Denmark, acting as a platform between venue owners and renters. Venues are subject to a booking fee/service charge.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Nuento operates a two-sided online marketplace that lets customers across Denmark discover, compare, and book independent mobile catering vendors (foodtrucks, mobile bars, coffee carts, pizza, BBQ, hot dog carts, ice cream, Mexican food, pancake carts, and spit-roast pig) and party venues (festlokaler) for private and corporate events. The platform provides real-time vendor availability, integrated online booking, secure payment processing via Stripe, and a structured refund/mediation policy. Vendors manage their own calendars and listings while Nuento charges a service fee on the platform side, never to customers, with a price-parity guarantee.

Product overview

Nuento operates a two-sided marketplace platform for street food and event services in Denmark. The core platform enables discovery, booking, and payment for mobile catering vendors (foodtrucks, pizza trucks, BBQ, burgers, hot dogs, coffee carts, ice cream carts, Mexican food, pancake carts, mobile bars, spit-roast pig) and party venues (assembly halls, event spaces, community centers) across Denmark. The platform includes supplier management tools, calendar-based availability, and integrates payment processing via Stripe. A companion platform for event venues (festlokaler) allows booking of party spaces with various amenities.

Differentiator

Problem solved

Functional benefit

Brands

• Helstegt: Own microsite providing overview of whole roast suckling pig prices nationwide
• Kaffevogn
• Lej en Pølsevogn

Products and services

• Foodtrucks Mobile food vendor category on the Nuento marketplace offering various cuisines that can be booked for events, bringing freshly prepared food directly to the party location. Targets customers planning private and corporate events.
• Helstegt Pattegris (Roast Suckling Pig) Whole roast suckling pig catering service with accompaniments, a traditional Danish party centerpiece, booked through the Nuento marketplace.
• Pølsevogn (Hot Dog Cart) Mobile hot dog cart service for events, offering quality sausages with various toppings, booked through the Nuento marketplace.
• Pizza Mobile pizza service including wood-fired pizza trucks and Neapolitan-inspired options prepared on-site at events.
• Mobil Bar (Mobile Bar) Mobile cocktail bar service with professional bartenders, including options like flower bars, beer bikes, and premium cocktail carts, booked through the Nuento marketplace.
• Burger Gourmet burger foodtruck service offering flame-grilled burgers, crispy chicken, and all-you-can-eat options prepared on-site at events.
• BBQ Barbecue catering service with smoked meats and grilled specialties prepared on-site at events.
• Kaffevogn (Coffee Cart) Mobile espresso and coffee cart service with professional baristas preparing fresh coffee on-site at events.
• Isvogn (Ice Cream Cart) Mobile ice cream and gelato cart service for events, offering Italian-style gelato prepared on-site.
• Mexicansk (Mexican Food) Mexican street food catering including tacos, burritos, and authentic Mexican dishes prepared on-site at events.
• Pandekagevogn (Pancake Cart) Mobile pancake and crepe cart service offering freshly made sweet and savory pancakes at events.
• Festlokaler (Event Venues) Online booking platform for party venues, assembly halls (forsamlingshuse), and event spaces across Denmark, including facilitators, selskabslokaler, and community halls, with a booking fee/service charge.
• Vendor Service / Marketplace Listing (Bliv partner) Self-service platform offering for mobile catering vendors and venue owners to list their services, manage availability calendars, accept bookings, and receive payments through Nuento, subject to a service fee paid by the vendor.

Quantifiable outcome

• Vendor response within 24 hours of booking request
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature3 records

Partnerships

14 partnerships are on record, tiered minor and core.

• B EntertainedminorGTM or Marketing PartnerB Entertained is Nuento's partner for booking entertainment for events. They offer both well-known and up-and-coming artists, providing guidance and advice to help customers find the perfect entertainment for their events — from corporate Christmas parties to private birthday celebrations.
• EventechminorGTM or Marketing PartnerEventech provides rental of quality sound, lighting, and AV equipment and also offers booking of musical entertainment in the form of live music or DJs. Based in Nørresundby near Aalborg, they are dedicated to delivering and creating unforgettable experiences in Northern Jutland.
• MyselfieminorGTM or Marketing PartnerMyselfie offers photo booth experiences for events, providing guests with fun and memorable photos in high quality. Customers receive 10% discount on Myselfie when booking a venue on Nuento, creating a cross-promotional partnership.
• FoodtruckersminorChannel Partner/ Reseller/ DistributorFoodtruckers sells, rents, and leases food trucks, trailers, and bikes for all types of food concepts. As an official Caselani partner, they offer everything from retro-inspired trucks to fully customized solutions, and have supplied vehicles to Joe & The Juice, Meyers, and Coca-Cola.
• KollekminorChannel Partner/ Reseller/ DistributorKollek is a collective purchasing portal that distributes standardized operational supplies including packaging, cleaning products, and hygiene products for food trucks. Through Kollek, food truck operators can achieve bulk purchasing advantages and pallet prices.
• HelstegtminorChannel Partner/ Reseller/ DistributorHelstegt is Nuento's own microsite offering a simple overview of prices for whole-roasted suckling pig (helstegt pattegris) across Denmark.
• KaffevognminorChannel Partner/ Reseller/ DistributorKaffevogn is Nuento's own microsite offering a simple overview of prices for coffee carts across Denmark.
• Lej en PølsevognminorChannel Partner/ Reseller/ DistributorLej en Pølsevogn is Nuento's own microsite offering a simple overview of prices for hot dog carts on Funen, Zealand, and Jutland.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS is used for database hosting and operations. Customer data is stored securely with appropriate data protection measures.
• StripecoreTechnology or IntegrationStripe handles all payment processing on the platform including credit/debit card transactions. It enables online transactions without storing any credit card information on Nuento's systems. Stripe also enables two-installment payment plans for bookings made more than 7 days in advance.
• Auth0coreTechnology or IntegrationAuth0 serves as the login and identity provider for Nuento. When customers log in with their phone number and receive an SMS code, this information is processed securely through Auth0.
• IntercomcoreTechnology or IntegrationIntercom is used for chat and support functions on the Nuento website. It processes personal information such as name, contact details, and order details during customer or vendor communications. Data is stored for up to 9 months after last activity, then automatically deleted.
• AnthropiccoreTechnology or IntegrationAnthropic is used for automated analysis of conversation content on the platform. The provider acts as a data processor under a data processing agreement, and any transfer outside the EU/EEA is covered by Standard Contractual Clauses (SCC).
• SafePaycoreTechnology or IntegrationSafePay handles bank transfer payments as an alternative to card payments. Bank payment is currently only available for orders from Danish vendors.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hire Space: UK venue booking marketplace for events and parties. Direct geographic and functional analog to Nuento UK's festlokaler side, serving a comparable UK SMB event market.
• Peerspace: Online marketplace for booking unique event venues and short-term spaces. Directly comparable to Nuento's festlokaler (party venue) booking offering — same venue-marketplace model applied to events.
• ezCater: US corporate catering marketplace connecting businesses with local caterers. Closest direct analog to Nuento in business model — two-sided marketplace with vendor service fees and structured booking/payment flow.
• Fooda: Workplace food and pop-up catering marketplace that brings food vendors into offices. Comparable two-sided platform model connecting mobile/pop-up food vendors with corporate demand.
• The Knot Worldwide: Wedding vendor marketplace (The Knot + WeddingWire). Highly comparable because Nuento serves the Danish wedding/celebration market, aggregating vendors in a structured booking flow.
• CaterTrax: Catering ordering and management platform for corporate and institutional clients. Comparable in providing a structured marketplace/ordering layer between caterers and event organizers.
• GigSalad: Event services marketplace connecting customers with vendors for entertainment, catering, and event needs. Comparable horizontal marketplace model aggregating independent event suppliers.

Broad incumbents

• Eventbrite: Broad events marketplace and ticketing platform. Adjacent rather than direct — overlapping on event discovery and ticketing infrastructure but not specialized in vendor catering/venue aggregation.
• Headout: Global experiences and event marketplace. Broad incumbent in event-services aggregation; comparable marketplace DNA but focused on consumer experiences rather than mobile catering.

Emerging players

• Splacer: Boutique venue marketplace for events. Comparable to the festlokaler side of Nuento with a narrower, more curated supply base and similar self-serve booking flow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nuento.dk
• LinkedInlinkedin.com/company/nuento
• Instagraminstagram.com/nuento.dk
• Xx.com/nuento_dk

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nuento