Kettydo+

What Kettydo+ does

Kettydo+ (legal entity Kettydo S.r.l.) is an Italian engagement strategy designer and MarTech company founded in 2012, headquartered in Milan with a technology and research office in Bologna. The company operates a hybrid professional-services-plus-platform business: it provides strategic consulting, experience and engagement design (UX, personas, service system design), consumer engagement (content, gamification, creative campaigns, social media management), and customer loyalty services (loyalty program design, CRM, brand community, operations) to enterprise clients, and layers these services on its proprietary YouserENGAGE Engagement & Loyalty Suite and the YouserFLYER digital-flyer module. The YouserENGAGE platform is built as a modular suite that integrates with clients' existing technology stacks, centralizes engagement data and supports cross-touchpoint profile enrichment, with version 2.0 (2024) introducing AI-driven content, recommendation and predictive analytics.

The customer book is concentrated in enterprise B2C brands across food and beverage (Lavazza, Mulino Bianco, Pampers, Yakult, Zuegg, Sperlari), retail (Coop Italia, Trony, Regina), energy (Sorgenia, Vivi Energia, Gewiss), banking and insurance (BPER, HDI, BeRebel), manufacturing and consumer goods (Sofidel, Fila, Perfetti Van Melle, Gi Group Holding, GranTerre), and adjacent verticals including oil and gas, automotive and education. Distribution is via direct enterprise sales, competitive pitches and RFPs, with industry awards (NC Awards, Promotion Awards, Touchpoint Awards from 2021 through 2026) used as credibility signals. Revenue is generated through professional services engagements and recurring platform licensing of YouserENGAGE modules; pricing is not publicly disclosed and is quote-based per client scope.

From January 2024 Kettydo+ joined BID Company, HicMobile and UrbiStat to form the A.I.Gen (Advanced Intelligence Generation) group, which was acquired by DGS S.p.A., a company backed by international fund ICG. From January 2026 Kettydo+, together with UrbiStat, was designated the Marketing Data, Engagement & Loyalty Center of Competence of DGS S.p.A. The company holds ISO 27001 (cycle valid to October 2027), ISO 9001 and UNI/PdR 125 gender equality certifications, and is GDPR compliant. Registered share capital is €250,000; financial revenue is not publicly disclosed.

Name

Kettydo+

Legal name

Kettydo S.r.l.

Website

https://kettydo.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Kettydo+ is an Italian engagement strategy designer that combines strategic consulting, customer engagement services and the proprietary YouserENGAGE loyalty platform to serve enterprise B2C brands across F&B, retail, energy, banking, insurance and FMCG in Italy and Europe.

Ownership category

akta.pro rank

Product category

Engagement & Loyalty Consulting Services

NAICS

Marketing Consulting Services (541613), Other Management Consulting Services (541618), Graphic Design Services (541430)

SIC

Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Loyalty, Rewards & Retention Platforms (BPAFAFAH)

akta.pro secondary industry

Sales Support & Customer Retention (Upsell, Win-back, Loyalty) (BPAAABAB)

Keywords

• Customer engagement consulting
• Loyalty program design
• Martech platform solutions
• Digital marketing services
• Consumer engagement strategy

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Strategic Consulting & Agency Services: Kettydo+ provides strategic consulting, design services, and agency services combining strategic consultancy, cutting-edge technology, and agency services. Services include User Experience Design, Personas Design, Service System Design, UX Data Analysis, Content Strategy, Gamification Strategy, Creative Strategy & Campaign, Social Media Management, CRM Strategy, and Loyalty Program design.
2. MarTech Platform Licensing (YouserENGAGE): The company licenses its proprietary YouserENGAGE platform to brands, providing engagement and loyalty tools that integrate with existing platforms. This includes multiple modules for engagement, loyalty, content management, and customer data analysis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Kettydo+ is an engagement strategy designer that combines strategic consulting, a proprietary MarTech loyalty platform (YouserENGAGE and its YouserFLYER module), and digital agency services to design, run, and continuously evolve loyalty programs for large consumer brands. Its work spans experience and engagement design, consumer engagement (content, contests, gamification, social), customer loyalty program design and CRM, all powered by data enrichment and the YouserENGAGE platform.

Product overview

Kettydo+ is an Engagement Strategy Designer offering a platform-plus-services model centered on YouserENGAGE, their proprietary Engagement and Loyalty Suite. The portfolio includes YouserFLYER (digital flyer module), portfolio solutions (LoyaltyEcosystem, EngagementPlatform, Engagement& Loyalty Platform), and service offerings spanning Experience & Engagement Design, Consumer Engagement, and Customer Loyalty. The company also offers a distinctive Loyalty System Methodology—a living, scalable relationship system that integrates strategy, technology, and creativity. YouserENGAGE serves as the core platform enabling data-driven engagement, loyalty programs, and continuous customer relationship management across B2C and B2B clients in sectors including FMCG, food, finance, insurance, fashion, and retail.

Differentiator

Problem solved

Functional benefit

Brands

• YouserENGAGE: Engagement and Loyalty Suite - a Martech platform that integrates with existing technology platforms to enhance engagement strategies, marketing initiatives, and customer data enrichment
• YouserFLYER

Products and services

• YouserENGAGE Engagement & Loyalty Suite Proprietary MarTech Engagement and Loyalty Suite that integrates with existing client platforms to centralize marketing initiatives, data enrichment, and engagement actions, supporting multiple continuously updated modules for loyalty, content, and customer data management.
• YouserFLYER Digital flyer module of the YouserENGAGE suite that transforms promotional flyers into integrated, personalized tools based on user profiles, with geolocation-based product differentiation by store and advanced customer experience functions.
• Experience & Engagement Design Design service offering covering User Experience Design, Personas Design, Service System Design, UX Data Analysis, Brand Website, Mobile Apps, and Ecommerce Design for brands that need integrated experience design.
• Consumer Engagement services Service offering that connects and activates consumers through engaging content, including Content Strategy, prize/contest campaigns, Gamification Strategy, Creative Strategy & Campaign, Social Media Management, and Consumer Data Analysis.
• Customer Loyalty services Service offering that designs and operates loyalty programs end-to-end, including Loyalty Programs design, Brand Community management, CRM Strategy & Management, Rewarding Strategy, Operations & Logistics, and Customer Data Analysis.
• AWorld Sustainability Loyalty Platform Engagement and loyalty platform co-launched with AWorld in June 2022 that enables brands to build sustainability-based loyalty and engagement strategies.

Quantifiable outcome

• My Lavazza won Subscription Program award and Best Performance Special Prize at Promotion Awards 2026
• +2 more outcomes

Named customers24 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• A.I.Gen - Advanced Intelligence GenerationcoreStrategic or Co-development Partner · 22 January 2024Kettydo+ joined A.I.Gen - Advanced Intelligence Generation group along with BID Company, HicMobile, and UrbiStat. The group represents an ecosystem of excellence now part of DGS group, guided by international fund ICG.
• HpaminorStrategic or Co-development Partner · 16 May 2023Launched AI*Start, a starter kit to analyze concrete opportunities that artificial intelligence can create for marketing and business.
• CalicantusminorStrategic or Co-development Partner · 1 December 2020Strategic alliance to unite Engagement with Ecommerce through the E+E model. Combines engagement tools (surveys, quizzes, contests, loyalty, CRM, websites, mobile) with ecommerce capabilities.
• DGS S.p.A.coreStrategic or Co-development PartnerFrom 2024, Kettydo+ is part of DGS group. From January 2026, Kettydo+ together with UrbiStat becomes the Marketing Data, Engagement & Loyalty Center of Competence of DGS S.p.A.
• BID CompanycoreStrategic or Co-development PartnerPart of A.I.Gen group ecosystem of excellence companies including BID Company, HicMobile, and UrbiStat.
• HicMobilecoreStrategic or Co-development PartnerPart of A.I.Gen group ecosystem of excellence companies.
• UrbiStatcoreStrategic or Co-development PartnerPart of A.I.Gen group ecosystem of excellence. From January 2026, together with Kettydo+ forms the Marketing Data, Engagement & Loyalty Center of Competence of DGS S.p.A.
• Osservatorio FedeltàminorOthersAcademic/research partnership for loyalty studies and research.
• Retail InstituteminorOthersRetail industry research and best practice organization partnership.
• Osservatorio BEminorOthersBranded Entertainment research observatory partnership.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kettydo
• Xx.com/kettydo

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kettydo+