What UrbiStat does

UrbiStat S.r.l. is an Italian geomarketing and market research company headquartered in Modena that builds and operates the uGeo platform, a web-based SaaS product built entirely on Google Maps and developed in-house with proprietary econometric and statistical-gravitational models. The platform comprises 19 functional modules covering sociodemographic data, thematic mapping, catchment analysis, competitor databases, scenario simulation, loyalty card analytics, and mobile device tracking across approximately 13 million Italian devices. uGeo provides cross-country comparable analysis across more than 35 countries with support for 6 languages.

The company serves enterprise customers in the retail real estate value chain, including retail real estate investors (e.g., Klepierre Corio, Eurocommercial Properties, ECE, Sonae Sierra), developers, and property managers, as well as retail chains and brands across fashion, food, electronics, home, and grocery (e.g., Zara, Calzedonia, KFC, Leroy Merlin, Maisons du Monde), and professional services firms (JLL, CBRE Global Investors, BNP Paribas Real Estate, EY). UrbiStat monetizes through modular SaaS subscriptions (annual, customized by module and country), bespoke geomarketing studies and feasibility analyses, consumer surveys executed in partnership with certified survey agencies, and white-label custom software deployments.

The firm employs 11-50 staff, operates a Modena headquarters and a Kyiv general office, and is part of the AIGEN Group with UrbiStat International established in 2018 as a European-market-focused subsidiary. Go-to-market combines direct enterprise sales with named Client Leader account management, a self-serve product-led digital channel (ugeo.urbistat.com), content marketing via annual industry publications and a multilingual geomarketing wiki, and event participation at conferences such as MAPIC Italy.

Name

UrbiStat

Legal name

UrbiStat S.r.l.

Website

https://urbistat.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

UrbiStat is an Italian geomarketing and market research firm that sells the uGeo SaaS platform and bespoke retail real estate studies to investors, developers, property managers, and retail chains across 35+ countries.

Ownership category

akta.pro rank

Product category

Geomarketing Software

NAICS

Software Publishers (5132), Marketing Research and Public Opinion Polling (541910)

akta.pro primary industry

GIS & Spatial Data Management Platforms (BPAMANAK)

akta.pro secondary industry

Real Estate Strategy & Portfolio Consulting (Corporate/Institutional) (BPAJANAB)

Keywords

• Geomarketing software
• Retail real estate analytics
• Market research services
• Consumer survey research
• Catchment area analysis

Headquarters

HQ city

Modena

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Data Acquisition, Operations, Infrastructure, Marketing or Sales

Revenue model

1. uGeo Software Subscriptions: uGeo is offered as a modular SaaS subscription. Customers compose their subscription with the functions, databases, and countries they need. Pricing is customized per customer requirements, with personalized subscription plans offered. The platform is accessible online 24/7 with automatic updates. This is the primary revenue stream.
2. Customized Geomarketing Studies & Research: UrbiStat conducts ad-hoc market studies and feasibility analyses for retail investors, developers, and property managers. These include feasibility studies, field analyses, and simulations. Services are tailored to specific client needs and represent a significant professional services revenue component.
3. Consumer Surveys: Coordinated and executed consumer/market research surveys, typically deployed in retail stores, shopping centres, or within specific catchment areas. UrbiStat manages the full research project lifecycle (kickoff, planning, organizing, executing, reporting) in partnership with certified survey agencies.
4. Custom Software Development & Branding: Beyond the base uGeo solution, UrbiStat creates and customizes geomarketing software perfectly adapted to specific client needs. This includes custom graphical interfaces focused on essential business functions, integration of client brand colors and visual elements, and tailored feature sets. Accessible online with multi-user role management.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

UrbiStat sells uGeo, a proprietary web-based geomarketing SaaS platform built on Google Maps that provides real-time territory analysis, catchment area modeling, market share estimation, and scenario simulation across 35+ countries. The company complements this software with customized market research, feasibility studies, and consumer survey services targeted at retail real estate investors, developers, property managers, and retail chains.

Product overview

UrbiStat provides a unified geomarketing platform called uGeo along with market research services. The flagship product uGeo is a web-based software available 24/7 across PC, tablet, and smartphone, built on Google Maps for territory visualization. The platform offers 19 functional modules including AdminInfo (sociodemographic data), Thematic Maps, Target (catchment analysis), Economics, Players (competitor database), Overlap, Scenarios, Audit, Fidelity Cards, MS Model, Prediction Model, Sector, Brand, High Street & Walk Score, User Database, Real Estate, and Mobile modules. The platform covers more than 35 countries with translations in 6 languages. Complementing the software, UrbiStat offers consumer surveys, feasibility studies, field analysis, and ad hoc market research services for retail investors, developers, and property managers.

Differentiator

Problem solved

Functional benefit

Brands

• uGeo: The company's flagship software platform for geomarketing and market analysis data.

Products and services

• uGeo Software Platform A web-based geomarketing SaaS platform available 24/7 on PC, tablet, and smartphone, built entirely on Google Maps for intuitive territory control. Offers real-time updates, multi-user access, and cross-country analyses across more than 35 countries with multilingual support in 6 languages. Includes 19 functional modules (AdminInfo, Thematic Maps, Target, Economics, Players, Overlap, Scenarios, Audit, Fidelity Cards, MS Model, Prediction Model, Sector, Brand, High Street & Walk Score, User Database, Real Estate, Mobile Data) for catchment area analysis, market share estimation, scenario simulation, and sales forecasting. Targeted at retail real estate investors, developers, property managers, and retail chains.
• uGeo Mobile App Android mobile application available on the Google Play Store providing territory analysis on the go for registered uGeo users. Includes select modules such as Isocrone, Brand, and AdminInfo, enabling access to core geomarketing capabilities from mobile devices.
• Consumer Surveys Ad-hoc consumer and market research surveys designed for retail environments such as shopping centers and retail parks. Delivered through a five-phase methodology (kickoff, planning, organizing, executing, reporting) coordinated by UrbiStat's research team and executed in partnership with certified survey agencies. Targeted at retail property managers and brand operators seeking consumer insight in their catchment areas.
• Customized Geomarketing Studies and Feasibility Research Bespoke market research, feasibility studies, field analyses, and ad-hoc simulations conducted for retail investors, developers, and property managers. Uses UrbiStat's proprietary gravitational models and prediction models to deliver cost/benefit analyses, impact studies, and expansion or acquisition assessments tailored to specific client needs.
• Custom uGeo Software Development and White-Label Branding Fully customized geomarketing software built on the uGeo platform, tailored to specific client requirements. Includes custom graphical interfaces focused on essential business functions, integration of client brand colors and visual elements, and tailored feature sets. Delivered as a white-label online platform with multi-user role management.

Named customers36 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Google (Google Maps)coreTechnology or IntegrationuGeo is built entirely on the Google Maps interface. UrbiStat is a Google partner utilizing Google technologies for geocoding, georeferencing, and visualization of large volumes of data. This technology partnership enables the platform's intuitive map-based user experience and geographic analysis capabilities.
• ISTAT (Istituto Nazionale di Statistica)coreOthersPrimary data provider for Italian territory. UrbiStat integrates ISTAT socio-demographic data including municipal boundaries, population figures, family data, foreign resident statistics, age classes, civil status, natural and migratory balance, employment data, consumption indices, disposable income, and tourism statistics. ISTAT data is updated annually and forms the foundation of Italian market analyses in uGeo.
• Statistics DenmarkcoreOthersData provider for Danish territory. Provides socio-demographic, economic, and administrative data including population, families, civil status, foreign residents, age classes, consumption data, and disposable income. Data used to update uGeo Denmark coverage.
• Statistics Austria (STATISTIK)coreOthersData provider for Austrian territory. Provides socio-demographic data including population, families, foreign residents, age classes, labor force, employment, and tourism statistics. Data feeds uGeo Austria platform updates.
• STATEC (Luxembourg Statistics)coreOthersData provider for Luxembourg territory. Provides socio-demographic and economic data including labor force, consumption by product category, and disposable income statistics.
• Certified Survey AgenciesminorStrategic or Co-development PartnerUrbiStat works exclusively with certified survey agencies that guarantee high quality standards in data collection for consumer surveys. These agency partners handle fieldwork and survey administration while UrbiStat manages the research design, methodology, and in-house analysis and reporting.
• AIGEN GroupcoreOthersUrbiStat is part of the AIGEN Group (parent company). The group is mentioned in the context of UrbiStat's whistleblower policy and DPO contact ([email protected]), suggesting AIGEN is the parent holding company overseeing data protection governance.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Placer.ai: US-based foot traffic analytics platform using mobile location data for retail real estate, commercial real estate, and CPG clients. Comparable through its retail-focused analytics and panel-based mobile data approach.
• Buxton: US analytics firm specializing in retail site selection, customer profiling, and trade area analysis for retail chains. Comparable through its retail-specific geomarketing and customer analytics focus.
• Geoblink: Spanish retail location intelligence platform providing catchment analysis, market potential, and competitor benchmarking for retailers across Europe. Direct competitor to UrbiStat's uGeo with similar retail-focused use cases and customer base.
• Synergo: Italian geomarketing and retail analytics company providing location intelligence and site selection services, directly competing with UrbiStat in the Italian retail real estate market.

Emerging players

• CARTO: Cloud-native location intelligence platform providing spatial analytics and visualization for retail, CPG, and real estate clients. Comparable through its location-based analytics and retail customer overlap.

Broad incumbents

• Mapbox: Mapping and location platform providing APIs and SDKs for geospatial applications. Comparable as a potential alternative mapping infrastructure underpinning location analytics products like uGeo.
• Esri: Global GIS platform leader whose ArcGIS product family underpins much of the geospatial analytics industry. Comparable as a broad incumbent offering location analytics capabilities that can substitute for some uGeo functions in larger organizations.
• Pitney Bowes (Location Intelligence): Established provider of location intelligence, customer data, and geospatial analytics with deep retail and CPG client base. Comparable through its enterprise demographic and location data offerings.

Regional players

• Tactiva (formerly GiGa Infosystems): Italian provider of market intelligence and location analysis solutions for retail and real estate, with overlap in the Italian geomarket research space served by UrbiStat.

Others

• CBRE (Location Intelligence practice): Global real estate services firm with internal location intelligence capabilities serving retail occupiers and investors. Already a customer of UrbiStat, but also competes with in-house analytics solutions for enterprise real estate advisory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/urbistat

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UrbiStat