Carolinas Dermatology and Plastic Surgery

What Carolinas Dermatology and Plastic Surgery does

Carolinas Dermatology and Plastic Surgery is a privately held, physician-owned dermatology and plastic surgery medical practice headquartered at 1777 Saint Julian Place in Columbia, South Carolina. It operates four office locations across two markets: three in Columbia (a main dermatology office, a plastic surgery office, and a Northeast Columbia dermatology office) and one in Florence, serving the Midlands and Pee Dee regions of South Carolina. The practice is staffed by 10 physicians and 2 physician assistants and offers a comprehensive service mix spanning medical dermatology (including Mohs micrographic surgery and dermatopathology), cosmetic dermatology (Botox/Dysport/Xeomin, Juvéderm, Kybella, Radiesse, Restylane, CoolSculpting, Ellacor, laser treatments, microneedling), and plastic and reconstructive surgery (facial, breast, and body procedures led by Dr. W. McIver Leppard, the practice's board-certified plastic surgeon).

The business operates a dual-channel revenue model. The primary channel is in-person clinical care across all four offices, where medical dermatology and Mohs surgery are billed through insurance (the practice accepts more than 30 plans including Aetna, Blue Cross Blue Shield, Cigna, Medicare, and United Health Care) and cosmetic procedures plus plastic surgery are predominantly private-pay. The secondary channel is a direct-to-consumer e-commerce storefront (shop.carolinasdermatology.com) selling a proprietary, medical-grade skincare line of approximately 50 SKUs across cleansers, serums, moisturizers, masks, sunscreens, scar care, and bundled kits (Acne Kit, Anti-Aging Kit, Brightening Kit), with most products available under a subscription billing option offering up to 15% discount. Go-to-market combines a formal provider referral program with a 4-business-day urgent-referral SLA, online appointment requests, social media presence on Facebook and Instagram, and patient testimonials hosted on the practice's website.

Name

Carolinas Dermatology and Plastic Surgery

Legal name

Carolinas Dermatology and Plastic Surgery

Website

https://carolinasdermatology.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Carolinas Dermatology and Plastic Surgery is a private, physician-owned dermatology and plastic surgery practice operating four offices across Columbia and Florence, South Carolina, delivering medical dermatology, cosmetic injectables and body contouring, Mohs surgery, and plastic surgery, plus a proprietary medical-grade skincare e-commerce line, to individual patients in the Midlands and Pee Dee regions.

Ownership category

akta.pro rank

Product category

Dermatology and Plastic Surgery Medical Practice

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industries

General & Medical Dermatology (HLAKACAA), Mohs Surgery & Skin Cancer (Dermatologic Oncology) (HLAKACAD), Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN)

Keywords

• Medical dermatology services
• Cosmetic dermatology treatments
• Mohs micrographic surgery
• Plastic and reconstructive surgery
• Medical-grade skincare products

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medical Dermatology Services: Patient fees for medical dermatology services including skin examinations, skin cancer treatment, and medical dermatology procedures.
2. Cosmetic Dermatology Services: Patient fees for cosmetic procedures including injectables, laser treatments, CoolSculpting, and skin enhancement procedures.
3. Plastic Surgery Services: Surgical procedures including breast augmentation, facelifts, body sculpting, and reconstructive surgery.
4. Mohs Micrographic Surgery: Specialized skin cancer surgery with pathology performed during the procedure for complete cancer removal.
5. E-commerce Product Sales: Online sales of medical-grade skincare products through their e-commerce platform with subscription options (save up to 15%).
6. Skincare Products: Direct-to-consumer sales of medical-grade skincare products including Brightening C Serum, Retinol + Bakuchiol Serum, Clarifying Pads, and regimen kits.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Carolinas Dermatology and Plastic Surgery is a multi-specialty medical practice providing medical dermatology (skin cancer screening/treatment including Mohs micrographic surgery), cosmetic dermatology (injectables, CoolSculpting, Ellacor, laser treatments, microneedling), and plastic and reconstructive surgery (face, breast, and body procedures) across three South Carolina clinic locations. The practice also sells its own line of medical-grade skincare products and bundled regimen kits through a direct e-commerce storefront with subscription options.

Product overview

Carolinas Dermatology and Plastic Surgery operates as a dermatology and plastic surgery medical practice with four service pillars: Medical Dermatology (including Mohs Micrographic Surgery, dermatopathology), Cosmetic Dermatology (injectables, laser treatments, body contouring), Plastic Surgery (facial, breast, and body procedures), and an e-commerce skincare shop. The practice offers cosmetic injectables including Botox, Dysport, Xeomin, JUVÉDERM, Kybella, RADIESSE, and Restylane. Cosmetic treatments include CoolSculpting, Ellacor, laser treatments (hair removal, tattoo removal), and microneedling. The online shop sells medical-grade skincare products including serums (Brightening C Serum, Retinol+Bakuchiol, Phyto Correcting), cleansers, moisturizers, masks, and bundled kits (Acne Kit, Anti-Aging Kit, Brightening Kit). The practice uses a secure patient portal (modmedapp.com) for appointment management and provider communication.

Differentiator

Problem solved

Functional benefit

Brands

• Carolinas Dermatology Shop: Online e-commerce platform for purchasing medical-grade skincare products

Products and services

• Medical Dermatology Services Comprehensive medical dermatology services for adult and family patients in the Columbia and Florence, SC service area, including diagnosis and treatment of skin conditions such as acne, eczema, psoriasis, and skin cancer screening. Provided by 10 physicians and 2 physician assistants across multiple clinic locations, with insurance accepted from 30+ plans.
• Mohs Micrographic Surgery Precise surgical technique for skin cancer removal, offering the highest potential recovery rate with maximum preservation of healthy tissue and on-site pathology during the procedure. Indicated for skin cancer patients in the Midlands and Pee Dee service areas.
• Plastic and Reconstructive Surgery Plastic and reconstructive surgical procedures including facial procedures (facelift, brow lift, blepharoplasty, otoplasty, neck lift, fat grafting), breast procedures (augmentation, lift, reduction, implant exchange/removal, male breast reduction), and body procedures (tummy tuck, arm lift, liposuction, body sculpting, mommy makeover, scar revision), plus Mohs reconstruction. Delivered by a double board-certified plastic surgeon at the Columbia Plastic Surgery office.
• Cosmetic Injectables FDA-approved injectable cosmetic treatments including Botox Cosmetic (wrinkle reduction), Dysport (frown lines), Xeomin (cervical dystonia/blepharospasm), JUVÉDERM line (hyaluronic acid dermal fillers), Kybella (submental fat reduction), RADIESSE (calcium hydroxylapatite filler), and Restylane line (hyaluronic acid fillers for lips and facial wrinkles). Private-pay cosmetic service for adult patients.
• CoolSculpting Body Contouring FDA-cleared non-invasive body contouring procedure using controlled cooling to target and eliminate diet-and-exercise-resistant fat. Indicated for adult patients seeking non-surgical fat reduction.
• Ellacor Skin Rejuvenation Minimally invasive advanced skin rejuvenation procedure for reducing wrinkles and improving skin texture. Indicated for adult patients seeking cosmetic skin improvement.
• Laser Treatments (Skin Rejuvenation, Hair Removal, Tattoo Removal) Laser-based cosmetic treatments covering general skin rejuvenation and pigmentation correction, laser hair removal for permanent hair reduction, and laser tattoo removal using high-intensity light to break up pigment colors. Indicated for adult patients seeking cosmetic skin improvements.
• Microneedling Collagen induction therapy using fine needles to improve skin texture and reduce scarring. Indicated for adult patients seeking cosmetic improvement in skin texture, scars, or signs of aging.
• Medical-Grade Skincare Products (E-commerce) Direct-to-consumer online shop selling medical-grade skincare products including serums (Brightening C Serum, Retinol + Bakuchiol Serum, Retinol Forte, Bright + Balance Niacinamide Serum), hyaluronic acid products (Advanced HA Therapy, HA Eye Serum, Lip Therapy with HA), sunscreens and tinted SPF (Sun Drops, Mineral Defense, Prime + Protect Tinted SPF 50, Protective AM Moisturizer), cleansers (Glycolic 10% Cleanser, Clarifying Cleanser, Gentle Cleanser, Exfoliating Cleanser, Foaming Cleanser Gly/Sal 2/2), moisturizers and creams (Antioxidant Calming Cream, Hydralite Cream, Restorative Moisturizer, Hydration Peptide Cream+, Necklatage, Repair + Replenish Lipid Cream, Brightening Boost), masks (Live + Be Well Probiotic + Pink Himalayan Salt Mask, Cold Compress Soothing Cucumber Mask, Clay Mint Mask), scar care (Scar Treatment Gel, Daily Scar Care), and targeted treatments (Luminance Lactic Serum, Phyto Correcting Serum, ProteXidine Cellular Repair, ProteXidine Eye Renewal Cream). Products priced from $26 to $461.50 with subscribe-and-save up to 15% off and free shipping over $175.
• Acne Kit (Skincare Regimen) Comprehensive bundled acne treatment regimen combining salicylic acid, glycolic acid, retinol, and sunscreen products. Priced at $132.50 with subscription and save-up-to-15% options.
• Anti-Aging Kit (Skincare Regimen) Five-step medical-grade anti-aging regimen combining clinically tested ingredients for skin repair and protection. Priced at $390 with subscription and save-up-to-15% options.
• Brightening Kit (Skincare Regimen) 360-degree brightening regimen combining melanin-suppressing, exfoliating, and protective products for an even, glowing complexion. Priced at $461.50 with subscription and save-up-to-15% options.

Quantifiable outcome

• 100% had improved facial clarity/radiance (Retinol Forte clinical study at 6 weeks)
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• American Board of Plastic SurgerycoreOthersProfessional accreditation body for plastic surgeons. Dr. Leppard is board certified by ABPS.
• American Society of Plastic SurgeonscoreOthersProfessional membership organization for plastic surgeons. Dr. Leppard is a member.
• Insurance Providers (30+ plans)minorOthersAccepts major insurance plans including Aetna, Blue Cross Blue Shield, Cigna, Medicare, United Health Care, and many others for medical dermatology and Mohs surgery services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• SkinMedica: Allergan Aesthetics/AbbVie medical-grade skincare brand with retinol, HA, growth factor, and post-procedure products directly competing against Carolinas' proprietary e-commerce lineup. Highly relevant peer for the skincare e-commerce stream of the business.
• SkinCeuticals: L'Oréal-owned medical-grade skincare brand with comparable product categories (Vitamin C serums, retinol, sunscreen, post-procedure regimens). Overlaps with Carolinas' e-commerce skincare line in product positioning and target customer (physician-dispensed skincare), making it the most relevant branded competitor on the retail side.

Broad incumbents

• US Dermatology Partners: One of the largest PE-backed dermatology platforms in the U.S., operating hundreds of locations across multiple states. Directly comparable to Carolinas as a multi-specialty dermatology and Mohs surgery group, but at materially larger scale and with corporate backing rather than independent physician ownership.
• Schweiger Dermatology Group: Large Northeast-based dermatology group with a comprehensive medical, cosmetic, and surgical dermatology offering. Comparable service pillars (medical derm, cosmetic injectables/lasers, Mohs surgery) and similar multi-provider group structure, though geographically distant from Carolinas' Carolinas/Florence footprint.
• Advanced Dermatology and Cosmetic Surgery: National dermatology platform offering medical, surgical, and cosmetic dermatology across the Southeast and beyond. Comparable service mix to Carolinas (medical derm, Mohs, injectables, lasers, plastic surgery in select locations) and competes for the same patient base and provider talent in the region.
• Aqua Dermatology: Multi-state dermatology platform operating medical, surgical, and cosmetic dermatology practices primarily in the Southeast. Comparable service mix including Mohs surgery and cosmetic services, and competes with Carolinas for patients and providers across the Southeast U.S.

Emerging players

• ZitSticka: DTC medical-grade skincare brand with subscription offerings; representative of the kind of digitally-native, clinically-positioned skincare challenger that competes for the same physician-dispensed customer that Carolinas reaches through its in-clinic recommendations and e-commerce subscription funnel.

Direct peers

• Piedmont Plastic Surgery & Dermatology: Charlotte, NC-based group practice offering plastic surgery and dermatology services — a near-direct comp to Carolinas' combined derm + plastic surgery model. Comparable mid-size regional multi-specialty group with both medical/cosmetic dermatology and a board-certified plastic surgery team serving the Carolina market.
• Dermatology Associates (various regional groups): Independent regional dermatology practices with the same medical/cosmetic/Mohs service mix as Carolinas. These mid-size independents are the most direct competitive set in non-urban Southeastern markets and face the same PE-consolidation pressure.
• Charlotte Plastic Surgery: Established Charlotte, NC plastic surgery practice offering the same facial, breast, and body procedures (facelift, breast augmentation, tummy tuck, mommy makeover). Direct competitor for plastic surgery patients in the greater Carolina region and shares the same patient demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/carolinas.dermatology
• Instagraminstagram.com/carolinasdermatology

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carolinas Dermatology and Plastic Surgery