What ZitSticka does

ZitSticka is a New York-based skincare brand operating as a DBA under Essor Group Inc (a diversified consumer products conglomerate incorporated in Delaware, USA), founded in 2017 by Robbie Miller and Daniel Kaplan. The company specializes in acne treatment patches built on two proprietary technologies: STICKA TECH™ microdart patches that deliver active ingredients (Salicylic Acid, Peptides, Niacinamide) into deep, early-stage acne, and SUPERSUCK TECH™ hydrocolloid patches for surface-level extraction. The product portfolio is segmented by acne lifecycle stage and use case, including the KILLA line (deep/blind pimples), GOO GETTER (whitehead extraction), UNDERCOVER (invisible daytime wear), HYPERFADE (post-acne dark spots), and DreamHolo (fashion-forward limited editions), plus a topical range (cleanser, mask, moisturizer) and bundles.

The business model combines direct-to-consumer e-commerce (Shopify storefront with Subscribe & Save subscription offering 20% discount) with multi-retailer distribution across Target, CVS, Amazon, and HEB in the US, plus Canada. Pricing ranges from $7.99 entry-level patches to $58+ bundles, with bundling strategy providing 15-57% discounts to drive average order value. The customer base is horizontally segmented across acne-prone consumers (teens through adults), body acne sufferers, and post-acne hyperpigmentation buyers, with 13,952 cumulative reviews indicating meaningful but modest scale. Marketing emphasizes earned media placement in publications including Allure, Vogue, GQ, Elle, and WWD, alongside Instagram, TikTok, and Facebook community-building through the #ZittyCommitee program. Capital structure is light on disclosed institutional backing (one $5M Series A in 2019 led by Boulder Food Group with Unilever Ventures participation), consistent with parent-company operational support under Essor Group Inc.

Name

ZitSticka

Legal name

Essor Group Inc

Website

https://zitsticka.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

ZitSticka is a New York-based acne-treatment skincare brand operating under Essor Group Inc, selling proprietary microdart and hydrocolloid patch technology (KILLA, GOO GETTER, UNDERCOVER, HYPERFADE product lines) plus topicals via DTC e-commerce, subscription, and retail partners including Target, CVS, Amazon, and HEB. Founded in 2017, the company serves acne-prone consumers (teens through adults) across the US and Canada.

Ownership category

akta.pro rank

Product category

Acne Treatment Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB)

akta.pro secondary industries

Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal) (CRADAMAF)

Keywords

• Acne treatment patches
• Microdart skincare
• Hydrocolloid patches
• Blemish care products
• Anti-acne topicals

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchases of acne treatment products including patches (microdart and hydrocolloid), topicals, and bundles. Products sold at various price points from $7.99 to $58.00+. Supports individual unit purchases as well as multi-pack options.
2. Subscription/Recurring: Subscribe & Save program offering 20% discount on auto-replenishment orders. Customers can set delivery frequency (bi-weekly, bi-monthly, or quarterly) and manage subscriptions through account dashboard. Provides predictable recurring revenue and customer retention.
3. Bundles and Kits: Pre-configured product bundles offering discounted pricing (15-57% off) compared to individual item purchases. Includes curated combinations like Power Couple, Better Together, and full-body clearing kits.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

ZitSticka designs, manufactures, and sells acne treatment patches built on proprietary microdart (STICKA TECH™) and hydrocolloid (SUPERSUCK TECH™) technologies. The core range covers deep, early-stage pimples (KILLA microdart products), whitehead extraction (GOO GETTER), invisible daytime coverage (UNDERCOVER), and post-acne dark spots (HYPERFADE), complemented by topicals, body patches, nose strips, limited-edition collections, curated bundles, and a 20% Subscribe & Save program sold DTC and through Target, CVS, Amazon, and HEB.

Product overview

ZitSticka offers a comprehensive acne-fighting skincare platform centered around two proprietary patch technologies: STICKA TECH™ (microdart patches) for deep, early-stage zits and SUPERSUCK TECH™ (hydrocolloid patches) for surface-level extraction. The core patch portfolio includes KILLA Kit and KILLA ACNE Extra Strength (microdart patches for blind/deep pimples), GOO GETTER (hydrocolloid surface extraction), UNDERCOVER (ultra-sheer invisible patches), and HYPERFADE (dark spot treatment). Topicals include HydraDew Moisturizer, CUSHION CLEANSE, PORE VAC Clay Mask, and PRESS REFRESH sheet mask. The company operates on a bundle strategy with curated kits (Power Couple, SOS KIT, Better Together) and limited editions (Goo Getter DreamHolo, Jonboy Tattoo collaboration). Products are available via direct-to-consumer subscription, major retailers (Target, CVS, Amazon, HEB), and emphasize dermatologist-tested, clean formulations.

Differentiator

Problem solved

Functional benefit

Brands

• KILLA: Microdart patch technology for deep, blind pimples and early-stage acne. Features products like KILLA Kit and KILLA ACNE Extra Strength.
• GOO GETTER
• UNDERCOVER
• HYPERFADE
• DreamHolo Collection

Products and services

• KILLA Kit Microdart Patches Microdart patches for deep, blind pimples. Each patch uses 24 microdarts to deliver potent ingredients like Salicylic Acid and Hyaluronic Acid into early-stage acne; sold from $9.99 for a 4-pack and rated 4.4/5 across 7,495 reviews.
• KILLA ACNE Extra Strength Microdart Patches Fast-acting microdart patch with 2% Salicylic Acid, designed for deep, early-stage acne. Marketed as 5x stronger than average patches, includes CLEANA skin-prep swabs; available in 4-pack and 20-pack options starting at $14.99, rated 4.5/5 across 188 reviews. 85% of consumer-study participants agreed it reduced zit color and size.
• KILLA Mini Microdart Pimple Patches Compact microdart patches for targeted treatment of small, deep, under-the-skin bumps; entry-level 4-pack starting at $7.99.
• GOO GETTER Hydrocolloid Surface Pimple Patches Hydrocolloid surface-extraction patch for whiteheads and surface-level zits, infused with Niacinamide, Salicylic Acid, Vitamin C, and Tea Tree; available in 36-, 72-, and 108-pack sizes from $9.99, rated 4.6/5 across 559 reviews. 97% of consumer-study participants reported their skin appeared clearer after use.
• UNDERCOVER Ultra Sheer Hydrocolloid Pimple Patches Ultra-thin, invisible hydrocolloid patches for discreet daytime spot treatment under makeup, infused with Azelaic Acid, Cica, and Tea Tree; biodegradable material; 36-pack from $12.99.
• Goo Getter DreamHolo Collection Holographic-design limited-edition pimple patch powered by the Goo Getter hydrocolloid formula, targeting late-stage, poppable zits; priced at $9.99.
• UNDERCOVER Liquid Patch Lightweight liquid formula that dries completely clear, creating a breathable protective shield for breakout-prone skin.
• HYPERFADE Microdart Blur Patches Microdart patch for post-acne dark spots, formulated with Vitamin C, Kojic Acid, and Arbutin to brighten and fade hyperpigmentation; from $11 for a 4-pack, rated 4.1/5 across 595 reviews.
• GOO GETTER Body Patches Supersized hydrocolloid patches designed for body breakouts and larger surface areas (chest, back, shoulders).
• GOO GETTER Nose Strips Nose-contour hydrocolloid strips designed to absorb impurities and unclog pores for blackhead treatment.
• HydraDew Moisturizer Daily moisturizer formulated for blemish-prone skin that provides hydration while supporting overall skin health.
• CUSHION CLEANSE Balancing Facial Cleanser Balancing facial cleanser with hydrating acids formulated for acne-prone skin.
• PORE VAC Clearing Clay Mask Clearing clay mask for congested skin that helps unclog pores and refine texture.
• PRESS REFRESH Soothing Sheet Mask Soothing sheet mask drenched in Salicylic, Glycolic, and Lactic acids for twice-weekly use on acne-prone skin.
• ZitSticka x Jonboy Tattoo Undercover Patches Limited-edition hydrocolloid patches featuring stylish tattoo-inspired designs by Jonboy Tattoo, fusing skincare with artistic self-expression.
• Power Couple Bundle Acne-clearing patch combo combining microdart and hydrocolloid technologies priced at $58.00 (21% off vs. $73.00 individual).
• Better Together KILLA + HYPERFADE Bundle Bundle pairing KILLA microdart acne patches with HYPERFADE dark-spot corrector patches, priced at $44.20 (15% off).
• SOS Kit Emergency patch pack combining deep and surface zit treatment for on-the-go use, priced at $9.99.
• Head-to-Toe Clearing Kit Comprehensive kit combining pimple patches and a probiotic body cleanser for full-body acne care.
• Full Body Clear Kit Kit combining face and body acne treatment products for comprehensive clearing.
• Coast Is Clear Bundle Bundle combining deep-access treatment with irritation-soothing products for comprehensive acne care.
• Hit & Hide Kit Kit combining invisible pimple patches with hydrocolloid patches for comprehensive spot treatment.
• Subscribe & Save Program Auto-replenishment subscription program offering 20% off every order, with bi-weekly, bi-monthly, or quarterly delivery cadence and full subscription-management dashboard.

Quantifiable outcome

• 85% agreed KILLA ACNE Extra Strength helped reduce zit color and size
• +8 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• TargetcoreChannel Partner/ Reseller/ DistributorMajor US retail partner offering ZitSticka products in-store and online. Target carries the full range of ZitSticka acne treatment products including patches and bundles.
• CVScoreChannel Partner/ Reseller/ DistributorNational pharmacy chain retail partner making ZitSticka products accessible through CVS stores and online platform.
• AmazoncoreChannel Partner/ Reseller/ DistributorGlobal marketplace distribution partner enabling wide geographic reach and Amazon Prime shipping options for ZitSticka products.
• HEBminorChannel Partner/ Reseller/ DistributorRegional Texas-based grocery chain partner for retail distribution of ZitSticka products in the Southwest US market.
• Jonboy TattoominorStrategic or Co-development PartnerLimited-edition collaboration featuring tattoo-inspired designs on UNDERCOVER hydrocolloid patches. ZitSticka x Jonboy Tattoo collection combines skincare with artistic self-expression.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hero Cosmetics: Maker of Mighty Patch, the leading hydrocolloid pimple patch brand. Directly competes with ZitSticka's GOO GETTER and UNDERCOVER SKUs in the same acne-patch category with comparable DTC + retail distribution.
• Starface: Pimple-patch brand competing head-to-head in hydrocolloid patches with a similar Gen-Z-skewed, design-forward brand aesthetic. Direct overlap with ZitSticka's GOO GETTER, UNDERCOVER, and DreamHolo limited-edition positioning.
• COSRX: Korean skincare brand with a strong acne patch portfolio (Acne Pimple Master Patch). Overlaps with ZitSticka in patch format, salicylic-acid-based formulations, and DTC + Sephora-style beauty retail distribution.
• Peach Slices: Acne-focused K-beauty-adjacent brand selling pimple patches and breakout topicals. Comparable product mix, target demographic (teen/young-adult acne sufferers), and DTC go-to-market motion.
• Rael Beauty: Hormonal-acne-focused skincare brand with patch and topical offerings. Direct overlap in acne patch category and clean-ingredient positioning, with similar Target and DTC distribution.

Broad incumbents

• Proactiv: Long-established acne treatment brand (benzoyl peroxide regimen) sold via DTC, TV infomercials, and retail. Overlaps with ZitSticka on the core acne consumer need but operates a fundamentally different (multi-step regimen) business model.
• La Roche-Posay: L'Oréal-owned dermocosmetics brand with Effaclar acne range. Competes for the same dermatologically-tested, salicylic-acid acne shopper but at much broader scale across global pharmacy retail.
• Differin: Galderma-owned OTC adapalene acne treatment with strong retail footprint at Target, CVS, and Walmart. Competes for the same early-stage-acne consumer with a clinically active OTC ingredient at mass-market price points.
• Drunk Elephant: Shiseido-owned clean skincare brand with a blemish-focused range and Sephora-tier prestige positioning. Competes for share of the ingredient-conscious Gen-Z/Millennial acne-prone consumer at the higher end of the price ladder.

Emerging players

• Curology: Telehealth-delivered custom prescription acne treatment. Adjacent in addressing the same acne consumer with a personalized-formulation model; competes for share of acne-care wallet rather than patch shelf space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/zitsticka
• Instagraminstagram.com/zitsticka
• TikToktiktok.com/@zitsticka
• Xx.com/zitsticka

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZitSticka