Super-Pharm Israel
Super-Pharm Israel is an Israeli retail pharmacy and cosmetics chain operating multiple physical branches and an e-commerce platform (shop.super-pharm.co.il), serving individual consumers with a broad assortment of pharmacy, cosmetics, baby, household, electronics, and general merchandise products.
- Company typePrivate
- Founded1978
- HeadquartersHerzliya, Israel
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Super-Pharm Israel does
Super-Pharm Israel (סופר-פארם) is a consumer-facing retail pharmacy and cosmetics chain operating in Israel through two channels: physical retail branches distributed across the country and a dedicated e-commerce platform at shop.super-pharm.co.il. The company serves individual consumers directly, offering a horizontally broad assortment spanning pharmacy and OTC medicines, dermocosmetics and branded cosmetics, personal care, baby and toddler products, food and beverages, home goods, consumer electronics and appliances, optics, toys and games, sport and outdoors, pet supplies, hobbies, fashion, and vehicles and accessories — 16 main product categories in total. The company is registered under the legal name 'Super-Pharm', is domiciled in Israel, and serves only the domestic market with no disclosed international footprint.
The online storefront appears to be built on an SAP Hybris commerce platform, indicated by the URL patterns and '_ui' directory structure, and exposes standard DTC retail features including a shopping cart, coupon redemption, registered-user login, order management, branch locator, and a customer-contact interface. The company also operates a customer loyalty program branded 'Lifestyle Club' (מועדון Lifestyle) intended to drive repeat purchasing across both online and in-store channels. The revenue model is direct retail product sales through both physical branches and the e-commerce site, with pricing set at the individual product level.
No information is disclosed in the source data regarding founding date, ownership structure (no parent company, investors, or shareholders referenced), public/private status, headcount, revenue figures, M&A history, leadership team, or strategic funding activity. The company therefore appears, based solely on available evidence, to be an established operating retailer with a mature omni-channel retail platform, a loyalty program, and an exceptionally broad category footprint, but with limited public disclosure on financial, governance, and ownership dimensions.
Super-Pharm Israel firmographics
Firmographics- Name
- Super-Pharm Israel
- Legal name
- Super-Pharm
- Website
- https://shop.super-pharm.co.il
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Super-Pharm Israel is an Israeli retail pharmacy and cosmetics chain operating multiple physical branches and an e-commerce platform (shop.super-pharm.co.il), serving individual consumers with a broad assortment of pharmacy, cosmetics, baby, household, electronics, and general merchandise products.
- Ownership category
- akta.pro rank
Super-Pharm Israel industry classification
Industry- Product category
- Retail Pharmacy
- NAICS
- Pharmacies and Drug Retailers (45611), Health and Personal Care Retailers (456), Grocery and Convenience Retailers (4451)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912), Retail-Misc General Merchandise Stores (5399), Retail-Variety Stores (5331)
- akta.pro primary industry
- Variety Stores with Pharmacy / Health & Beauty Focus (CRAGAJAL)
- akta.pro secondary industries
- Health & Pharmacy Omnichannel (CRAFAEAK), Supermarket Pharmacies & Front-End Retail (Integrated) (CRAHAAAG)
Keywords
Where Super-Pharm Israel is headquartered
LocationHeadquarters
- HQ city
- Herzliya
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Super-Pharm Israel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Product Sales: Super-Pharm generates revenue through direct retail sales of health, beauty, personal care, baby products, food, electronics, toys, sports equipment, fashion, and pet supplies. Both physical store and e-commerce channels contribute to sales.
Go-to-market motion1 record
Distribution channels2 records
Super-Pharm Israel product offering
Product offeringCore offering
Super-Pharm Israel is a consumer-facing pharmacy chain and cosmetics retailer selling health, beauty, personal care, baby, household, food, electronics, toy, fashion, and pet products through both a network of physical retail branches across Israel and its own e-commerce storefront (shop.super-pharm.co.il). It also operates the paid Lifestyle Club loyalty program for repeat consumers.
Product overview
Super-Pharm Israel operates as a major Israeli pharmacy chain and cosmetics retailer with both physical stores and an online e-commerce platform (shop.super-pharm.co.il). The company offers a comprehensive retail platform featuring a single unified e-commerce product that encompasses 16 main product categories: Food and Beverages, Home, Personal Care, Cosmetics, Dermocosmetics, Infants and Toddlers, Health, Electricity and Electronics, Optics, Toys and Games, Sport and Outdoors, Animals, Creating and Hobbies, Fashion, Vehicles and Accessories. Additional services include a loyalty program called 'Lifestyle Club'. The online platform supports shopping cart functionality, coupon redemption, user registration and login, order management, branch locator, and customer contact features. The platform appears to be built on a responsive web framework (SAP Hybris based on URL patterns and _ui structure).
Differentiator
Problem solved
Functional benefit
Products and services
- Super-Pharm Online Shop
Companies that use Super-Pharm Israel
Customer profileSegments1 record
Ideal customer profiles1 record
Super-Pharm Israel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Super-Pharm Israel partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
Super-Pharm Israel competitors and assessment
Company assessmentBroad incumbents
- Walgreens Boots Alliance: Largest U.S. retail pharmacy chain combining drugstore dispensing with broad general merchandise, beauty, and health-and-wellness categories — the closest global analogue to Super-Pharm's pharmacy-plus-variety model.
- CVS Health: Major U.S. pharmacy retailer integrating pharmacy services with general merchandise, beauty, and convenience categories; comparable in combining regulated pharmacy activity with extensive non-pharmacy assortment.
Direct peers
- Boots (Walgreens Boots Alliance UK): UK's leading pharmacy-led health and beauty retailer combining prescription pharmacy with cosmetics, beauty, baby, and general health products under a unified retail brand — closely mirrors Super-Pharm's positioning.
- Watsons (A.S. Watson Group): Asia's largest health and beauty retailer operating pharmacy, personal care, and cosmetics stores with strong private-label and loyalty programs; comparable to Super-Pharm in combining pharmacy authority with beauty-led assortment.
- Shoppers Drug Mart (Loblaw): Canada's leading pharmacy chain offering prescription dispensing plus cosmetics, beauty, food, electronics, and general merchandise — operates a directly comparable pharmacy-led variety-store model.
- Rite Aid: U.S. drugstore chain offering prescription pharmacy alongside health, beauty, personal care, and general wellness products; a comparable pure-format pharmacy retailer.
Regional players
- Guardian Pharmacy (DFI Retail Group): Leading pharmacy chain across Singapore, Malaysia, and Hong Kong combining pharmacy services with beauty, baby, and health categories — comparable as an omnichannel pharmacy-plus-beauty retailer in adjacent geography.
- Müller (Müller Drogeriemarkt): Large European drugstore chain combining pharmacy-adjacent health, beauty, baby, and household assortment in a single retail format — a regional analogue of Super-Pharm's hybrid format.
- DM Drogerie: European drugstore chain offering health, beauty, baby, food, and household products across a unified retail banner; comparable as a category-broad pharmacy-adjacent retailer.
Emerging players
- Sephora: Global beauty specialty retailer; comparable for Super-Pharm's cosmetics and dermocosmetics category depth and as a competitive anchor for premium beauty wallet share.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Super-Pharm Israel social profiles
Digital presenceSuper-Pharm Israel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Super-Pharm Israel leadership team
Management profileNumber of profiles
Super-Pharm Israel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Super-Pharm Israel M&A and investment
M&A and investmentM&A1 record
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Super-Pharm Israel
What does Super-Pharm Israel do?
Super-Pharm Israel is a consumer-facing pharmacy chain and cosmetics retailer selling health, beauty, personal care, baby, household, food, electronics, toy, fashion, and pet products through both a network of physical retail branches across Israel and its own e-commerce storefront (shop.super-pharm.co.il). It also operates the paid Lifestyle Club loyalty program for repeat consumers.
Is Super-Pharm Israel a public or private company?
Super-Pharm Israel is a private company. It is classified as unknown and is currently operating.
When was Super-Pharm Israel founded?
Super-Pharm Israel was founded in 1978. It employs 5,001 to 10,000 people.
Where is Super-Pharm Israel based?
Super-Pharm Israel is headquartered in Herzliya, Israel, in the Middle East region.
How does Super-Pharm Israel make money?
One revenue line is on record: retail Product Sales.
Who are Super-Pharm Israel's main competitors?
Broad incumbents on record are Walgreens Boots Alliance and CVS Health. Direct peers are Boots (Walgreens Boots Alliance UK), Watsons (A.S. Watson Group), Shoppers Drug Mart (Loblaw) and Rite Aid. Regional players are Guardian Pharmacy (DFI Retail Group), Müller (Müller Drogeriemarkt) and DM Drogerie. Sephora is listed as an emerging player.
Does Super-Pharm Israel have an API?
No public API is recorded for Super-Pharm Israel.
What industry is Super-Pharm Israel in?
Super-Pharm Israel's product category is Retail Pharmacy. Its primary akta.pro industry code is CRAGAJAL, Variety Stores with Pharmacy / Health & Beauty Focus, with a secondary code of CRAFAEAK, Health & Pharmacy Omnichannel. Its NAICS code is 45611 and its SIC code is 5912.