OPTEN

What OPTEN does

OPTEN Informatikai Korlátolt Felelősségű Társaság is a Hungarian business information services company founded in 1994 and headquartered in Budapest. It operates OPTEN Cégtár, the country's leading company information database, covering 488,609 Hungarian companies, 577,772 sole proprietors, 9,305 budgetary organizations, and 129,595 non-profit organizations. The platform aggregates data from official public registries (Cégközlöny, cégnyilvántartás, KSH, NAV) and international sources covering 27 countries with approximately 50 million company records. The company serves 10,000+ customers across banking, large enterprise, SME, legal, accounting, and government segments.

The product platform is modular and SaaS-delivered, centered on the Cégtár database and augmented by APAFI automatic partner monitoring, OPTEN BI business intelligence, PayCheck payment behavior tracking, OPTEN ESG sustainability ratings, Piactérkép marketing lists, and the international opten.eu service. Underlying technology includes proprietary risk classification algorithms, a Crisis Resilience Index, an ESG evaluation system scoring 75 parameters, and an Åland-index for carbon footprint calculation. Distribution occurs through self-serve web subscriptions, mobile apps (iOS/Android), SOAP/API enterprise integration, and dedicated account managers for institutional clients.

Revenue is generated primarily through recurring subscriptions (Cégtár base tier from 8,990 HUF/month with modular add-ons), enterprise API contracts, freemium-to-paid conversion via Cégtár Light, ESG certification fees, and tender advisory consulting. OPTEN is 100% Hungarian-owned with no disclosed institutional equity backing, and has secured approximately HUF 790.7 million (~USD 2 million) in non-refundable Hungarian innovation grants between 2018-2020 to fund R&D in export support services, online analytical systems with Corvinus University, and map-based business information services.

Name

OPTEN

Legal name

OPTEN Informatikai Korlátolt Felelősségű Társaság

Website

https://opten.hu

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

OPTEN is a Hungarian business information services company operating the country's leading company database covering 488,609 companies, serving 10,000+ customers including banks, large enterprises, and SMEs through subscriptions, APIs, ESG, and risk analytics tools.

Ownership category

akta.pro rank

Product category

Business Information Services

NAICS

Computer Systems Design and Related Services (54151), Web Search Portals, Libraries, Archives, and Other Information Services (519), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

IT Asset Discovery, Inventory & CMDB Services (BPAEAOAE)

akta.pro secondary industry

IT Governance, Risk & Compliance (IT GRC) Platforms (HDAEALAK)

Keywords

• Company information database
• Business credit reports
• Partner monitoring
• Tender advisory
• ESG assessment

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Cégtár Subscription Services: Core subscription-based access to company information database with modular add-ons. Plans start at 8,990 HUF/month for Cégtár Light. Full Cégtár service offers unlimited report queries with modular supplementary modules (ESG, Report Function, Timeline, Contact Data Form, Document Register, Contact Network).
2. Enterprise API/SOAP Integration: Data integration services for large enterprises and financial institutions allowing real-time company data integration into internal systems via SOAP protocol.
3. Cégtár Light/Webshop: Freemium base tier providing basic company data free of charge, with premium reports and features available for purchase.
4. PayCheck Payment Reporting: Payment behavior reporting service for managing receivables and reporting debtor partners.
5. ESG Services: ESG index, declaration, and reporting services for sustainability assessments and supplier due diligence.
6. Pályázati Tanácsadás - Tender Advisory: Tender/proposal consulting services including free pre-qualification, eligibility assessment, strategy development, and grant drawdown support.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

OPTEN operates a Hungarian company information database platform that aggregates official corporate registry data, financial information, payment behavior, and ownership structures for over 1 million Hungarian companies. The platform provides subscription-based access to detailed business profiles, automated partner/credit monitoring alerts, ESG assessments, and tender (public procurement) advisory services aimed at supporting business decisions, risk evaluation, and compliance.

Product overview

OPTEN offers a modular company information and business intelligence platform, with OPTEN Cégtár (Company Database) as the core product providing comprehensive data on Hungarian companies. The platform operates on a subscription model starting from 8,990 HUF/month with unlimited report queries. Supporting modules include APAFI for automatic partner monitoring, Piactérkép for marketing databases, OPTEN ESG for sustainability assessments, OPTEN BI for business intelligence, PayCheck for payment behavior, and international coverage through 27 countries. Integration options include SOAP protocol and API access for enterprise customers. Additional offerings include tender monitoring, certificates, and mobile applications for iOS and Android.

Differentiator

Problem solved

Functional benefit

Brands

• OPTEN Cégtár: Market-leading company information database service providing company reports, risk assessments, contact networks, and trade credit limit recommendations.
• APAFI
• OPTEN ESG
• OPTEN BI
• PayCheck
• Piactérkép
• Cégtár Light
• OPTEN Nemzetközi Céginformáció
• esgkerdesek.hu
• doyourcarbon.hu
• minősítés.opten.hu

Products and services

• OPTEN Cégtár
• Cégtár Light
• APAFI
• Piactérkép
• Nemzetközi Céginformáció
• OPTEN ESG
• OPTEN BI
• PayCheck
• Pályázatfigyelés
• Adatintegráció (SOAP/API)
• Cégtár Mobilalkalmazás
• doyourcarbon.hu
• esgkerdesek.hu

Quantifiable outcome

• Comprehensive supplier due diligence evaluating 75 parameters for micro and small business ESG compliance
• +1 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• Budapesti Corvinus Egyetem (Corvinus University of Budapest)coreStrategic or Co-development Partner · 1 January 2019Consortium partner in R&D project for Online Company Information Analytics System development. The university provides academic support for BI model usability testing and analysis, contributing theoretical foundations for the service development. Project ID: 2019-1.1.1-PIACI-KFI-2019-00316.
• Nyíltbankolás Zrt. (Open Banking)coreTechnology or IntegrationJoint data controller for carbon footprint calculator service. Nyíltbankolás calculates CO2 emissions using bank transaction data via Åland-index algorithm, integrated with OPTEN's ESG platform at esgkerdesek.hu.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Bureau van Dijk (Moody's): Moody's-owned bureau that publishes Orbis, the global standard for private company information. Overlaps with OPTEN's international coverage (27 countries) but at much greater scale and depth, serving large banks and multinational corporates.
• Coface: Global trade credit insurer that also sells underlying business information and risk assessment data to enterprises. Overlaps with OPTEN's enterprise credit-risk use case and serves a similar financial-institution buyer base across CEE.
• Atradius: Global trade credit insurer and business information provider with a Hungarian branch (already an OPTEN customer). Uses overlapping data sources for credit risk decisions, positioning it as both a customer and a competitor in adjacent risk-data services.
• Dun & Bradstreet: Global leader in business information, with coverage in Hungary through the former Bisnode franchise. Competes with OPTEN on cross-border credit decisions and enterprise data feeds but is vastly larger and broader in scope.

Direct peers

• Bisnode (now Dun & Bradstreet): Bisnode was the leading Central and Northern European business information provider, directly comparable to OPTEN in product offering (company databases, credit risk, monitoring) and customer base (banks, SMEs, large corporates). Acquired by Dun & Bradstreet in 2021, it represents the closest historical peer and most likely competitive benchmark.
• Creditsafe: Global business credit reports and monitoring provider covering 40+ countries, including Hungary. Competes head-to-head with OPTEN on SME self-serve subscription reports and enterprise credit risk data.
• CRIF: Italian-headquartered CRIF operates one of the largest European business information and credit bureau networks, offering company reports, credit risk scores, and decision-support platforms across CEE — directly comparable to OPTEN's database, risk classification, and partner-monitoring offerings.

Regional players

• Creditreform: Germany-headquartered cooperative network offering business information, credit reports, and receivables management across DACH and increasingly CEE. Operates with a similar cooperative/governmental data foundation and offers comparable SME and enterprise credit information products.
• EMIS (ISI Emerging Markets): Provider of deep business information on emerging markets including CEE. Overlaps with OPTEN's international coverage layer and BI analytics, particularly for cross-border market intelligence, but at a higher price point targeting multinational corporates.

Emerging players

• Kompany: RegTech platform for global business verification and KYC, providing official registry data across 200+ jurisdictions including Hungary. Comparable to OPTEN on automated partner verification, but focused on compliance/KYC rather than credit risk and ESG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OPTEN_Kft
• LinkedInlinkedin.com/company/opten-kft-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OPTEN