KADI
KADI AG is a 75-year-old Swiss frozen food manufacturer producing pre-fried Pommes Frites, Rösti, specialty potato products, Swiss national dishes, and international specialties for the professional gastronomy sector and Swiss retail consumers, distributed via a regional field sales force and major Swiss foodservice wholesalers and retailers.
- Company typePrivate
- Founded1951
- HeadquartersLangenthal, Switzerland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What KADI does
KADI AG is a Swiss frozen food manufacturer headquartered in Langenthal, founded in 1951 and operating a single production facility with approximately 190 employees. The company produces a broad portfolio of pre-fried frozen potato products (Pommes Frites in multiple cuts from 5x5mm to 12x12mm, Rösti portions, Duchesses, Croquettes, Gnocchi, potato salads), Swiss national specialties (Capuns, Polenta Halbmond), international specialties (spring rolls, samosas, falafel, jalapeños), and frozen omelets. Its proprietary Super-Crisp coating technology, which keeps breaded and coated products crispier for longer in professional kitchen conditions, is the principal technical differentiator, alongside a Bio Suisse-certified organic line and a terroir range of regional Swiss potato varieties.
The company runs a dual-channel go-to-market model. On the B2B side, a regional field sales force of Key Account Managers and Gebietsverantwortliche directly serves gastronomy customers (restaurants, hotels, catering companies, take-aways) across Central Switzerland, Romandie, Eastern Switzerland, and Mitte, supplemented by foodservice wholesalers including ALIGRO, Pistor AG, Transgourmet & Saviva, and regional distributors. On the B2C side, KADI products are sold through major Swiss retailers including Coop, Aldi, SPAR, Denner, Lidl, and TopCC, plus specialty outlets such as biopartner for organic SKUs. Pricing is quote-based for B2B customers (via a downloadable Richtpreisliste) and standard retail pricing for B2C, with revenue generated almost exclusively through unit sales of physical product — there is no subscription, software, or platform component.
Since December 2018 KADI has been owned by Invision Private Equity AG, which executed the acquisition of Margherita in April 2020, and the company has used that period to broaden its SKU portfolio (Sweet Potato Wedges in 2025, Schweizer Rollen in 2025) and reinforce its gastronomy community positioning via sponsorship of the Goldener Koch culinary competition. Geographic operations remain exclusively Switzerland-focused (DACH markets served with active presence in CHE only).
KADI firmographics
Firmographics- Name
- KADI
- Legal name
- KADI AG
- Website
- http://www.kadi.ch/
- Company type
- Private
- Founded year
- 1951
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- KADI AG is a 75-year-old Swiss frozen food manufacturer producing pre-fried Pommes Frites, Rösti, specialty potato products, Swiss national dishes, and international specialties for the professional gastronomy sector and Swiss retail consumers, distributed via a regional field sales force and major Swiss foodservice wholesalers and retailers.
- Ownership category
- akta.pro rank
Where KADI is headquartered
LocationHeadquarters
- HQ city
- Langenthal
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
KADI business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- B2B Frozen Specialty Sales: Sale of frozen potato products and specialties to gastronomy sector including restaurants, hotels, catering companies, and take-aways.
- B2C Retail Sales: Sale of frozen products through Swiss retail chains and specialized stores to home consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Guideline price list available for download |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
KADI product offering
Product offeringCore offering
KADI manufactures and sells pre-fried frozen potato products and frozen specialties under its own brand. The B2B division supplies restaurants, hotels, catering companies, and take-aways with bulk-packaged frozen fries, rösti, potato specialties, international specialties, and omelets. The B2C division delivers retail-packaged frozen potato products and snacks to home consumers through Swiss retailers.
Product overview
KADI is a Swiss frozen food manufacturer producing a comprehensive portfolio of frozen specialties for both professional gastronomy (B2B) and home consumers (B2C). The product range centers on potato-based products—particularly Pommes Frites in various cuts (from 5x5mm Allumettes to 12x12mm Jumbo) and Rösti in multiple formats—alongside international specialties like spring rolls (Frühlingsrollen) and samosas, Swiss national dishes (Capuns, Polenta), omelets, and snacks. The B2B division serves restaurants, large kitchens, and take-aways with products sold in bulk packaging (1-5kg), while the B2C division offers retail-ready packaging for home consumers. Key product lines include Super-Crisp (crispy-coated fries), terroir regional varieties (Bärner, Züri, Ostschwiizer, Innerschwiizer, Région Léman), organic Bio products with Bio Suisse Knospe certification, and specialty items like sweet potato products, falafel, and jalapeños.
Differentiator
Problem solved
Functional benefit
Brands
- Goldener Koch: A cooking competition or award program sponsored/hosted by KADI.
Products and services
- KADI Pommes Frites (B2B)
Quantifiable outcome
- Products with crispy coating stay crispy longer in professional kitchen conditions
Companies that use KADI
Customer profileSegments2 records
Ideal customer profiles3 records
KADI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
KADI partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and major.
- ALIGROcoreALIGRO is a key foodservice wholesale partner for KADI, distributing frozen products to gastronomy customers across Switzerland.
- Pistor AGcorePistor AG serves as a major foodservice wholesale distribution partner for KADI products in the Swiss market.
- Transgourmet & SavivacoreMajor foodservice wholesale partner distributing KADI products to professional gastronomy customers.
- CoopcoreCoop is a key retail partner for KADI B2C products, distributing frozen specialties in Swiss supermarkets.
- Aldi SwitzerlandmajorAldi Switzerland serves as a retail distribution partner for KADI products in the discount retail segment.
- SPAR SwitzerlandmajorSPAR operates as a retail distribution partner for KADI frozen products in Switzerland.
- DennermajorDenner is a discount supermarket chain serving as retail distribution partner for KADI products.
- Lidl SwitzerlandmajorLidl Switzerland operates as a retail distribution partner for KADI frozen products.
- Goldener KochcoreKADI sponsors the 'Golden Chef' (Goldener Koch) competition, an important culinary professional event in Switzerland, demonstrating commitment to the gastronomy community.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
KADI competitors and assessment
Company assessmentDirect peers
- Frigemo: Swiss manufacturer of frozen potato products and convenience/frozen specialties (part of fenaco), competing directly with KADI for the same Swiss retail and foodservice customers.
- Hilcona: Liechtenstein/Swiss producer of chilled and frozen convenience foods serving Swiss retail and gastronomy; a close regional competitor in the same channels as KADI.
- Aviko: Major Dutch manufacturer of frozen potato specialties (fries, rösti, croquettes) supplying European foodservice and retail, directly overlapping KADI's core potato range.
- Farm Frites: Dutch manufacturer of frozen potato products for foodservice and retail across Europe, directly comparable to KADI's core fries and potato specialty offering.
Broad incumbents
- McCain Foods: Global leader in frozen french fries and potato specialties for foodservice and retail; the dominant incumbent in KADI's core product category worldwide.
- Lamb Weston: Large multinational supplier of frozen potato products to foodservice and retail, competing in the same fries/wedges categories that anchor KADI's portfolio.
- Nomad Foods (Findus/Iglo): Leading European branded frozen food group (Findus, Iglo/Birds Eye) spanning vegetables, meals and snacks; a large incumbent in the broader frozen category KADI operates in.
Regional players
- Agrarfrost: German producer of frozen french fries and potato specialties serving DACH retail and foodservice; comparable product line but primarily focused on the German market.
- Frosta: German frozen food manufacturer of prepared meals and specialties for DACH retail; overlaps KADI in frozen prepared/specialty foods within the German-speaking region.
- Bell Food Group: Swiss food manufacturer (owner of Hilcona) producing convenience and chilled/frozen foods for the Swiss market; a comparable Swiss food producer competing for the same channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
KADI social profiles
Digital presenceKADI financial estimates
Financial estimateRevenue estimate
Valuation estimate
KADI leadership team
Management profileNumber of profiles
Profiles11 records
KADI funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KADI M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KADI
What does KADI do?
KADI manufactures and sells pre-fried frozen potato products and frozen specialties under its own brand. The B2B division supplies restaurants, hotels, catering companies, and take-aways with bulk-packaged frozen fries, rösti, potato specialties, international specialties, and omelets. The B2C division delivers retail-packaged frozen potato products and snacks to home consumers through Swiss retailers.
Is KADI a public or private company?
KADI is a private company. It is classified as private equity controlled and is currently operating.
When was KADI founded?
KADI was founded in 1951. It employs 11 to 50 people.
Where is KADI based?
KADI is headquartered in Langenthal, Switzerland, in the Europe region.
How does KADI make money?
Two revenue lines are on record. B2B Frozen Specialty Sales are the primary driver. The others are B2C Retail Sales.
Who are KADI's main competitors?
Direct peers on record are Frigemo, Hilcona, Aviko and Farm Frites. Broad incumbents are McCain Foods, Lamb Weston and Nomad Foods (Findus/Iglo). Regional players are Agrarfrost, Frosta and Bell Food Group.
Does KADI have an API?
No public API is recorded for KADI.