Agrarfrost
- Company typePrivate
- Founded1967
- HeadquartersWildeshausen, Germany
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Agrarfrost firmographics
Firmographics- Name
- Agrarfrost
- Legal name
- Agrarfrost GmbH & Co. KG
- Website
- https://agrarfrost.de
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Agrarfrost industry classification
Industry- Product category
- Frozen Potato Products
- NAICS
- Food Manufacturing (311), Snack Food Manufacturing (31191), Potato Farming (111211)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Frozen prepared meals & entrées manufacturing (AFAKAHAA)
Keywords
Where Agrarfrost is headquartered
LocationHeadquarters
- HQ city
- Wildeshausen
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Agrarfrost business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Frozen Potato Product Sales: Agrarfrost generates revenue through the manufacture and sale of frozen potato products including french fries (Pommes Frites), croquettes (Kroketten), potato pancakes (Kartoffelpuffer), and potato specialties (Griddies, Crazy Frites, Wedges, Minions). Products are sold through retail (supermarkets) and foodservice channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer retail packaged products (e.g., frozen fries, croquettes, potato pancakes, specialties) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels10 records
Agrarfrost product offering
Product offeringCore offering
Agrarfrost is a German potato processor that manufactures frozen potato products — including french fries (Pommes Frites), croquettes (Kroketten), potato pancakes (Kartoffelpuffer) and branded specialties (Griddies, Crazy Frites, Wedges, Minions) — from potatoes grown by ~200 certified contract farmers under its proprietary Integrierte Landwirtschaft (Integrated Farming System). Finished products are sold through German supermarket chains for at-home consumption and through a dedicated Foodservice division serving restaurants, hotels, caterers and institutional kitchens.
Product overview
Agrarfrost is a German family-owned company and one of Germany's largest potato processors, founded in 1967. The company operates an integrated farming concept with 200 certified contract farmers and produces a diverse portfolio of frozen potato products including french fries (Back Frites, Knusper Frites), croquettes (Genießer Kroketten), potato pancakes (Kartoffelpuffer), potato specialties (Griddies, Crazy Frites, Wedges, Minions), and Herzogin Kartoffeln. All products are made from carefully selected potatoes grown in Germany, using pure sunflower oil and natural ingredients. The company also offers a licensed Minions character-shaped product line for children.
Differentiator
Problem solved
Functional benefit
Products and services
- Back Frites Classic frozen french fries made from sustainably grown potatoes and pure sunflower oil, with 3% fat content, crispy exterior and soft interior; sold in 750g and 1500g packages through German retail and foodservice channels.
- Griddies - das Original! Branded lattice/grid-shaped frozen potato specialty with extra crunch, made from carefully selected potatoes, pure sunflower oil, and natural seasonings; sold in 450g bags.
- Crazy Frites - das Original! Uniquely seasoned, wavy frozen fries with an extraordinary crispy coating and special spice blend; extra crunchy, made without flavor enhancers or additives; sold in 450g bags.
- Genießer Kroketten Gluten-free frozen croquettes with crispy breading and a soft potato interior, made with premium ingredients including creamy butter and cream; sold in 600g packages.
- Kartoffelpuffer Traditional German potato pancakes made from freshly grated potatoes, finely seasoned and carefully prepared; sold in 600g and 1200g packages.
- MINIONS Kartoffelfiguren Kid-friendly novelty potato snack figures shaped as Minions characters under license from Universal Studios, with unique 3D shape, crispy golden exterior, no artificial flavors or colors; sold in 450g bags.
- Knusper Frites Crispy frozen french fries made from selected potatoes and pure sunflower oil.
- Knusper Wedges Seasoned potato wedges with a crispy texture, suitable for grilling and various preparations.
- Country Wedges Potato wedges suitable for grilling, prepared with Mediterranean seasoning.
Quantifiable outcome
- One of Germany's largest potato processing companies with over 50 years of continuous operation
Companies that use Agrarfrost
Customer profileSegments2 records
Ideal customer profiles2 records
Agrarfrost technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Agrarfrost partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 200 Contract Farmers (Vertragslandwirte)coreAgrarfrost maintains a network of approximately 200 certified contract farmers who grow potatoes within the company's proprietary integrated farming system. These farmers are supported by Agrarfrost's agronomists who provide guidance on cultivation, harvesting, and quality standards. The partnership is central to Agrarfrost's supply chain and quality assurance from field to fork.
Scale indicators4 records
Recent moves1 record
Expansion highlights5 records
Agrarfrost competitors and assessment
Company assessmentBroad incumbents
- Agrana: Agrana is an Austrian-based international food ingredients and frozen fruit/fruit preparations company with a significant potato starch and related processing segment. While broader in scope than Agrarfrost, it is comparable as a vertically integrated DACH-region processor of potato-derived products serving B2B customers.
- Lamb Weston: Lamb Weston is a global leader in frozen potato products including french fries, formed potatoes, and dehydrated potatoes. It serves European retail and foodservice customers with similar SKUs to Agrarfrost but at materially greater scale and with multinational supply chains.
- McCain Foods: McCain is the world's largest producer of frozen french fries and a broad incumbent in the same product category as Agrarfrost. It competes head-to-head in European retail and foodservice with a significantly larger portfolio, broader geographic footprint, and deeper R&D and marketing resources.
Regional players
- 11er Nahrungsmittel: 11er is an Austrian producer of frozen potato specialties (Rösti, fries, croquettes) primarily serving the DACH retail and foodservice market. It is comparable to Agrarfrost in product mix and channel strategy but operates predominantly in Austria/Switzerland rather than Germany.
Direct peers
- Aviko: Aviko is one of Europe's largest processors of frozen potato products (fries, flakes, granules) and a direct competitor to Agrarfrost across retail and foodservice channels. Both companies serve the same DACH-adjacent European market with overlapping product categories and similar B2B/B2C go-to-market motions.
- Mecklenburger Kartoffelveredlung: Mecklenburger Kartoffelveredlung is a German frozen potato processor producing fries and potato specialties for retail and foodservice. It is a directly comparable German mid-market peer with overlapping product categories and customer segments to Agrarfrost.
- Lutosa: Lutosa is a Belgian producer of frozen potato products (fries, croquettes, mashed potatoes) with comparable scale, European retail and foodservice distribution, and overlapping product assortment. It is among the most direct mid-sized competitors to Agrarfrost in continental Europe.
- Emsland Group: Emsland Group is a German family-owned processor of potato products (flakes, granules, frozen fries) headquartered in Lower Saxony, the same region as Agrarfrost. It is directly comparable as a German-based, privately held, vertically integrated potato processor serving food manufacturers and foodservice.
- Pinguin (Ardo): Pinguin is a Belgian frozen vegetable and potato products manufacturer, part of the Ardo Group, producing fries, croquettes, and potato specialties for European retail and foodservice. It directly overlaps Agrarfrost in product category, customer base, and continental European distribution.
Emerging players
- Friweika eG: Friweika is a German cooperative potato processor producing frozen fries, croquettes, and potato specialties, primarily for private-label customers. It is comparable to Agrarfrost in product category and German market focus but operates at a smaller scale with a private-label-led model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Agrarfrost social profiles
Digital presenceAgrarfrost financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agrarfrost leadership team
Management profileNumber of profiles
Profiles3 records
Agrarfrost funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agrarfrost M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agrarfrost
What does Agrarfrost do?
Agrarfrost is a German potato processor that manufactures frozen potato products — including french fries (Pommes Frites), croquettes (Kroketten), potato pancakes (Kartoffelpuffer) and branded specialties (Griddies, Crazy Frites, Wedges, Minions) — from potatoes grown by ~200 certified contract farmers under its proprietary Integrierte Landwirtschaft (Integrated Farming System). Finished products are sold through German supermarket chains for at-home consumption and through a dedicated Foodservice division serving restaurants, hotels, caterers and institutional kitchens.
Is Agrarfrost a public or private company?
Agrarfrost is a private company. It is classified as family owned and is currently operating.
When was Agrarfrost founded?
Agrarfrost was founded in 1967. It employs 501 to 1,000 people.
Where is Agrarfrost based?
Agrarfrost is headquartered in Wildeshausen, Germany, in the Europe region.
How does Agrarfrost make money?
One revenue line is on record: frozen Potato Product Sales.
Who are Agrarfrost's main competitors?
Broad incumbents on record are Agrana, Lamb Weston and McCain Foods. 11er Nahrungsmittel is listed as a regional player. Direct peers are Aviko, Mecklenburger Kartoffelveredlung, Lutosa, Emsland Group and Pinguin (Ardo). Friweika eG is listed as an emerging player.
Does Agrarfrost have an API?
No public API is recorded for Agrarfrost.
What industry is Agrarfrost in?
Agrarfrost's product category is Frozen Potato Products. Its primary akta.pro industry code is AFAKAHAA, Frozen prepared meals & entrées manufacturing. Its NAICS code is 311 and its SIC code is 2030.