Verizon Media
Yahoo Inc. operates a consumer internet and digital advertising platform portfolio serving advertisers, publishers, and end users through Yahoo Mail, Search, News, Sports, Finance, and the Yahoo DSP. The company monetizes primarily through advertising across owned properties and programmatic demand-side platform services.
- Company typePrivate
- Founded1994
- HeadquartersSunnyvale, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingSoftware
What Verizon Media does
Yahoo Inc. operates a consumer internet and digital advertising platform portfolio, following its 2021 spin-off from Verizon Media. The company owns and operates a set of mass-market consumer properties — Yahoo Mail, Yahoo Search, Yahoo News, Yahoo Sports, and Yahoo Finance — that together generate first-party audience data and serve as advertising inventory. On the advertiser side, Yahoo monetizes primarily through three core products: Yahoo Ads (full-funnel custom advertising solutions across owned properties), Yahoo DSP (a demand-side platform with first-party data targeting capabilities and an Agent Network for AI-driven campaign optimization), and Yahoo Search (search advertising). Revenue is generated predominantly through advertising — display, video, search, and programmatic DSP — with a transaction-fee component on programmatic inventory. The customer base spans three horizontal segments: advertisers (brands buying reach and targeting), publishers (content partners expanding Yahoo Finance's coverage), and end consumers engaging with content across the property portfolio.
The company's technology stack centers on the Yahoo DSP, which leverages first-party data for audience targeting without reliance on third-party cookies, and Yahoo Scout, an AI platform powering answer experiences across Yahoo Sports and Yahoo Finance. More recent launches include the DSP Agent Network (autonomous AI agents for advertisers), AlphaSpace (a professional-grade investment platform embedded in Yahoo Finance), and generative AI features in Yahoo Mail. The go-to-market is primarily product-led/self-serve for advertising solutions, supported by an enterprise sales layer for major accounts (e.g., Home Depot, Georgia-Pacific) and strategic publisher partnerships. Pricing is not publicly disclosed at a tier level; the business operates on standard digital advertising economics (CPM/CPC-style pricing on the DSP and search, with custom deals for large advertisers).
Post-spin-off from Verizon, Yahoo Inc. operates as a privately held entity headquartered in Sunnyvale, California, with 10,000+ employees. Leadership is headed by CEO Guru Gowrappan. The company's stated strategic positioning is to leverage three decades of brand equity, first-party data scale, and AI-driven product innovation to compete against larger walled gardens (Google, Meta, Amazon, Microsoft) in contextual and identity-resilient advertising.
Verizon Media firmographics
Firmographics- Name
- Verizon Media
- Legal name
- Yahoo Inc.
- Website
- https://verizonmedia.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Yahoo Inc. operates a consumer internet and digital advertising platform portfolio serving advertisers, publishers, and end users through Yahoo Mail, Search, News, Sports, Finance, and the Yahoo DSP. The company monetizes primarily through advertising across owned properties and programmatic demand-side platform services.
- Ownership category
- akta.pro rank
Verizon Media industry classification
Industry- Product category
- Digital Advertising Technology
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (541830), Media Buying Agencies (54183)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
- akta.pro secondary industries
- Lead Generation & Performance Media (B2B/B2C) (MPAAACAK), Advertising, Marketing & Customer Personalization (HDAAAGAC)
Keywords
Where Verizon Media is headquartered
LocationHeadquarters
- HQ city
- Sunnyvale
- HQ country
- United States
- HQ region
- North America
Markets served
Verizon Media business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Digital Advertising: Revenue generated from advertising solutions across Yahoo's properties including display ads, video ads, search advertising, and programmatic DSP services
- Programmatic/DSP Services: Demand-side platform services enabling advertisers to buy digital advertising inventory in real-time
- Search Advertising: Search advertising revenue through Yahoo Search platform leveraging search query data
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Verizon Media product offering
Product offeringCore offering
Verizon Media, now operating as Yahoo Inc., runs a digital advertising ecosystem built on three core B2B products—Yahoo Ads, Yahoo DSP, and Yahoo Search—through which advertisers buy display, video, search, and programmatic ad inventory across Yahoo's owned consumer properties. These properties include Yahoo Mail, Yahoo News, Yahoo Sports, and Yahoo Finance, which together provide audience reach and first-party data assets used for targeted advertising. The company is layering AI capabilities (Yahoo Scout, Agent Network) on top of this base to power answer experiences and autonomous campaign optimization.
Product overview
Yahoo operates a unified media and advertising ecosystem with three core advertising products: Yahoo Ads (full-funnel custom advertising solutions), Yahoo DSP (demand-side platform with first-party data and Agent Network AI capabilities), and Yahoo Search (search advertising platform). These are supported by major consumer content platforms including Yahoo Mail, Yahoo News, Yahoo Sports (featuring Yahoo Scout AI answer experiences), and Yahoo Finance (featuring AI News Hub and AlphaSpace investment platform). The portfolio provides advertisers with comprehensive reach across email, search, news, sports, and finance content properties.
Differentiator
Problem solved
Functional benefit
Brands
- Yahoo Mail: Email service platform
- Yahoo Search
- Yahoo News
- Yahoo Sports
- Yahoo Finance
- Yahoo DSP
- Yahoo Ads
- Yahoo Scout
- AlphaSpace
- Paranoids
Products and services
- Yahoo Ads
Companies that use Verizon Media
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Verizon Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature4 records
Verizon Media partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Leading PublisherscoreYahoo Finance expands media and advertising coverage in partnership with leading publishers, providing broader content and advertising reach
- Yahoo ScoutcoreYahoo Scout AI powers new answer experiences for Yahoo Sports and Yahoo Finance, enabling intelligent AI-driven content delivery
- FOX OnecoreYahoo Sports and FOX One team up to introduce new soccer fantasy games, expanding sports content offerings
- Home DepotcoreAdvertisers can target Home Depot shoppers on Yahoo DSP, even when they are not on the retailer's shelves, enabling retail media targeting
- Georgia-PacificminorGeorgia-Pacific operates an in-house media operation using Yahoo DSP for programmatic advertising
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Verizon Media competitors and assessment
Company assessmentOthers
- Microsoft Advertising:
- AOL (Yahoo subsidiary competitor history): Legacy internet portal and digital content company, formerly merged with Yahoo under Verizon Media. Historically operated competing display advertising and content properties and provides contextual comparison for Yahoo's portal-era business.
Direct peers
- The Trade Desk: Leading independent demand-side platform for programmatic advertising. Directly competes with Yahoo DSP in enabling advertisers to buy digital ad inventory across channels using first-party data.
- Magnite: Independent sell-side programmatic platform specializing in CTV and video. Competes with Yahoo's ad tech stack in the programmatic advertising ecosystem and is frequently compared as a comparable public ad tech company.
- PubMatic: Independent programmatic advertising technology company offering supply-side and demand-side solutions. Competes with Yahoo DSP in the programmatic ad buying and selling market.
- Criteo: Digital advertising company focused on performance and retargeting via first-party data. Directly comparable to Yahoo DSP in programmatic display advertising technology and audience targeting.
Broad incumbents
- Google Ad Manager: Google's integrated ad exchange and platform for ad buying/selling. Direct competitor to Yahoo DSP as part of Alphabet's broader advertising portfolio, which also dominates search ads competing with Yahoo Search.
- Amazon Advertising: Amazon's advertising platform including DSP, Sponsored Products, and retail media. Directly competes with Yahoo DSP in programmatic and is the dominant force in retail media that Yahoo's Home Depot partnership seeks to challenge.
Emerging players
- Zeta Global: Data-driven marketing technology company offering a DSP and identity solutions. Comparable to Yahoo DSP in leveraging first-party data for targeted advertising at scale, with a more focused enterprise go-to-market.
- Roku: Streaming platform with a growing advertising business built on first-party viewership data. Comparable to Yahoo's strategy of monetizing proprietary content platforms with data-driven advertising.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights6 records
Customer concentration
Verizon Media social profiles
Digital presenceVerizon Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Verizon Media leadership team
Management profileNumber of profiles
Profiles9 records
Verizon Media subsidiaries and ownership
Company hierarchySubsidiaries3 records
Verizon Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Verizon Media M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Verizon Media
What does Verizon Media do?
Verizon Media, now operating as Yahoo Inc., runs a digital advertising ecosystem built on three core B2B products—Yahoo Ads, Yahoo DSP, and Yahoo Search—through which advertisers buy display, video, search, and programmatic ad inventory across Yahoo's owned consumer properties. These properties include Yahoo Mail, Yahoo News, Yahoo Sports, and Yahoo Finance, which together provide audience reach and first-party data assets used for targeted advertising. The company is layering AI capabilities (Yahoo Scout, Agent Network) on top of this base to power answer experiences and autonomous campaign optimization.
Is Verizon Media a public or private company?
Verizon Media is a private company. It is classified as unknown and is currently operating.
When was Verizon Media founded?
Verizon Media was founded in 1994. It employs 5,001 to 10,000 people.
Where is Verizon Media based?
Verizon Media is headquartered in Sunnyvale, United States, in the North America region.
How does Verizon Media make money?
Three revenue lines are on record. Digital Advertising is the primary driver. The others are programmatic/DSP Services and search Advertising.
Who are Verizon Media's main competitors?
Others on record are Microsoft Advertising and AOL (Yahoo subsidiary competitor history). Direct peers are The Trade Desk, Magnite, PubMatic and Criteo. Broad incumbents are Google Ad Manager and Amazon Advertising. Emerging players are Zeta Global and Roku.
Does Verizon Media have an API?
No public API is recorded for Verizon Media.
What industry is Verizon Media in?
Verizon Media's product category is Digital Advertising Technology. Its primary akta.pro industry code is BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio), with a secondary code of MPAAACAK, Lead Generation & Performance Media (B2B/B2C). Its NAICS code is 541810 and its SIC code is 7310.