Old Mutual iWYZE
Old Mutual iWYZE is a South African digital-first insurance brand offering car, home, life, funeral, business, and legal cover insurance to individual consumers and small businesses via an online self-service platform and mobile app, underwritten by Old Mutual entities.
- Company typePrivate
- Founded1845
- HeadquartersJohannesburg, South Africa
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Old Mutual iWYZE does
Old Mutual iWYZE is a South African digital-first insurance brand operating under the Old Mutual group, distributing car, home, life, funeral, business, and legal cover insurance products to individual consumers and small businesses across South Africa. The platform is built around a self-service model: customers can obtain quotes and bind policies online in under 2 minutes through iwyze.co.za, with the wyzeHUB mobile application (iOS and Android) handling vehicle self-inspection via phone camera, document management, online First Notification of Loss (FNOL) claims submission and tracking, OTP-based authentication, and emergency service requests with map tracking. Insurance products are not directly underwritten by iWYZE itself; instead, life and funeral policies are underwritten by Old Mutual Life Assurance Company (South Africa) Limited (Reg. No. 1999/004643/06) and non-life products (car, home, business, legal cover) are underwritten by Old Mutual Insure Limited (Reg. No. 1970/006619/06).
The business operates on a recurring subscription-based premium model with monthly billing, bundle-and-save incentives for customers purchasing multiple product lines, and quote-based pricing that is not publicly disclosed. Go-to-market is product-led and direct-to-consumer, complemented by phone (0860 93 94 93), WhatsApp (031 835 4245), and callback channels. The company targets individual vehicle owners, homeowners and renters, families seeking life and funeral cover, and sole proprietors and small businesses; customer testimonials and a 4.2-star rating across 24,310 Hellopeter reviews indicate a broad, distributed retail customer base. The brand is wholly owned by Old Mutual and benefits from the parent's 179+ year heritage, R122 billion in green-economy assets under management, Level 1 BBBEE status, and financial-education programmes reaching over 408,000 people across Africa — though iWYZE itself does not independently disclose revenue, headcount growth, or geographic-expansion signals.
Old Mutual iWYZE firmographics
Firmographics- Name
- Old Mutual iWYZE
- Legal name
- Old Mutual iWYZE
- Website
- https://iwyze.co.za
- Company type
- Private
- Founded year
- 1845
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Old Mutual iWYZE is a South African digital-first insurance brand offering car, home, life, funeral, business, and legal cover insurance to individual consumers and small businesses via an online self-service platform and mobile app, underwritten by Old Mutual entities.
- Ownership category
- akta.pro rank
Old Mutual iWYZE industry classification
Industry- Product category
- Personal Insurance
- NAICS
- Direct Life, Health, and Medical Insurance Carriers (52411), Direct Insurance (except Life, Health, and Medical) Carriers (52412), Insurance Agencies and Brokerages (52421), Insurance Carriers (5241)
- SIC
- Life Insurance (6311), Fire, Marine & Casualty Insurance (6331), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Final Expense Term Life Insurance (FSAIAAAI)
- akta.pro secondary industries
- Level Term Life Insurance (FSAIAAAA), Guaranteed Issue Whole Life Insurance (FSAIABAG)
Keywords
Where Old Mutual iWYZE is headquartered
LocationHeadquarters
- HQ city
- Johannesburg
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Old Mutual iWYZE business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Insurance Premiums: Recurring premium payments from car, home, life, funeral, business, and legal cover insurance policies. Subscription-based model with flexible premium structures and bundle discounts for multiple products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Bundle and save pricing available for multiple products |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Old Mutual iWYZE product offering
Product offeringCore offering
Old Mutual iWYZE is a digital-first South African insurance brand that sells Car, Home, Life, Funeral, Business, and Legal Cover insurance policies directly to individuals and small businesses. The company underwrites products through Old Mutual Life Assurance Company and Old Mutual Insure Limited, and delivers quote, purchase, and claims management entirely online through iwyze.co.za and the wyzeHUB mobile app, with a 4.2-star Hellopeter rating across 24,310 reviews.
Product overview
Old Mutual iWYZE is an insurance platform offering a portfolio of core insurance products including Car Insurance, Home Insurance, Life Insurance, and Funeral Plans, along with Business Insurance and Legal Cover. The product portfolio is managed through the wyzeHUB platform and mobile app, which provides customers with self-service capabilities for policy management, vehicle inspections, claims tracking, and emergency services. Additional add-on coverages such as Tyre and Rim Cover and Scratch and Dent Cover are available for car insurance policies.
Differentiator
Problem solved
Functional benefit
Brands
- wyzeHUB: Customer self-service portal for managing policies, claims, documents, and vehicle self-inspection.
Products and services
- Car Insurance
- Home Insurance
- Life Insurance
- Funeral Plan
- Business Insurance
- Legal Cover
- wyzeHUB Customer Platform
Quantifiable outcome
- R2 million paid in claims daily
- +2 more outcomes
Companies that use Old Mutual iWYZE
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Old Mutual iWYZE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Old Mutual iWYZE partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Old Mutual Life Assurance Company (South Africa) LimitedcoreLicensed FSP and Life Insurer that underwrites iWYZE Life and Funeral policies. Reg. No: 1999/004643/06
- Old Mutual Insure LimitedcoreLicensed FSP and Non-Life Insurer that underwrites iWYZE Non-Life Insurance products (Car, Home, Business, Legal Cover). Reg. No: 1970/006619/06
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
Old Mutual iWYZE competitors and assessment
Company assessmentEmerging players
- Naked Insurance: South African insurtech offering fully digital, app-based short-term insurance with algorithm-driven underwriting. Comparable as an emerging digital-native competitor targeting the same online South African insurance customer.
- Pineapple: South African mobile-first insurance platform offering on-demand, pay-per-kilometer car and other cover. Comparable as an emerging digital player using mobile-first design to compete for South African short-term insurance customers.
Direct peers
- OUTsurance: Direct-to-consumer short-term insurer with a strong digital and phone-based sales model in South Africa. Closely comparable to iWYZE in being a direct, non-broker insurer focused on Car and Home cover.
- First for Women Insurance: South African insurer targeting women with Car, Home, and Life cover. Comparable to iWYZE in selling multi-line personal lines and life insurance directly to South African consumers through digital and call channels.
- King Price Insurance: South African digital-first short-term insurer known for price-led positioning and a strong online quote platform. Directly comparable as a digital-native insurer competing for the same online South African car and home insurance buyer.
- Santam: South Africa's largest short-term (general) insurer, offering motor, property, and commercial cover. Directly comparable as a major short-term insurance competitor serving South African consumers and businesses through multi-channel distribution.
- Auto & General Insurance: South African insurer specializing in motor and household cover with direct and broker distribution. Comparable to iWYZE in targeting mass-market Car and Home insurance customers in South Africa.
- Hollard Insurance Group: Large South African insurance group offering life, short-term, and funeral cover through multiple brands. Comparable to iWYZE as a multi-line South African insurer with broad consumer and small-business reach.
- Discovery Insure: South African insurer combining life, health, and short-term cover with rewards-based engagement. Comparable to iWYZE in offering integrated life and non-life insurance to South African consumers with strong digital capabilities.
- Budget Insurance: Direct-to-consumer South African insurer focused on affordable Car and Home cover. Comparable to iWYZE's value-oriented positioning and online/digital direct distribution model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Old Mutual iWYZE social profiles
Digital presenceOld Mutual iWYZE financial estimates
Financial estimateRevenue estimate
Valuation estimate
Old Mutual iWYZE leadership team
Management profileNumber of profiles
Old Mutual iWYZE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Old Mutual iWYZE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Old Mutual iWYZE
What does Old Mutual iWYZE do?
Old Mutual iWYZE is a digital-first South African insurance brand that sells Car, Home, Life, Funeral, Business, and Legal Cover insurance policies directly to individuals and small businesses. The company underwrites products through Old Mutual Life Assurance Company and Old Mutual Insure Limited, and delivers quote, purchase, and claims management entirely online through iwyze.co.za and the wyzeHUB mobile app, with a 4.2-star Hellopeter rating across 24,310 reviews.
Is Old Mutual iWYZE a public or private company?
Old Mutual iWYZE is a private company. It is classified as corporate owned and is currently operating.
When was Old Mutual iWYZE founded?
Old Mutual iWYZE was founded in 1845. It employs 251 to 500 people.
Where is Old Mutual iWYZE based?
Old Mutual iWYZE is headquartered in Johannesburg, South Africa, in the Africa region.
How does Old Mutual iWYZE make money?
One revenue line is on record: insurance Premiums.
Who are Old Mutual iWYZE's main competitors?
Emerging players on record are Naked Insurance and Pineapple. Direct peers are OUTsurance, First for Women Insurance, King Price Insurance, Santam, Auto & General Insurance, Hollard Insurance Group, Discovery Insure and Budget Insurance.
Does Old Mutual iWYZE have an API?
No public API is recorded for Old Mutual iWYZE.
What industry is Old Mutual iWYZE in?
Old Mutual iWYZE's product category is Personal Insurance. Its primary akta.pro industry code is FSAIAAAI, Final Expense Term Life Insurance, with a secondary code of FSAIAAAA, Level Term Life Insurance. Its NAICS code is 52411 and its SIC code is 6311.