Square Scrub

What Square Scrub does

Square Scrub, LLC is a US-based manufacturer of industrial hard-surface floor cleaning and preparation machines headquartered in Jonesboro, Arkansas. Its product portfolio centers on orbital floor machines — the Pivot series (20- and 28-inch), the compact Doodle Scrub and Doodle Mop lines (corded and 42V battery-powered variants), the 2026-launched Square Lite (18-inch, ~90 lbs), and the HydroVac Pro extraction attachment — supported by more than 100 consumable SKUs (pads, screens, sandpaper, accessories). The company's core technology is a patent-pending pivoting head with a dual-seal bearing system delivering 3,450 to 4,100 oscillations per minute, combined with a square base geometry for corner access and a 5-year warranty on the orbital mechanism; all machines are assembled in the USA using Arkansas-sourced steel and Wisconsin-sourced motors.

The business sells equipment primarily through a direct e-commerce storefront (shop.squarescrub.com) and a field sales rep network covering the US and Canada, with equipment rental partners Sunbelt Rentals and Lowe's Rental Equipment extending reach to short-term users. Revenue is generated through one-time hardware sales (MSRPs from approximately $1,062 for the Doodle Mop to $5,080 for the Pivot 20), recurring consumable replenishment, and warranty and technical support services. Target customers are organized across five verticals — healthcare, K-12 and higher education, commercial buildings (BSCs), hospitality, and food service — with named deployments at Worcester Polytechnic Institute, Virginia Beach City Public Schools (93 campuses, 11.5 million sq ft), Phoenix School District (25 units), Concord Hospital, Mercy Medical Center Des Moines, FBG Service Corporation, Joliet Junior College, and Cincinnatus Central School.

Since 2023 Square Scrub has operated as a division of Mytee, LLC following a majority-stake acquisition, with founders Kevin and Renee Brady retaining involvement and the combined entity cross-selling floor machines alongside Mytee's extractor line. Channel and product momentum in 2026 — including two new product launches and a 3M technology integration covering Trizact diamond polishing and Scotch-Brite consumables — point to active portfolio expansion within a still-modest 11-to-50-employee operating footprint limited to North America.

Name

Square Scrub

Legal name

Square Scrub, LLC

Website

https://squarescrub.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Square Scrub, a Jonesboro, Arkansas-based division of Mytee, LLC, designs and manufactures American-made orbital industrial floor cleaning and preparation machines — including the Pivot, Doodle Scrub, Doodle Mop, and Square Lite lines — serving healthcare, education, commercial buildings, hospitality, and food-service facilities in the US and Canada through direct sales, e-commerce, and rental partners.

Ownership category

akta.pro rank

Product category

Commercial Floor Cleaning Equipment

NAICS

Commercial and Service Industry Machinery Manufacturing (333310)

akta.pro primary industry

Floor Cleaning Equipment (Scrubbers, Sweepers, Burnishers) (IMAHALAA)

akta.pro secondary industry

Post-Flooring Installation Cleaning (Sanding Dust/Adhesive Residue) (HSAEADAG)

Keywords

• Industrial floor scrubbers
• Orbital floor machines
• Commercial floor preparation
• Floor cleaning equipment
• Floor cleaning pads

Headquarters

HQ city

Jonesboro

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Floor Machine Sales: Sale of commercial floor cleaning and preparation machines including Pivot, Doodle Scrub, Doodle Mop, Square Lite, and accessories. Machines are sold as one-time purchases with various configurations and options.
2. Consumable Products: Sale of pads, screens, sandpaper, replacement parts, and floor prep materials. Recurring revenue from consumable products that wear out with use.
3. Professional Services: Warranty services and technical support for machine maintenance and repair.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Square Scrub manufactures and sells industrial orbital floor cleaning and preparation machines for commercial and institutional use. Its product line includes the Pivot series (20-inch and 28-inch orbital floor machines), the Doodle Scrub and Doodle Mop compact machines (corded and battery-powered variants), and the Square Lite compact machine, along with add-on modules such as the HydroVac Pro extraction system and over 100 different surface cleaning pads, screens, and accessories. All machines are made in the USA with domestically sourced components.

Product overview

Square Scrub is an industrial floor cleaning equipment manufacturer offering a portfolio of orbital floor machines and accessories. The product lineup centers on the Pivot series (20-inch and 28-inch orbital floor machines with pivoting head design), Doodle product line (compact corded and battery-powered scrub and mop machines for tight spaces), and Square Lite (compact 18-inch model). Add-on modules include the HydroVac Pro extraction system, Doodle Skate baseboard cleaner, and B.O.S. floor finish applicator. The company offers over 100 different surface cleaning pads and accessories designed for use across these machines for applications including VCT cleaning, tile and grout scrubbing, concrete polishing, wood floor sanding, gym floor screening, and floor stripping. Square Scrub operates as a division of Mytee.

Differentiator

Problem solved

Functional benefit

Products and services

• Pivot Orbital Floor Machine Orbital floor machine for cleaning, scrubbing, floor stripping, and polishing of commercial hard-surface floors. Sold to commercial cleaning operators, facility maintenance teams, and building service contractors.
• Doodle Scrub Compact corded floor cleaning and preparation machine for tight spaces like bathrooms, edges, and around fixtures. Targeted at commercial cleaning crews needing maneuverability.
• Doodle Scrub+ (Battery Powered) Battery-powered compact floor scrubbing machine with 90-minute runtime and 2-hour charge time. Designed for cordless operation in areas without outlets. MSRP $1,499.
• Doodle Mop Compact corded electric floor mop for daily floor mopping in high-traffic areas, with 4100 RPM motor and compatibility with disposable or reusable microfiber pads. MSRP $1,062.
• Doodle Mop+ (Battery Powered) Battery-powered compact floor mop for daily maintenance in high-traffic areas, with 90-minute runtime and 42V battery. MSRP $1,299.
• Square Lite Compact entry-level floor cleaning and preparation machine using 18-inch pads, weighing approximately 90 lbs. Compatible with the HydroVac Pro System for surface cleaning on hard floors and carpets.
• HydroVac Pro Extraction System Extraction attachment for Pivot and Square Lite machines that lays down solution, deep cleans floors, and recovers slurry in a single pass, with 2-gallon solution tank and 2.5-gallon recovery tank.
• Pivot with HydroVac Pro Combined floor cleaning package bundling the Pivot orbital floor machine with the HydroVac Pro extraction system for single-pass solution application, deep cleaning, and slurry recovery.
• Doodle Skate Attachment that rotates the Doodle Scrub 90 degrees for cleaning baseboards, stair risers, and other vertical surfaces.
• B.O.S. (Bucket on a Stick) Hard-surface floor finish applicator in 18-inch and 24-inch sizes, with an ergonomic design holding up to 5 quarts of finishing solution with microfiber mop heads.
• HEPA Dry Vac Kit HEPA-certified dust containment attachment for Pivot machines used during dry floor preparation and sanding to reduce airborne particles.
• Solution Tank Accessory tank for applying cleaning solution to floors during scrubbing operations, available for 20-inch and 28-inch Pivot models.

Quantifiable outcome

• 64% productivity increase with Top Scrub & Recoat method compared to traditional stripping
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

One partnership is on record.

• 3McoreTechnology or Integration3M products integrated with Square Scrub machines including Trizact diamond polishing system, Scotch-Brite Purple Diamond Pad Plus, and Scotchguard Stone Floor Protector. 3M Trizact system designed specifically for Square Scrub tools with documented coverage estimates.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Tennant Company: Global leader in commercial floor cleaning equipment (ride-on and walk-behind scrubbers, sweepers, orbital machines). Directly competes with Square Scrub in commercial/institutional floor care but operates at much greater scale with broader product lines.
• Nilfisk: European-based global manufacturer of professional cleaning equipment including floor scrubbers, sweepers, and vacuum systems. Competes with Square Scrub across commercial and industrial floor care, with a much larger distribution footprint and broader portfolio.
• Kärcher: German global leader in cleaning technology offering commercial scrubbers, sweepers, and floor preparation equipment. Overlaps with Square Scrub in industrial and commercial floor care, with significantly broader product range and global brand recognition.
• IPC Group (IPC Eagle / Pulex): International commercial cleaning equipment manufacturer offering scrubbers, sweepers, and floor preparation tools. Overlaps with Square Scrub in commercial floor care with broader portfolio spanning multiple cleaning categories.

Direct peers

• Betco Corporation: US manufacturer of floor care equipment and chemicals for commercial cleaning, including scrubbers and floor preparation machines. A direct competitor serving the same BSC, education, and healthcare channels as Square Scrub.
• Hillyard: Major US distributor and manufacturer of commercial cleaning equipment, including floor scrubbers and surface preparation machines for institutional customers. Comparable to Square Scrub in customer base (education, healthcare, BSCs) and product focus.
• Powr-Flite: US-based manufacturer of commercial floor scrubbers, vacuums, and burnishers sold through janitorial distributors. Directly comparable to Square Scrub in product category and target customers within the commercial/institutional cleaning channel.
• NSS Enterprises: US-based manufacturer of commercial floor scrubbers, burnishers, and sweepers serving the same BSC, healthcare, education, and retail channels as Square Scrub. A direct competitor focused on walk-behind and ride-on floor care equipment in North America.
• Tornado Industries: US commercial cleaning equipment manufacturer producing floor scrubbers, burnishers, and vacuums for BSCs and institutional customers. Directly comparable to Square Scrub in target market and product category, focused on walk-behind and upright floor care.

Others

• Mytee: US manufacturer of carpet extractors and cleaning equipment that acquired a majority stake in Square Scrub in 2023. Now operates as Square Scrub's parent company and combines extractor product lines with Square Scrub's hard-surface floor machines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/SquareScrub
• Facebookfacebook.com/SquareScrubEquipment
• LinkedInlinkedin.com/company/square-scrub

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Square Scrub