KPI OceanConnect
KPI OceanConnect is a privately held global marine fuel trader and broker serving shipowners, operators, and charterers across 15 offices. It trades 13.5 million MTS annually and offers alternative fuels, EU ETS compliance, and digital marketplace platforms.
- Company typePrivate
- Founded1972
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What KPI OceanConnect does
KPI OceanConnect is a privately held global marine energy company specializing in the trading and broking of marine fuels, lubricants, and compliance services for the international shipping industry. Founded in 1972 and headquartered in London, the company operates through 15 strategically located offices across every major shipping time zone and serves more than 250 shipowners, operators, and charterers worldwide. KPI OceanConnect is a wholly owned subsidiary of Bunker Holding Group, one of the world's largest marine fuel groups, and runs a workforce of 140 maritime professionals including 98 traders.
The company's core offerings span physical supply of conventional marine fuels (VLSFO, HSFO, LSMGO), marine lubricants, an expanding alternative fuels portfolio (biofuels such as B24 blends, LNG, bio-LNG, methanol, and ammonia), and an integrated regulatory compliance practice covering EU ETS EUA procurement and FuelEU Maritime pooling. KPI OceanConnect operates two proprietary digital platforms: KPI AuctionConnect, a digital marketplace enabling real-time transparent auction-based bunker procurement with quality certificates, and the Market Pulse Dashboard, a market intelligence tool providing data on oil prices, port flows, shipping markets, and economic indicators. The company completed the integration of Baseblue (now KPI OceanConnect Cyprus Ltd) in January 2026, expanding East Mediterranean coverage.
KPI OceanConnect generates revenue primarily through transaction fees and bid-ask spreads on fuel trading and broking, brokerage commissions on marine lubricants and carbon offsets, and professional services fees on EU ETS, FuelEU Maritime, and alternative fuels advisory. The business uses a direct enterprise sales model through regional management structures and a Global Accounts program for major shipping operators, complemented by event-driven engagement via industry forums, webinars, and the Market Pulse publication. KPI OceanConnect trades approximately 13.5 million MTS and executes roughly 20,000 transactions annually.
KPI OceanConnect firmographics
Firmographics- Name
- KPI OceanConnect
- Legal name
- KPI OceanConnect A/S
- Website
- https://kpioceanconnect.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- KPI OceanConnect is a privately held global marine fuel trader and broker serving shipowners, operators, and charterers across 15 offices. It trades 13.5 million MTS annually and offers alternative fuels, EU ETS compliance, and digital marketplace platforms.
- Ownership category
- akta.pro rank
KPI OceanConnect industry classification
Industry- Product category
- Marine Fuel Trading and Broking
- NAICS
- Petroleum Bulk Stations and Terminals (424710), Other Support Activities for Water Transportation (48839)
- SIC
- Wholesale-Petroleum Bulk Stations & Terminals (5171), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)
- akta.pro primary industry
- Bunker Trading, Broking & Market Intelligence (TLAHAKAD)
- akta.pro secondary industries
- LNG Marine Shipping & Bunkering (EUAAACAH), Conventional Marine Fuel Bunkering (HFO/VLSFO/MGO/ULSFO) (TLAHAKAA), Fuel Blending & Additives Services (Blend Optimization, Compatibility) (TLAHAKAI)
Keywords
Where KPI OceanConnect is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices15 records
Markets served
KPI OceanConnect business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Bunker Trading and Broking: Core revenue stream from trading and broking marine fuels (VLSFO, HSFO, LSMGO, biofuels, LNG, methanol). The company operates a 'back to back plus' approach offering 360-degree service including physical supply, risk management, and compliance advisory.
- Marine Lube Oils: Sale and broking of marine lubricants alongside fuel offerings as part of comprehensive marine energy solutions.
- EU ETS Compliance Services: EUA (EU Allowance) procurement and compliance advisory services for shipping companies subject to EU Emissions Trading System. Services include purchasing strategy development, spot and forward market procurement, and limit order management.
- Alternative Fuels and Carbon Markets: Advisory and brokerage services for biofuels, LNG, methanol, bio-LNG, and carbon offset solutions. Includes fuel strategy optimization and compliance balance management for FuelEU Maritime.
- Carbon Offsets: Voluntary carbon units derived from certified projects (wind farms, solar energy, reforestation) verified by Verra Registry. Enables carbon-neutral fuel supply transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard bunker pricing based on market rates |
| Unit Pricing | Pay-as-you-go | Alternative fuel pricing (biofuels, methanol, LNG) |
| Unit Pricing | Pay-as-you-go | EUA (EU Allowance) pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
KPI OceanConnect product offering
Product offeringCore offering
KPI OceanConnect is a global marine fuel trading and broking firm that sources and supplies conventional marine fuels (VLSFO, HSFO, LSMGO), marine lubricants, and alternative marine fuels (biofuels, LNG, methanol, bio-LNG) to shipowners, operators, and charterers. The company operates a "back-to-back plus" 360-service model combining physical supply, risk management, and compliance advisory for EU ETS and FuelEU Maritime, supported by two proprietary digital platforms: KPI AuctionConnect (real-time fuel auctions) and Market Pulse Dashboard (market intelligence).
Product overview
KPI OceanConnect offers a unified marine energy platform combining physical fuel supply (marine fuels and lube oils), alternative fuels (biofuels, LNG, methanol, ammonia, bio-LNG), and compliance services (EU ETS, FuelEU Maritime). The core offering includes trading/brokering with a 360-service approach, supported by two proprietary digital platforms: Market Pulse Dashboard for market intelligence and KPI AuctionConnect for transparent auction-based fuel procurement. The company operates as part of Bunker Holding Group with 15 global offices serving shipowners, operators, and charterers across 200+ ports worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- KPI AuctionConnect: Digital marketplace platform for marine fuels providing full transparency with real-time price drops, quality certificates, and fuel analysis. Auctions last up to 15 minutes with instant messaging between counterparts.
- Market Pulse
- 50for50
- get fuelled
Products and services
- Marine Fuels Trading and broking of high-quality marine fuels (VLSFO, HSFO, LSMGO) with global coverage through 15 offices and a 360-service approach combining physical supply, risk management, and compliance advisory for shipowners, operators, and charterers.
- Marine Lube Oils
Quantifiable outcome
- 13,500,000 MTS volume traded annually across global ports
- +5 more outcomes
Companies that use KPI OceanConnect
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
KPI OceanConnect technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
KPI OceanConnect partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- BasebluecoreBaseblue has been integrated into KPI OceanConnect to streamline operations and better align regional teams. The integration is expected to increase market share in the East Mediterranean region. Effective January 15, 2026, Baseblue Ltd changed name to KPI OceanConnect (Cyprus) Ltd. All customer and supply agreements continue unchanged under KPI OceanConnect.
- ArcelorMittalcoreKPI OceanConnect supplied 200mt of B24 VLSFO biofuel to ArcelorMittal's bulk carrier GCL Tapi at Fujairah anchorage - a first-ever biofuel stem for the Port of Fujairah. A second operation followed on December 13, supplying 200mt B24 VLSFO to vessel GCL Sabarmati.
- Global Risk ManagementminorPartner for Alternative Fuels & EU ETS Forum in Hamburg 2023. Arne Lohmann Rasmussen, Chief Analyst and Head of Research at Global Risk Management, presented on Oil and Bunker market outlook.
- Bunker OneminorPartner for Alternative Fuels & EU ETS Forum in Hamburg 2023. Kristian Korsgaard Pedersen, Sales & Business Development Manager at Bunker One, presented on green energy transition in shipping.
- Two Highly Reputable Pooling ProviderscoreKPI OceanConnect has established partnerships with two highly reputable pooling providers to offer FuelEU Maritime compliance solutions. These partnerships combine compliance expertise with practical execution capabilities, enabling customers to access pooling solutions, optimize fuel positions with tailored recommendations, and manage EUA procurement through one integrated partner.
- Danish Shipping AcademycoreEducational partner for the get fuelled trainee program. The Academy provides two-year courses leading to qualification as Bunker Trader with Foundation Degree in Shipping (120 ECTS-points comparable to Short Cycle Education). Modules conducted in Copenhagen.
Scale indicators13 records
Recent moves7 records
Expansion highlights6 records
KPI OceanConnect competitors and assessment
Company assessmentDirect peers
- Bunker One: Bunker One is a Denmark-headquartered global bunker trader and broker with comparable scale, geographic spread, and a hybrid trading/brokerage model. It was a co-partner with KPI OceanConnect at the Alternative Fuels & EU ETS Forum in Hamburg and operates a similar "physical supply + brokerage" proposition.
- Peninsula Petroleum: Peninsula is one of the largest independent global bunker traders, headquartered in London with a similar multi-office, multi-fuel (conventional + alternative) strategy. Directly competes with KPI OceanConnect for shipowner fuel procurement contracts across major hubs.
- Monjasa: Monjasa is a Denmark-based global supplier and trader of marine fuels and lubricants with a comparable diversified portfolio (physical supply, broking, alternative fuels). Overlaps with KPI OceanConnect in Europe, Africa, the Americas and APAC.
- World Fuel Services: World Fuel Services operates a large marine fuel division (WFS Marine) providing bunker trading, physical supply and risk management to shipowners globally. Direct head-to-head competitor with KPI OceanConnect for marine fuel procurement contracts and global accounts.
- Minerva Bunkering: Minerva Bunkering is a global marine fuel supplier and trader formed around the Aegean Marine Petroleum Network platform. Directly competes with KPI OceanConnect in physical supply, alternative fuels, and global accounts across major bunkering hubs.
- Cockett Marine Oil (VTTI): Cockett Marine Oil, now part of VTTI, is a global marine fuel broker and physical supplier with comparable geographic reach and alternative-fuels activity. Direct competitor for shipowner bunker procurement mandates.
Emerging players
- TFG Marine: TFG Marine is a joint-venture bunker trader (Trafigura, Frontline, Golden Ocean) that uses a digital-first, low-touch model. Competes with KPI OceanConnect on transparent pricing and is a key emerging threat to traditional voice brokers.
Broad incumbents
- Shell Marine Products: Shell Marine Products is one of the world's largest marine fuel suppliers, offering conventional and alternative fuels as part of its broader downstream portfolio. Competes with KPI OceanConnect on supply, credit, and global accounts, but as an integrated oil major rather than a focused trader.
- TotalEnergies Marine Fuels: TotalEnergies Marine Fuels is the bunker division of a major oil major with global supply, LNG bunkering, and biofuel capability. Overlaps with KPI OceanConnect across physical supply and alternative fuels, but as part of a much wider integrated energy portfolio.
- BP Marine: BP Marine is a major bunker supplier with global physical supply, alternative fuels, and credit capacity that independents like KPI OceanConnect compete against. Overlapping customer base in major shipping companies and global accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
KPI OceanConnect social profiles
Digital presenceKPI OceanConnect compliance and trust
Trust signalCompliance5 records
KPI OceanConnect financial estimates
Financial estimateRevenue estimate
Valuation estimate
KPI OceanConnect leadership team
Management profileNumber of profiles
Profiles7 records
KPI OceanConnect subsidiaries and ownership
Company hierarchySubsidiaries4 records
KPI OceanConnect funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KPI OceanConnect M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KPI OceanConnect
What does KPI OceanConnect do?
KPI OceanConnect is a global marine fuel trading and broking firm that sources and supplies conventional marine fuels (VLSFO, HSFO, LSMGO), marine lubricants, and alternative marine fuels (biofuels, LNG, methanol, bio-LNG) to shipowners, operators, and charterers. The company operates a "back-to-back plus" 360-service model combining physical supply, risk management, and compliance advisory for EU ETS and FuelEU Maritime, supported by two proprietary digital platforms: KPI AuctionConnect (real-time fuel auctions) and Market Pulse Dashboard (market intelligence).
Is KPI OceanConnect a public or private company?
KPI OceanConnect is a private company. It is classified as corporate owned and is currently operating.
When was KPI OceanConnect founded?
KPI OceanConnect was founded in 1972. It employs 51 to 100 people.
Where is KPI OceanConnect based?
KPI OceanConnect is headquartered in London, United Kingdom, in the Europe region.
How does KPI OceanConnect make money?
Five revenue lines are on record. Bunker Trading and Broking is the primary driver. The others are marine Lube Oils, EU ETS Compliance Services, alternative Fuels and Carbon Markets and carbon Offsets.
Who are KPI OceanConnect's main competitors?
Direct peers on record are Bunker One, Peninsula Petroleum, Monjasa, World Fuel Services, Minerva Bunkering and Cockett Marine Oil (VTTI). TFG Marine is listed as an emerging player. Broad incumbents are Shell Marine Products, TotalEnergies Marine Fuels and BP Marine.
Does KPI OceanConnect have an API?
No public API is recorded for KPI OceanConnect.
What industry is KPI OceanConnect in?
KPI OceanConnect's product category is Marine Fuel Trading and Broking. Its primary akta.pro industry code is TLAHAKAD, Bunker Trading, Broking & Market Intelligence, with a secondary code of EUAAACAH, LNG Marine Shipping & Bunkering. Its NAICS code is 424710 and its SIC code is 5171.