Peninsula
Peninsula is a privately held global marine fuel supplier founded in 1996 in Gibraltar, sourcing and physically delivering conventional fuels, biofuels, LNG, and future fuels to commercial shipping operators and superyachts across 500+ ports via 21 offices.
- Company typePrivate
- Founded1996
- HeadquartersDublin, Ireland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Peninsula does
Peninsula is a global marine energy supplier founded in 1996 in Gibraltar and headquartered under Peninsula Petroleum Limited (registered in the Republic of Ireland). The company sources, trades, and physically delivers marine fuels — including conventional products (VLSFO, HSFO, marine gasoil), biofuels (UCOME, FWME, POMEME FAME blends, HVO), LNG, and emerging future fuels (green methanol, ammonia) — to commercial vessel operators, global shipping companies, and the superyacht sector. It operates an integrated end-to-end supply chain spanning cargo procurement and trading, terminal storage and blending, back-to-back trading through approved third-party providers, and physical supply through 21 commercial offices and approximately 50 owned physical supply ports, extending coverage to 500+ reselling ports worldwide. The company is supported by Hercules Tanker Management, a jointly controlled sister entity operating more than 40 vessels for logistical flexibility, and Peninsula Yacht Services, a wholly owned subsidiary serving the superyacht segment.
Peninsula's revenue model is transaction-based across four streams: physical marine fuel supply, back-to-back trading of supply arranged through third-party providers, cargo procurement and trading at scale, and storage/blending services. Pricing is quote-based and not publicly disclosed, reflecting the B2B nature of the business. The go-to-market is enterprise field sales targeting commercial shipping operators and shipping companies, with regionally based teams providing 24/7 coverage across the Mediterranean, North Europe, Americas, Asia, Middle East, and Africa. The company reports 26,000–30,000 annual customer deliveries, 20 million tonnes of marine fuel supplied per year (up from 75,000 tonnes at founding), and access to $1.4B in liquidity to support scale purchasing and credit. Ownership is private, held by the Done brothers (Fred and Peter Done), with CEO and Founder John A. Bassadone leading the business.
Peninsula firmographics
Firmographics- Name
- Peninsula
- Legal name
- Peninsula Petroleum (Brokers) Limited
- Website
- https://peninsula360.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Peninsula is a privately held global marine fuel supplier founded in 1996 in Gibraltar, sourcing and physically delivering conventional fuels, biofuels, LNG, and future fuels to commercial shipping operators and superyachts across 500+ ports via 21 offices.
- Ownership category
- akta.pro rank
Peninsula industry classification
Industry- Product category
- Marine Fuel Supply (Bunkering)
- NAICS
- Petroleum Bulk Stations and Terminals (424710)
- SIC
- Wholesale-Petroleum Bulk Stations & Terminals (5171)
- akta.pro primary industry
- Conventional Marine Fuel Bunkering (HFO/VLSFO/MGO/ULSFO) (TLAHAKAA)
- akta.pro secondary industries
- Marine Bunkering & Port Fuel Supply (EUALAIAG), LNG Marine Shipping & Bunkering (EUAAACAH)
Keywords
Where Peninsula is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices33 records
Markets served
Peninsula business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D
Revenue model
- Physical Marine Fuel Supply: Direct supply of conventional fuels, biofuels, and LNG through owned infrastructure in key bunkering hubs. Revenue generated through fuel sales at point of delivery.
- Back-to-Back Trading: Supply arrangement through approved third-party providers managed under Peninsula terms. Revenue from arranging and managing supply to customers in ports beyond physical footprint.
- Cargo Procurement & Trading: Bulk cargo sourcing and trading, supported by scale purchasing, credit and funding. Cargo supplied to external counterparties around physical hubs.
- Storage & Blending Services: Strategic storage and controlled blending services to support supply consistency and fuel quality, with associated service fees.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Peninsula product offering
Product offeringCore offering
Peninsula is a global marine fuel (bunker) and lubricant supplier providing physical supply of conventional marine fuels (VLSFO, HSFO, marine gasoil), biofuels, LNG, and emerging future fuels alongside supporting services including back-to-back trading, storage and blending, cargo procurement and trading, and technical operations and quality management. The company operates across 500+ ports globally through 50+ physical supply hubs and 500+ reselling locations, serving commercial shipping operators and the superyacht sector with end-to-end supply chain control from procurement through delivery.
Product overview
Peninsula is a global marine energy supplier offering an integrated portfolio of fuel products and services. The core offering spans conventional fuels (VLSFO, HSFO, marine gasoil), biofuels, LNG & Bio-LNG, and future fuels (green methanol, ammonia). Services include physical supply, back-to-back trading, storage & blending, cargo procurement & trading, and technical operations & quality. Supporting sub-brands include Peninsula Yacht Services for the superyacht sector and Hercules Tanker Management for fleet operations. The integrated model provides end-to-end control from cargo procurement through to delivery, enabling consistent quality, specification control, and accountability across global operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Conventional Marine Fuels
Quantifiable outcome
- 26,000 annual fuel deliveries and 30,000 annual customer deliveries
- +2 more outcomes
Companies that use Peninsula
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Peninsula technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Peninsula partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Linsen NambicoreLocal logistics partnership for physical bunkering operations in Algoa Bay, South Africa. Peninsula supplies HSFO and VLSFO fuels from strategically positioned port along major international shipping routes, enabling vessels to bunker without berthing to reduce waiting times and costs. The expansion builds on existing presence in Mauritius and Egypt, creating operational synergies across African markets.
- University of GibraltarcoreMemorandum of Understanding signed in 2025 for advancing maritime education, training, and research in Gibraltar. Peninsula funded the Peninsula Maritime Simulation Suite featuring Wärtsilä simulation technology for cadet training and professional development.
- The Nautilus ProjectminorMarine conservation initiative supporting restoration of native seagrass meadows in Gibraltar's waters through cultivation and transplantation, contributing to marine biodiversity and carbon capture.
- Gibraltar Football AssociationminorSponsorship of football programmes at every level from grassroots to National Teams, including title sponsorship of the Peninsula Rock Cup.
- Fight for PeaceminorGlobal youth development charity sponsorship supporting young people through sport, education, and personal development programmes.
- SymplefsiminorVolunteer healthcare mission to remote Greek islands, providing medical examinations and support to island communities.
Scale indicators11 records
Recent moves11 records
Expansion highlights6 records
Peninsula competitors and assessment
Company assessmentDirect peers
- GAC Bunker Fuels: GAC Bunker Fuels is part of the GAC Group and provides marine fuel supply, lubricants, and related services to shipping customers globally. Directly comparable to Peninsula as a multi-region bunker supplier with both physical and trading operations.
- Bunker Holding: Bunker Holding is one of the world's largest independent marine fuel suppliers with a global network of physical supply and trading operations. Directly comparable to Peninsula as a top-tier independent bunker trader serving commercial shipping with integrated supply and risk management.
- Minerva Bunkering: Minerva Bunkering is a major global marine fuel supplier with physical supply operations in key bunkering hubs. Directly comparable to Peninsula as a physical bunker specialist with similar global footprint and focus on commercial shipping customers.
- World Fuel Services (WFS): World Fuel Services is a major global fuel and energy products distributor with a significant marine fuel segment. Directly comparable to Peninsula as a large-scale marine fuel supplier with global physical supply capabilities and diversified fuel offerings including conventional and alternative fuels.
- KPI OceanConnect: KPI OceanConnect is a global marine fuel supplier offering physical and back-to-back supply across a wide port network. Directly comparable to Peninsula in its B2B bunker trading model with both physical supply and trading capabilities.
- Sing Fuels: Sing Fuels is a Singapore-based marine fuel supplier with operations across major Asian and global bunkering hubs. Comparable to Peninsula as a bunker trading specialist with physical supply and back-to-back trading capabilities serving commercial shipping.
Broad incumbents
- Vitol Bunkers: Vitol is one of the world's largest independent energy traders with a substantial marine fuel bunkering business integrated into its broader trading operations. Comparable to Peninsula as a major marine fuel supplier, but with much broader energy trading activities and deeper balance sheet.
- Shell Marine: Shell Marine is the marine fuels and lubricants division of Shell, one of the world's largest integrated oil majors. Comparable to Peninsula in marine fuel supply but with much broader scale, refinery integration, and a wider energy portfolio.
Regional players
- Torm: Torm is a Denmark-based product tanker shipping company with selective involvement in marine fuel supply. Adjacent to Peninsula's business through vessel operations and Hercules Tanker Management, but primarily a shipowner rather than a bunker specialist.
Emerging players
- GoodFuels (BUNKER HOLDING): GoodFuels is a sustainable marine biofuel supplier that focuses on waste-based and advanced biofuels for the shipping industry. Comparable to Peninsula as an emerging alternative fuels player in the marine energy space, particularly relevant to Peninsula's biofuel and future fuel strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Peninsula social profiles
Digital presencePeninsula compliance and trust
Trust signalCompliance1 record
Peninsula financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peninsula leadership team
Management profileNumber of profiles
Profiles11 records
Peninsula subsidiaries and ownership
Company hierarchySubsidiaries2 records
Peninsula funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peninsula M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peninsula
What does Peninsula do?
Peninsula is a global marine fuel (bunker) and lubricant supplier providing physical supply of conventional marine fuels (VLSFO, HSFO, marine gasoil), biofuels, LNG, and emerging future fuels alongside supporting services including back-to-back trading, storage and blending, cargo procurement and trading, and technical operations and quality management. The company operates across 500+ ports globally through 50+ physical supply hubs and 500+ reselling locations, serving commercial shipping operators and the superyacht sector with end-to-end supply chain control from procurement through delivery.
Is Peninsula a public or private company?
Peninsula is a private company. It is classified as family owned and is currently operating.
When was Peninsula founded?
Peninsula was founded in 1996. It employs 1 to 10 people.
Where is Peninsula based?
Peninsula is headquartered in Dublin, Ireland, in the Europe region.
How does Peninsula make money?
Four revenue lines are on record. Physical Marine Fuel Supply is the primary driver. The others are back-to-Back Trading, cargo Procurement & Trading and storage & Blending Services.
Who are Peninsula's main competitors?
Direct peers on record are GAC Bunker Fuels, Bunker Holding, Minerva Bunkering, World Fuel Services (WFS), KPI OceanConnect and Sing Fuels. Broad incumbents are Vitol Bunkers and Shell Marine. Torm is listed as a regional player. GoodFuels (BUNKER HOLDING) is listed as an emerging player.
Does Peninsula have an API?
No public API is recorded for Peninsula.
What industry is Peninsula in?
Peninsula's product category is Marine Fuel Supply (Bunkering). Its primary akta.pro industry code is TLAHAKAA, Conventional Marine Fuel Bunkering (HFO/VLSFO/MGO/ULSFO), with a secondary code of EUALAIAG, Marine Bunkering & Port Fuel Supply. Its NAICS code is 424710 and its SIC code is 5171.