Well Child

What Well Child does

Well Child, Inc. is a private, Tennessee-based school-based healthcare services company that delivers preventive and primary care directly to students through partnerships with public school districts. Incorporated in 2002 by nurse practitioner Karen J. Pease following a 1998 Robert Wood Johnson Foundation grant, the company operates across all three Tennessee regions with offices in Memphis (headquarters, 650 New York Street), Nashville (Middle Tennessee), and Knoxville (East Tennessee), and serves children ages 3–21 across more than 200 schools in West Tennessee alone. Service offerings include EPSDT-compliant annual and sports physicals, optometry exams with on-site glasses dispensing, school nursing, state-required screenings, immunization delivery as a Vaccines For Children (VFC) provider, and a HIPAA-compliant telehealth platform launched in 2020.

The company's delivery model combines on-site school-day service, a Memphis clinic, and a virtual visit platform accessible via smartphone, tablet, or computer, with a multi-language website spanning 12 languages to reach diverse Tennessee communities. Board-certified nurse practitioners and licensed opticians perform exams, vision correction, and dispensing at the school site, eliminating transportation and scheduling barriers for families; telehealth extends the same clinical capacity to remote and at-home learners.

Well Child is reimbursed entirely through insurance billing—services are free to schools, districts, and families. The company is in-network with all four TennCare managed care organizations (Amerigroup, BlueCare, TennCare Select, United Health Care Community Plan), CoverKids, and commercial carriers including Aetna, BlueCross (Network P), Cigna, Humana, Tricare, Keystone West, and Pittman and Associates, with March Vision serving as the vision network partner for United Health Care. Revenue mechanics are therefore transaction-based across physicals, sports physicals, immunizations, optometry, and telehealth visits. The company is founder-led, independently owned with no disclosed external investment beyond the original 1998 grant, and serves a customer base dominated by Tennessee public school districts—most notably Memphis City Schools—and the parents and guardians of enrolled students.

Name

Well Child

Legal name

Well Child, Inc.

Website

https://wellchild.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

251–500 employees

Short description

Well Child, Inc. is a Tennessee-based, founder-led private healthcare services company delivering EPSDT-compliant physicals, optometry with on-site glasses dispensing, telehealth, immunizations, and school nursing to students ages 3–21 across Tennessee public school districts, billing insurance carriers directly.

Ownership category

akta.pro rank

Product category

School-Based Pediatric Healthcare Services

NAICS

Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Campus/School-Based Urgent Care & Student Health Centers (HLAFADAI)

Keywords

• School-based healthcare
• Pediatric health services
• School nursing services
• Telehealth for students
• EPSDT screening exams

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance Billing - School-Based Healthcare Services: Well Child bills insurance carriers and managed care organizations (including TennCare and commercial insurance) for annual physicals, sports physicals, immunizations, optometry exams, and telehealth services. Services are provided at no cost to schools or districts.
2. Telehealth Service Billing: Telehealth visits billed to insurance carriers for acute care and annual physicals conducted virtually from home, with prescription services included.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Well Child delivers on-site and telehealth healthcare services directly within Tennessee schools, including annual and sports physicals meeting Medicaid EPSDT requirements, optometry exams with on-site glasses dispensing, immunizations, school nursing, and state-required screenings for children ages 3-21. Services are provided at no cost to schools, districts, or families, with the company billing insurance carriers and managed care organizations (TennCare and commercial plans) for the care delivered. The company contracts with school districts across West, Middle, and East Tennessee to deliver care during the school day, supplemented by a telehealth platform for at-home visits.

Product overview

Well Child is a school-based healthcare services provider offering a comprehensive suite of health services for students ages 3-21. The company operates a platform-plus-services model delivering Annual Physicals/Sports Physicals (meeting Medicaid EPSDT requirements), Optometry Services (including on-site glasses dispensing), Telehealth Services (virtual visits via smartphone, tablet, or computer), School Nursing Services, State-Required Screenings, and Immunization Services. Services are delivered either at school during the school day or via telehealth from home, eliminating the need for parents to schedule appointments or arrange transportation.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Physicals and Sports Physicals
• Optometry Services
• Telehealth Services
• School Nursing Services
• State-Required Screenings
• Immunization Services

Quantifiable outcome

• 1 in 4 school-age children has a vision problem that can impact learning
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

18 partnerships are on record, tiered minor and core.

• University of Tennessee at MemphisminorStrategic or Co-development Partner · 1 January 1998Academic partner in the Robert Wood Johnson Foundation 'Healthy Schools, Healthy Lives' grant program, providing research and clinical expertise for the school-based healthcare initiative.
• TLC Family Care Health PlanminorStrategic or Co-development Partner · 1 January 1998Health plan partner in the Robert Wood Johnson Foundation grant program, contributing to the school-based healthcare pilot initiative.
• Tennessee School DistrictscoreChannel Partner/ Reseller/ DistributorWell Child partners with school districts across Tennessee (West, Middle, and East) to deliver healthcare services directly in schools. School districts contract with Well Child for school nursing, annual physicals, optometry, and state-required screenings at no cost to the district.
• March VisionminorChannel Partner/ Reseller/ DistributorMarch Vision is the vision network partner for United Health Care Community Plan that Well Child uses to bill for optometry services in school settings.
• Amerigroup (TennCare)coreChannel Partner/ Reseller/ DistributorTennCare managed care organization through which Well Child bills for annual physicals, sports physicals, and immunizations for Medicaid-enrolled students.
• BlueCare (TennCare)coreChannel Partner/ Reseller/ DistributorTennCare managed care organization through which Well Child bills for annual physicals, sports physicals, and immunizations for Medicaid-enrolled students.
• CoverKidscoreChannel Partner/ Reseller/ DistributorTennessee's CHIP program through which Well Child bills for children's healthcare services including annual physicals and immunizations.
• TennCare SelectcoreChannel Partner/ Reseller/ DistributorTennCare managed care organization through which Well Child bills for annual physicals, sports physicals, and immunizations for Medicaid-enrolled students.
• United Health Care Community PlancoreChannel Partner/ Reseller/ DistributorCommunity plan through which Well Child bills for annual physicals, sports physicals, immunizations, and optometry services (via March Vision).
• AetnaminorChannel Partner/ Reseller/ DistributorCommercial insurance partner through which Well Child bills for annual physicals, sports physicals, and immunizations.
• BlueCross (Network P Only)minorChannel Partner/ Reseller/ DistributorCommercial insurance partner (Network P) through which Well Child bills for annual physicals, sports physicals, and immunizations.
• CignaminorChannel Partner/ Reseller/ DistributorCommercial insurance partner through which Well Child bills for annual physicals, sports physicals, and immunizations.
• HumanaminorChannel Partner/ Reseller/ DistributorCommercial insurance partner through which Well Child bills for annual physicals, sports physicals, and immunizations.
• TricareminorChannel Partner/ Reseller/ DistributorMilitary health insurance partner through which Well Child bills for annual physicals, sports physicals, and immunizations.
• Keystone WestminorChannel Partner/ Reseller/ DistributorCommercial insurance partner through which Well Child bills for annual physicals, sports physicals, and immunizations.
• Pittman and AssociatesminorChannel Partner/ Reseller/ DistributorCommercial insurance partner through which Well Child bills for annual physicals, sports physicals, and immunizations.
• Centers for Disease Control and Prevention (CDC)minorStrategic or Co-development PartnerWell Child school nurses monitor compliance with CDC guidelines, Tennessee Department of Education's Coordinated School Health, and local health department guidelines.
• Tennessee Department of EducationminorStrategic or Co-development PartnerWell Child school nurses monitor compliance with Tennessee Department of Education's Coordinated School Health guidelines and provide health education on various topics.

Scale indicators3 records

Recent moves14 records

Expansion highlights5 records

Emerging players

• Doctor On Demand (Included Health): Doctor On Demand, part of Included Health, is a national virtual care provider offering urgent, primary, and behavioral health including pediatric visits — a direct-to-consumer telehealth competitor to Well Child's at-home virtual care channel.
• K Health: K Health is a direct-to-consumer virtual primary care platform that includes pediatric care, competing with Well Child's telehealth offering for parents seeking on-demand, low-acuity care for their children from home.
• Brave Care: Brave Care provides pediatric primary and urgent care through in-person clinics and a digital platform, addressing the same school-age patient population as Well Child but via a clinic-plus-app model rather than a school-embedded delivery model.

Broad incumbents

• CVS MinuteClinic: CVS MinuteClinic operates walk-in retail clinics inside CVS pharmacies providing pediatric and family urgent care, immunizations, and physicals — a broad incumbent competing for the same low-acuity pediatric visits that Well Child delivers on school campuses.
• Pediatrix Medical Group: Pediatrix Medical Group is a national physician services organization focused on pediatric and maternal care, providing clinical staffing, newborn care, and pediatric specialty services — a broad incumbent with overlapping pediatric clinical capabilities and payer relationships.
• MedExpress (Optum): MedExpress, part of Optum/UnitedHealth Group, is a national urgent care chain offering pediatric acute care, sports physicals, and vaccinations — a broad incumbent that overlaps with Well Child's sports physicals, immunizations, and acute care offerings outside the school setting.
• Pediatric Associates: Pediatric Associates is one of the largest private pediatric practices in the U.S., offering well-child, sick, and specialty visits — a traditional office-based pediatric incumbent that competes with Well Child for the same school-age patient pool when parents choose office visits over in-school services.

Direct peers

• Hazel Health: Hazel Health is a venture-backed telehealth company that partners directly with K-12 school districts to provide in-school and at-home virtual care, mental health, and primary care services — the closest direct competitor to Well Child's in-school and telehealth model for school-age children.
• Smile Programs (The Mobile Dentists): Smile Programs operates mobile in-school dental and vision services delivered on-site to K-12 students via district partnerships with insurance billing — directly comparable to Well Child's mobile optometry, glasses-dispensing, and on-site care model in the same school channel.

Others

• School-Based Health Alliance: School-Based Health Alliance is the national non-profit association and advocacy organization for school-based health centers, setting standards, convening operators, and influencing Medicaid policy — a thematically related ecosystem participant rather than a direct service competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WellChildTN

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Well Child