Workhorse Products
Workhorse Products is a Phoenix-based, privately held industrial equipment manufacturer founded in 1983 that designs and sells screen printing and textile screen printing machines to printing and garment decoration customers.
- Company typePrivate
- Founded1983
- HeadquartersPhoenix, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Workhorse Products does
Workhorse Products is a privately held US machine manufacturing company headquartered in Phoenix, Arizona, that has been operating since 1983. Its core business is the design, production, and sale of screen printing machines and textile screen printing equipment, serving customers who need capital equipment for garment decoration, textile finishing, and general screen printing operations. The company employs between 101 and 250 people, consistent with a small-to-mid-sized specialty industrial OEM.
The company's product surface is concentrated in mechanical printing hardware rather than software-enabled systems. The input data does not surface any proprietary software platform, AI/ML features, or digital control subsystems, indicating a traditional equipment manufacturing model. No product launches, patents, trademarks, certifications, or technology partnerships are documented in the available sources, which limits visibility into product differentiation, R&D intensity, or technical moat components beyond the longevity of the business itself.
Workhorse Products' commercial model is consistent with classic industrial equipment OEM economics: capital-goods sales, likely supplemented by aftermarket parts, consumables, and service revenue, though none of these revenue mechanics are explicitly confirmed. No pricing model, distribution channel breakdown, customer segment mix, named customer logos, or geographic reach data is available in the input. The most recent scraped representation of the company's own website was a security verification placeholder, so first-party disclosures beyond the firm's name, founding year, location, headcount band, and product category are absent.
Workhorse Products firmographics
Firmographics- Name
- Workhorse Products
- Website
- https://workhorseproducts.com
- Company type
- Private
- Founded year
- 1983
- Headcount range
- 101–250 employees
- Short description
- Workhorse Products is a Phoenix-based, privately held industrial equipment manufacturer founded in 1983 that designs and sells screen printing and textile screen printing machines to printing and garment decoration customers.
- Ownership category
- akta.pro rank
Where Workhorse Products is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Markets served
Workhorse Products business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel
Workhorse Products product offering
Product offeringCore offering
Workhorse Products is a machine manufacturing company based in Phoenix, United States, founded in 1983. The company designs, manufactures, and distributes screen printing machines and equipment, including dedicated textile and garment screen printing systems, serving commercial printing operations.
Differentiator
Problem solved
Functional benefit
Companies that use Workhorse Products
Customer profileIdeal customer profiles1 record
Workhorse Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Workhorse Products partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
Workhorse Products competitors and assessment
Company assessmentDirect peers
- Vastex International: Manufacturer of screen printing equipment including presses, dryers, and exposure units, with focus on small-to-mid sized commercial printers. Direct competitor in the same equipment category and customer base as Workhorse Products.
- Lawson Screen & Digital Products: Long-established US manufacturer of screen printing equipment and supplies, including presses, dryers, and exposure units, serving commercial printers and textile decorators. Direct peer in screen printing machinery manufacturing.
- M&R Companies: One of the largest US-based manufacturers of screen printing equipment, serving apparel, graphics, and industrial print shops globally. Closely comparable to Workhorse Products in core product (screen printing presses and auxiliary equipment) and target customer profile (commercial printers and textile decorators).
- ROQ International: UK-based manufacturer of automatic screen printing equipment, particularly strong in textile and apparel printing presses. Comparable to Workhorse in textile screen printing machines, though primarily serves European markets.
- HIX Corporation: US manufacturer of heat transfer presses, screen printing equipment, and dryers serving the apparel decoration, signage, and graphics markets. Direct competitor to Workhorse Products in shared heat-press and screen-print equipment categories.
- Anatol Equipment: US manufacturer of automatic and manual screen printing presses, UV dryers, and flash cure units for the apparel and graphics printing markets. Direct competitor to Workhorse in screen printing presses and textile decoration equipment.
Emerging players
- ColDesi / DTG Digital: US distributor and manufacturer of direct-to-garment (DTG) printers and textile printing equipment, an emerging digital alternative to traditional screen printing. Compares to Workhorse as a textile printing equipment provider, but with a digital-centric focus.
Broad incumbents
- Epson America: Global manufacturer of digital printing equipment including direct-to-garment printers (SureColor DTG line). Competes with Workhorse indirectly by offering digital alternatives to screen printing for the same customer segments.
- Kornit Digital: Publicly traded global leader in on-demand digital textile printing systems, competing for the same apparel decoration customers Workhorse serves, but with a broader, higher-priced portfolio of industrial digital presses.
Others
- Siser: Manufacturer and distributor of heat transfer vinyl and materials used in textile decoration. Not a direct equipment competitor, but operates in the same apparel-customization ecosystem and shares the same downstream print-shop customer base as Workhorse.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights3 records
Customer concentration
Workhorse Products social profiles
Digital presenceWorkhorse Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Workhorse Products leadership team
Management profileNumber of profiles
Workhorse Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Workhorse Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Workhorse Products
What does Workhorse Products do?
Workhorse Products is a machine manufacturing company based in Phoenix, United States, founded in 1983. The company designs, manufactures, and distributes screen printing machines and equipment, including dedicated textile and garment screen printing systems, serving commercial printing operations.
When was Workhorse Products founded?
Workhorse Products was founded in 1983. It employs 101 to 250 people.
Where is Workhorse Products based?
Workhorse Products is headquartered in Phoenix, United States, in the North America region.
Who are Workhorse Products's main competitors?
Direct peers on record are Vastex International, Lawson Screen & Digital Products, M&R Companies, ROQ International, HIX Corporation and Anatol Equipment. ColDesi / DTG Digital is listed as an emerging player. Broad incumbents are Epson America and Kornit Digital. Siser is listed as an others.
Does Workhorse Products have an API?
No public API is recorded for Workhorse Products.