JAGA
Jaga is a Belgian manufacturer of low-temperature heating, cooling, and ventilation hardware built on proprietary Low-H2O heat exchanger technology, serving residential, commercial, and healthcare customers across 42+ countries through certified installers and wholesale distributors.
- Company typePrivate
- Founded1962
- HeadquartersDiepenbeek, Belgium
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What JAGA does
Jaga N.V. is a Belgian climate-control hardware manufacturer founded in 1962 and headquartered in Diepenbeek, Belgium. The company designs, produces, and sells heating, cooling, and ventilation products built around its proprietary Low-H2O heat exchanger technology, which uses aluminum and copper construction to deliver 9-16% energy savings and fast response versus conventional radiators. The product portfolio spans heat pump radiators (Strada Hybrid, Vertiga Hybrid, Briza, EcoReviva Hybrid), trench heaters (Mini Canal, Clima Canal, Micro Canal), fancoils, convectors, ceiling-mounted Clima Beam systems, and Oxygen ventilation, supplemented by connection sets, valves, and decorative grilles.
Jaga's product architecture combines three proprietary technology pillars: Low-H2O heat exchangers, DBH (Dynamic Boost Hybrid) which doubles heat output at low water temperatures and enables automatic switching between heating and non-condensing cooling, and LST (Low Surface Temperature) for safety-critical environments such as healthcare. The company has accumulated multi-decade third-party validation from WTCB (Belgium), BRE (UK), KIWA (Netherlands), TU/e Eindhoven, and French RT 2012 BBC, and reports more than 10 million units installed worldwide with a 30-year warranty on heat exchangers.
The business operates through wholly-owned subsidiaries in the Netherlands, France, Germany, Austria, the United Kingdom, and the Czech Republic, generating revenue almost exclusively from hardware sales via certified installer networks (JagaPros), wholesale distributors, and direct sales teams in key European markets. Pricing is distributed via country-specific pricelists and is quote-based through the certified installer channel; the company does not publish list pricing online. Customer segments span residential buildings, commercial and public buildings (offices, hotels), and healthcare/care environments. Demand generation runs through the Jaga Experience Lab, the Experience Truck and Worldtour, the Jaga Academy, BIM/selection tooling, and recurring trade fair presence at ISH Frankfurt, Batibouw, Milan, and design weeks.
JAGA firmographics
Firmographics- Name
- JAGA
- Legal name
- JAGA N.V.
- Website
- https://jaga.com
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Jaga is a Belgian manufacturer of low-temperature heating, cooling, and ventilation hardware built on proprietary Low-H2O heat exchanger technology, serving residential, commercial, and healthcare customers across 42+ countries through certified installers and wholesale distributors.
- Ownership category
- akta.pro rank
JAGA industry classification
Industry- Product category
- Climate control equipment / HVAC manufacturing
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Refrigeration & Service Industry Machinery (3580)
- akta.pro primary industry
- HVAC Equipment (Heating, Cooling & Air Handling) (IMAHAKAB)
- akta.pro secondary industries
- Heat Exchangers, Coils & Hydronic HVAC Components (IMADANAF), Ventilation, Ducting & Air Distribution Equipment (IMAHAKAG)
Keywords
Where JAGA is headquartered
LocationHeadquarters
- HQ city
- Diepenbeek
- HQ country
- Belgium
- HQ region
- Europe
Offices8 records
Markets served
JAGA business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Climate control hardware sales: Jaga generates revenue primarily through the sale of heating, cooling, and ventilation hardware products including heat pump radiators, trench heaters, fancoils, convectors, and related accessories. Products are sold through certified installer networks, distributors, and direct sales in key European markets. The portfolio includes products ranging from heat-only units to full climate systems with light cooling, deep cooling, and ventilation capabilities.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
JAGA product offering
Product offeringCore offering
JAGA designs, manufactures, and sells energy-efficient heating, cooling, and ventilation equipment built around its proprietary Low-H2O heat exchanger technology. The product portfolio includes heat pump radiators, trench heaters, fancoils, convectors, ceiling climate beams, and mechanical ventilation (Oxygen), along with accessories such as connection sets and grilles. Products are sold via certified installers (JagaPros), wholesale distributors, country-specific direct sales, and showrooms across Europe.
Product overview
JAGA is a climate control company offering a comprehensive portfolio of heating, cooling, and ventilation products designed around their proprietary Low-H2O technology. The core product line includes heat pump radiators (Strada Hybrid, Vertiga Hybrid, Briza) that work with low water temperatures for heat pump compatibility, supplemented by trench heaters (Mini Canal, Clima Canal, Micro Canal), fancoils, convectors, and ceiling solutions (Clima Beam). JAGA positions themselves as 'Climate Designers' offering complete climate systems rather than individual products, with key technologies including DBH (Dynamic Boost Hybrid) for enhanced output and LST (Low Surface Temperature) for safety applications. The product ecosystem includes accessories like connection sets, valves, and decorative grilles, along with ventilation solutions under the Oxygen brand.
Differentiator
Problem solved
Functional benefit
Brands
- Climate Designers: Jaga's brand positioning emphasizing sustainable climate control solutions for heating, cooling, and ventilation.
- Jaga Is Cool
Products and services
- Heat Pump Radiators
Quantifiable outcome
- 9–16% energy saving vs conventional radiator systems
- +3 more outcomes
Companies that use JAGA
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles4 records
JAGA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
JAGA partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Amazon (Amazon Spheres)flagshipJaga was elected as the climate partner for the Amazon Spheres in 2018, a flagship global reference installation demonstrating Jaga's position as a leading provider of energy-efficient climate solutions.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
JAGA competitors and assessment
Company assessmentBroad incumbents
- Viessmann Climate Solutions: Major German heating and heat-pump manufacturer. Competes with Jaga indirectly as a full heating-system OEM that increasingly bundles emitters, controls, and heat pumps together.
- Daikin Europe: Global HVAC and heat-pump leader with a growing European presence in residential climate solutions. Sets the competitive benchmark for heat pump compatibility that Jaga's emitters must integrate with.
- Arbonia Group: Swiss-listed building components group owning Vasco, Runtal, and other radiator/ventilation brands. Closest broad incumbent with overlapping European design-radiator and climate design portfolio.
- Rehau (Building Solutions): German polymer and building solutions group with surface heating/cooling, ventilation, and radiator adjacencies. Overlaps with Jaga in underfloor heating and HVAC distribution but at much broader portfolio scale.
Direct peers
- Purmo (Rettig Group): Pan-European radiator and underfloor heating brand under Rettig, competing directly with Jaga across residential and commercial climate emitters. Comparable product breadth and channel structure.
- Zehnder Group: Swiss-headquartered manufacturer of design radiators, heated and cooled ceilings, and ventilation units. Directly comparable to Jaga in low-temperature radiators, climate ceilings, and indoor air quality across European residential and commercial markets.
- Runtal North America / Rettig: Premium design radiator brand within the Rettig family, directly comparable to Jaga's design-led Deco and hybrid ranges in architectural specifications.
- Stelrad Radiator Group: UK-listed manufacturer of steel panel radiators with strong UK and European distribution. Comparable in product category and distributor-led go-to-market, though focused more on standard panel radiators than Jaga's premium design positioning.
- Vasco (Arbonia): Belgian-origin designer radiator brand owned by Arbonia, with a strong position in low-water-content radiators and ventilation in Benelux and broader Europe. Closest direct overlap with Jaga's home market and product positioning.
- Kampmann: German manufacturer of trench heaters, fancoils, and industrial air-handling units. Comparable trench heater and convector portfolio aimed at commercial and public building specifiers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
JAGA social profiles
Digital presenceJAGA financial estimates
Financial estimateRevenue estimate
Valuation estimate
JAGA leadership team
Management profileNumber of profiles
JAGA subsidiaries and ownership
Company hierarchySubsidiaries6 records
JAGA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JAGA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JAGA
What does JAGA do?
JAGA designs, manufactures, and sells energy-efficient heating, cooling, and ventilation equipment built around its proprietary Low-H2O heat exchanger technology. The product portfolio includes heat pump radiators, trench heaters, fancoils, convectors, ceiling climate beams, and mechanical ventilation (Oxygen), along with accessories such as connection sets and grilles. Products are sold via certified installers (JagaPros), wholesale distributors, country-specific direct sales, and showrooms across Europe.
Is JAGA a public or private company?
JAGA is a private company. It is classified as family owned and is currently operating.
When was JAGA founded?
JAGA was founded in 1962. It employs 251 to 500 people.
Where is JAGA based?
JAGA is headquartered in Diepenbeek, Belgium, in the Europe region.
How does JAGA make money?
One revenue line is on record: climate control hardware sales.
Who are JAGA's main competitors?
Broad incumbents on record are Viessmann Climate Solutions, Daikin Europe, Arbonia Group and Rehau (Building Solutions). Direct peers are Purmo (Rettig Group), Zehnder Group, Runtal North America / Rettig, Stelrad Radiator Group, Vasco (Arbonia) and Kampmann.
Does JAGA have an API?
No public API is recorded for JAGA.
What industry is JAGA in?
JAGA's product category is Climate control equipment / HVAC manufacturing. Its primary akta.pro industry code is IMAHAKAB, HVAC Equipment (Heating, Cooling & Air Handling), with a secondary code of IMADANAF, Heat Exchangers, Coils & Hydronic HVAC Components. Its NAICS code is 3334 and its SIC code is 3585.