Simon Howie Foods

What Simon Howie Foods does

Simon Howie Foods (legal entity: Simon Howie Butchers Ltd) is a Scottish branded meat producer and the operator of two retail butcher shops, headquartered at Dunning, Perthshire. The company manufactures premium Scottish breakfast and meat products — including hand-dry-cured bacon (smoked over beechwood in a Perthshire smokehouse), pork and steak sausages, Lorne/square sausage, haggis, black pudding in multiple variants (classic, veggie, reduced-fat gluten-free), burgers, breakfast packs, and a 2025-launched high-protein steak Lorne — and positions itself as Scotland's best-selling meat brand and the country's largest haggis producer.

The business sells through two distinct channels: a national UK grocery channel with listings in Tesco, Asda, Morrisons, and Sainsbury's (with black pudding distributed nationwide across three of these retailers), and a direct-to-consumer channel comprising two physical butcher shops in Perth and Auchterarder offering in-store retail, Click & Collect, and local delivery, supported by an e-commerce storefront. Revenue is generated through unit-pricing on packaged meat SKUs at retail, with no disclosed subscription, licensing, or recurring revenue model.

Production is anchored in traditional Scottish techniques — a proprietary hand-dry cure recipe, minimum seven-day maturation, and beechwood smoking — combined with material renewable-energy infrastructure (a 2.3MW wind turbine and a 2.1MW solar array that generate 120% of site energy needs and reduce carbon emissions by over 500 tonnes annually). The company is founder-led and privately held with no disclosed external funding, parent company, or institutional shareholders, and operates across Scotland and the wider United Kingdom.

Name

Simon Howie Foods

Legal name

Simon Howie Butchers Ltd

Website

https://thescottishbutcher.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Specialty Meat Products

NAICS

Animal Slaughtering and Processing (3116)

SIC

Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Shelf-Stable Processed Meats (Canned, Retort Pouches, Jerky/Meat Snacks) (AFANAEAJ)

akta.pro secondary industries

Cured Meats (Dry-Cured, Wet-Cured, Hams, Bacon) (AFANAEAA), Butcher Shops & Meat Markets (CRAHAHAB)

Keywords

• Scottish meat products
• Dry-cured bacon
• Traditional butchery
• Premium sausages
• Breakfast meats

Headquarters

HQ city

Dunning

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Supermarket/Retail Sales: Products sold through major UK supermarket chains including Tesco, Asda, Morrisons, and Sainsbury's. Products include bacon, sausages, haggis, black pudding, burgers, and breakfast packs available in the supermarket chiller sections.
2. Local Butcher Shop Sales: Direct retail sales through Simon Howie butcher shops in Perth and Auchterarder. Customers can purchase products in-store, through Click & Collect, or local delivery orders.
3. Special Orders: Christmas and Hogmanay special orders available through the company, allowing customers to pre-order festive meat products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Simon Howie Foods manufactures and sells premium Scottish meat products — including hand dry-cured bacon (smoked and unsmoked), sausages (Lorne/square sausage, pork, steak), haggis, black pudding, white pudding, burgers, meatballs, beef olives and breakfast packs — both as a branded range stocked by major UK supermarkets and through its own butcher shops in Perth and Auchterarder with Click & Collect and local delivery.

Product overview

Simon Howie Foods is Scotland's leading butcher and one of Scotland's largest food producers, offering a diverse portfolio of premium meat and specialty Scottish products. The product range centers around breakfast staples including dry-cure bacon (smoked, unsmoked, and sweetcure varieties), various sausages (pork links, steak sausages), Lorne/Square Sausage in multiple protein versions (beef, high-protein, reduced-fat, vegetarian), black pudding (Wee, Classic, Veggie, and Reduced Fat Gluten Free varieties), haggis (original and vegetarian), burgers, and breakfast packs. Products are distributed through two channels: supermarket range (national retailer partnerships with Tesco, Asda, Morrisons) and local butcher shops (Perth and Auchterarder) with Click & Collect and local delivery services. The company emphasizes Scottish provenance, traditional curing methods, and has received multiple Great Taste Awards for product quality.

Differentiator

Problem solved

Functional benefit

Products and services

• High Protein Steak Lorne Modern high-protein variant of Scotland's iconic square sausage delivering 24g protein per 2 slices, designed for fitness-conscious consumers seeking traditional Scottish breakfast favourites with nutritional benefits.
• Wee Black Pudding 200g Versatile black pudding chub with a modern twist featuring sweetness of apple and warmth of spices, suitable for slicing across breakfast and fine-dining applications.
• Classic Breakfast Sliced Black Pudding 240g Traditional black pudding with warm spices and sweetness of apple, designed for classic Scottish breakfasts.
• Veggie Black Pudding 240g Plant-based (vegan) black pudding made from a blend of oats, onions and spices, providing a vegetarian alternative to traditional black pudding.
• Reduced Fat Gluten Free Black Pudding Gluten-free black pudding with 30% less fat than the classic version; contains 7g protein per slice and naturally high in iron; winner of New Product of the Year 2024 at the Scotsman Scran Awards.
• Wee White Pudding 200g White pudding added to the supermarket range in 2022 — a Scottish breakfast staple distinct from black pudding.
• Premium Dry Cure Smoked Back Bacon 220g Hand-cured back bacon, dry cured by hand with no added water, smoked over beechwood in the Perthshire smokehouse and matured for a minimum of seven days; an award-winning product.
• Premium Dry Cure Unsmoked Back Bacon 220g Hand-cured unsmoked back bacon dry cured by hand with no added water, matured for a minimum of seven days; an award-winning product.
• Premium Smoked Back Sweetcure Bacon 220g Sweetcure bacon inspired by Virginia Sweetcure style — smoky, salty and sweet; dry cured with no added water.
• Premium Steak Lorne 270g Scottish square sausage made from high-quality cuts of beef; a hugely popular Scottish favourite for breakfast.
• Veggie Square Sausage 270g Vegetarian square sausage offering the taste of the classic Scottish favourite with 7g protein per slice, suitable for vegetarian cooked breakfasts.
• Premium Pork Sausages 300g Traditional pork sausages for breakfast or general cooking, containing 10g protein per sausage.
• Premium Steak Sausages 300g Full-flavoured, meaty steak sausages suitable for bangers and mash or standalone serving.
• Classic Breakfast Sliced Haggis 240g Quick and versatile sliced haggis for easy breakfast serving, based on the best-selling traditional haggis recipe.
• Original Haggis 454g Traditional Scottish haggis from Simon Howie's best-selling haggis range.
• Vegetarian Haggis 454g Meat-free haggis alternative for vegetarians within Simon Howie's best-selling haggis range.
• Premium Beef Meatballs 300g Premium beef meatballs containing 3g protein per meatball.
• Traditional Beef Olives 400g Traditional beef olives containing 18g protein per olive.
• Premium Steak Burgers 227g (2 pack) Premium steak burgers containing 15g protein per burger.
• Big Breakfast Pack 700g Comprehensive breakfast pack containing four slices of Lorne sausage, 4 pork links, 4 slices of black pudding and 2 slices of haggis.
• Wee Breakfast Pack Compact breakfast pack containing 2 x Lorne, 2 x Pork Links, 2 x Black Pudding and 2 x Haggis for smaller households.
• Click & Collect & Local Delivery Service Local delivery and Click & Collect service from Simon Howie's Perth and Auchterarder butcher shops, offering the full range of products for local customers.
• Simon Howie BBQ Range 2026 Seasonal BBQ product range for the 2026 summer grilling season.

Quantifiable outcome

• 24g protein per 2 slices (High Protein Steak Lorne)
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Launch FoodscoreStrategic or Co-development PartnerGlasgow-based registered charity on a mission to feed children in Glasgow. Simon Howie donates 50kg of meat to Launch Foods every week to help provide free meals to children. The charity serves approximately 300 meals daily across primary schools, transforming the donated meat into healthy meals packed with hidden vegetables.
• The Scottish Fine Soaps CompanyminorGTM or Marketing PartnerPartnership for the Beardiful competition in summer 2022, offering weekly prizes including Thistle & Black Pepper Men's Grooming Kits and Simon Howie breakfast products. Customers could win luxury grooming products from Scottish Fine Soaps along with Simon Howie food prizes.
• Silent Adventures UKminorGTM or Marketing PartnerPartnership for the 'Oh! Ya Dancer' silent disco competition in summer 2022. Prize included vouchers for two to Silent Adventures UK dance events along with Simon Howie breakfast product hampers.
• Oven PrideminorGTM or Marketing PartnerBBQ-focused partnership offering sizzling giveaway prizes combining Oven Pride products with Simon Howie BBQ items. Also partnered with BBQ King and Eating with Tod for the promotion.
• Gary MacleancoreOthersScotland's champion of the Great British Bake Off and well-known Scottish chef who has created recipes featuring Simon Howie products. His Wee Black Pudding and Scallops recipe is featured in the company's TV advert. Represents the brand in recipe development and endorsements.
• Black Isle BreweryminorStrategic or Co-development PartnerCollaboration on Beer Battered Black Pudding Fritters recipe using Black Isle Brewery IPA. Featured on Simon Howie recipe pages as a food pairing inspiration.
• Achieve More ScotlandminorStrategic or Co-development PartnerNon-profit organisation enabling children in areas of high social deprivation to partake in sports and team-working activities. Launch Foods delivers free meals to children through this organisation during school holidays when regular school meal programs are not available.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Findlater's Fine Foods: Scottish meat and deli producer with comparable haggis and sausage lines, focused on regional Scottish wholesale and foodservice distribution rather than direct competition in major supermarket aisles.
• Caledonian Cuisine: Scottish prepared meat producer similar in product mix (haggis, black pudding, sausages) but serving primarily Scottish regional retail and foodservice rather than competing directly in national supermarket listings.

Direct peers

• Macsween of Edinburgh: Scotland-based producer of haggis and Scottish meat specialties, directly competing with Simon Howie's core haggis and black pudding lines through similar supermarket and DTC channels. Both target the same Scottish breakfast category with comparable premium positioning.
• Hall's of Scotland: Scottish sausage and cooked-meat producer overlapping with Simon Howie's sausage, Lorne, and black pudding ranges, supplying UK grocery and foodservice with comparable Scottish provenance positioning.
• Stornoway Black Pudding: Specialist Scottish black pudding manufacturer with Protected Geographical Indication status, directly competing in Simon Howie's Wee Black Pudding and Classic Breakfast Black Pudding lines across UK retail.
• Kezie Foods: Scottish meat processor producing haggis, black pudding, sausages and bacon for UK retail and foodservice, overlapping with Simon Howie's full product portfolio and serving the same supermarket customers.

Broad incumbents

• Tulip Ltd: One of the largest UK pork and prepared meat producers (owned by Danish Crown), supplying major retailers with bacon, sausages, and cooked meats; competes with Simon Howie on supermarket shelves but at much broader scale and lower price points.
• Pilgrim's UK: Major UK chicken and prepared meat producer offering sausages and ready-to-cook products to the same supermarket customers as Simon Howie, but with significantly broader portfolio and lower artisanal positioning.
• Karro Food Group: UK pork processor supplying bacon, sausages, and cooked meats to major retailers and foodservice; competes with Simon Howie on standard sausage and bacon lines but lacks the Scottish provenance and artisanal brand positioning.

Emerging players

• Heck Food: UK challenger sausage and burger brand with strong DTC and supermarket presence targeting health-conscious consumers; partial overlap with Simon Howie's premium and high-protein positioning but with a different brand identity and broader SKU breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/simon_howie
• YouTubeyoutube.com/user/EmmaLoftusSHFoods
• Facebookfacebook.com/SimonHowieButchers
• Instagraminstagram.com/simonhowiebutcher
• TikToktiktok.com/@simonhowie
• LinkedInlinkedin.com/company/simon-howie-foods

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simon Howie Foods