Genric
- Company typePrivate
- Founded1994
- HeadquartersMarysville, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
Genric firmographics
Firmographics- Name
- Genric
- Legal name
- Genric Inc.
- Website
- https://genric.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Genric industry classification
Industry- Product category
- Professional Security Services
- NAICS
- Security Guards and Patrol Services (561612), Security Systems Services (except Locksmiths) (561621), Investigation, Guard, and Armored Car Services (56161)
- SIC
- Services-Detective, Guard & Armored Car Services (7381)
- akta.pro primary industry
- Security Management Platforms Integration (PSIM/SOC, Command & Control) (BPAKAGAH)
- akta.pro secondary industries
- High-Net-Worth Individual (HNWI) & Celebrity Protection (BPAKABAE), Security Systems Monitoring & Dispatch (SOC/Remote Guarding) (IMAIAEAF)
Keywords
Where Genric is headquartered
LocationHeadquarters
- HQ city
- Marysville
- HQ country
- United States
- HQ region
- North America
Offices24 records
Markets served
Genric business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Professional Security Services: Genric generates revenue through recurring and project-based professional security service contracts, including uniformed security officers, executive protection, event security, and security driver services. Services are delivered with dedicated local management and competitive pricing, with regular communication supporting client retention.
- Systems Installation and Technology Solutions: Revenue from security system installation services, including technology solutions, maintenance programs, and systems integration. Supported by remote monitoring, alarm monitoring, and data storage center services.
- Marijuana Industry Security Services: Specialized 'seed to sale' security services for the recreational and medical marijuana industry, including license and application preparation, technology overlays, installation services, and cash and product transportation solutions.
- Security Assessments and Consulting: Revenue from threat, vulnerability, and risk assessments for facilities, including audits, physical security inspections, security system reviews, CT-PAT inspections, and standard operating procedures development.
- Investigation and Surveillance Services: Business intelligence and workplace investigation services conducted by former law enforcement investigators, covering substance abuse, theft, harassment, workers comp, and insurance fraud cases.
- Counter-Terrorism and Hostile Environment Services: Specialist counter-terrorism services including surveys, strategies, evacuation planning, emergency preparedness, environmental conditioning, and pre-deployment training for facilities with elevated security profiles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom security service contracts |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Genric product offering
Product offeringCore offering
Genric provides professional physical security services to businesses and high-profile clients globally, including uniformed security officers, executive and VIP protection, security drivers, marijuana 'seed to sale' security, event security, counter-terrorism planning, security assessments, and workplace investigations. The company also installs and integrates security technology systems supported by remote alarm monitoring and data storage centers.
Product overview
Genric is a global security services company offering a unified portfolio of professional security services since 1994. The company's offerings span nine core service areas: Uniformed Security (professional officers and supervisors), Systems Installation & Technology Solutions (security technology and systems integration), Marijuana Security (specialist seed-to-sale services), Security Driver (vetted transport personnel), Protection/Executive & VIP Services (close protection), Counter-Terrorism Services, Event Security, Security Assessments, and Investigation & Surveillance. The services are designed to work together, enabling clients to procure comprehensive security coverage from a single provider supporting operations worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Uniformed Security Provision of professional security officers and supervisors delivering front-line physical security for client sites, supported by dedicated local management and direct company-to-client communication.
- Systems Installation & Technology Solutions Design, installation, and integration of security technology systems including alarm monitoring, remote monitoring, video surveillance, and access control, with maintenance programs and integration services that unify components under a single system of functional control.
- Marijuana Security (Seed to Sale) Specialized security services for the recreational and medical marijuana industry spanning the complete 'seed to sale' lifecycle, including cultivation, processing, dispensary, and storage facilities, with license application preparation, technology system design, remote monitoring, and secure cash and product transportation.
- Security Driver Vetted, trained, and GPS-monitored security drivers available in major cities worldwide, providing secure transport with multiple layers including operational planning, GPS tracking, and backup functionality across various vehicle types.
- Protection (Executive and VIP Services) Executive and close protection services delivered globally by experienced law enforcement and former military personnel qualified in protection operations, advanced driving, medical life support, FPOS, covert surveillance, and firearms use.
- Counter-Terrorism Services Specialist counter-terrorism services enabling business focus and continuity in hostile environments, including threat surveys, facility strategies, evacuation planning, emergency preparedness, environmental conditioning, and pre-deployment training.
- Event Security Comprehensive event security including risk assessments, physical and technology solutions for access control, surveillance, crowd control, counter-terrorism coordination, and active shooter protocols, with coordination of off-duty police officers and Genric security personnel.
- Security Assessments Threat, vulnerability, and risk assessments across facility types, including audits, physical security inspections, security system reviews, CT-PAT inspections, and development of standard operating procedures and post orders.
- Investigation and Surveillance Business intelligence and workplace investigations conducted by former law enforcement, covering substance abuse, theft, racism, sexual harassment, employee relationships, workers' compensation, and insurance fraud matters.
Quantifiable outcome
- Direct communication between Genric and clients ensures 100% client satisfaction
Companies that use Genric
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles6 records
Genric technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Genric partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Genric competitors and assessment
Company assessmentBroad incumbents
- Allied Universal: The largest US security services firm offering uniformed guarding, electronic security, and systems integration at national scale. Directly comparable service portfolio to Genric but with materially greater scale, geographic reach, and pricing leverage on enterprise accounts.
- Prosegur: International security services group with guarding, cash-in-transit, and technology integration offerings. Comparable international footprint and systems-integration capabilities to Genric, but at significantly greater scale.
- GardaWorld: Canadian-headquartered global security services firm providing guarding, cash services, and risk consulting. Comparable international protective services capability and enterprise client focus as Genric.
Others
- Securitas: Global security services leader offering guarding, electronic security, and risk consulting across 40+ markets. Comparable breadth of services to Genric with the scale to compete aggressively on multinational accounts Genric also targets.
Direct peers
- Pinkerton: Specialist in corporate investigations, executive protection, and security consulting—closely overlapping with Genric's Investigations, Executive Protection, and Security Assessments service lines, with comparable enterprise client base.
- Andy Frain Services: US security services firm specializing in event security, facility security, and uniformed officers. Direct competitor in the event security and uniformed guarding segments that anchor Genric's revenue.
- Gavin de Becker & Associates: Executive protection and threat assessment specialist serving high-profile individuals and at-risk enterprises. Directly comparable to Genric's Protection/Executive & VIP Services line delivered by former LE/military personnel.
- Constellis: High-risk security and protective services provider (formerly ACADEMI). Comparable to Genric's counter-terrorism and hostile-environment offerings for government and enterprise clients operating in challenging geographies.
- World Protection Group: Executive protection and global security services firm delivering close protection, security drivers, and risk consulting—directly comparable niche capability to Genric's Protection/Executive & VIP Services and Security Driver lines.
Emerging players
- Canna Security America: Specialist cannabis security provider offering integrated guarding, video surveillance, and compliance solutions for the marijuana industry. Direct competitor in Genric's differentiated 'seed-to-sale' cannabis vertical.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Genric social profiles
Digital presenceGenric financial estimates
Financial estimateRevenue estimate
Valuation estimate
Genric leadership team
Management profileNumber of profiles
Genric funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Genric M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Genric
What does Genric do?
Genric provides professional physical security services to businesses and high-profile clients globally, including uniformed security officers, executive and VIP protection, security drivers, marijuana 'seed to sale' security, event security, counter-terrorism planning, security assessments, and workplace investigations. The company also installs and integrates security technology systems supported by remote alarm monitoring and data storage centers.
Is Genric a public or private company?
Genric is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Genric founded?
Genric was founded in 1994. It employs 501 to 1,000 people.
Where is Genric based?
Genric is headquartered in Marysville, United States, in the North America region.
How does Genric make money?
Six revenue lines are on record. Professional Security Services are the primary driver. The others are systems Installation and Technology Solutions, marijuana Industry Security Services, security Assessments and Consulting, investigation and Surveillance Services and counter-Terrorism and Hostile Environment Services.
Who are Genric's main competitors?
Broad incumbents on record are Allied Universal, Prosegur and GardaWorld. Securitas is listed as an others. Direct peers are Pinkerton, Andy Frain Services, Gavin de Becker & Associates, Constellis and World Protection Group. Canna Security America is listed as an emerging player.
Does Genric have an API?
No public API is recorded for Genric.
What industry is Genric in?
Genric's product category is Professional Security Services. Its primary akta.pro industry code is BPAKAGAH, Security Management Platforms Integration (PSIM/SOC, Command & Control), with a secondary code of BPAKABAE, High-Net-Worth Individual (HNWI) & Celebrity Protection. Its NAICS code is 561612 and its SIC code is 7381.