Botanical Designs
Botanical Designs is a commercial interiorscape company that designs, installs, and maintains interior plants, living green walls, moss art, and holiday décor for offices, hotels, healthcare, retail, and event venues across the United States, operating through four regional sub-brands and eight branches.
- Company typePrivate
- Founded2003
- HeadquartersSeattle, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Botanical Designs does
Botanical Designs is a commercial interiorscape company that designs, installs, and maintains living plants, living green walls, preserved moss art, and seasonal décor for offices, hotels, healthcare facilities, retail properties, and event venues. It operates as a multi-brand holding structure with four sub-brands — Botanical Designs (Pacific Northwest and Denver), Foliage Design Systems (Southeast U.S.), McCaren Designs (Midwest), and Greenwalls.com (national accounts) — delivering service through eight branches and a subcontractor network for nationwide coverage. Core technical capabilities include modular living green wall systems with engineered recirculating or direct-feed irrigation, custom grow-lighting design across LED, metal halide, and high-pressure sodium configurations, and preservation techniques for moss-art installations used as low-maintenance alternatives to live walls.
The company monetizes through a mix of recurring maintenance subscriptions (weekly or bi-weekly plant care priced $100–$10,000/month per account), one-time design and installation projects (living walls at roughly $200/sqft, interior installations from $1,000 to $1,000,000), transactional event rentals ($100 to $140,000), and add-on modules such as bimonthly color rotations, orchid arrangements, and consultation. Its go-to-market is enterprise field sales targeting commercial property managers and corporate real estate, with a national accounts capability for multi-location clients and a marketing footprint spanning branded websites, SEO-driven educational content, and active social channels for each sub-brand.
Botanical Designs is privately held, backed by Beach Point Capital Management (~$14B+ AUM) following a January 2023 majority investment intended to fund organic expansion and acquisitions — the first of which was the Seattle-based Interior Foliage Company. Marquee customers include Cousins Properties, Deloitte, Cash App, Colliers, Salesforce, Hilton, JLL, AWS, Hotel Signia, Caribe Royale Resort, and Emory University, and the firm has earned industry Platinum Awards for its moss and living-wall installations in 2024 and 2025. Headcount is reported at 51–100 employees, and the company was founded in 2003, though its sub-brand portfolio traces operational roots to 1971 (Foliage Design Systems) and 1976 (McCaren Designs).
Botanical Designs firmographics
Firmographics- Name
- Botanical Designs
- Legal name
- Botanical Designs
- Website
- https://botanicaldesigns.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Botanical Designs is a commercial interiorscape company that designs, installs, and maintains interior plants, living green walls, moss art, and holiday décor for offices, hotels, healthcare, retail, and event venues across the United States, operating through four regional sub-brands and eight branches.
- Ownership category
- akta.pro rank
Botanical Designs industry classification
Industry- Product category
- Commercial Interiorscaping Services
- NAICS
- Landscape Architectural Services (541320), Landscape Architectural Services (54132)
- akta.pro primary industry
- Commercial Landscape Design & Installation (HSAIABAJ)
- akta.pro secondary industries
- Seasonal Color & Flower Rotation (Spring/Fall Plantings) (HSAIAFAE), Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB), Floral & Event Installations (HSACAAAC), Landscape Design, Build & Installation (Hardscapes/Softscapes) (BPABADAF)
Keywords
Where Botanical Designs is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Botanical Designs business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Plant Maintenance Services: Recurring weekly or bi-weekly plant maintenance contracts for commercial spaces. Services include watering, pruning, pest control, and plant replacements. Pricing ranges from $100/month to $10,000/month depending on plant quantity and service frequency.
- Living Green Wall Installation: One-time installation of vertical plant walls. Average cost approximately $200/sqft with projects ranging from a few thousand dollars to significant commercial installations.
- Event Plant Rentals: Short-term and extended plant rentals for events, trade shows, and weddings. Services include delivery, staging, and pickup. Pricing ranges from $100 for small setups to $140k for large convention center installations.
- Color Rotations: Seasonal bromeliad and flowering plant rotations on bimonthly or quarterly schedule. Includes design, delivery, installation, and scheduled refresh cycles.
- Holiday Décor Services: Commercial holiday decoration programs for lobbies and public spaces including trees, garland, wreaths, and custom installations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic Maintenance - Weekly service starting at $100/month |
| Subscription | Monthly | Premium Maintenance - High-volume accounts up to $10,000/month |
| Unit Pricing | Pay-as-you-go | Living Green Wall Installation - Average $200/sqft |
| Transaction based/ take rate | Pay-as-you-go | Event Plant Rentals - $100 to $140,000 |
| Unit Pricing | Pay-as-you-go | Interior Plant Installation - Custom pricing from $1,000 to $1,000,000 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Botanical Designs product offering
Product offeringCore offering
Botanical Designs is a national commercial interiorscape company that designs, installs, and maintains interior plantscapes, living green walls, preserved moss art, artificial foliage, commercial holiday décor, and exterior landscaping for offices, hotels, healthcare, retail, and event venues across the United States. The company operates through four sub-brands (Botanical Designs, Foliage Design Systems, McCaren Designs, Greenwalls.com) and 8 branch locations with field service teams providing both project installations and recurring maintenance contracts.
Product overview
Botanical Designs is a national commercial interiorscape company operating as a unified multi-brand network comprising four sub-brands: Botanical Designs (Pacific Northwest & Denver), Foliage Design Systems (Southeast U.S.), McCaren Designs (Mid-West U.S.), and Greenwalls.com (nationwide). The company offers a comprehensive suite of greenery solutions including interior plant design and installation, living green walls, custom preserved moss art, artificial foliage, plant maintenance services, commercial holiday décor, event plant rentals, color rotations, orchid arrangements, and exterior landscaping. The product portfolio is organized around core services (indoor plant programs, living green walls, moss art, holiday décor, maintenance) supported by add-on modules (color rotations, orchid arrangements, consultation) across all four regional sub-brands, enabling consistent national delivery with local expertise. The company was founded in 2003 and serves offices, hotels, healthcare, retail, and commercial properties across the United States through 8 branches.
Differentiator
Problem solved
Functional benefit
Brands
- Botanical Designs: Interior plant design, installation, and maintenance, Green walls, Moss art, and holiday décor for Pacific Northwest & Denver markets.
- Foliage Design Systems
- Greenwalls.com
- McCaren Designs
Products and services
- Indoor Plant Design & Installation
Quantifiable outcome
- Reduces stress and fatigue in high-traffic, high-pressure environments
- +4 more outcomes
Companies that use Botanical Designs
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles6 records
Botanical Designs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Botanical Designs partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Interior Foliage CompanycoreBotanical Designs acquired Interior Foliage Company as part of its expansion into the Seattle market. This acquisition was facilitated through Beach Point Capital's investment to support organic growth and strategic acquisitions.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Botanical Designs competitors and assessment
Company assessmentBroad incumbents
- One Workplace: One Workplace is a large commercial interiors and furniture solutions provider that incorporates biophilic and plant elements into enterprise office design — broader scope than Botanical Designs but competes for the same corporate facilities and workplace experience budget.
- Rentokil Initial (Pest & Hygiene): Rentokil Initial historically owned Ambius and remains a global facilities services incumbent with adjacent plant-care capabilities — a relevant broader competitor and potential strategic acquirer if it re-enters the U.S. interiorscape market.
- Inside Source: Inside Source is a national commercial furniture and interiors solutions provider that integrates biophilic elements into workplace design projects — adjacent competitor for corporate office budgets and a potential strategic buyer or co-delivery partner for plant scopes.
Direct peers
- Plantscape Inc. Plantscape is a regional commercial interiorscape company in the Western U.S. offering interior plant programs, living walls, and holiday décor services — comparable in service mix, though smaller in geographic reach than Botanical Designs.
- Ambius: Ambius (formerly Rentokil Initial's North American interiorscape division) is the largest direct competitor to Botanical Designs, providing commercial interior plant design, installation, and maintenance across a national branch network — directly overlapping on service offering, customer base (corporate offices, hotels), and recurring maintenance model.
- Greenleaf IPS: Greenleaf IPS provides commercial interior landscaping, plant maintenance, and holiday décor programs to corporate, hospitality, and healthcare clients in the Midwest and Southeast — directly comparable in services and customer segments to Botanical Designs' regional brands.
- Tropical Plant Services: Tropical Plant Services provides commercial interior plant design, installation, and maintenance across the Southeast U.S. — directly comparable to Foliage Design Systems' regional offering within Botanical Designs' portfolio.
- Habitat Horticulture: Habitat Horticulture is a Canadian commercial interiorscape and living wall specialist serving corporate, retail, and hospitality clients — directly comparable in living green wall engineering and biophilic design, though operating primarily in Canada.
- Planterra: Planterra is a commercial interiorscape and living wall design/build firm serving corporate and hospitality clients with biophilic design services — directly comparable on the living green wall and biophilic design capability Botanical Designs offers through Greenwalls.com.
Emerging players
- Sagegreenlife: Sagegreenlife designs and installs biophilic living walls and moss art for commercial interiors, including corporate, healthcare, and hospitality — overlapping on the living green wall and preserved moss product categories that Botanical Designs monetizes at premium price points.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Botanical Designs social profiles
Digital presenceBotanical Designs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Botanical Designs leadership team
Management profileNumber of profiles
Botanical Designs subsidiaries and ownership
Company hierarchySubsidiaries5 records
Botanical Designs funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Botanical Designs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Botanical Designs
What does Botanical Designs do?
Botanical Designs is a national commercial interiorscape company that designs, installs, and maintains interior plantscapes, living green walls, preserved moss art, artificial foliage, commercial holiday décor, and exterior landscaping for offices, hotels, healthcare, retail, and event venues across the United States. The company operates through four sub-brands (Botanical Designs, Foliage Design Systems, McCaren Designs, Greenwalls.com) and 8 branch locations with field service teams providing both project installations and recurring maintenance contracts.
Is Botanical Designs a public or private company?
Botanical Designs is a private company. It is classified as private equity controlled and is currently operating.
When was Botanical Designs founded?
Botanical Designs was founded in 2003. It employs 51 to 100 people.
Where is Botanical Designs based?
Botanical Designs is headquartered in Seattle, United States, in the North America region.
How does Botanical Designs make money?
Five revenue lines are on record. Plant Maintenance Services are the primary driver. The others are living Green Wall Installation, event Plant Rentals, color Rotations and holiday Décor Services.
Who are Botanical Designs's main competitors?
Broad incumbents on record are One Workplace, Rentokil Initial (Pest & Hygiene) and Inside Source. Direct peers are Plantscape Inc., Ambius, Greenleaf IPS, Tropical Plant Services, Habitat Horticulture and Planterra. Sagegreenlife is listed as an emerging player.
Does Botanical Designs have an API?
No public API is recorded for Botanical Designs.
What industry is Botanical Designs in?
Botanical Designs's product category is Commercial Interiorscaping Services. Its primary akta.pro industry code is HSAIABAJ, Commercial Landscape Design & Installation, with a secondary code of HSAIAFAE, Seasonal Color & Flower Rotation (Spring/Fall Plantings). Its NAICS code is 541320.