Botanical Designs

What Botanical Designs does

Botanical Designs is a commercial interiorscape company that designs, installs, and maintains living plants, living green walls, preserved moss art, and seasonal décor for offices, hotels, healthcare facilities, retail properties, and event venues. It operates as a multi-brand holding structure with four sub-brands — Botanical Designs (Pacific Northwest and Denver), Foliage Design Systems (Southeast U.S.), McCaren Designs (Midwest), and Greenwalls.com (national accounts) — delivering service through eight branches and a subcontractor network for nationwide coverage. Core technical capabilities include modular living green wall systems with engineered recirculating or direct-feed irrigation, custom grow-lighting design across LED, metal halide, and high-pressure sodium configurations, and preservation techniques for moss-art installations used as low-maintenance alternatives to live walls.

The company monetizes through a mix of recurring maintenance subscriptions (weekly or bi-weekly plant care priced $100–$10,000/month per account), one-time design and installation projects (living walls at roughly $200/sqft, interior installations from $1,000 to $1,000,000), transactional event rentals ($100 to $140,000), and add-on modules such as bimonthly color rotations, orchid arrangements, and consultation. Its go-to-market is enterprise field sales targeting commercial property managers and corporate real estate, with a national accounts capability for multi-location clients and a marketing footprint spanning branded websites, SEO-driven educational content, and active social channels for each sub-brand.

Botanical Designs is privately held, backed by Beach Point Capital Management (~$14B+ AUM) following a January 2023 majority investment intended to fund organic expansion and acquisitions — the first of which was the Seattle-based Interior Foliage Company. Marquee customers include Cousins Properties, Deloitte, Cash App, Colliers, Salesforce, Hilton, JLL, AWS, Hotel Signia, Caribe Royale Resort, and Emory University, and the firm has earned industry Platinum Awards for its moss and living-wall installations in 2024 and 2025. Headcount is reported at 51–100 employees, and the company was founded in 2003, though its sub-brand portfolio traces operational roots to 1971 (Foliage Design Systems) and 1976 (McCaren Designs).

Name

Botanical Designs

Legal name

Botanical Designs

Website

https://botanicaldesigns.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Botanical Designs is a commercial interiorscape company that designs, installs, and maintains interior plants, living green walls, moss art, and holiday décor for offices, hotels, healthcare, retail, and event venues across the United States, operating through four regional sub-brands and eight branches.

Ownership category

akta.pro rank

Product category

Commercial Interiorscaping Services

NAICS

Landscape Architectural Services (541320), Landscape Architectural Services (54132)

akta.pro primary industry

Commercial Landscape Design & Installation (HSAIABAJ)

akta.pro secondary industries

Seasonal Color & Flower Rotation (Spring/Fall Plantings) (HSAIAFAE), Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB), Floral & Event Installations (HSACAAAC), Landscape Design, Build & Installation (Hardscapes/Softscapes) (BPABADAF)

Keywords

• Commercial interiorscaping services
• Biophilic design solutions
• Living green walls
• Plant maintenance services
• Commercial landscaping services

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Plant Maintenance Services: Recurring weekly or bi-weekly plant maintenance contracts for commercial spaces. Services include watering, pruning, pest control, and plant replacements. Pricing ranges from $100/month to $10,000/month depending on plant quantity and service frequency.
2. Living Green Wall Installation: One-time installation of vertical plant walls. Average cost approximately $200/sqft with projects ranging from a few thousand dollars to significant commercial installations.
3. Event Plant Rentals: Short-term and extended plant rentals for events, trade shows, and weddings. Services include delivery, staging, and pickup. Pricing ranges from $100 for small setups to $140k for large convention center installations.
4. Color Rotations: Seasonal bromeliad and flowering plant rotations on bimonthly or quarterly schedule. Includes design, delivery, installation, and scheduled refresh cycles.
5. Holiday Décor Services: Commercial holiday decoration programs for lobbies and public spaces including trees, garland, wreaths, and custom installations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Botanical Designs is a national commercial interiorscape company that designs, installs, and maintains interior plantscapes, living green walls, preserved moss art, artificial foliage, commercial holiday décor, and exterior landscaping for offices, hotels, healthcare, retail, and event venues across the United States. The company operates through four sub-brands (Botanical Designs, Foliage Design Systems, McCaren Designs, Greenwalls.com) and 8 branch locations with field service teams providing both project installations and recurring maintenance contracts.

Product overview

Botanical Designs is a national commercial interiorscape company operating as a unified multi-brand network comprising four sub-brands: Botanical Designs (Pacific Northwest & Denver), Foliage Design Systems (Southeast U.S.), McCaren Designs (Mid-West U.S.), and Greenwalls.com (nationwide). The company offers a comprehensive suite of greenery solutions including interior plant design and installation, living green walls, custom preserved moss art, artificial foliage, plant maintenance services, commercial holiday décor, event plant rentals, color rotations, orchid arrangements, and exterior landscaping. The product portfolio is organized around core services (indoor plant programs, living green walls, moss art, holiday décor, maintenance) supported by add-on modules (color rotations, orchid arrangements, consultation) across all four regional sub-brands, enabling consistent national delivery with local expertise. The company was founded in 2003 and serves offices, hotels, healthcare, retail, and commercial properties across the United States through 8 branches.

Differentiator

Problem solved

Functional benefit

Brands

• Botanical Designs: Interior plant design, installation, and maintenance, Green walls, Moss art, and holiday décor for Pacific Northwest & Denver markets.
• Foliage Design Systems
• Greenwalls.com
• McCaren Designs

Products and services

• Indoor Plant Design & Installation

Quantifiable outcome

• Reduces stress and fatigue in high-traffic, high-pressure environments
• +4 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Interior Foliage CompanycoreStrategic or Co-development Partner · 9 January 2023Botanical Designs acquired Interior Foliage Company as part of its expansion into the Seattle market. This acquisition was facilitated through Beach Point Capital's investment to support organic growth and strategic acquisitions.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• One Workplace: One Workplace is a large commercial interiors and furniture solutions provider that incorporates biophilic and plant elements into enterprise office design — broader scope than Botanical Designs but competes for the same corporate facilities and workplace experience budget.
• Rentokil Initial (Pest & Hygiene): Rentokil Initial historically owned Ambius and remains a global facilities services incumbent with adjacent plant-care capabilities — a relevant broader competitor and potential strategic acquirer if it re-enters the U.S. interiorscape market.
• Inside Source: Inside Source is a national commercial furniture and interiors solutions provider that integrates biophilic elements into workplace design projects — adjacent competitor for corporate office budgets and a potential strategic buyer or co-delivery partner for plant scopes.

Direct peers

• Plantscape Inc. Plantscape is a regional commercial interiorscape company in the Western U.S. offering interior plant programs, living walls, and holiday décor services — comparable in service mix, though smaller in geographic reach than Botanical Designs.
• Ambius: Ambius (formerly Rentokil Initial's North American interiorscape division) is the largest direct competitor to Botanical Designs, providing commercial interior plant design, installation, and maintenance across a national branch network — directly overlapping on service offering, customer base (corporate offices, hotels), and recurring maintenance model.
• Greenleaf IPS: Greenleaf IPS provides commercial interior landscaping, plant maintenance, and holiday décor programs to corporate, hospitality, and healthcare clients in the Midwest and Southeast — directly comparable in services and customer segments to Botanical Designs' regional brands.
• Tropical Plant Services: Tropical Plant Services provides commercial interior plant design, installation, and maintenance across the Southeast U.S. — directly comparable to Foliage Design Systems' regional offering within Botanical Designs' portfolio.
• Habitat Horticulture: Habitat Horticulture is a Canadian commercial interiorscape and living wall specialist serving corporate, retail, and hospitality clients — directly comparable in living green wall engineering and biophilic design, though operating primarily in Canada.
• Planterra: Planterra is a commercial interiorscape and living wall design/build firm serving corporate and hospitality clients with biophilic design services — directly comparable on the living green wall and biophilic design capability Botanical Designs offers through Greenwalls.com.

Emerging players

• Sagegreenlife: Sagegreenlife designs and installs biophilic living walls and moss art for commercial interiors, including corporate, healthcare, and hospitality — overlapping on the living green wall and preserved moss product categories that Botanical Designs monetizes at premium price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BotanicalDesignsLLC
• LinkedInlinkedin.com/company/botanicaldesigns
• Instagraminstagram.com/botanicaldesigns
• Xx.com/BotanicalDesign

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Botanical Designs