What Raining Rose does

Raining Rose, Inc. is a privately held B2B contract manufacturer of natural and organic personal care products, founded in 1996 and headquartered in a LEED Silver-certified facility at 100 30th Street Drive SE, Cedar Rapids, Iowa. The company operates a vertically integrated production model spanning in-house formulation R&D, batching (multiple hot-pour kettle sizes for water- and anhydrous-based formulas), filling, in-house HP Indigo digital label printing, and packaging. Product categories include lip balms, lotions, sunscreens (OTC SPF), men's grooming (beard balms/oils, aftershaves, shave creams), deodorants, body balms, shampoos, conditioners, face serums, and hand creams. The company serves two primary customer segments: enterprise consumer brand companies seeking turn-key custom product development, and private label brands seeking to leverage existing formulations under their own label. Each client is supported by a dedicated sales representative, customer project coordinator, and sales assistant, with access to R&D, engineering, quality/regulatory, and production staff operating under approximately 500 SOPs. Raining Rose also operates a separate e-commerce storefront (Raining Rose Promos) targeting SMB and individual buyers of stock promotional products.

Revenue is generated through quote-based contract manufacturing fees tied to product type, volume, and service complexity, under multi-year agreements. The go-to-market is sales-led B2B, relying on a direct sales team and the corporate website for lead generation. The company is FDA registered and audited, ISO 22716 certified (via Intertek), USDA Organic certified (via Oregon Tilth), NSF certified, Leaping Bunny certified, Vegan certified, Gluten Free certified, NPA certified, Fair Trade certified, Non-GMO Project Verified, and a Certified B Corporation. Quality control combines in-house finished-good testing (organoleptic, color matching, FTIR) with third-party accredited lab partnerships for micro testing, SPF, and certifications. Leadership is anchored by President and CEO Chuck Hammond, one of two former telecommunications executives who purchased the company in 2003.

Name

Raining Rose

Legal name

Raining Rose, Inc.

Website

https://rainingrose.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

251–500 employees

Short description

Raining Rose is a privately held, vertically integrated B2B contract manufacturer of natural and organic personal care products — including lip balms, lotions, sunscreens, men's grooming, and skin care — serving consumer brand companies and private label brands from its Cedar Rapids, Iowa facility.

Ownership category

akta.pro rank

Headquarters

HQ city

Cedar Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Contract Manufacturing Services: Full-service turn-key manufacturing of natural and organic body products for brands, including private label and custom product development. Revenue is generated through manufacturing fees based on product type, volume, and service complexity.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Raining Rose is a full-service, turn-key contract manufacturer of all-natural and organic personal care products for brand companies. Services span custom formulation and product development, private label production, batching and filling (water- and anhydrous-based formulas), in-house digital label printing, packaging and assembly, and quality testing. The company operates a vertically integrated, FDA-registered, USDA Organic, LEED Silver, ISO 22716, NSF, and Leaping Bunny certified facility in Cedar Rapids, Iowa.

Product overview

Raining Rose is a full-service, turn-key contract manufacturer specializing in all natural and organic body products. The company operates a vertically integrated model offering a comprehensive portfolio of personal care products including lip balms, lotions, sunscreens, men's grooming products (beard balms, beard oils, aftershaves, shave creams), deodorants, body balms, shampoos, conditioners, and face serums. Their service offerings span the entire product lifecycle from product development and custom formulation through batching, filling, printing, packaging, and quality testing. Raining Rose provides both fully customized product development and private label options, supporting clients from initial concept through final production and delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Product Manufacturing Fully customized product development in which Raining Rose's in-house professional formulators create unique formulas to client specifications, followed by in-house batching, filling, printing, packaging, and quality testing. Used by brand companies needing turn-key manufacturing of natural and organic personal care products.
• Private Label Manufacturing Private label manufacturing program that enables brands to sell Raining Rose's existing natural and organic body care formulations (lip balms, lotions, sunscreens, men's grooming, deodorants, balms, hair care, face serums, hand creams) under the client's own brand name, with branded label printing and packaging handled in-house.
• Product Development Services Full-service product development including custom formula creation, formula matching, and customization based on client needs, goals, desired claims, and time frame, supported by an in-house fully equipped formulation lab.
• Quality Testing Services

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Oregon TilthcoreStrategic or Co-development PartnerOregon Tilth serves as the organic product certifier for Raining Rose's USDA organic products. This partnership enables Raining Rose to certify products as meeting USDA standards for organic production, handling, processing, and labeling.
• NSF InternationalcoreStrategic or Co-development PartnerNSF certification indicates products have been reviewed for safety, quality, sustainability, and performance standards by an independent organization.
• IntertekcoreTechnology or IntegrationIntertek provides ISO 22716 certification auditing for the Raining Rose facility. ISO 22716 gives guidelines for the production, control, storage, and shipment of cosmetic products.
• U.S. Food and Drug Administration (FDA)coreStrategic or Co-development PartnerFDA registered and audited facility. The company maintains good standing after every FDA audit and adheres to Good Manufacturing Practices (GMPs).

Scale indicators7 records

Recent moves7 records

Expansion highlights3 records

Broad incumbents

• Cosmax: Korean-headquartered global cosmetic ODM and contract manufacturer with operations across Asia, North America, and Europe. Significantly larger than Raining Rose and competes for the same emerging natural and indie beauty brand manufacturing business.
• Intercos S.p.A. Italian-headquartered global cosmetic contract manufacturer serving prestige and mass-market beauty brands across makeup, skin care, and personal care. Much larger scale than Raining Rose with multi-region production footprint, but overlapping customer base in the indie-to-mid-market beauty brand segment.
• KDC/One: Large global contract manufacturer serving personal care, beauty, and home care categories with formulation, manufacturing, and packaging capabilities. Operates at significantly greater scale and broader product breadth than Raining Rose, but competes for the same brand clients.

Direct peers

• Mana Products: One of the largest U.S. contract manufacturers of color cosmetics and skin care products, providing turn-key formulation, filling, and packaging services to beauty brands. Directly comparable to Raining Rose's B2B contract manufacturing model for personal care products.
• Marianna Industries: U.S. contract manufacturer of beauty and personal care products including hair care, skin care, and body care for private label and custom brands. Similar size range and customer base to Raining Rose, with comparable turn-key service offering.
• Cosmetic Solutions: Florida-based private label and contract manufacturer of skin care, body care, and OTC products with in-house R&D and regulatory capabilities. Directly comparable services and natural/specialty product focus to Raining Rose's body care manufacturing business.
• Hatchbeauty: U.S.-based beauty contract manufacturer focused on indie and emerging prestige brands, offering turn-key services from concept development through manufacturing and packaging. Highly comparable client profile and service offering to Raining Rose's natural and organic brand clients.
• Columbia Cosmetics Manufacturing: San Francisco-based cosmetic contract manufacturer providing custom formulation, filling, and private label services to beauty brands. Directly comparable service model and customer profile to Raining Rose, though focused more on color cosmetics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RainingRose
• LinkedInlinkedin.com/company/raining-rose-inc-

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raining Rose