WellnessLiving Systems
- Company typePrivate
- Founded2013
- HeadquartersRichmond Hill, Canada
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
WellnessLiving Systems firmographics
Firmographics- Name
- WellnessLiving Systems
- Legal name
- WellnessLiving Systems Inc.
- Website
- https://wellnessliving.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where WellnessLiving Systems is headquartered
LocationHeadquarters
- HQ city
- Richmond Hill
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
WellnessLiving Systems business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Software Licenses: Monthly recurring subscription revenue from software licensing across four pricing tiers (Starter $99/mo, Business $199/mo, BusinessPro $349/mo, Ultimate $499/mo). Subscription auto-renews annually with 30-day cancellation notice.
- SMS Text Messages: Per-message pricing for SMS text communications through the platform, with Business plan including 500 free outgoing SMS messages.
- Direct Mail: Service fees charged per printed postcard sent through the Direct Mail feature.
- One-Time Fees: Setup fees, merchant processing approval fees, annual app fees, early termination fees, consulting fees, training fees, and support fees.
- FitReserve Revenue Share: Revenue-sharing model with FitReserve marketplace; no integration fees, only pays when bookings occur through the FitReserve network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter - $99/month |
| Subscription | Monthly | Business - $199/month |
| Subscription | Monthly | BusinessPro - $349/month |
| Subscription | Monthly | Ultimate - $499/month |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels11 records
WellnessLiving Systems product offering
Product offeringCore offering
WellnessLiving Systems Inc. provides an all-in-one cloud-based SaaS business management platform for fitness, wellness, and beauty businesses, combining booking/scheduling, payments/POS, CRM, marketing automation, and AI agents into a single subscription product. The platform is sold on tiered monthly subscriptions (Starter $99, Business $199, BusinessPro $349, Ultimate $499) and serves over 7,500 gyms, yoga studios, and wellness centers worldwide.
Product overview
WellnessLiving Systems offers a unified all-in-one business management platform for fitness, wellness, and beauty businesses. The core platform provides integrated booking/scheduling, staff and client management, payments/POS, reporting, forms, and a branded client app (Achieve). This core is augmented by AI-powered add-on modules: Marketing Suite (AI-driven email/SMS automation with ISAAC AI writing assistant), CAASI (24/7 AI front desk sales agent for autonomous lead engagement and booking), ISAAC (AI business intelligence agent with churn prediction), Go Virtual (live/on-demand virtual sessions), Enterprise Cloud (multi-location management), Direct Mail (physical postcard campaigns), and Message Center (2-way SMS). The platform also includes a public API for developer integrations and the Explorer consumer marketplace for client discovery. The product architecture combines a unified base platform with modular add-ons, enabling businesses to access enterprise-grade capabilities (AI personalization, multi-location scale, advanced marketing automation) without requiring third-party tools.
Differentiator
Problem solved
Functional benefit
Brands
- Achieve: Achieve client app empowers customers to find and book services, right from their mobile phone.
- Elevate
- CAASI
- ISAAC
- Marketing Suite
- Explorer
Products and services
- WellnessLiving Platform (Core SaaS) Unified all-in-one SaaS platform combining online booking, class/event scheduling, staff management, client management, payments/POS, advanced reporting, and rewards into a single subscription for fitness, wellness, and beauty businesses.
- Marketing Suite AI-powered email and SMS marketing automation add-on that delivers pre-built, AI-personalized campaigns (lead capture, booking behavior, retention, win-back) for fitness, wellness, and beauty operators, with ISAAC AI writing assistant generating subject lines and body copy.
- ISAAC Business Intelligence Agent Autonomous AI analytics agent that turns operational data into insights and predictions, including the AI Churn Predictor that flags at-risk clients and an AI writing tool that generates marketing copy.
- CAASI 24/7 Front Desk Sales Agent Autonomous AI-powered front desk agent that engages leads, books clients, and captures sales opportunities around the clock across phone, text, chat, and web.
- Achieve Client App Customizable white-labeled mobile app that lets a fitness, wellness, or beauty business offer its own clients appointment booking, class scheduling, products, events, and rewards access from their phones.
- Elevate Staff App Mobile application for business staff to book clients into classes, view schedules, and manage purchases from their phone.
- WellnessLiving API Public developer API providing white-label client experiences and the ability to build custom integrations on top of the WellnessLiving platform.
- WellnessLiving Explorer Consumer-facing discovery directory that gives WellnessLiving subscribers a free business listing, generating hundreds of thousands of monthly visits from prospective end clients.
Quantifiable outcome
- 395% business growth reported by Advantage Personal Training after switching
- +4 more outcomes
Companies that use WellnessLiving Systems
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles3 records
WellnessLiving Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability8 records
Feature9 records
WellnessLiving Systems partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- GooglecoreReserve with Google integration enables clients to book classes, events, or appointments directly from Google Search, Maps, or Assistant, increasing discoverability and booking convenience.
- QuickBookscoreFinance by QuickBooks integration streamlines accounting and financial management with direct synchronization between WellnessLiving and QuickBooks.
- ZapiercoreZapier integration connects WellnessLiving to over 5,000 popular applications for workflow automation and ecosystem connectivity.
- GoHighLevelcoreGoHighLevel integration syncs client data and automates marketing workflows for enhanced customer engagement.
- WellhubcoreWellhub (formerly Gympass) corporate wellness platform integration drives membership and revenue for free, expanding reach to corporate wellness programs.
- FitReservecoreFitReserve partnership enables businesses to join a fitness marketplace network in major US cities, attracting new members and filling empty class spots with dynamic pricing. No integration fees; revenue-sharing model.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
WellnessLiving Systems competitors and assessment
Company assessmentDirect peers
- Boulevard: Boulevard provides business management software for salons, spas, and med spas with booking, payments, and client experience features. It competes with WellnessLiving's spa, med spa, and salon offerings.
- Zen Planner: Zen Planner provides business management software specialized for martial arts, fitness, and gym businesses, including member management, billing, and scheduling. It is explicitly named by WellnessLiving customers as a displaced competitor.
- Vagaro: Vagaro is an all-in-one SaaS platform for salons, spas, fitness studios, and wellness businesses with booking, payments, and marketing features. It competes directly with WellnessLiving across the same fitness and beauty verticals.
- Glofox: Glofox provides all-in-one gym and fitness studio management software with booking, billing, and member engagement features. It serves boutique fitness studios and gyms, overlapping directly with WellnessLiving's core fitness segment.
- Booksy: Booksy is a SaaS platform for salons, barbershops, and beauty professionals offering appointment booking, payments, and marketing. It overlaps with WellnessLiving's Health & Beauty vertical, including salons and barbershops.
- Mindbody: Mindbody is the dominant incumbent SaaS platform for fitness, wellness, and beauty businesses, offering booking, payments, and marketing tools. It is WellnessLiving's primary head-to-head competitor and the explicit benchmark used in its pricing and positioning.
- Acuity Scheduling: Acuity Scheduling is a widely used appointment scheduling SaaS with booking, payments, and client management features for service businesses. While not fitness-specialized, it competes in the broader booking/management category where WellnessLiving operates.
- ClubReady: ClubReady is a fitness club management SaaS platform offering membership management, billing, and member engagement tools for gyms and fitness studios. It competes with WellnessLiving in the multi-location gym operator segment.
- Pike13: Pike13 offers business management software for fitness, yoga, Pilates, and martial arts studios with scheduling, billing, and client management. It serves the same small-to-mid-sized studio customer profile as WellnessLiving.
Broad incumbents
- ABC Fitness Solutions: ABC Fitness Solutions is a broad fitness industry software provider serving health clubs with membership management, billing, and member engagement tools. It targets larger enterprise club operators, overlapping with WellnessLiving's enterprise and multi-location segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
WellnessLiving Systems social profiles
Digital presenceWellnessLiving Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
WellnessLiving Systems leadership team
Management profileNumber of profiles
Profiles4 records
WellnessLiving Systems funding detail
Funding detailFunding overview
Funding rounds5 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WellnessLiving Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WellnessLiving Systems
What does WellnessLiving Systems do?
WellnessLiving Systems Inc. provides an all-in-one cloud-based SaaS business management platform for fitness, wellness, and beauty businesses, combining booking/scheduling, payments/POS, CRM, marketing automation, and AI agents into a single subscription product. The platform is sold on tiered monthly subscriptions (Starter $99, Business $199, BusinessPro $349, Ultimate $499) and serves over 7,500 gyms, yoga studios, and wellness centers worldwide.
Is WellnessLiving Systems a public or private company?
WellnessLiving Systems is a private company. It is classified as venture growth investor backed and is currently operating.
When was WellnessLiving Systems founded?
WellnessLiving Systems was founded in 2013. It employs 101 to 250 people.
Where is WellnessLiving Systems based?
WellnessLiving Systems is headquartered in Richmond Hill, Canada, in the North America region.
How does WellnessLiving Systems make money?
Five revenue lines are on record. Subscription Software Licenses are the primary driver. The others are SMS Text Messages, direct Mail, one-Time Fees and fitReserve Revenue Share.
Who are WellnessLiving Systems's main competitors?
Direct peers on record are Boulevard, Zen Planner, Vagaro, Glofox, Booksy, Mindbody, Acuity Scheduling, ClubReady and Pike13. ABC Fitness Solutions is listed as a broad incumbent.
Does WellnessLiving Systems have an API?
Yes. WellnessLiving offers a public API through its Developer Portal, enabling white label client experiences and allowing developers to bypass widget limitations. The API is referenced as enabling custom integrations and third-party connectivity. Developer documentation is at www.wellnessliving.com/developer-portal/getting-started/introduction.